LCCN MEDIA GROUP Advertiser Information Kit
P rin t
TV
e
.net
.net
YourCity TV .net Your City. Your Videos.
13047 E. Artesia Blvd. C-102 • Cerritos Ca. 90703 • 800-901-7211 • 562-407-3873 • email: sales@cerritosnews.net • • www.loscerritosnews.net• www.yourcitycoupons.net • www.yourcitytv.net
rnet Inte
Vi d o
YourCity
72
LCCN PRINT GROUP
19
Zone 1 - 30,000 Circulation
Montebello 90660 Pico Rivera 90660 605
Cerritos, Artesia, Hawaiian Gardens, East Lakewood and La Palma Prices are on a per issue basis: Open
Whittier 90606
Full Half Quarter Eighth Sixteenth
90602 Norwalk
Telegraph
90605 South Whittier 90604
42
Santa Fe Springs 90670
5
90241 105
Open
La Mirada 90638
Norwalk 90650
Buena Park 90621
$770 $385 $220 $140 $55
Full Half Quarter Eighth Sixteenth
8 weeks 13 weeks 26 weeks 52 weeks
$400 $295 $240 $150 $85
$375 $275 $220 $130 $70
$350 $255 $200 $110 $60
$325 $235 $180 $90 $50
$300 $215 $160 $70 $40
Pick-up rates Pick up rate into Zone 1 - 20% off
Alondra
Open
Full Half Quarter Eighth Sixteenth
91
Cerritos 90703 East Lakewood 90713
Del Amo
$800 $415 $250 $165 $75
Prices are on a per issue basis:
Rosecrans
Bellflower 90706
$825 $440 $275 $175 $100
Norwalk and surrounding areas
Imperial hwy
Downey
$850 $470 $330 $195 $125
Zone 2 - 6,000 Circulation
Florence
90240
8 weeks 13 weeks 26 weeks 52 weeks
$900 $500 $400 $220 $145
Artesia 90701 South St
Hawaiian Gardens 90716 Carson
La Palma 90623
8 weeks 13 weeks 26 weeks 52 weeks
$800 $426 $340 $183 $127
$756 $401 $276 $162 $109
$738 $376 $225 $147 $86
Lincoln
Open
Full Half Quarter Eighth Sixteenth
8 weeks 13 weeks 26 weeks 52 weeks
$300 $221 $180 $113 $56
$281 $206 $165 $98 $49
$263 $191 $150 $83 $41
QUANTITY 5,000 18,000 4,000 3,500 4,500 10,000 45,000
$225 $161 $120 $53 $26
COMMUNITYNEWS COMMUNITY
ur City HAPPY HOLI DAYS FROM LA PALMA COM MU N ITY NYo CEWS! oup
Sign Up to Receive FREE LOCAL COUPONS Sent to Your Email! www.YourCityCoupons.net ForL information, a P atolcontribute, m a or to advertise call 562.407.3873.
ons
COMMUNITYNEWS COMMUNITY
By Edna Ethington La Palma H.O.P .E. Cheerleaders Dinner Danceparticipate Cerritos High School in London parade Protecting 285 H.O.P.E. mem Fundraiser a Rocking SuccessBy Jerry Bernsteinbers,Approximately chosenassociates, to the go London. Volume 1, Issue 1 • November 11, 2009 friends, business com I’m re- local funds ally excited. munity members parishioners of St. Editor’s Note: The following is andMarin was selected to try out•• La Hand delivered to 5,000 La Palma homes; directto mailed over 1,000 La Palma businesses Chamber of Commerce • www.lapalmanews.net Palma’s Onlymonthly Community Newspaper • Delivered 4,500toLa Palma homes every month •and www.lapalmanews.net December • Vol.NE 1, Issue Catholic Church in Cypress Wi N •members A BR A2010 ND W12• A P P LE i Pad! Go toSeniorsw w w. you r c itFebruary ycou p Healthy Living-The Newspaper for Active Publishing 19.on s. n e t an interview withIrenaeus Cerritos High for the cheerleading trip while from state raids at Knott's Berry Farm Resort School Junior andgathered Varsity Cheerdoing routines. Judges were goHotelprior on toNovember 13, 2010, for the L o s C e r r i t o s Cerritos CouncilH.O.P endorses .E. Dinner Dance By Edna Ethington leader Marin Chattong her ing around Palma selecting candidates.La 21st Benefit and trip to Great Britain as Annual a member N o r w a l k a n d P i c o R i v e r a OnceDinner chosenDance cheerleaders were ballot initative. Fundraiser for H.O.P.E. 6:00top.m. Approximately 285 H.O.P.E. mem of the United States Cheerleading given afrom routine do. You do Fundraiser a rocking success to 10:00 Team that participated in thep.m. New bers, friends, business associates, com
have time to practice and put your TheShe acronym, H.O.P.E., standsonfor Years London Parade. and own interpretation it, and then By Jerry Bernstein theCheerleaders words "Helping OtheritPeople four other Cerritos perform in frontEvery of judges, she The Cerritos City Council were among thoseday." selected from said. They then select who will be throughout the United States to ongroup This non-profit is in charge of five girls unanimously approved a resoluthe team. She said go to London andtherepresent federallytherecognized food bank from Cerritos were that chosen to be tion in support of a ballot initiaUnited States in the Parade. food She toonregistered distributes needy fam the 400-member team and par- tive that will prevent the State also kept a journalilies of her tripcities to ticipate in theLa New Year Parade in from raiding local government in the of Cypress, Palma, London. London.Park She described and portions of Buena and Ana it as being transportation and public transit similar to our Bowl Parade funds. heim. Food is distributed by Rose H.O.P.E. In a report to the council, Marin Chattong typical and was televised. on is thea first and third Saturdays of each high school student. Marin they were given Assistant City Manager Kathy monthSheon likes the grounds of said St. Irenaeus Volley Ball and “IChurch. can onlyWorking be on three uniforms red Ire jacket, a blue Matsumoto said over the years together witha St. one varsity team,”naeus she explained. and whiteassists jacket that comes with California voters have overChurch, H.O.P.E. needy I chose cheerleading. However, skirt and a long sleeve jacket. whelmingly passed separate Parochial Vicar Fr. Venancio Amidar, standing second from the left, joined families with funds to provide food, I amDinner on the junior varsity vol- I’ve never been in snow before, ballot measurers to keep local members of the St. Irenaeus Filipino Catholic Federation at the H.O.P.E. temporary lodging and other emergency team, which is my favor- she said, except for a visit to Big funding sources essential for loDance Fundrraiser of November 13, 2010. Pictured sitting in the frontleyball from left needs. ite Flordelis sport.” She said she has been Bear. She thought it might snow cal services and prevent the State are Carmen Singh, Dr. Fe Mendoza, Josie Ninofranco, Lita Flores, Jojo Co-Chairmen of the event were Ruth playing volleyball since she was while she was in London. Cerri- from raiding local government and Gina Borillo. Standing from left to right are Joe Singh, Fr. Amidar, Cora who planned a in the third grade. Burns and Bob Sgobba tos has 11 cheerleaders who per- transit and transportation funds. Arevalo, Gus Mendoza, Jungirls Ninofranco, Mary Ann Estores,States Ramella Ledesma, Four hundred high schools from throughout the United “I really love where I am,” form at school sport events. “I’ve “Despite this, the State recently and Edgar Arevalo. were selected to represent the country in the annual New Year LonPage 14 she exclaimed. I love volleyball [See passed a budget that borrows and second from the left, joined members of been DINNER to three National Events, she Vicar Parochial Fr. Venancio Amidar, standing don Parade. Five were from Cerritos High School. Approximate 70 and love being a cheerleader. I’ve said. takes approximately billion inat the H.O.P.E. Dinner Dance Fundrraisthe St. Irenaeus Filipino Catholic $5 Federation students were chosen from the Western United States. Twenty of them, been on the cheerleading varsity transit, redevelopAsked what she would to city,13,county, er oflike November 2010. Pictured sitting in the front from left are Carmen Singh, Dr. including the five Cerritos girls, got together and had their pictur picture team three years. special district fundsJojo Flordelis and Gina Borillo. Standing Fe Mendoza,ment Josie and Ninofranco, Lita Flores, taken with the London Bridge in the background. This is the first time I’ve been this year. For Cerritos, these costs See CHEER CON'T fromON left11to right are Joe Singh, Fr. Amidar, Cora Arevalo, Gus Mendoza, Jun Ninof Ninofare estimated to be $14.1 million By Gene Luevano ranco, Mary Ann Estores, Ramella Ledesma, and Edgar Arevalo. By Aya Abelon in redevelopment funds over the mediately came to mind,” said League Former little leaguers may experiNew Orleans native Carlos Saborio next two fiscal years. “ Vice President Gene Luevano. “It was ence a bit of nostalgia on Opening Day, spent his teenage years in Nicaragua, The Resolution is in support the organizaas a group of as his parents, who moved to the U.S. of the Local Taxpayer, Public tion that many local parents in 1979, decided to return to their home Safety, and Transportation Proof us played are preparing country in search of better opportuni tection Act of 2010, a ballot meafor, but more to launch the ties. sure sponsored by the League of California Cities. If approved importantly, the Frontier Youth His interest by the voters, it will prevent the Frontier name Baseball League in politics was By Jerry Bernstein State from borrowing, raiding orBy Larry Caballero has historical for the Spring sparked while he otherwise redirect local governsignificance for 2011 season. was working in The Cerritos Council approved ment,City transportation and public More than 100 residents showed up to our community.” The original then-prime minthe construction of an addition to the Walfunds, including: “Frontier youth baseball ister Antonio the Nov. 16 La Palma Council meeting to Mart store in the•Towne Centernew at its constituNov. Adding was created program in the Lacayo's presishare their emotions and concerns after 22 meeting. tional restriction that prohibits the by a group of Los Cerritos dential campaign the tragic death of 16-year-old Sydney taking ApprovalState of thefrom 25,208 sq. tax ft. increment addiparents who area was known in Nicaragua. Ramirez who fundsbecollected withingrocery a redeveltion, which will an in-house want to provide as Frontier He visited the was recently store, was by a 3-1See vote,FUNDS with Mayor Jotheir children Little League. most remote and CON'T ON 7 struck by a car seph Cho voting no. with a baseball Although that impoverished arin a crosswalk Voting in favor of the expansion was experience that league no longer eas of Nicaragua at Crescent Councilmembers Carol Chen, Bruce Barstrives for a exists, it was the and was inspired and Watson rows, and Jim Edwards. Mayor pro tem balance between start for numerby how Lacayo, Cerritos Center Previews Street as she Laura Lee was out 5of the country. fun, competious players who as a political Page was going to Carmenita andatSouth - Storm winds knocked down a tree that fell on tion, Rain storm causes leader, tree to fall onto townhouse - Workmen saw The limbs MayorPelosi. said there was a lot of writand player found success brought Saborio with Nancy Community Calendar school. athe car in Cerritos. vehicle headed southbound on Carmenita Kids from was the new Little League enjoy the food development,” off a 30-year old eucalyptus that fell ontoCarlos a Sundance townhouse ten material involved concerning the exhigh school, The hope andtree opporFor more Page 10 more time to study Road and was struck just north of South St. at 1:05 p.m. Tuesday. The facing Bloomfield Avenue just north of 166th Street Tuesday,pansion, Jan. 19. and fun during sign-ups at Chik-Fil-A, Cerritos. Sydney Ramirez and he wanted said League collegiate and tunity for a better than two hours tree was blown down from the center median and into traffic. The A workman said the heavy rains that soaked the earth combined with Sports concerned about Wal-Mart President Ron professional quality of life to these communities. it. He was also driver appeared to be out of the vehicle and uninjured. The vehicle strong winds was too much for the tree, No one as hurt and itbecoming looked a “Super Page 12Store” with the addi- resident after resident walked tearfully to Lacayo. “We place an emphasis on baseballtoranks. Although Lacayo did not win the the podium to address their outrage at the appears have sustained most front-end damage, with the bulk of the like damage was limited only to that section of the roof although a tion of the grocery store and itsDirectory impact on Classified/Prof. providing the tools we started to think themade campaign showed tree“When lying across the open engineabout hood. A Cerritos Sheriffour wascoaches pullingwith cities of La Palma and Cypress for not final determination election, wouldn’t be until the tree is Saborio removed and a the other local supermarkets. He moved Page 14 names forscene our new imhow politics up to the at theleague, time ofFrontier the photo. closerPage examination can be made. can transform the lives of addressing the traffic safety issues at the [See BASEBALL 14] to continue the issue to the council’s next intersection sooner so that her life would meeting. However, the majority felt their not have been lost. questions had been answered by members Residents said they had complained to of Wal-Mart staff, although Councilmemboth cities for years and yet the problem ber Chen said if the Towne Center was expanded in the future, she had concerns about the availability of parking.
A new Baseball League with a familiar name forms in Cerritos
Cerritos College alumnus finds his calling in helping underserved
Storms inflict property damage in Cerritos
COMMUNITYNEWS COMMUNITY COMMUNITY COMMUNITYNEWS
munity members and parishioners of St. Irenaeus Catholic Church in Cypress gathered at Knott's Berry Farm Resort For information, to contribute, or to Hotel on November 13, 2010, for the 45,000 homes every Friday • January 2010 • VolumeNewspaper 20, No. 45 • Vol. 4 No 30 •November 26, 2010 • Norwalk’s and Pico Rivera's22, Only Community advertise call 562.407.3873. 21st Annual Benefit Dinner Dance and By Jerry Bernstein Fundraiser for H.O.P.E. from 6:00 p.m. to 10:00 p.m. Members of The Friends of Cerritos The acronym, H.O.P.E., stands for By Jerry Bernstein chosen to the go London. I’m 1streCombat Engineer Battalion Adoption the words "Helping Other People Every ally excited. Committee, a non-profit organization, day." Editor’s Note: The following is Marin was selected to try out for community volunteers to come This non-profit group is in charge of an interview with Cerritos High for the cheerleading trip asked while to Cerritos Park East recreation buildthe federally recognized food bank that Bernstein School Junior and Varsity Cheer- doing routines. Judges were By Jerry going Nov.Cerritos 17 andCouncil help the group pack distributes food to registered needy fami endorses leader Marin Chattong prior to her ing around selecting candidates. the 900 Marines of the ballot for initative. lies in the cities of Cypress, La Palma, trip to Great Britain as a member Once chosen cheerleaders care werepackages The Cerritos City Council approved Battalion currently deployed in Afghaniand portions of Buena Park and Anaheim. of the United States Cheerleading given a routine to do. You do the construction of an addition to the Food is distributed by H.O.P.E. on the store in the Towne Center at its Team that participated in the New have time to practice and putstan. your Approximately 180 volunteers Wal-Mart By Jerry Bernstein showed including 53 students for lofirst and third Saturdays of each month Years London Parade. She and own interpretation on it, and then up, Nov. 22 meeting. calshe schools. four other Cerritos Cheerleaders perform it in front of judges, on the grounds of St. Irenaeus Church. Approval of the 25,208 sq. ft. addiCity Council AwaitingThe themCerritos was members of the were among those selected from said. They then select who will be Working together with St. tion, Irenaeus which will be an in-house grocery unanimously approved Adoption a resoluCombat Engineer Battalion throughout the United States to on the team. She said five1st Church, H.O.P.E. assists needystore, families girls was by a 3-1 vote, with Mayor Join support a ballot initiago to London and represent the from Cerritos were chosen Committee quicklyofexplained what to be tionwho with funds to provide food, temporary seph Cho voting no. prevent United States in the Parade. She on the 400-member team and they to do.that Thewill clock said it the was State 7:10 par-had tive lodging and other emergency needs.Voting in favor of the expansion was raiding local also kept a journal of her trip to ticipate in the New Year Parade p.m.inThefrom big recreation roomgovernment was lined Co-Chairmen of the event were Ruth Councilmembers Carol Chen, Bruce Bartransportation and public transit London. London. She described it as with beingtables covered with items to be sent Burns and Bob Sgobba who rows, planned and Jim Edwards. Mayor pro tem funds. similar to our Rose Bowl Parade the marines. Under the tables were large Laura Lee was out of the country. In a similar report items to theto council, Marin Chattong is a typical and was televised. bags filled with replace [See DINNER The Mayor said there was a lot of City Manager Kathy high school student. She likes Marin said they were what givenwasAssistant above them. written material involved concerning the Matsumoto said overtothe years Volley Ball and “I can only be on three uniforms a red jacket, a blue Volunteers were assigned hand out expansion, and he wanted more time to voters have overone varsity team,” she explained. and white jacket that comesthe with itemsCalifornia to fellow volunteers. Eighteen study it. He was also concerned about whelmingly passed I chose cheerleading. However, skirt and a long sleeve jacket. items filled the individual bags,separate which Approximately 180 volunteers packed into Cerritos Park East to help fill care packpack Wal-Mart becoming a “Super Store” I am on the junior varsity vol- I’ve never been in snow before, ballot measurers to keep local were then closed on the top and put into 1st Combat Engineer Battalion in Afghaniwith the addition of the grocery store ages for the Marines of theleyball team, which is my favor- deployed funding sources essential for loshe said, except for a visit to Big cartons, waiting which were then taken toothpaste to baby wipes homemade cookies. sport.” She said she hastobeen and its impact on the other local super- stan. Content ranged fromite Bear. She thought it might snow cal services and prevent the State playing volleyball since she was while she was in London. Cerri- from raiding local government [Seetransportation MARINES Page 8] [See EXPANSION Page 11] in the third grade. funds. tos has 11 cheerleaders who per- transit and Four hundred high schools girls from throughout the United States “I really love where I am,” form at school sport events. “I’ve “Despite this, the State recently were selected to represent the country in the annual New Year LonCIF-SOUTHERN SECTION SOUTHEAST FOOTBALL PLAYOFFS she exclaimed. I love volleyball been a budget that borrows and to three National Events, DIVISION she passed don Parade. Five were from Cerritos High School. Approximate 70 and love being a cheerleader. I’ve said. takes approximately $5 billion in students were chosen from the Western United States. Twenty of them, been on the cheerleading varsity Asked what she would like to city, county, transit, redevelopincluding the five Cerritos girls, got together and had their pictur picture team three years. ment and special district funds taken with the London Bridge in the background. This is the first time I’ve been See CHEER CON'T ON 11 this year. For Cerritos, these costs are estimated to be $14.1 million in redevelopment funds over the By Larry Caballero next two fiscal years. “ The Resolution is in support More than 100 residents showed up to CITY EXPLORES POSSIBILITY OF of the Local Taxpayer, Public the Nov. 16 La Palma Council meeting to TAKING OVER PROGRAM. Safety, and Transportation Proshare their emotions and concerns after tection Act of 2010, a ballot meathe tragic death sure sponsored by the League of 16-year- By Jerry Bernstein of California Cities. If approved Looking forward to a fun-filled day of activities at La Palma Parade were (l-r) oldDaysSydney by the voters, it will prevent the La Palma Beauty Melinda Gamboa, Princesses Asha Starks and Jessica andCerritos City Council gave its apRamirez whoAtwood,The State from borrowing, raiding or Beauty Idda Colcol. was recently proval to an agreement with ABC School otherwise redirect local governstruck by a car District that will keep the District’s WaBy Larry Caballero ment, transportation and public in a crosswalk ter Aerobics Classes going through June funds, including: at Crescent and 2011 at its Nov. 21 meeting. Seniors takSince 1986, La Palma has been the • Adding new constituWatson Street ing the class had been notified by the that prohibits the city that hosts the official Orange County Norwalk senior wide receiver Donovan Gumbs haulstional in a restriction 26-yard touchdown recepas she was go- District the classes would end in JanuSydney from taking tax increment Veteran's Day Parade that has featured 32 Ramirez tion from senior Adrian Diaz late in the third quarterState for the go-ahead score in the ing to school. ary. Approximately 315 showed up at the Lancers 35-27 victory last Friday night at Arcadia infunds collected within Division a redevelof Southern California's finest school pag a CIF-SS Southeast For more than two hours resident School Board’s Nov. 3 meeting to protest eantry programs. These bands performed first round playoff game. Story on page 12. Photo by Armando J. Vargas Sr. CON'T ON 7 See FUNDS after resident walked tearfully to the the closing of the program. again Nov. 13, on the 26th Anniversary An estimated 561 seniors participate in the nine aerobic classes each week at Cerritos Park East swimming pool. The Cerritos Center Previews weekly classes are one hour in length and special evening recognizes and honors 5 beginM.onto Brown manyPage non-profit charitable Clubs and Carmenita and South - Storm winds knocked consist down a of treethree that 10 fellweek on sessions Rain storm causesBy treeHelen to fall townhouse - Workmen saw the limbs Community Calendar ning in September and ending June. old eucalyptus tree that fell onto a Sundance townhouse a car in Cerritos. The vehicle was headed southbound on Carmenita Organizations operating within the City off a in 30-year PageThis 10 year there were twenty Road and was struck just north of South St. at 1:05 p.m. Tuesday. The under The classes are held theBloomfield auspic- Avenue Thejust Norwalk Community facing north of 166th StreetCoordinatTuesday, Jan.of19. Norwalk. tree was blown down from the center median and The Adult Education A workmanProsaid the rains(NCCC) that soaked combinedorganizations with Sports es ofinto thetraffic. District’s ingheavy Council mettheinearth the Sproul represented. driver appeared to be out of the vehicle and uninjured. The vehicleare charged strong winds was too muchofforthe the Norwalk tree, No one as hurt and it lookedThe NCCC gram. Participants $25 per Room Arts & Sports Page 12was formed in 1936 and appears to have sustained most front-end damage, the bulk of the Recreation like damageSerwas limited only(NASC) to that section of annual the roofSalute althoughhas a beenClassified/Prof. class with session . Cerritos Complex for their an integral partDirectory of the comtree lying across the open engine hood. A Cerritos Sheriff was pulling final determinationtowouldn’t madethis untilpast the tree removed Servicebeevent Oct is27. This and a Page 14 closerPage examination can be made. [See WATER 14] [See NCCC Page 14]
Artesia-Cerritosparticipate volunteers in joinLondon togetherparade to Cerritos Council Cerritos High School Cheerleaders send care packages to Marines in Afghanistan approves Wal-Mart expansion
1ST La MARINE Palma Intercommunity DIVISION BAND Hospital We are a full service, general acute care hospital and have been a part of the community since 1972.
La Palma Days Parade
La Palma celebrates in style ACTIVITIES Emotions run high over tragic death in La Palma
Cerritos Council approves Water Aerobics agreement with ABC
HISTORICAL PRESERVATION & CULTURAL AWARENESS PROJECTS
Morenight Inside NCCC hosts Salute to Service
MILITARY HISTORY
VENDORS
TIC KE T CO UP ON E
Norwalk defeats Arcadia in playoffs
Storms inflict property damage in Cerritos
BAND REVIEW JUDGING
GAMES & RIDES
Protecting local funds from state raids
25 TH A NNUAL L A P ALMA D AYS
Cerritos Council Emotions run high approves over tragic death in THE Wal-Mart “OFFICIAL VETERAN’S DAY expansion La Palma PARADE OF ORANGE COUNTY”
More Inside
TOTAL DISTRIBUTION:
$244 $176 $135 $68 $34
Wi N A BR A ND NE Newspaper W A P P LE i Pad! Go toSeniorsw w w.yo ur c i tFebruary yco up Healthy Living-The for Active Publishing 19.o n s.n et L o s C e r r i t o s
45,00045,000 homes homes every Friday • January 22, 2010 • 3, Volume No. 4521, No. 33 • www.loscerritosnews.net every Friday • December 2010 •20, Volume
ZIP CODE 90701 90703 90715 90716 90623 90650
$695 $331 $180 $123 $46
Pick up rate into Zone 2 - 25% off La Palma
Zip Code penetration CITY Artesia Cerritos E. Lakewood Haw Grdns La Palma Norwalk
$719 $356 $206 $143 $64
ENTERTAINMENT SCHEDULE
Pavilion Stage
Advertsing Specifications AD SIZE
Full Page 1/2 Page H 1/2 Page V 1/2 Page 2 Col. 1/4 Page V 1/4 Page 1 Col.
WIDTH
DEPTH
10” 10” 7 1/2” 4 7/8” 4 7/8” 2 3/8”
AD SIZE
15” 7 1/2” 9” 15” 7 1/2” 15”
WIDTH
1/4 Page 3 Col. 1/4 Page 4 Col. 1/8 Page H 1/8 Page V 1/16 Page H 1/16 Page V
1/8 H
7 1/2” 10” 4 7/8” 2 3/8” 4 7/8” 2 3/8”
DEPTH
4 1/2” 3 1/2” 3 1/2” 7 1/2” 2 1/4” 4 7/8”
1/4 3 COL
1/16 H
1/8 V 1/16 V
1/4 4 COLUMN 1/4 1 COL
1/2 2 COLUMN
1/2 V 1/4 V
1/2 H
FREE STANDING INSERTS
Pre Printed • Delivery Cost $30 per 1000 • 10,000 Min. / We Print $60 per 1000 • 10,000 Min. Black & White
COLOR CHARGES: 1 Color - $50 • 2 Color - $100 • 3 Color - $150 • 4 Color - $400 • 85 Line Screen
ADVERTISING DEADLINES: Space Reservations - Friday 5:00 PM • Camera Ready - Tuesday, Noon • Friday Publication
DESIGN & PRODUCTION: As a service to our advertisers, the Los Cerritos Community News will produce your ad. DISTRIBUTION: Delivered to 30,000 homes and businesses weekly in Cerritos, Artesia, Hawaiian Gardens, and East Lakewood and La Palma WiN A BLiving-The R A N D N E Newspaper W A P P L E iPa ! G o toSeniorsw w w. you rc itFebruary ycou p Healthy for dActive Publishing 19.on s. n e t L o s C e r r i t o s
COMMUNITYNEWS COMMUNITY
ur City HAPPY HOLI DAYS FROM LA PALMA COM MU N ITY NYo CEWS! oup
Sign Up to Receive FREE LOCAL COUPONS Sent to Your Email! www.YourCityCoupons.net ForL information, a P atolcontribute, m a or to advertise call 562.407.3873.
45,00045,000 homes homes every Friday • January 22, 2010 • 3, Volume No. 4521, No. 33 • www.loscerritosnews.net every Friday • December 2010 •20, Volume
ons
COMMUNITYNEWS COMMUNITY
By Edna Ethington La Palma H.O.P .E. Cheerleaders Dinner Danceparticipate Cerritos High School in London parade Protecting 285 H.O.P.E. mem Fundraiser a Rocking SuccessBy Jerry Bernsteinbers,Approximately chosenassociates, to the go London. Volume 1, Issue 1 • November 11, 2009 friends, business com I’m re- local funds ally excited. munity members parishioners of St. Editor’s Note: The following is andMarin was selected to try out•• La Hand delivered to 5,000 La Palma homes; directto mailed over 1,000 La Palma businesses Chamber of Commerce • www.lapalmanews.net Palma’s Onlymonthly Community Newspaper • Delivered 4,500toLa Palma homes every month •and www.lapalmanews.net December • Vol.NE 1, Issue Catholic Church in Cypress Wi N •members A BR A2010 ND W12• A P P LE i Pad! Go toSeniorsw w w.yo ur c i tFebruary yco up Healthy Living-The Newspaper for Active Publishing 19.o n s.n et an interview withIrenaeus Cerritos High for the cheerleading trip while from state raids at Knott's Berry Farm Resort School Junior andgathered Varsity Cheerdoing routines. Judges were goHotelprior on toNovember 13, 2010, for the L o s C e r r i t o s Cerritos CouncilH.O.P endorses .E. Dinner Dance By Edna Ethington leader Marin Chattong her ing around Palma selecting candidates.La 21st Benefit and trip to Great Britain as Annual a member N o r w a l k a n d P i c o R i v e r a OnceDinner chosenDance cheerleaders were ballot initative. Fundraiser for H.O.P.E. 6:00top.m. Approximately 285 H.O.P.E. mem of the United States Cheerleading given afrom routine do. You do Fundraiser a rocking success to 10:00 Team that participated in thep.m. New bers, friends, business associates, com
have time to practice and put your TheShe acronym, H.O.P.E., standsonfor Years London Parade. and own interpretation it, and then By Jerry Bernstein theCheerleaders words "Helping OtheritPeople four other Cerritos perform in frontEvery of judges, she The Cerritos City Council were among thoseday." selected from said. They then select who will be throughout the United States to ongroup This non-profit is in charge of five girls unanimously approved a resoluthe team. She said go to London andtherepresent federallytherecognized food bank from Cerritos were that chosen to be tion in support of a ballot initiaUnited States in the Parade. food She toonregistered distributes needy fam the 400-member team and par- tive that will prevent the State also kept a journalilies of her tripcities to ticipate in theLa New Year Parade in from raiding local government in the of Cypress, Palma, London. London.Park She described and portions of Buena and Ana it as being transportation and public transit similar to our Bowl Parade funds. heim. Food is distributed by Rose H.O.P.E. In a report to the council, Marin Chattong is a typical and was televised. on the first and third Saturdays of each high school student. Marin they were given Assistant City Manager Kathy monthSheon likes the grounds of said St. Irenaeus Volley Ball and “IChurch. can onlyWorking be on three uniforms red Ire jacket, a blue Matsumoto said over the years together witha St. one varsity team,”naeus she explained. and whiteassists jacket that comes with California voters have overChurch, H.O.P.E. needy I chose cheerleading. However, skirt and a long sleeve jacket. whelmingly passed separate Parochial Vicar Fr. Venancio Amidar, standing second from the left, joined families with funds to provide food, I amDinner on the junior varsity vol- I’ve never been in snow before, ballot measurers to keep local members of the St. Irenaeus Filipino Catholic Federation at the H.O.P.E. temporary lodging and other emergency team, which is my favor- she said, except for a visit to Big funding sources essential for loDance Fundrraiser of November 13, 2010. Pictured sitting in the frontleyball from left needs. ite Flordelis sport.” She said she has been Bear. She thought it might snow cal services and prevent the State are Carmen Singh, Dr. Fe Mendoza, Josie Ninofranco, Lita Flores, Jojo Co-Chairmen of the event were Ruth playing volleyball since she was from raiding local government while she was in London. Cerriand Gina Borillo. Standing from left to right are Joe Singh, Fr. Amidar, Cora who planned a in the third grade. Burns and Bob Sgobba tos has 11 cheerleaders who per- transit and transportation funds. Arevalo, Gus Mendoza, Jungirls Ninofranco, Mary Ann Estores,States Ramella Ledesma, Four hundred high schools from throughout the United “I really love where I am,” form at school sport events. “I’ve “Despite this, the State recently and Edgar Arevalo. were selected to represent the country in the annual New Year LonPage 14 she exclaimed. I love volleyball [See passed a budget that borrows and second from the left, joined members of been DINNER to three National Events, she Vicar Parochial Fr. Venancio Amidar, standing don Parade. Five were from Cerritos High School. Approximate 70 and love being a cheerleader. I’ve said. takes approximately billion inat the H.O.P.E. Dinner Dance Fundrraisthe St. Irenaeus Filipino Catholic $5 Federation students were chosen from the Western United States. Twenty of them, been on the cheerleading varsity transit, redevelopAsked what she would to city,13,county, er oflike November 2010. Pictured sitting in the front from left are Carmen Singh, Dr. including the five Cerritos girls, got together and had their pictur picture team three years. special district fundsJojo Flordelis and Gina Borillo. Standing Fe Mendoza,ment Josie and Ninofranco, Lita Flores, taken with the London Bridge in the background. This is the first time I’ve been this year. For Cerritos, these costs See CHEER CON'T fromON left11to right are Joe Singh, Fr. Amidar, Cora Arevalo, Gus Mendoza, Jun Ninof Ninofare estimated to be $14.1 million By Gene Luevano ranco, Mary Ann Estores, Ramella Ledesma, and Edgar Arevalo. By Aya Abelon in redevelopment funds over the mediately came to mind,” said League Former little leaguers may experiNew Orleans native Carlos Saborio next two fiscal years. “ Vice President Gene Luevano. “It was ence a bit of nostalgia on Opening Day, spent his teenage years in Nicaragua, The Resolution is in support the organizaas a group of as his parents, who moved to the U.S. of the Local Taxpayer, Public tion that many local parents in 1979, decided to return to their home Safety, and Transportation Proof us played are preparing country in search of better opportuni tection Act of 2010, a ballot meafor, but more to launch the ties. sure sponsored by the League of California Cities. If approved importantly, the Frontier Youth His interest by the voters, it will prevent the Frontier name Baseball League in politics was By Jerry Bernstein State from borrowing, raiding orBy Larry Caballero has historical for the Spring sparked while he otherwise redirect local governsignificance for 2011 season. was working in The Cerritos Council approved ment,City transportation and public More than 100 residents showed up to our community.” The original then-prime minthe construction of an addition to the Walfunds, including: “Frontier youth baseball ister Antonio the Nov. 16 La Palma Council meeting to Mart store in the•Towne Centernew at its constituNov. Adding was created program in the Lacayo's presishare their emotions and concerns after 22 meeting. tional restriction that prohibits the by a group of Los Cerritos dential campaign the tragic death of 16-year-old Sydney taking ApprovalState of thefrom 25,208 sq. tax ft. increment addiparents who area was known in Nicaragua. Ramirez who fundsbecollected withingrocery a redeveltion, which will an in-house want to provide as Frontier He visited the was recently store, was by a 3-1See vote,FUNDS with Mayor Jotheir children Little League. most remote and CON'T ON 7 struck by a car seph Cho voting no. with a baseball Although that impoverished arin a crosswalk Voting in favor of the expansion was experience that league no longer eas of Nicaragua at Crescent Councilmembers Carol Chen, Bruce Barstrives for a exists, it was the and was inspired and Watson rows, and Jim Edwards. Mayor pro tem balance between start for numerby how Lacayo, Cerritos Center Previews Street as she Laura Lee was out 5of the country. fun, competious players who as a political Page was going to Carmenita andatSouth - Storm winds knocked down a tree that fell on tion, Rain storm causes leader, tree to fall onto townhouse - Workmen saw The limbs MayorPelosi. said there was a lot of writand player found success brought Saborio with Nancy Community Calendar school. athe car in Cerritos. vehicle headed southbound on Carmenita Kids from was the new Little League enjoy the food development,” off a 30-year old eucalyptus that fell ontoCarlos a Sundance townhouse ten material involved concerning the exhigh school, The hope andtree opporFor more 10 more time to study Road and was struck just north of South St. at p.m. Tuesday. The facing Bloomfield Avenue just north of 166th Street Tuesday,pansion, Jan. 19. and Page and fun during sign-ups at1:05 Chik-Fil-A, Cerritos. Sydney Ramirez he wanted said League collegiate and tunity for a better than two hours tree was blown down from the center median and into traffic. The A workman said the heavy rains that soaked the earth combined with Sports concerned about Wal-Mart President Ron professional quality of life to these communities. it. He was also driver appeared to be out of the vehicle and uninjured. The vehicle strong winds was too much for the tree, No one as hurt and itbecoming looked a “Super Page 12Store” with the addi- resident after resident walked tearfully to Lacayo. “We place an emphasis on baseballtoranks. Although Lacayo did not win the the podium to address their outrage at the appears have sustained most front-end damage, with the bulk of the like damage was limited only to that section of the roof although a tion of the grocery store and itsDirectory impact on Classified/Prof. providing the tools we started to think themade campaign showed tree“When lying across the open engineabout hood. A Cerritos Sheriffour wascoaches pullingwith cities of La Palma and Cypress for not final determination election, wouldn’t be until the tree is Saborio removed and a the other local supermarkets. He moved Page 14 names forscene our new imhow politics up to the at theleague, time ofFrontier the photo. closerPage examination can be made. can transform the lives of addressing the traffic safety issues at the [See BASEBALL 14] to continue the issue to the council’s next intersection sooner so that her life would meeting. However, the majority felt their not have been lost. questions had been answered by members Residents said they had complained to of Wal-Mart staff, although Councilmemboth cities for years and yet the problem ber Chen said if the Towne Center was still exists. “We can’t just walk away and expanded in the future, she had concerns do nothing,” said one resident. “Kids are
A new Baseball League with a familiar name forms in Cerritos
L o s
Cerritos College alumnus finds his calling in helping underserved
Storms inflict property damage in Cerritos
C e r r i t o s
COMMUNITYNEWS COMMUNITY COMMUNITY COMMUNITYNEWS
munity members and parishioners of St. Irenaeus Catholic Church in Cypress gathered at Knott's Berry Farm Resort For information, to contribute, or to Hotel on November 13, 2010, for the 45,000 homes every Friday • January 2010 • VolumeNewspaper 20, No. 45 • Vol. 4 No 30 •November 26, 2010 • Norwalk’s and Pico Rivera's22, Only Community advertise call 562.407.3873. 21st Annual Benefit Dinner Dance and By Jerry Bernstein Fundraiser for H.O.P.E. from 6:00 p.m. to 10:00 p.m. Members of The Friends of Cerritos The acronym, H.O.P.E., stands for By Jerry Bernstein chosen to the go London. I’m 1streCombat Engineer Battalion Adoption the words "Helping Other People Every ally excited. Committee, a non-profit organization, day." Editor’s Note: The following is Marin was selected to try out for community volunteers to come This non-profit group is in charge of an interview with Cerritos High for the cheerleading trip asked while to Cerritos Park East recreation buildthe federally recognized food bank that School Junior and Varsity Cheer- doing routines. Judges were By Jerry Bernstein going Nov.Cerritos 17 andCouncil help the group pack distributes food to registered needy fami endorses leader Marin Chattong prior to her ing around selecting candidates. the 900 Marines of the ballot for initative. lies in the cities of Cypress, La Palma, trip to Great Britain as a member Once chosen cheerleaders care werepackages The Cerritos City Council approved Battalion currently deployed in Afghaniand portions of Buena Park and Anaheim. of the United States Cheerleading given a routine to do. You do the construction of an addition to the Food is distributed by H.O.P.E. on the store in the Towne Center at its Team that participated in the New have time to practice and putstan. your Approximately 180 volunteers Wal-Mart By Jerry Bernstein showed up, including 53 students for lofirst and third Saturdays of each month Years London Parade. She and own interpretation on it, and then Nov. 22 meeting. calshe schools. four other Cerritos Cheerleaders perform it in front of judges, on the grounds of St. Irenaeus Church. Approval of the 25,208 sq. ft. addiCity Council AwaitingThe themCerritos was members of the were among those selected from said. They then select who will be Working together with St. tion, Irenaeus which will be an in-house grocery unanimously approved Adoption a resoluCombat Engineer Battalion throughout the United States to on the team. She said five1st Church, H.O.P.E. assists needystore, families girls was by a 3-1 vote, with Mayor Join support a ballot initiago to London and represent the from Cerritos were chosen Committee quicklyofexplained what to be tionwho with funds to provide food, temporary seph Cho voting no. prevent United States in the Parade. She on the 400-member team and they to do.that Thewill clock said it the was State 7:10 par-had tive lodging and other emergency needs.Voting in favor of the expansion was raiding local also kept a journal of her trip to ticipate in the New Year Parade p.m.inThefrom big recreation roomgovernment was lined Co-Chairmen of the event were Ruth Councilmembers Carol Chen, Bruce Bartransportation and public transit London. London. She described it as with beingtables covered with items to be sent Burns and Bob Sgobba who rows, planned and Jim Edwards. Mayor pro tem funds. similar to our Rose Bowl Parade the marines. Under the tables were large Laura Lee was out of the country. In a similar report items to theto council, Marin Chattong is a typical and was televised. bags filled with replace [See DINNER The Mayor said there was a lot of City Manager Kathy high school student. She likes Marin said they were what givenwasAssistant above them. written material involved concerning the Matsumoto said over the years Volley Ball and “I can only be on three uniforms a red jacket, a blue Volunteers were assigned to hand out expansion, and he wanted more time to voters have overone varsity team,” she explained. and white jacket that comesthe with itemsCalifornia to fellow volunteers. Eighteen study it. He was also concerned about whelmingly passed I chose cheerleading. However, skirt and a long sleeve jacket. items filled the individual bags,separate which Approximately 180 volunteers packed into Cerritos Park East to help fill care packpack Wal-Mart becoming a “Super Store” I am on the junior varsity vol- I’ve never been in snow before, ballot measurers to keep local were then closed on the top and put into 1st Combat Engineer Battalion in Afghaniwith the addition of the grocery store ages for the Marines of theleyball team, which is my favor- deployed funding sources essential for loshe said, except for a visit to Big cartons, waiting which were then taken toothpaste to baby wipes homemade cookies. sport.” She said she hastobeen and its impact on the other local super- stan. Content ranged fromite Bear. She thought it might snow cal services and prevent the State playing volleyball since she was while she was in London. Cerri- from raiding local government [Seetransportation MARINES Page 8] [See EXPANSION Page 11] in the third grade. funds. tos has 11 cheerleaders who per- transit and Four hundred high schools girls from throughout the United States “I really love where I am,” form at school sport events. “I’ve “Despite this, the State recently were selected to represent the country in the annual New Year LonCIF-SOUTHERN SECTION SOUTHEAST FOOTBALL PLAYOFFS she exclaimed. I love volleyball been a budget that borrows and to three National Events, DIVISION she passed don Parade. Five were from Cerritos High School. Approximate 70 and love being a cheerleader. I’ve said. takes approximately $5 billion in students were chosen from the Western United States. Twenty of them, been on the cheerleading varsity Asked what she would like to city, county, transit, redevelopincluding the five Cerritos girls, got together and had their pictur picture team three years. ment and special district funds taken with the London Bridge in the background. This is the first time I’ve been See CHEER CON'T ON 11 this year. For Cerritos, these costs are estimated to be $14.1 million in redevelopment funds over the By Larry Caballero next two fiscal years. “ The Resolution is in support More than 100 residents showed up to CITY EXPLORES POSSIBILITY OF of the Local Taxpayer, Public the Nov. 16 La Palma Council meeting to TAKING OVER PROGRAM. Safety, and Transportation Proshare their emotions and concerns after tection Act of 2010, a ballot meathe tragic death sure sponsored by the League of 16-year- By Jerry Bernstein of California Cities. If approved Looking forward to a fun-filled day of activities at La Palma Parade were (l-r) oldDaysSydney by the voters, it will prevent the La Palma Beauty Melinda Gamboa, Princesses Asha Starks and Jessica andCerritos City Council gave its apRamirez whoAtwood,The State from borrowing, raiding or Beauty Idda Colcol. was recently proval to an agreement with ABC School otherwise redirect local governstruck by a car District that will keep the District’s WaBy Larry Caballero ment, transportation and public in a crosswalk ter Aerobics Classes going through June funds, including: at Crescent and 2011 at its Nov. 21 meeting. Seniors takSince 1986, La Palma has been the • Adding new constituWatson Street ing the class had been notified by the that prohibits the city that hosts the official Orange County Norwalk senior wide receiver Donovan Gumbs haulstional in a restriction 26-yard touchdown recepas she was go- District the classes would end in JanuSydney from taking tax increment Veteran's Day Parade that has featured 32 Ramirez tion from senior Adrian Diaz late in the third quarterState for the go-ahead score in the ing to school. ary. Approximately 315 showed up at the Lancers 35-27 victory last Friday night at Arcadia infunds collected within Division a redevelof Southern California's finest school pag a CIF-SS Southeast For more than two hours resident School Board’s Nov. 3 meeting to protest eantry programs. These bands performed first round playoff game. Story on page 12. Photo by Armando J. Vargas Sr. CON'T ON 7 See FUNDS after resident walked tearfully to the the closing of the program. again Nov. 13, on the 26th Anniversary An estimated 561 seniors participate of La Palma Days, in front of more than in the nine aerobic classes each week at 10,000 spectators Cerritos Park East swimming pool. The who heard more than 4,000 teenag Cerritos Center Previews weekly classes are one hour in length and special evening recognizes and honors 5 beginM.onto Brown manyPage non-profit charitable Clubs and Carmenita and South - Storm winds knocked consist down a of treethree that 10 fellweek on sessions Rain storm causesBy treeHelen to fall townhouse - Workmen saw the limbs Community Calendar ning in September and ending June. old eucalyptus tree that fell onto a Sundance townhouse a car in Cerritos. The vehicle was headed southbound on Carmenita Organizations operating within the City off a in 30-year PageThis 10 year there were twenty Road and was struck just north of South St. at 1:05 p.m. Tuesday. The under The classes are held theBloomfield auspic- Avenue Thejust Norwalk Community facing north of 166th StreetCoordinatTuesday, Jan.of19. Norwalk. tree was blown down from the center median and The Adult Education A workmanProsaid the rains(NCCC) that soaked combinedorganizations with Sports es ofinto thetraffic. District’s ingheavy Council mettheinearth the Sproul represented. driver appeared to be out of the vehicle and uninjured. The vehicleare charged strong winds was too muchofforthe the Norwalk tree, No one as hurt and it lookedThe NCCC gram. Participants $25 per Room Arts & Sports Page 12was formed in 1936 and appears to have sustained most front-end damage, the bulk of the Recreation like damageSerwas limited only(NASC) to that section of annual the roofSalute althoughhas a beenClassified/Prof. class with session . Cerritos Complex for their an integral partDirectory of the comtree lying across the open engine hood. A Cerritos Sheriff was pulling final determinationtowouldn’t madethis untilpast the tree removed Servicebeevent Oct is27. This and a Page 14 closerPage examination can be made. [See WATER 14] [See NCCC Page 14]
Artesia-Cerritosparticipate volunteers in joinLondon togetherparade to Cerritos Council Cerritos High School Cheerleaders send care packages to Marines in Afghanistan approves Wal-Mart expansion
Protecting local funds from state raids
25 TH A NNUAL L A P ALMA D AYS
Cerritos Council Emotions run high approves over tragic death in THE Wal-Mart “OFFICIAL VETERAN’S DAY expansion La Palma PARADE OF ORANGE COUNTY”
La Palma Days Parade
La Palma celebrates in style ACTIVITIES
COMMUNITYNEWS More Inside
[See WAL-MART Page 7]
[See EMOTIONS Page 7]
1ST La MARINE Palma Intercommunity
Emotions run high over tragic death in La Palma
Cerritos Council approves Water Aerobics agreement with ABC
Norwalk defeats Arcadia in playoffs
Storms inflict property damage in Cerritos
HISTORICAL PRESERVATION & CULTURAL AWARENESS PROJECTS
Morenight Inside NCCC hosts Salute to Service
DIVISION BAND Hospital • Serving Cerritos, Artesia, Hawaiian Gardens, East Lakewood, Norwalk & La Palma • We are a full service, general acute care • 24-Hour Emergency Services • Behavioral Medicine hospital and have been • Maternity Services Comprehensive Wound Care a part of the •• Cardiac Catheterization community since 1972. Laboratory
MILITARY HISTORY
VENDORS BAND REVIEW JUDGING
GAMES & RIDES TIC KE T
ENTERTAINMENT SCHEDULE
Pavilion Stage
Los Cerritos Community Newspaper Group Insert/Brochure Print and Delivery Subtract $205 from each category for print only pricing.
5,000
$545.00 10,000
$575.00 20,000
$815.00 10,000
$565.00 20,000
$600.00 40,000
$845.00 5,000
$625.00 10,000
$655.00 20,000
$995.00 5,000
$955.00 10,000
$1055.00 20,000
$1605.00 All advertised flat sheet insert products include delivery to our office, for any information on additional quotations, call 562.407.3873 www.loscerritosnews.net • 13047 E. Artesia Blvd., C-102 • Cerritos, Ca., 90703 • sales@cerritosnews.net