Lindum Packaging helps international brewer reduce ‘movement in transport’ issues

Lindum Packaging has helped a world-renowned brewer to reduce its ‘movement in transport’ issues (MITs) by 80%.

After some changes to its primary packaging which involved removing the heat-shrink film around packs of cans, and replacing it with a cardboard sleeve, the company noticed an increase in damaged goods caused during the transportation process.

Rick Sellars, Sales Manager at Lindum Packaging says: “Movement in transport is a major issue in the brewing industry The damaged packs can’t be resold and have to be thrown away This is a huge financial loss and also creates unacceptable food waste

“Our Mobile Pallet Stability Test Lab and our Innovation Centre in Grimsby have both been developed to test and analyse the stability of pallets with the aim of reducing over-packaging, improving performance, saving money and reducing food waste ”

Pallet stability tests at Lindum Packaging’s Innovation Centre revealed that the 568ml pack format suffered the most movement in transport issues The Lindum Packaging experts trialled different stretch films, wrapping patterns, anti-slip layer sheets and cardboard corners – testing each format to identify the problems and provide solutions A suitable wrapping film and wrapping pattern was identified, which not only increased pallet stability, but was also easy to implement in the breweries without the need to make significant capital investment

This new wrapping pattern did not use any additional weight of stretch film when compared with the original wrapping pattern, which helped to maintain the company’s sustainability goals. The solution was implemented on existing wrappers and was proved to run well without interruption to factory production

Lindum’s Mobile Pallet Stability Test Lab was also taken to site to verify that the pallet stability results at the brewery were equal to the trials that had been completed at Lindum’s Innovation Centre Now, some months on from this implementation, there are no instances of movement in transport from this 568ml can format and it is no longer considered a major issue

For further information: lindumpackaging.com

Falconer ’s stand-out carton marks Trooper ’s 10th

Leading carton manufacturer, Falconer, has produced limited edition carton packaging to mark the 10th anniversary of Trooper, the highly successful and awardwinning beer produced in collaboration between British music icons, Iron Maiden and Stockportbased Robinsons Brewery. The beer, which also celebrates the achievement of over 35 million Trooper pints sold worldwide, is a brand new 10% ABV Trooper X Imperial Stout created by Iron Maiden frontman Bruce Dickinson and the Robinsons team The carton artwork was conceived by Iron Maiden’s long standing designer, Stuart Crouch of Stuart Crouch Creative

To accommodate the 600ml highly decorated bottle, the carton needed to be robust and strong. For the material, CrownBoard Prestige® with a metalized face was used, combining strength and printability in a unique way Opaque white subdued all the non-foil areas and two tones of grey were added - a dark grey for the background onto which iconic Trooper skulls were inset in a lighter grey The copper foil effect was matched to the labels and all non-metallic areas had a matt varnish applied, with the silver and copper foil areas being accentuated with a gloss varnish To finish the design, a multi-level emboss was used to lift the swords and the Trooper logo To maintain the premium feel of the carton, the finished design has no visible raw edges throughout

“Falconer came highly recommended by some of our supply partners and the quality of their products that were already in the market were of the high standard that we were looking for on this project,” said Dean Etchells, Robinsons’ Trooper Brand Manager “The cartons fully exceed our expectations, with the quality, premium feel and attention to detail really making the carton stand out Plus, the service levels from the Falconer team were exceptional throughout ”

Falconer ’s Colin Pow added: “We really felt we could add value to the carton as the client was open to ideas It was also very exciting to produce work for an amazing band and brewery. The initial meetings were very creative with all parties striving for perfection. Overall it was an exciting project as we were allowed to influence the finished packaging to give the carton maximum shelf appeal ”

For further information: falconerprint.co.uk