Business Innovators by Brian Horn

SPECIAL REPORT! Dave Ramsey: How To Be Financially Successful

BUSINESS

INNOVATORS

Issue 01 / Sept’12

Issue 01/April 2014

The AUTHORITY MARKETING Revolution is Here! …and how these 2 guys are leading the way.

How to Get Your Business on the Local News

The Brilliance of Amazon Ex-Walmart Employee Discovers Little Known Secret That Can Transform Your Life

Mark Cuban: My Success Philosophy

BUSINESS

Authority Media Group, LLC

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E-mail: info@BusinessInnovatorsMagazine.com Web: http://www.BusinessInnovatorsMagazine.com

Contents

Contents Features

05 The Authority Marketing Revolution

How every entrepreneur can position themselves as an authority in their market

04 Dave Ramsey: Success Is Not Related to Education Personal finance expert Dave Ramsey says that success is not about luck or education.

08 Mark Cuban’s Philosophy of Success Mark shares his road to success so we can all learn from him.

! !09 Sales of Premium Positioned Goods Enjoys a !Welcome Market !Big-ticket sales expert, Kevin Nations says successful sales of services are enjoying a thriving marketplace. !premium ! !10 How To Get Your Business On The Local News !Easy and effective tactics to get your company profiled on TV ! ! !

Business Leaders ! 12 Brilliance Behind Amazon’s Drone Announcement Marketing Superstar, Jody Jelas explains the brilliance behind the announcement

! 14 Ex-Walmart Employee Discovers Secret That Is Transforming Lives…And Building Him An Empire Keep your ticker from detonating

! 17 The Secret to Success In Any Market Ryan “The Hardcore Closer” Stewman shares what it takes to succeed, regardless of market conditions.

Contents

Business Leaders

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15 Online Videos Critical for Women Entrepreneurs Vitoria Castro, Video Marketing Expert, Helping Women Entrepreneurs Create Marketing Videost

! 19 Résumé Stand Out Secrets Résumé Guru Doug Fogel Shares Secrets To Make Your’s Shine

! 21 How Visionary Leaders are Made Nora Benyahya, a Leading Talent Development Coach Explains How Visionary Leaders are Developed.

! 23 The Art of Getting Deals Brodie Allred & Buchs say Learning to Become a Real Estate Investor is Easier and More Lucrative Than Many May Think.

25 The Success Mindset Paul Morton, The Success Coach, works through his company, Achieve Success, to provide more personal coaching

27 Bio-Performance Company Helping Athletes Athletic Apex Founder, Randall Hunt, Helps Athletes Reach Their Bodies’ Apex

Editor’s Note

Editor’s Note Subheading For Editor’s Note...

Greetings and a warm welcome to our very first issue of Business Insiders Magazine!

We couldn’t be more excited to have made it to this point.

Please take some time to get to know the layout of our magazine. You will notice a mix of articles and videos from celebrity entrepreneurs and up-and-coming business owners that are authorities of their market place.

In future issues we will also have full length interviews with these business leaders.

Jack Mize - Editor

You can read from from to back, or just peruse the articles on the table of contents to choose which to read first. Just as with a paper magazine, you may want to sit and read the whole thing at once, or come back to this issue several times to digest the articles more slowly.

What you will find in the pages of Business Insiders Magazine is a collection of inspired and instructive articles written by real, honest, down-to-earth folks who have pushed themselves to become leaders in their industries.

We appreciate your support and are so happy to have you as a reader of Business Insiders Magazine.

Brian Horn - Editor

With Warmest Thanks,

Brian Horn and Jack Mize

BusinessInnovatorsMagazine.com

Feature Article

Success is Not Related To Education with Dave Ramsey

Video Placeholder http://youtu.be/m38Bt8xaZFE

What makes business owners successful? According to research, education doesn’t show up in the top five. (Entrepreneurial Intuition, an Empirical Approach, La Pira, April 2010), but these do:

1. Seeing the big picture – being a visionary is most important. If you can’t see it, you won’t shoot for it. 2. Speed of Execution – taking action while others are researching. 3. Never giving up; being the bull dog; finding a way to make it work. 4. Being a life-long learner.

Learning is massively different than being educated. Education fills our heads with information, while learning transforms our lives and the world around us with grounded and applied intelligence. BusinessInnovatorsMagazine.com

Feature Article

The Authority Marketing Revolution Is Here Why “Authority Marketing” Is The New Focal Point For Entrepreneurs

Jack Mize (top) and Brian Horn (bottom) co-host The Authority Alchemy Show and are innovators of “authority marketing”.

Dan S. Kennedy, the Godfather of Direct Marketing, once said, "The simple truth is, if you aren't deliberately, systematically, methodically -- or rapidly and dramatically -- establishing yourself as a celebrity, at least to your clientele and target market, you're asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset."

This is the basis of what is now known as authority marketing. In essence, authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it's the process for positioning yourself as an authority, or even a celebrity, in your marketplace. Jack Mize, the co-host of Authority Alchemy, a weekly podcast on authority marketing explains, "You begin to position yourself as an authority by consistently providing useful information to your audience -- information which solves problems, offers solutions and addresses needs. Your audience finds you, in great part, simply as a result of you position yourself as an educator and advocate for their success." BusinessInnovatorsMagazine.com

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Strategies which are used to improve your expert positioning include highlighting your media appearances and your published books. They also include anything which can provide instant proof to a prospect that you are more qualified than your competitors.

Why is Authority Marketing Important? We've all heard the saying before:

"All other things being equal, people buy from people they know, like and trust."

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

Let me explain.

Let's say you are deciding between using the services of one of two accountants to help minimize taxes for your small business:

Accountant A has been around for several years and you know him from a local marketing group. He seems to know his stuff and is a really nice guy.

Accountant B wrote a best-selling book on how to minimize taxes for a small business and, in addition, he is a regular contributor on the local news about tax law changes. This now becomes a pretty clear choice for most people.

Is Accountant B necessarily smarter than Accountant A? Will he do a better job because of having written a book and doing the TV appearances?

Not at all.

But Accountant B will be able to command higher fees because of how he has positioned himself as an authority. He is now the "Go To" expert.

Charging higher fees is just one of the benefits of doing authority marketing.

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Benefits of Authority Marketing

At the recent Traffic & Conversion Summit, noted marketer Frank Kern stated, "Positioning, most importantly positioning yourself as an authority, is the single most important thing you can do increase your perceived value to the market place."

Increasing your perceived value leads to many benefits which impact every part of the sales cycle. For instance, once you develop authority, you no longer have to chase sales leads and prospects. In fact, you'll find that they will find you and your offers.

In our example, Accountant B will find that he no longer has to go to networking events to prospect for leads. People find him because of his positioning and once they do, they will stop looking.

And that's actually the key.

You probably have many people that look at your offers right now but DON'T choose you. By converting to an authority position, those people will choose you.

As noted, entrepreneurs that are seen as authorities have a higher value position, and are therefore expected to have higher rates. People will happily pay more for services from someone who they perceive to be the top expert in a field.

Another benefit is "trust." You trust opinions and advice are trusted by clients. No longer will you devise a plan that will help one of your clients, only to have them question every step, and in the end, only do certain parts. With your new positioning, your advice is valued and followed.

You also can replace push marketing techniques with lower cost and more effective pull marketing strategies. Books, podcasts, radio appearances and blog posts become sources for information in your industry.

You will gain influence in your marketplace and opportunities for speaking and partnerships with other authorities will readily present themselves to you. These, in turn, increase authority further and open other doors.

Authority marketing is one of the most powerful ways to differentiate yourself from your competitors. If you are not actively working on creating a sense of "celebrity" for your business, you are missing a key ingredient to success in the 21st century. BusinessInnovatorsMagazine.com

Feature Article

Mark Cubanâ&#x20AC;&#x2122;s Philosophy of Success Video Placeholder https://www.youtube.com/watch?v=4Pffx1FkFA0

Mark Cuban talks about his success, about his failures and about how he made it to the top and what it takes to get there.

Mark shares his road to success so we can all learn from him.

Mark Cuban is an American businessman and investor. He is the owner of the National Basketball Association's Dallas Mavericks,Landmark Theaters, and Magnolia Pictures, and the chairman of the HDTV cable network AXS TV.

He is also a "shark" investor on the television series Shark Tank. In 2011 Cuban wrote an ebook, How to Win at the Sport of Business, in which he chronicles his life experiences in business and sports. BusinessInnovatorsMagazine.com

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Premium-Positioned Goods Enjoy a Welcome Market Even as the Worldwide Economy is Unpredictable, Kevin Nation is leading the movement of â&#x20AC;&#x153;big ticket salesâ&#x20AC;? Big-ticket sales expert, Kevin Nations, recently shared a shocking statistic. Even as the economy fluctuates, the successful sales of premium services are enjoying a welcoming, thriving marketplace. According to a survey statistic shared by Nations, price competition is very much alive in the marketplace, it's just that the winners in today's sales game are the ones who have found a way to position themselves at the very top of the market.

"The results we uncovered shone a spotlight on a recurring problem," said Mr. Nations. "When you consider how much more profitable it is to position yourself at the top of the marketplace, it's disappointing to see the trends supporting that many businesses unsuccessfully work to compete at the bottom."

"It costs so much to gain a new client that selling on razor-thin margins and competing at the bottom of the market supports the worst customer experience and thus has you working against client dissatisfaction to retain those clients who do buy. Meanwhile, premiumpositioned companies can easily afford to deliver the maximum customer experience and enjoy a rabid referral base." "Simply put," Kevin added, "you're working against momentum at all times and with very sparse profits to turn things around."

When asked what can be done to reverse this trend, Kevin answered, "Businesses need to re-define the ingredients they are using to have the market choose them. When that influence is based on delivering service at such an incredibly low price, the customer experience falls short and there's little one can do to reverse that downward spiral!"

To discuss how to position your own professional or consumer-service business with Kevin, visit http://KevinNations.com. BusinessInnovatorsMagazine.com

Feature Article

How To Get Your Business On The Local News 7 Effective Tactics That Will Help You Get Media Attention One good way to increase brand awareness is by being featured in the news. Many people still get their community information from the local news, so it's always effective for a company to direct attention to their business by coming out on the local news.

However, news stations need to make sure that the business offers something interesting and relevant - overall, something newsworthy. Just being that reliable business establishment in the community is not enough.

If you want to know how to get your business on local news, get your community interested, and know more about your operations, here are some effective and easy tactics to try. Position yourself as an authority so you will stand out.

One of the best ways is to author a book. A book is the ultimate brochure - it promotes your services and business and gets you free publicity. But most importantly, it makes you stick out among your competitors as the authority. In a podcast episode, we discuss how to write a book very quickly, and even how to be a best selling author on Amazon.

Build Relationships.

Connect on Twitter, Facebook, LinkedIn and Instagram with the reporters you plan on pitching. Compliment the reporter on these social channels publicly. Share their stories and tag them with hashtags.

Support your community.

Take a cue from the local juice place or bakery that helps sponsor community events that normally get featured on the news. These events really look for sponsors, whether they be SEO companies that can help market the event and really just spread the news, or the neighborhood pub where participants of the event can get a discount on some chow. Your business may not get a full feature but it will likely appear when the event is reported on the news. This is a BusinessInnovatorsMagazine.com

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Hold a "free for all" event for your business and have recognizable personalities come.

Anything that gathers a lot of people together and also has distinguishable personalities present easily becomes newsworthy.

Ask your local radio station about live remote broadcasts.

Get the local radio stations involved as well. According to Colonial Tin Works' marketing experts, this is very effective; just "tie the broadcast in with a special event, contest or free offer."

The DJs can promote your event on air, and what's more, they can really make it so much more fun for everybody.

Support your local news stations.

Offer some of your products or services for free or at greatly discounted rates. Cupcake shops all around the country have tried this tactic, especially for morning news shows - at first the businesses just get a "thank you" on air, then later on they get featured for reports on food and popular interests. This tactic is very effective in fostering beneficial relationships with members of the media.

Be a reliable source for your field and available for interviews.

What a way to get media coverage for your business. If reporters come asking for help regarding the stories they wish to present, don't ever be too busy to accommodate them.

It's good to build a relationship because this can lead to a full feature -- especially if you prove yourself to be a reliable expert in your field of business.

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The Brilliance Behind Amazon’s Drone Announcement Author of “Boobs, Heels and Business” Reacts to Amazon’s Octocopters

It doesn’t matter whether or not Amazon.com will ever be able to provide 30-minute deliveries with their drone-like “octocopters.” The reality is that CEO Jeff Bezos has captured the world’s imagination with his announcement. “It’s brilliant,” says international marketing superstar Jody Jelas.

For more than 13 years, Jody Jelas has been turning speakers, authors, entrepreneurs, and niche-market experts into rock-star business gurus using a simple online business model she calls the BOOM Formula. Her step-by-step brand building and marketing system creates instant online fame by getting prospects to know, like, and trust through video.

“Over the years, Amazon.com has built up a ! virtually unshakable amount of trust and “I help people extract their best knowledge and likeability,” explains Jody. “So when they went turn it into an online leveraged program with my on 60 Minutes to say that they’re going to fly BOOM! Formula system. This proven and your order directly to your door, everyone repeatable system works for business folk in wants to learn more. I expect their Christmas any market niche,” Jody explains. 12 sales to break records.” BusinessInnovatorsMagazine.com

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“…the most important thing is to be yourself.” - Jody Jelas The BOOM! Formula is a simple and automated sales funnel that turns cold leads into paying clients. She teaches how to leverage effective branding, the power of video blogs, Facebook marketing, and other marketing tools to build a loyal customer base.

Jody is the author of Boobs, Heel & Business: Proven Strategies to Build a Lifestyle Business You Freakin’ Love Just by Being You.

“Behind all of the techniques and strategies I teach, the most important thing is to be yourself,” shares Jody. “Let your personality shine through and prospects will hire you or buy from you because they know, like, and trust you.”

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She’s been a star-making online entrepreneur since she started a web design business when she was just 21. Jody’s instant success made her one of the youngest “Business Women of the Year” awards finalists. Jody has turned her clients into raving fans.

“Jody is the best in the world at what she does. You can try to do it yourself or use Jody’s tried and tested system. With her, you’ll generate leads, customers, and profits. Without her, well, I don’t even want to think about that,” says client Craig Valentine.

Client Garret J. White says, “I turned over $937,000 in 2013 thanks to Jody’s marketing funnel. That was a 100% increase in my business from last year.”

Jody Jelas is from New Zealand and has been a star-making Online Entrepreneur from a young age. She started her own web design business when she was just 21. She was one of the youngest “Business Women of the Year” Awards-Finalists ever!

She is passionate about helping people kick their businesses to another level through tried and tested business strategies and personal development. She has worked and MasterMinds with top online marketers and personal development gurus from all over the world.

There is nothing Jody loves more than to hear success stories from people who have taken her advice. Are you next?

Visit BOOMFormula.com to learn how to turn knowledge into an online leveraged program that will help establish and maintain a positive and authoritative reputation that will grow a business. BusinessInnovatorsMagazine.com

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How a Bankrupt, Obese, Ex-Walmart Employee Discovered a Little Known Secret That Can Transform Your Life Todd Gaster is a wealth, health, happiness, and success expert who challenges his clients with one shockingly revealing question: “Is your mind your friend or foe? ” “If you are a coach, consultant, trainer, author, speaker, entrepreneur, or marketer you must give serious consideration to this question,” urges Todd. “Your success in your life and in your business depends not just on your answer, but what you are willing to do after you’ve answered the question.” During his webinars and when coaching clients, Todd shares the story of how he transformed himself from a bankrupt, obese, ex-Walmart employee into a confident and successful professional. “The difference between who you are today and who you will be tomorrow depends on your mindset,” explains Todd. “Without a total shift in your mindset, you will never reach your goals.” In Lindsay Lohan’s new intervention reality show Lindsay, the self-sabotaging performer describes herself as a “prisoner.” It’s Oprah Winfrey who introduces Lindsay to reality when she tells Lindsay, “You need to cut the bulls— t.” It takes more than goal setting and willpower for a person to change their circumstances. “You may not be dealing with the tremendous and extremely public struggles Lindsay Lohan is facing, but the success principles still apply,” says Todd. “You’ve got to get out of your own way.” As a licensed Neuro-Semantics trainer, Todd understands why most people know exactly what they need to do to succeed in their personal lives, in their relationships, and in their business but still don’t take sustained action. The most difficult barrier to success is the mind. People who don’t achieve their goals are limited by a belief system that stands in their way. Todd helps his clients make their thoughts and emotions work for them so that they can enjoy lasting wealth and happiness. To claim a spot in Todd’s next free webinar and learn how to eliminate self-sabotaging behaviors and thought patterns, visit NeuroSemanticsUSA.com. BusinessInnovatorsMagazine.com

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Online Videos Critical for Women Entrepreneurs Vitoria Castro, Video Marketing Expert, Helping Women Entrepreneurs Create Marketing Videos It is imperative that women entrepreneurs use online video with its ability to engage, entertain, and create brand loyalty to exponentially grow their businesses.

Software giant Cisco Systems made a statement in 2012 that shocked the industry when they predicted that 90% of all web traffic will be video by the end of this year and mobile video traffic will increase 14-fold by 2018.

By looking at major sites across the internet we can see how video is continuing to play a dominant role in online content.

Video is powerful because engages and entertains. It is an effective tool for branding customer loyalty and is the delivery method of choice for content for the foreseeable future. Vitoria Castro, Video Marketing Expert, saw this growing trend and decided to address it head on with what she calls Video Marketing for Women.

â&#x20AC;&#x153;When we conquer our fears, we give ourselves permission to bring out the best in ourselves. English is not my native language. I had to overcome my own fear of being on camera so I completely relate with this issue that many women have. There is no better time for women entrepreneurs to take advantage of video marketing. Being afraid simply is not an option if you really want to stand out from the crowd and have massive success.â&#x20AC;? says Castro.

Castro realized she could help other women turn fear into success by teaching them the techniques she used to create her videos. With her background in Visual Arts and a Masters-level study in Photography, she mastered the technical skills of video creation, then went on to spend years perfecting the art of online marketing using video.

Vitoria now empowers women to spread their message, grow their businesses and their following by mentoring them through the process of getting over their fears and give them strategies on how to be successful from the very start of their video creation process. BusinessInnovatorsMagazine.com

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Media mogul and philanthropist Oprah Winfrey, has been a long time proponent of women finding mentors to develop their skills to be even more effective in creating change, “A mentor is someone who allows you to see the hope inside yourself. I think mentors are important and I don’t think anybody makes it in the world without some form of mentorship. Nobody makes it alone. Nobody has made it alone.”

Castro’s mentoring program, Video Marketing for Women, helps take a business to the next level by combining marketing strategies to build a strong brand online. “I help women entrepreneurs communicate their message effectively through online video by attracting and engaging with their ideal customers. With video they can position themselves as the authority in their market so they can make a difference, get the clients that they want to work with, and find the freedom they have always wanted while having fun doing it. It’s got to be fun!” says Castro.

Women can take the enthusiasm for what they do, the confidence in who they are and how they truly help others, and connect, engage and inspire thousands through capturing their message with effective video strategies.

For more information on Vitoria Castro, go to VitoriaCastro.com

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Success in Any Market Hardcore Closer, Ryan Stewman Reveals His Secret

Ryan Stewman, the Hardcore Closer, knows what it takes for real estate loan officers to grow their business in any market. The income of real estate loan officers can rise and fall with the housing market and the economy. However, there is a simple secret to success that Stewman is happy to share.

“Let’s face the realities of being a real estate loan officer,” says Stewman. “You’ve got to hustle to keep loans in your pipeline. Competition is getting tougher so you have to work smarter. The secret to becoming a Hardcore Closer is for loan officers to effectively market themselves to real estate agents.” “Let’s face the realities of being a real estate loan officer,” says Stewman. “You’ve got to hustle to keep loans in your pipeline. Competition is getting tougher so you have to work smarter. T h e s e c re t t o b e c o m i n g a Hardcore Closer is for loan officers to effectively market themselves to real estate agents.” “Instead of spouting facts and figures or explaining how great your products are, talk about how amazing you are. Tell a story about how you exceed expectations. Talk about how you’ve helped people solve problems. Make real estate agents believe that you are an authority.” Forbes recently published a list of the most outrageously expensive home purchases of 2013. Topping the list was the highest price ever paid for a home in the United States – $117.5 million paid by Japan’s richest man, Softbank CEO Masayoshi Son paid. The list included celebrities such as New York Yankees shortstop Alex “A-Rod” Rodriguez, and fashion designer Gianni Versace. Of course, most loan officers aren’t closing deals for billionaires, professional athletes, and movie stars. Even so, Stewman teaches seasoned real estate loan officers to achieve amazing success by bringing real value to real estate agents through leveraging social media marketing and placing certain systems on autopilot. BusinessInnovatorsMagazine.com

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Stewman developed his Hardcore Closer approach to being a high-performing loan officer by intensely studying real estate and reaching out to celebrity real estate professionals like Frerik Eklund and Josh Flagg to find out what they do differently. By surrounding himself with the best in the business, Stewman and his training program has become famous worldwide. Stewman’s methods have earned him rave reviews. Client Brandin Scharlin says, “Meeting Ryan and joining The Hardcore Closer Mastermind family is the absolute best decision I have made in my 10-year career in the mortgage industry. The knowledge I’ve gained in marketing and the level of production my business has risen has been un-imaginable!” Client Michelle Castle says, “Ryan has showed me ways to streamline my business without losing the personal touch my referral partners have trusted for years. It helps me stand out from the crowd and brings in more business while allowing me the time to provide a high level of service.” Visit HardCoreCloser.com to learn more about how to grow the business by becoming a loan officer authority.

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Résumé Stand Out Secrets Résumé Guru Doug Fogel Shares Secrets To Make Your’s Shine One man sent out an embroidered résumé. Another delivered a beautiful box of chocolates with his qualifications listed on the nutrition label.

Do such unorthodox ways to gain attention in today’s brutal job market work?

Yes…and no, said one senior recruiting manager.

“I’m sort of immune to this stuff,” said Bobby Gormsen, senior recruiting manager for online craft marketplace Etsy in a Wall Street Journal interview.

He added, however, that job candidates could gain an edge for being creative, so long as their skill set matches what employers are seeking.

With the job market deteriorating, it’s no wonder job-hunters are turning to desperate tactics.

For every job advertised in 2013, companies received 383 applications on average, according to the CEB (formerly the Corporate Executive Board), the biggest member-based business advisory company (NYSE: CEB) in the world.

The government claims things are getting worse.

According to the U.S. Department of Labor, the economy added a paltry 113,000 jobs in January 2014. That’s much less than the 185,000 jobs economic forecasters had predicted.

That follows an even worse December, which the Department said only added 75,000 new jobs.

Finding good jobs is getting harder, but Santa Rosa, California-based resume guru Doug Fogel said there are ways for job seekers to gain an edge.

“You don’t have to send in dancing clowns to stand out from the crowd,” he said. “All you have to do is pay attention to some simple things when you write your résumé.”

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He suggests placing a testimonial on the top fold of the résumé’s first page.

“You can do that easily if you have a letter of recommendation,” he said. “Just take an excerpt from that letter and highlight it so it stands out from the rest of the copy.”

Doug also recommends to use sub-bullets underneath a few of the main bullets.

“Sub-bullets allow you to expand on your achievements and accomplishments without going into a long block of text,” he said. “That breaks up the copy and makes your résumé much easier to read.”

He also advised paying attention to aesthetics.

“Sometimes a line will run over to the next line by a single word,” he said. “In that case it’s best to rewrite the line so there’s no spillover.

“It’ll make your resume look much cleaner.”

For more information about U.S. labor statistics, visit www.dol.gov.

For more information about resume writer Doug Fogel, visit www.ResumeCoverLetterWriting.com

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How Visionary Leaders are Made Nora Benyahya, a Leading Talent Development Coach Explains How Visionary Leaders are Developed The recent 2014 Trends in Executive Development: A Benchmark Report stated that the most important capability needed in the emerging generation of leaders is the skill to create a compelling vision and engage others, namely employees and customers, into it.

This is a surprising change from previous years where critical thinking has always been considered the most important quality.

Over 130 HR leaders worldwide interviewed in the report also said that the talent to be visionary is the one key ability they found most lacking in the next generation of potential leaders. This is a cause for concern. Who will fill in the shoes of top positions in years to come?

Is it possible to develop leadership candidates to acquire the skills to be visionary?

According to talent development and executive coach Nora Benyahya yes it is. Nora is a trained Ontological coach and also a PRISM Brain-mapping practitioner. In the last five years, she has done personal and group coaching for hundreds of executives internationally.

According to her, “Being visionary is linked to using our right brain hemisphere. With the appropriate coaching over a period of time we can develop a candidate’s inherent ability for visionary thinking.”

She further explains “Brain plasticity or neuroplasticity means our human brain has the ability to change and adapt as a result of experience.” As certain behavior preferences are more dominant in some individuals than in others, her coaching process starts with identifying the brain-map of the candidates.

Then a personal development plan is drawn up and Nora Benyahya works with the candidates to expand their competencies. The coaching period generally lasts six months. “It’s really about applying the art and science of targeted personal development”, she explains.

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So, are leaders born or can they be made?

Nora Benyahya’s experience shows that given time with the appropriate coaching process, candidates who are coachable and open to change can indeed learn the skills to make them leaders.

Noor Hajran, International Attorney at Hajran & Co says “The coaching has given me a heightened awareness of my leadership competencies which shows in my confidence level when dealing with many high-profile clients who pay top dollar for my legal advice”.

“It gave me a chance to discover and understand myself both personally and professionally enabling me to lead better.

I recommended my key department heads to take it up!” says client Dr.Jagdeep Jassel, University Dean

Nora Benyahya can be contacted at nora@marcomways.com for a free personal consultation on how she can help grow your business by growing your talents.

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The Art of Getting Deals Learning to Become a Real Estate Investor is Easier and More Lucrative Than Many May Think

While the stock market may be showing some healthy returns, that is not the case for every part of the US economy and the average American is looking for ways to add additional income to their budgets. Investing in real estate may be the answer for some.

“Most people think investing in real estate is for the elite, but that is simply not the case” said Brodie Allred a former appraiser turned real estate pro. “All anyone needs is the desire, work ethic and the know how to find the deals” continued Allred who has co-authored a book with Mark Buchs on real estate investing called The Art of Getting Deals.

In recent years, the economy has taken a blow with job losses and corporate lay-offs, so many Americans have turned to side jobs, including real estate investing, as a way to add extra income to their budgets.

A current look at the real estate market will show a high demand for quality homes at affordable prices. Home builders have seen a spike in sales and many of them have been hard pressed to keep up with the demand so sales of existing homes have increased as well. With this new data, there are still many properties on the market that could be purchased, fixed up and sold for a profit. 23 BusinessInnovatorsMagazine.com

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“Someone is going to go out and put these deals together, why not you?” added Mark Buchs who is partners with Brodie and recently left the confines of the corporate world to become a full time real estate investor. “The most important part of investing is knowing where to find the deals. Once you know that, the rest is easy” Mark said.

Real estate investing is nothing new. There are plenty of television shows that have come about regarding the world of property flipping. Brodie and Mark started their business part time and when they discovered how profitable the business could be, they quickly dove in full time.

A recent article in Forbes echoed Brodie and Marks message by saying that real estate investing takes hard work, research, study and making smart decisions.

From the research, it appears that buying and selling real estate is going to be a profitable business for the foreseeable future. This may prove to be a great opportunity for both full time and part time investors.

To find out more about Brodie and Mark’s story, you can read about them at www.TheArtofGettingDeals.com

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The Success Mindset Paul Morton Assists Entrepreneurs to Clarify Success Mindset

A military child, Paul Morton landed in Australia at an early age and currently calls it home. Living on military bases and throughout his life, he has been involved in industries that revolved around having discipline and setting systems.

A trained architect that struggled with corporate and government constraints, Paul worked as a project manager and at the executive level for private companies and the Australian government.

He developed his interest in personal development early in his college years, eventually running his own Taekwondo school. As an instructor, he enjoyed helping other people and coaching them. He also taught self-defense courses for women throughout the country.

According to Paul, “That was really where I first got the taste for helping others, helping other people and being able to see that you can make a difference in people’s lives.”

With his architectural background, Paul eventually got involved in real estate and grew to be very successful in that, quickly achieving the goal he had set of becoming a millionaire.

Just as quickly as he had earned a million dollars, he made several bad decisions and eventually nearly lost every material thing that he had accumulated or acquired, as well as his money and his marriage.

After much introspection and self-analysis, Paul realized that he was very goal-oriented and actionfocused and could achieve great things very easily. He also realized that he had been selfsabotaging himself because of his mistaken mindset and what he was thinking and feeling about being successful.

During his time of success in real estate, he started providing help and advice to others about money and investing in real estate. “But as I was doing that, I was realizing that there was more to it than just the technical how to. How to get out of debt. How to save. How to invest. How to buy real estate. I realized I was giving them all the technical stuff, but I wasn’t helping them with their mindset and how they were thinking,” says Paul.

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Paul realized that some people have mental barriers that hold them back from achieving and maintaining success. They have “some sort of story,” something they’ve been told or something they might have seen while growing up.

“And so that’s what’s really taken me to actually wanting to help people break through those stories and achieve more out of life and achieve more than just material goals,” says Paul.

Paul Morton, The Success Coach, works through his company, Achieve Success, to provide more personal coaching. According to Paul, individuals have different stories and sometimes it can be hard for them to actually identify what their story is, or that they have one.

Paul assists entrepreneurs and investors who have achieved a certain level of success but are struggling to meet their full potential. “I’ve been through that journey of realizing that there’s more to life and I understand the struggles that they can experience,” says Paul.

Paul’s background has enabled him to create a system of strategies that takes people through an 8-step process to achieve results, to take people through change, using the best way to go through that process and achieve clarity.

What makes Paul different is the unique journey that he’s been through: “I think it’s a journey that will serve, does serve and helps others whether they’ve gone through it and they’re trying to come out of it, or actually to help people not go through that self-sabotage that I have gone through.”

He finds that there are two basic problems that people struggle with. One is their clarity: actually being clear about what it is that they truly want and why it is they want that. The other problem he helps people solve is helping people determine what is preventing them from achieving success and discovering what it is that’s holding them back.

According to Paul, “It’s not normally knowledge. Information’s so readily available. It’s not normally a lack of information or a lack of knowledge on how to be successful. It’s normally something from within themselves, and as I was saying, a story, as I call it – some belief that they may have. Whether it’s conscious or subconsciously, you need to work out what that is and why that is.”

As someone who has always loved problem solving, Paul helps people identify what the problem is and come up with the best solution. He does find that one piece that is often missing in coaching is holding people accountable to follow through on their decisions.

In addition to his strategies, holding people accountable is one of the strengths that make Paul different and one of the things that make his clients ultimately achieve success.

To learn more about Paul Morton, visit: paulmortononline.com.

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Bio-Performance Company Helping Athletes Athletic Apex Founder, Randall Hunt, Helps Athletes Reach Their Bodies’ Apex Bio-performance Company, Athletic Apex, helps people of all ages and walks of life reach the apex of their bodies’ performance potential.

“Apex” means the highest point, the pinnacle of a body’s ability. The services of Athletic Apex have been used by the United States Secret Service, US Navy Seals, numerous Olympic teams and world-renowned professional athletes.

Not just for athletes, Athletic Apex also specializes in working with chronic pain cases. Athletic Apex was born out of the experiences of the founder, Randall Hunt. In 1997, while attending Pepperdine University on a full golf scholarship, Hunt was in a car accident and lost the use of his right arm.

Despite having the best neurosurgeons and doctors treating his arm, treatments and surgeries failed. Hunt suffered from chronic pain and only recovered partial use of his arm. Unless something changed, he would never play golf again.

After living for years with severe chronic pain, Hunt set out on a quest to heal his own arm. He began researching alternative methods for stimulating muscle growth and nerves. During the course of his search, Hunt studied personal training, chiropractic treatment, acupuncture and other healing methods.

Each new healing modality he learned offered pieces of what he needed to heal himself; none completely fixed the problem. Hunt continued to push the boundaries of known medical techniques and soon discovered the concepts taught today at Athletic Apex as Bionetics.

Today, Athletic Apex offers Bionetics, Golfnetics, Tennetics and Cosnetics. Bionetics is an in-depth study of the inner workings of the human body designed to pinpoint and correct dysfunction that hinders optimal performance.

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Bionetics is currently being used by coaches and athletes at the United States Olympic Training Center. Golfnetics, the program created especially for golfers has been proven with players on the every major tour in the United States including the PGA Tour, PGA Champions Tour and in the LPGA.

Tennetic lessons are given by certified USPTA professionals. Athletic Apex also offers Cosnetics, the science of optimal cosmetic enhancement. Ronnie Coleman, eight-time Mr. Olympia and numerous professional fitness models have been Cosnetics clients for Athletic Apex.

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Hunt says, “One thing that people don’t understand is that right now traditional medicine isn’t going down the path of looking at the musculature system. Before you have anybody cut on you, before you have any kind of permanent structural change done, you have to have the musculature of your body assessed. I wish there was a magic pill or program software—but right now the best way, the most accurate way, is to have a neuromuscular assessment done. A neuromuscular assessment takes an hour. It’s where we look over your body on the table to be able to understand if you are twisted, how you are twisted and why you are twisted. We look at what specific muscles are causing the twist. Once we understand the parameters of your body, then we can create a plan for you.”

A youthful sixty two year old client, Debbie Head says, “I had this excruciating pain in my shoulder and my neck… I had one shoulder higher than the other by two inches— I did this damage over ten years and I wasn’t fixed overnight, [but] I would say the pain was subsiding in a month— [and] I was healed in about eight months.”

Hunt states, “It’s not only important to understand what to do, but what not to do.”

In Head’s words, “I now understand the anatomy thanks to Athletic Apex; otherwise, it’s just a pain, and then you go for a Band-Aid… and the knowledge is crucial to keep me from doing it again.”

For more information about Athletic Apex and Randall Hunt visit: http://www.athleticapex.com.

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