NEWS Equipment New look for Atlanta UK

Leading packing and wrapping specialists, Atlanta UK, has recently undergone a brand refresh, in addition to launching a new website, providing an impressive showcase of its highquality automation machinery and end-of-line packaging technology

Atlanta UK, formerly Atlanta Packaging, provides UK technical sales and aftersales service for the Italian-based Atlanta Group, which manufactures a range of automatic and semi-automatic pallet stretch-wrapping equipment, highspeed wrap-around case and shrinkwrapping solutions The group supplies the OEM and integrator sector, as well as direct-to-end user across all industries including food, beverages, pet food, detergent, lubricants and personal hygiene industries

Incorporating a fresh and contemporary new logo design, created to be eyecatching and visually impactful, Atlanta

UK’s new fully responsive website provides users with an inviting and structured layout giving easy access to its product portfolio

Offering a clear format, incorporating high-quality imagery throughout and supported by product videos, the site is modern in its approach and functionality

In addition to details on each of its highquality packing and wrapping solutions, visitors to the site will find useful information and guidance on Atlanta UK’s service and spares support An insights page highlights the company’s recent news, while alongside, a ‘success stories’ section demonstrates Atlanta UK’s achievements in providing customers with market-leading automation and end-of-line solutions