WYOMING ATHLETICS - WELCOME TO THE new frontier © 2012 BRIAN GUNDELL. ALL RIGHTS RESERVED.
WYOMING ATHLETICS WELCOME TO THE NEW FRONTIER
THIS IS WYOMING....................................................... 4 WHO WE ARE TODAY................................................. 5 the new frontier..................................................9 BRAND APPLICATIONS............................................17 FINAL THOUGHTS.................................................... 29
University of WYOMING ATHLETCS
THIS IS WYOMING. this is the last wild frontier in the land. this is where mother nature rules, and allows you to be in her territory. this is not a place for the weak or for the faint of heart. this is where tough takes on a whole new meaning. this is the land of buffalo bill cody. THIS IS where they had to survive to win the west. this is where the buffalo still roam, and home is still on the plains. This is the place where EXCELLENCE, pride, and tradition are more than just words; they’re a way of life...where the cowboys still ride strong...where blood, sweat, and tears are spilled without a second thought...where we’re not afraid of a little dirt and a lot of elbow grease. we BLEED BROWN AND GOLD. we’ve been around for over 125 years and we’re not going anywhere. together, we will rise up and conquer anyone who challenges us. we do whatever it takes to get the job done, just like our fathers and their fathers before them. but we’re taking this to a whole new level, to new heights, and to a place we’ve only dreamed of before. this is wyoming.
AND WE ARE THE COWBOYS. 4
THIS IS WHO WE ARE TODAY
University of WYOMING ATHLETCS
STEAMBOAT’S TRADITION Widely considered one of the most distinct and recognizable logos in all of college sports, the Cowboys have used the bucking horse and rider in one form or another dating back to the 1920s. Drawn by then-Wyoming equipment manager Deane Hunton, the logo depicts cowboy Guy Holt riding the famous bucking bronco known as Steamboat. Synonymous with both the university as well as the state, the bucking horse and rider logo is a symbol of the grit, toughness, and never-say-die attitude that the people of Wyoming embody.
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WELCOME TO THE NEW FRONTIER
CURRENT LOOKS While the Steamboat design is so iconic, there is an opportunity to evolve the current brand by expanding the family of marks and by adding consistency to design elements and type. Shown here are examples of the various different logos and type styles that are used throughout Cowboy athletics. There are multiple variations on the bucking horse and rider, different typefaces, different shades of brown, gold, and even the inclusion of black.
WYOMING COWBOYS
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University of WYOMING ATHLETCS
OUR OPPORTUNITY With humble beginnings in 1999, the Mountain West Conference is growing into one of the power conferences in college sports. The upcoming expansion of the conferece and partnership with C-USA will mean an even stronger, more competitive conference and a wider audience across the nation. With the face of the conference and all of college sports changing and shifting, it’s time to maximize the potential that the Wyoming identity has had for so long and develop it into a national powerhouse brand.
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THE NEW FRONTIER
University of WYOMING ATHLETCS
THE NEW PRIMARY MARK The new identity isn’t really “new” — it’s a progression and expansion of a strong identity. The bucking horse and rider logo remains, but has been refined and updated with some modern flares. The wordmark was developed using signage from the 1850s as inspiration. the scroll work is synonymous with the old west, and is a unique feature in the college identity landscape. Two custom typefaces have been designed to be owned by the school, giving the Wyoming Cowboys a truly one-of-a-kind brand for the 21st century.
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WELCOME TO THE NEW FRONTIER
A SIDE-by-SIDE COMPARISON Shown at left is the current bucking horse and rider logo, with the updated version to the right. Listed below are some of the key features and changes made in the new brand. • A taller, thicker body for both the horse and rider. •
The horse now stands with its hoof flat, to give it a firm stance for a more agressive look.
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A simplified, more flowing design for the mane and tail of the horse.
• Several cuts in the design to give more dimension and depth. •
Carefully designed curves to improve flow throughout every shape.
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University of WYOMING ATHLETCS
COWGIRL SPIRIT One of the biggest additions to the new identity is the introduction of a logo set designed specifically for Cowgirl sports. The new mark, which we’ve dubbed ‘Calamity Jane’ has a ponytail and softened facial features to differentiate her from her Cowboy counterpart.
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WELCOME TO THE NEW FRONTIER
EXTENDING THE BRAND Rounding out the identity are a new set of alternate marks. Included here are two versions of a “Wyo� wordmark, the colloquial term used for the school. Also shown is a brand new buffalo skull mark. The buffalo is a symbol closely associated with the state of Wyoming, and is a representation of strength and of the wild spirit of the state. The skull takes that a step further, bringing a tough, gritty element that shows that the Wyoming Cowboys are not to be taken lightly on or off the field.
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University of WYOMING ATHLETCS
WORDMARKS Shown here is the range of wordmarks created as part of the brand. These wordmarks can be used in a variety of applications. It should be noted that all of these wordmarks have corresponding Cowgirl marks.
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WELCOME TO THE NEW FRONTIER
VARSITY SPORT MARKS Also included as part of the new brand are individual marks for every varsity sport at Wyoming. These marks are variations of the primary mark.
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University of WYOMING ATHLETCS
BRAND ELEMENTS COLOR
Pantone速 476 C 57 M 80 Y 100 K 45 / R 84 G 48 B 26 / #54301A
Pantone速 476 C 0 M 24 Y 94 K 0 / R 255 G 196 B 37 / #FFC425
TYPE
abcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()-_+= Laramie Slab
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abcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()-_+= Laramie Sans
BRAND APPLICATIONS
University of WYOMING ATHLETCS
UNIFORMS
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University of WYOMING ATHLETCS
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University of WYOMING ATHLETCS
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University of WYOMING ATHLETCS
FACILITIES
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University of WYOMING ATHLETCS
APPAREL
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University of WYOMING ATHLETCS
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FINAL THOUGHTS
University of WYOMING ATHLETCS
WE ARE THE COWBOYS.
We are the warriors. The battle-hardend. The survivors. the ones who never give up. we are the ones who get the job done and then keep on going. We have the history, the honor, the tradition. We have the tools, the talent, and the drive to succeed. This is our chance to show the rest of the world who we are. To show them that we mean business. That we are not to be overlooked. This is our chance to take over. To set the standard. This is our time to be the best and leave everyone else in the dust. We’re not forgetting the past — we’re embracing it. We’re making sure that we make the ones who came before us proud. We’re inspiring the next generation to keep our spirit thriving. WE ARE wyoming.
AND THIS IS THE FUTURE. 30
BRIAN GUNDELL GRAPHIC DESIGN 616 NW NEWSTEAD TER. BEAVERTON, OR 97006 503 803 4450 briangundell@hotmail.com www.briangundell.com
© 2012 BRIAN GUNDELL GRAPHIC DESIGN