Binary Beer expanding to Europe

A global leader in Smart Keg technology, Binary Beer is expanding to Europe, making existing keg fleets ‘smart’

In today's competitive market, it’s more important than ever to have a fleet of kegs that are efficient, cost-effective, and keep beer tasting great Binary Beer has announced a solution that can “save thousands of dollars” and completely change how breweries manage kegs

Binary Beer's KegLink is a globally proven smart keg solution that is empowering brewers to manage their keg fleets simply and more efficiently Binary Beer already manages thousands of kegs across four continents and is trusted by leading macro brewers With KegLink technology, existing keg fleets become ‘smart’, tracking location 24/7, increasing keg rotations, improving sustainability, protecting beer quality, and unlocking sales insights

Understanding where kegs are located is the foundation of efficient keg fleet management With KegLink, location is monitored in real-time, seeing through distributors all the way to on-premises stock levels. This unprecedented level of visibility facilitates a ‘digital distribution chain’ enabling data-driven decisions to optimise brewery operations Of course, location data is only one output of the KegLink system The real value comes from the Binary Beer smart analytics platform, which combines multiple data points, with deep analytics and AI to deliver valuable business insights Customisable reports and alerts allow brewers to compare real data with unique business KPIs increasing keg rotations and boosting revenue for breweries

But Smart kegs aren’t just about increasing revenue Data also helps breweries become more sustainable Studies show over 40% of energy consumption occurs from brewery to glass, and KegLink provides the data needed to reduce fuel consumption and eliminate spoilage waste, benefiting a brewery's bottom line and the environment.

Quality assurance is another area where the data and analytics delivered by Smart Kegs are improving business outcomes Understanding the live environmental conditions of a keg enables brewers to monitor the ‘freshness’ of their beer in trade, better managing inventory and ensuring beer is transported and stored correctly of a NANO install at En Stoemelings craft brewery ”

Utilising a PLC-controlled washing regime, the NANO can incorporate, following on from a sequenced detergent wash, a dosing system for a peracetic acid sanitisation to substitute for steam A manual filling head is included in the specification if needed

The more automated stand-alone MICRO washer offers a rate of 25 kegs per hour

Traceability from brewery to glass empowers brewers to maintain beer quality and protect brand reputation For the first time, brewers are able to stay connected with their keg assets all the way through the distribution chain, collecting data and insights every step of the way Live stocktake of kegs on-premise, including full/empty status, as well as consumption rates and customer behaviour data, unlock valuable sales insights, and giving sales teams a competitive edge so increasing the conversion rate of sales and marketing efforts

Smart kegs represent a major technology advancement in the draught beer industry Binary Beer ’s recent pilot with the macro-European brewer demonstrates that, globally, the industry is serious about adopting smart keg technology, and the data-driven business future this technology unlocks.