Sunshine Coast Business Magazine Fall 2015 by The Local

BUSINESS

SUNSHINE COAST

Fall 2015 • Vol. 02 No. 02

MAGAZINE

RAIN VIEWPOINT

Economic Development PAGE 6

AN UNINTENTIONAL

SUCCESS Frances Nahanee - Tsain-Ko Native Gift Shop & Art Gallery PAGE 26

CHEQUE

CONTRACTOR’S INSPIRATION HELPS THE COAST COPE WITH CHANGE PAGE 12

RAEQIN UE

BUSINESS

SUNSHINE COAST

S ACTOR’ CONTR TION INSPIRA E HELPS TH PE CO COAST ANGE H C WITH have

st nets mu t on a he pla just righ s ago aligned nth eral mo day sev hinstone con r when Elp and his partne l Deroy a beach tractor Pau were sitting on septic Alli Burton s. Paul—in the busison ent near Gib ge managem sing on ina mu dra s wa and 30 years— different ness for ething a little doing som pany. com with his look at rain we should “Maybe said. inhe ” ter, wa self-susta up on a tched with w gre wa Alli and had shine Coast Sun ing farm the as the ng with ter concern grow alo g wa population local drinkin than on er demand ds of uses oth away t for all kin She knew righ iness bus drinking. ter-collection wa the rain piration. p on was an ins and jum ay an idea aw “You get l. “We did, and Pau it,” said ” ch we went. the bea on nt peo me That mo a month before g to ut rtin came abo Coast were sta rain had ple on the ere all the itantly wh wonder had started hes t. gone, and“D” word: drough musing the d Rain Far Alli create re property Paul and -ac their two just outside the ers on haven’t highway ry, and t had near the bounda haven’ Gibsons k. They bac looked day the time. the first l, day was Pau “Last Sun in months,” said ber. off in Septem I’ve had rnoon late one afte

MAGAZINE

TABLE OF CONTENTS 04

Publisher’s Message

Small Business Branding for Growth

VIEWPOINT - Economic Development

Gibsons Public Market

Rain Cheque - A Contractor’s Inspiration

Harbour Air - A History of Getting it Done

SCCU - Economic Enrichment

Home-Grown Charitable Resource

Blue Ocean Golf Club - Set to Tee Up

Bringing the Coast to the World

The Story of Caitlin Press

The Sunshine Coast Business Magazine is published twice a year by The Local Weekly Newspaper. Cover Photo by: Rik Jespersen Featuring: Frances Nahanee, Owner Tsain-Ko Native Gift Shop & Art Gallery This material written or artistic may not be re-printed or electronically reproduced in any way without the written consent of the Publisher. The opinions and statements in articles, columns and advertising are not necessarily those of the Publisher or staff of the Local Weekly. It is agreed by any display advertiser requesting space that the ownerʼs responsibility, if any, for errors or omissions of any kind, is limited to the amount paid by the advertiser for that portion of the space as occupied by the incorrect item and there shall be no liability in any event greater than the amount paid for the advertisement.

Local

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weekLy

#213 - 5710 Teredo Street Sechelt, B.C., V0N 3A0 Phone: 604-885-3134 Fax: 604-885-3194 Email: publisher@thelocalweekly.ca www.thelocalweekly.ca

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Bus ines

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Page 1

l 201 5 e • Fal

TURNING CHAL LENGE INTO OP PORTUNITY

loat plane travel along Coast began nearly the Sunshine 100 years ago serving to conne ct families, comm unities and indust ry. With two small DeHavilland Beave rs and a plan to serve the forest industry, Harbour Air was founded in 1982 continuing this tradition while coming the larges t float plane airline beworld along the in the way.

HARBOUR AIR HAS

A HISTORY OF GET

TING IT DONE

ers from around the world with a direct link to Whistler’s riding The airline ships scene. Other strateg everything from alliances include ic Marine sturge Halfmoon Kayaks on caviar to Konzu Target , Painted jewelle Boat Resort Spa k cement ry. The less time & Marina, and movin business owner g into spend on the future, new s projects that could transport logisti cs, the better. support Probably the Coast’s First the most unique Nations communities thing Harbour Now the compa . Air transports are ny is looking to the abandoned seal “We take part in with new ideas, pups destined for care at many community services and partne future ects the Vancouver projand will continue rships to support the Coast. Aquar and ium to support local Marine Mammal Going mountain charRescue Centre. biking? ities and events includ You can fly here ing being the proud to do it. Shipping value-add- sponsor of the Seche This past summer ed products to lt Hospital Found was a busy one your customers for Haration bour Air. And off-Coast? Golf Tournament,” Your boxes can with new growth Harbour Air’s Marke fly as cargo and into Asia connect on and Community ting through a partne with suppliers like Relations Coord rship with China’ FedEx. Or maybe inator Va- en Group, the s Zongshit’s time nessa Johnson said for a visit with old compa from Victoria. The friends or family ny’s business is about in Nanai- pany is also involv com- to soar. With a similar mo. Harbour Air can get you there ed with the Seche geographic region from their Festival, Halfm lt Arts B.C.’s South coast, Sechelt base in 20 oon Bay Festiva Harbour Air is positio to minutes. l, Sunshine for growth in Coast Pride, and ned one of the proudly supports They say every challen the Wel- fastest growing econo world’s biggest and come Wagon. And ge brings oppor mies. by bringing visitor nity, which is the tu- suppo philosophy behind s to rt the Coast’ s extens A Seche Base Manager Leah dynamic busine lt the ss unit is conne MacNeil’s appro airline plays a valuab ive B&B offerings, passen cting creating innova ach to gers le role from in bringin or to YVR from the tive partnerships revenue and oppor compato transport the Harbour tunity into its more g ny’s Richmond base in Air brand into the the Fraser River. mote communities refuture. . “YVR is one of “Our vision is to busiest routes,” play an active Harbour Air’s unique said Macrole bringing the Coasta model allows point- Neil, explaining how easy and l communities togethin to-point transp quick getting around ort to nine hubs er,” MacNeil told in the South need can be for car-less travellers me in her second Coast; Whistl who floor ofer, Sechelt, Nanaim to move from pointfice overlooking the float plane dock o, Victoria, to-point efficien tly. southern end of at the YVR, Pitt Meadows, Vancouver, Sechelt Inlet. Comox and As I was leaving the Gulf Islands , crew member . And with the Charlene Stallard pops her increa When government road congestion head into MacNe in the region, leaving sed with investment in the il’s office ism sector dried a dilemma—the tour- ground quickl the re’s no pickup plan up, MacNeil and y saves precious her team money. for started meeting time and some customer cargo With with local stakeh headed for the Island. a one-way flight olders to float plane as low as $61, But in less than a minut find ways to work travel makes more e the staff devise together. From that has ever before da come an innova sense than plan, calling in a favour tive partnership . Kids get a 50-per and got the freight right to the door. with the when Coast Gravity Bike Harbour Air is a travelling with adults -cent discount Park that attract company s top rid- ten and there are of- you can count on. last- minute discou nts available online 14 Sunshi ne Coast Busine . by Susan Standfield-Sp ss Magazi ne • ooner Fall 2015

Page 14 poise nic Por bove sce ee kilomet thr Bay, jus Sechelt, lies m Park, tres fro Gravity und Coast a year-ro billed as ll mountain , downhi nitiated, gravity-fed . For the uni s best ility hap bike fac this are per to small t parks likethe equivalen in —both seen as s of the 70s some of t, ski resort culture. In fac ks—like form and own bike par set up t-kn re the bes and Fernie—a summer Whistler orts during the world the on ski res only a few in r round. But months. le to ride all yea re’s only sib are pos rth America, the No Park. And in st Gravity ls for riders of all Coa : one 12 trai st GraviFeaturing erience, Coa l. exp Red Bul levels of s heralded by Best Bike wa e ty Park e Berard as “Th utation rep com’s Mik ada”. With a st’s Can shine Coa it Sun Park in ke the t, is to ma like tha secret poised cca? pt best-ke rts tourism me n a desa true spo st has long bee ing enThe Coa mountain bik of for of trails a tination with hundreds this are thusiasts, es. Historically, favour of all varieti overlooked in the North en was oft Squamish and our laidWhistler, nted “dirt.” But al trail loc vau ensive Shore’s style, ext ng scenery has back life nni for and stu a favourite system Coast king new made the re riders see the urm North Shoan escape fro and ls trai ss. ban pre

G BRINGIN T AS THE CO HE TO T WORLD

Page 2 Sunshine Coast Business Magazine • Fall 2015

FROM THE PUBLISHER’S DESK...

elcome to the Fall 2015 edition of the Sunshine Coast Business Magazine produced by the Local Weekly. We are proud to offer our local businesses, agencies, non-profits and chambers more exposure and more of an in depth voice. Our theme this issue is Planning for Growth. We thought this appropriate for a number of reasons. Our water issue this summer had the community taking steps to conserve water, use less, and make plans for future shortages. We had a chance to meet the Rain Farmers and introduce you to Paul and Alli, their story, and the timeliness of their business (see page 12). With the upcoming “pay for water used model” Rain Farmers is very busy installing rain water storage systems across the Sunshine Coast. There are some major construction projects and development proposals on the table for the Sunshine Coast. The Gibsons Public Market is on the verge of a grand expansion and

“Growth is never by mere chance; It is the result of forces working together” - James Cash Penney the Sechelt Golf Club has reinvented itself with a proposal of a grander nature including the development of a 140 suite resort hotel on the current property. G.M. Barrie McWha advises, “the Blue Ocean vision is a game changer for the local economy.” Coast Gravity Park is a resort in itself catering to extreme mountain biking and bringing riders and tourists from around the world. We introduce some new writers this Fall. We have added a special feature called Viewpoint where local business people can share

their expertise and knowledge on specific topics. Viewpoint –this edition– features Dave Jephcott, of Community Futures, who shares his views on Economic Development on the Sunshine Coast. Susan Standfield-Spooner joins us to share her expertise in marketing and gives us an introduction on the importance of Business Branding for Growth. Susan can “help leverage a brand’s equity to drive revenue in any market.” She has worked globally in multiple markets and we welcome her expertise. Rik Jespersen keeps us engaged in the local business community and offers us an indepth look into local business. We tap into Vici Johnstone’s talents that led to her ownership of Caitlin Press, one of our local Sunshine Coast Publishing Houses. It is our honor to have your attention for this short time to keep you up to date on the growth of business on the Sunshine Coast. - Susan Attiana

THE SUNSHINE COAST BUSINESS MAGAZINE IS PUBLISHED TWICE A YEAR BY THE LOCAL WEEKLY NEWSPAPER.

CONTRIBUTORS...

Publisher, Editor

Contributing Writer, Editor

Production, Graphic Design

Contributing Writer

Susan Attiana is Publisher of the Local Weekly and the Sunshine Coast Business Magazine. She has 30+ years experience in the newspaper, media and magazine industry in Toronto, Calgary and Vancouver. She lives in Sechelt.

Rik Jespersen is a journalist, editor and television producer who has worked with various print, online and broadcast media across Canada over the past 30 years. He lives in Roberts Creek.

Christina Johnstone is a Graphic Designer with 11+ yrs experience in the news industry. She produces the White Rock Real Estate Advisor, the Local Weekly, as well as the Sunshine Coast Business Magazine. She spends her time between Sechelt and White Rock.

Susan Standfield-Spooner has 25+ yrs marketing experience, a career that has spanned the globe. She has worked in American TV with the world’s top brands, ad agencies and production studios. She lives in Gibsons with her husband and two children.

Dave Jephcott is a Business Advisor/ Loans Manager with Community Futures Sunshine Coast. He is passionate about business development, marketing & sales and previously owned his own consultancy service. He lives in Halfmoon Bay with his wife and daughter.

We wish to thank the following Sunshine Coast Businesses for their time and support: Barrie McWha - Blue Ocean Golf Club, David Chisholm - Gibsons Chamber, Mike Fawcus - Sechelt & District Chamber, Leonard Lee - Pender Harbour & District Chamber, Gibsons Public Market, SCCU, SCCF, Coast Gravity Park, Andrea Routley - Caitlin Press, Frances Nahanee - Tsain-Ko Native Gift & Art Gallery, Harbour Air, Susan Standfield-Spooner - Curve Communications, Dave Jephcott - Community Futures Sunshine Coast and all other advertising supporters of this publication.

Sunshine Coast Business Magazine • Fall 2015

SMALL BUSINESS

BRANDING...FOR GROWTH

ost small businesses don’t spend enough money on branding. So why is it so vital to growth? As Bill Gates once said, ‘If I was down to my last dollar I’d spend it on public relations’. Without enough loyal customers our businesses cannot survive. Sure they can hobble along month after month paying the bills. But if what we want our business to really grow? The kind of growth that makes us excited to get up in the morning with the same fervour we had when we started. And beyond this, the kind of growth that one day we might be able to sell. In additional to solid cash flow, we need our brands to grow in value and retain equity along the way. The key lies in sharing the brand story internally with staff and externally to the public. But with marketing, communications, branding, PR – it’s all so complicated and expensive where on earth do we begin? Here are some basic tools to help get you started. Brand Equity Howard Hughes paid $5 million for the PanAm logo, quite literally. The planes had been sold off and with it all the reservations agents, tickets, in-flight meals and snacks. But what Hughes bought was the most important thing of all; the equity of the PanAm brand that had survived the failure of the business living on in the hearts and minds of consumers. Internal Communications The best place to start is within our business sharing the brand story to its employees, partners,

and supply chain. Anyone who interacts with our business must clearly understand what it is we are trying to achieve. If they don’t understand our brand, not much of a chance the public will. Internal communications are a wonderful tool to access ideas and get the messaging started in the following simple but effective ways; • Write down why and how the brand was founded and the purpose of the business • Type out this brand story and hang it on the wall of the most common staff area • Buy some books about branding and ask staff to read them on their breaks • Add ten minutes of brand storytelling to the weekly meetings External Communications When the business owner and staff clearly understand the brand story they will be able to more effectively communicate this to the market. This is the stage where most of us get lost, confused or worse – seriously frustrated after spending money on marketing that fails. Here are some easy tools to understand and use BEFORE you put any more money into your message.

even scoring a birdie or an eagle with some luck. Brand Architecture This sounds like a complicated term but it’s not. Let’s say you want to build a house on a piece of land you own. You’re don’t go to the lumber store and start buying wood. That would be a serious waste of resources; often how people randonly engage in marketing with no results. The smartest thing to do when you build a house is to hire a good architect who will make a plan that explains how to build your house. A brand’s architecture is the same thing and includes the logo, tagline, colours, fonts and sub-brands if any. The brand architecture needs to have structural integrity and serve to clearly communicate what the business does, how and why so it doesn’t collapse and can weather the coming storms.

Keep it simple Like all great things in life, the simpler the better. A wordy and fussy brand will only serve to confuse your customers and send them into the arms of your competitors. Keep your messaging clear and to the point. As the business owner, if you don’t understand your brand story clearly your customers won’t either. But if they do and they like it – they will loyally support the growth of your business and be happy to follow it wherever it goes. Or in other words, take the advice of the one of the most successful brand stories ever and Just Do It! Susan is a Brand and Revenue Strategist with Curve Communications in Vancouver and sits at her FUSE desk Mondays and Fridays in Lower Gibsons. - Susan Standfield-Spooner

Product / Market Fit If we look at business as a game of golf, you as the business owner are the golfer and your club is the tool to reach your customers. The golf course itself is the entire marketplace, your target market will be the green and your niche or category is the hole. Very few businesses can get a hole in one, but with practice and skill we can improve our handicap and achieve customer loyalty mostly playing within par – sometimes Sunshine Coast Business Magazine • Fall 2015

VIEWPOINT VIEWP OINT ECONOMIC DEVELOPMENT ON THE SUNSHINE COAST

conomic development is not a new issue on the Sunshine Coast. I’ve got a shelf full of reports going back to 1994 on the obstacles and opportunities to attract, grow and retain businesses in BC’s coastal communities. It is clear is that there is a profound need for a regional economic development strategy. Unfortunately, the measures of the success or failure of any economic development program are all too often rooted in the politician’s favourite rubric: job creation. It is the promise of too many politicians that they will create jobs—usually by means of an economic development oﬃcer or corporation. Whether by export development (shipping), import replacement (buy/make local), local business facilitation (grow your garden) or new business attraction, residents deem a community to be a better place to live if it is sustainably growing, dynamic, and economically vibrant. Experienced economic developers, however, know that we don’t create jobs, we catalyze and facilitate the businesses that do create jobs. How do you justify an economic development program when it takes at least four to eight years to deliver comprehensive and quantifiable results? The better option is to promote a values-based and socially inclusive model of community economic development where social return on investment and the “triple bottom line”— community alignment, environmental impact and sustainable profits—are valued above cash profit alone. For the last decade, the trend has been toward stand-alone economic development corporations. But that is starting to shift again, as those functions are being brought back into the municipal city hall administrations, as in Powell River and Prince George. This model does bring a more control and oversight of the key functions of economic development, but the general perception is that local government inherently cannot move “at the speed of business” and won’t be able to directly address the opportunities or setbacks of local or regional businesses or projects.

Sunshine Coast Business Magazine • Fall 2015

The framework of the SCRD’s Sunshine Coast Economic Development Charter has been established. However, the very wide range of duties, roles and responsibilities will make this a challenging project to deliver on effectively. With a passionate, knowledgeable and effective Board, this organization could finally be the co-ordinated answer to the somewhat “siloed” approach that SCRD Areas, Town, District and neighbourhoods have taken in the past. Clearly, the Lower Mainland is still largely unaware of the Sunshine Coast and our proximity to Vancouver, great quality of life, natural setting and comparatively affordable house prices. There is still the exciting opportunity to establish a strong, Coast-wide brand and to build upon the existing momentum of projects like thisthecoast. ca’s ambassador program and the undeniable international attraction of projects such as Coast Gravity Park, which recently drew the top 16 downhill mountain bike riders in the world for Logan Peat’s Backwood Jam to Sechelt. I’ve long campaigned to develop a central pool of money leading to a common Sunshine Coast brand, using a “string of pearls” approach to the regions of the Coast. Once economic development is aligned with tourism and our unique identity, we can develop campaigns that creatively exploit the beauty and opportunities that the Coast represents. Few understand the importance of Telus fibre optic premises network on the Sunshine Coast. It provides the bandwidth required by creative and technological innovators to work from home. Also, the recent partnership between Telus and the Gibsons Public Market is sure to enhance the fundraising campaign to renovate and expand the existing building into a year-round indoor Farmer’s Market and Marine Education Centre and community hub. A new generation of entrepreneurs is in the vanguard of the real local job creators. Innovators like Kranked’s Bjorn Enga, who has

PHOTO SUBMITTED

transformed mountain biking with his electric-motor modular system; visionaries like Kenny Torrance of Alexander Goods, and Ryan and Marlon of Hanson Land + Sea, Jared Hamlin of Salish Cedar, or Chris and Su-Mari of 1902 Tea House in Gibsons and their line of kombucha products. Day tourists flock to Persephoneâ&#x20AC;&#x2122;s fine craft beer and vibrant family scene. Christopher and Kandace of the Basted Baker in Sechelt show the value of the highest quality ingredients merged with style and an urban sensibility. Add to those, some of the manufacturing companies and construction service companies who have been doing such great work for a long time like Coastal Craft, Click Modular homes, Spani Developments, Salish Soils and so many more. The next 10 years on the Coast could see a revival in light manufacturing and exports as these companies take on a leadership position. What can residents do to promote a healthy, vibrant growing economy on the Sunshine Coast? Move your mortgage over to a local credit union so your capital will have a direct impact in your community; contribute to the growth of local entrepreneurs by purchasing their services and products; eat produce sourced from local growers. Large organizations like School District 46, the SCRD, Vancouver Coastal Health, and others could show leadership by amending their procurement practices to favour local purchases. The future of economic development lies in the fostering of partnerships and information-sharing with the organizations already helping drive the local economy, and building on the great work already being done by organizations like the Sunshine Coast Foundation, Community Futures Sunshine Coast and the Chambers of Commerce, the Sunshine Coast Credit Union and many others. - Dave Jephcott Sunshine Coast Business Magazine â&#x20AC;˘ Fall 2015

Bringing a Business to

Gibsons

PHOTO COURTESY OF: GIBSONS CHAMBER

Here are some reasons why you should! CONVENIENT

Only 2 hours from Vancouver

AFFORDABLE

Affordable housing prices

RELAXED

A slower pace of life

CONNECTED

World class fibre optic internet

SMART

Electric vehicle charging stations and a geothermally heated subdivision

ACTIVE

Outdoor recreation abounds year-round

CULTURED

Outstanding arts and culture

Insert you & your laptop HERE

A MESSAGE FROM THE PRESIDENT

ello Gibsons & District Chamber members and Sunshine Coast business owners. I’m happy to report that the Gibsons & District Chamber of Commerce is robust and thriving. We are especially pleased to have welcomed 30 new members since June. Your board is very active. We are working with local government on Economic Development initiatives, and representing our members in advocacy roles over key issues that effect business, such as BC Ferries Transportation, We engage our members in many ways. Our always popular Business after Hours networking evenings are held on third Wednesdays of each month. It affords business owners a chance to meet and support one another. They also provide an opportunity for new businesses to sponsor the evening and introduce their product or service. We have a series of Professional Development Workshops that cover the spectrum of products and services that assist the Small Business owner in the operation of their business. Most of these are at no cost to our member. And of course we are proud of our very successful “Mini Maker Fair” that both promotes the skills of locals while attracting new business owners to the coast. The Chamber of Commerce is member driven. If you have a passion for advocacy or building a thriving community, we welcome you to become involved.

David Chisholm Gibsons & District Economic Development Data about our region www.gibsonsanddistrict.ca

President Gibsons & District Chamber of Commerce

Gibsons Visitor Information Centre Open year round - 417 Marine Dr (across from Molly’s Reach) www.gibsonsvisitorinfo.com visitorinfo@gibsonschamber.com 1-866-222-3806 / 604-886-2374 Gibsons & District Chamber of Commerce Open weekdays, 10 to 2 in Sunnycrest Mall 604-886-2325 exec@gibsonschamber.com

Sunshine Coast Business Magazine • Fall 2015

PHOTO COURTESY OF: GIBSONS CHAMBER

Chart the right course for your business www.gibsonsanddistrict.ca ... 604-886-2325

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PHOTO COURTESY OF: RIK JESPERSEN

ENVISIONING A COMMUNITY HUB

Gibsons Public Market on verge of grand expansion

It’s the $3-million makeover and expansion of the Gibsons Public Market, right down the block from that much higher-profile development, the George Hotel. Unlike the George, the Public Market re-build has managed to avoid intense controversy, requiring no controversial zoning changes or amendments to the Oﬃcial Community Plan. It also helps to be—unlike its neighbour—on just three levels (plus a window-studded, vaulted ceiling area called “the crowsnest.”) And what a packed three

levels it’s going to be. For starters, the market building—which formerly housed the Gibsons Yacht Club—is nearly tripling in size, from 5,200 square feet to more than 13,500. “We’re maintaining the form and character and blowing out the walls on either side and the back, going out to our property line,” said Executive Director Gerry Zipursky. “That enables us to have approximately 6,000 square feet on each floor.” The bottom level will feature a classic multi-vendor shopping area, not unlike a mini-Granville Market or Lonsdale Quay, with the likes of a green grocer, deli, butcher, fishmonger, florist and other vendors. The plan also calls for a rentable commercial kitchen, plus a Community Kitchen, an increasingly popular innovation in public markets across

Sunshine Coast Business Magazine • Fall 2015

North America. It’s a fully outfitted cooking space with seating for a small audience, where in-house vendors demonstrate preparations of their own products and chefs offer cooking classes and shows. The second level will offer a café with an outdoor deck, and there will be a “community

PHOTO COURTESY OF: GIBSONS PUBLIC MARKET

here’s a major construction project poised to get underway this winter near the marina at the Gibsons waterfront. But we’re not talking about the one that probably comes to mind.

amenity space,” for large meetings, weddings and other community events. That level also feature what’s sure to be one of the major attractions of the Public Market, a mini-aquarium called the Nick Sonntag Marine Education Centre. Named after one of the founding members of the Public

The third level will house oﬃces and a large, bookable meeting room that can handle as many as 50 people. So, why go to all this effort and expense? “As Nick Sonntag used to say, ‘It takes a community to help build a public market.’ And I’ve added on, ‘It takes a public market to help build a community,’” said Zipursky. Zipursky is adamant that the Public Market will also be more than just the sum of its parts. It’s intended to be a place where you not only shop or visit the Marine Education Centre, but also where you want to hang out, meet old friends and make new friends, exchange stories and news, and get involved. “The market is planned to be a community hub for the Coast. And we really see it as Coastal, it’s not just about Gibsons,” he added. “It’s all about helping to build community—and helping build the economic base.” Zipursky foresees eight to 10 employees in the Public Market’s infrastructure, plus those

staff members who’ll be needed for as many as 10 vendors in the building. “As they’re open six days a week, you’d expect there will be at least two or three employees in each,” he said. But the Gibsons Public Market’s big future is still dependent on raising more big money. They’ve got the right guy on the job with Zipursky, who has a long career of community development on major projects in the non-profit sector. He has helped bring in more than $1.5 million for the Public Market already. Some of the biggest single contributors have been Telus (Telus CEO Darren Entwistle is on the Market’s Board of Governors), ICE-T (the Island Coastal Economic Trust Fund), the CIBC, and the Bank of Montreal. “Our goal now is, by the end of December, to raise another $600,000 to $700,000 in commitments so that we can begin construction in January,” Zipursky said. If the goal is met, plans are to open the Public Market by late next summer. “It’s really our hope to attract young families to visit the Coast, to come here and see that it’s an awesome place and maybe even consider moving here. That’s all part and parcel of what the Public Market can do.”

THE MEMBERSHIP THAT BENEFITS YOUR WALLET AND YOUR COMMUNITY Become a Gibsons Public Market member today and support new Sunshine Coast community amenities including the Nicholas Sonntag Marine Education Centre, a year-round market, a community kitchen, a café, public gathering and entertainment spaces… So much more than a market! Present your membership card for exclusive savings with our

AFFINITY PARTNERS Bayview Restaurant  The Blackberry Shop  Blackfish Pub Carmen’s Cuisine at the Market  Castle Rock Kennels Coastal Tire  Codfathers Fish & Chips Danceworks Academy  Dave Coyle Antique Reproductions Embellish Emporium  Gibsons Landing Harbour Ferry Gibsons Building Supply  Giggle ‘n’ Bloom The Landing Clothing Company Leo’s Tapas & Grill  Listening Horse Ranch Marketplace IGA  Mike’s Place  Molly’s Reach More Bakery  Peggy Sue’s  Persephone Brewing The Seasoned Kitchen  Starlet Vintage Smoke on the Water BBQ Shack Sunshine Coast Acupuncture Sunshine Coast Nursery  Swish Ladieswear  Truffles Café Vibe  Waves Hair Studio  Whimsy Gifts  Zocalo

Join now! Annual membership: individual $35, family $50. To become an Affinity Partner, please contact us.

604-886-2214 www.gibsonspublicmarket.com info@gibsonspublicmarket.com This ad is sponsored by:

Building Community, One Home at a Time

- Rik Jespersen

Top Performers

PHOTO COURTESY OF: RIK JESPERSEN

Market who passed away in June 2015, the MEC is modeled on a similar facility in Ucluelet and will have up to 30 live, local marine-animal exhibits, some with 360-degree views. It also will offer indoor and outdoor guided tours, seminars, play activities and curriculum-linked school programs.

www.kristadempsterrealty.com

Krista Dempster

604-740-2050 #101-938 Gibsons Way, Gibsons, BC kd@kristadempsterrealty.com Sunshine Coast Business Magazine • Fall 2015

RAIN CHEQUE

CONTRACTOR’S INSPIRATION HELPS THE COAST COPE WITH CHANGE

he planets must have aligned just right on a day several months ago when Elphinstone contractor Paul Deroy and his partner Alli Burton were sitting on a beach near Gibsons. Paul—in the septic and drainage management business for 30 years—was musing on doing something a little different with his company. “Maybe we should look at rainwater,” he said. Alli grew up on a self-sustaining farm and had watched with concern as the Sunshine Coast population grow along with the demand on local drinking water for all kinds of uses other than drinking. She knew right away the rainwater-collection business was an inspiration. “You get an idea and jump on it,” said Paul. “We did, and away we went.” That moment on the beach came about a month before people on the Coast were starting to wonder where all the rain had gone, and had started hesitantly using the “D” word: drought. Paul and Alli created Rain Farmers on their two-acre property near the highway just outside the Gibsons boundary, and haven’t looked back. They haven’t had the time.

PHOTO COURTESY OF: RIK JESPERSEN

Sunshine Coast Business Magazine • Fall 2015

“Last Sunday was the first day I’ve had off in months,” said Paul, one afternoon late in September.

Rain Farmers offers a range of rainwater collection tanks, from 200 litres on up to underground systems with more than 6,800-litre capacity. One of their best-selling tanks this year holds just under 1,700 litres and can be installed underground, half-buried or fully above-ground. Just hook up your hose and make your garden happy. Most of the systems Paul installs with the help of his threeman crew are used for plant and vegetable watering, although he has also helped put in systems that connect to grey-water and toilet plumbing. But he’s not looking at potable water systems yet. “That technology is a whole step up,” he said. Many of the tanks Paul retails are made in Europe, and come in a practical two-piece design that makes shipping them much more eﬃcient. “Germany and Australia are way further ahead of us with this

technology” he said. Europeans and many jurisdictions in North America are also ahead of the Sunshine Coast on encouraging residents to install rain-collecting systems through subsidy programs. Rain Farmers were looking into some sort of incentive program for rain harvesting, but decided to let the people put the pressure on local governments. And that’s just what happened. Public pressure has persuaded the SCRD to study other jurisdictions as a step that will likely lead to subsidies on the Coast. Paul welcomes the research on behalf of local homeowners, but he believes Rain Farmers will be busy regardless—thanks to climate change. “The summers are getting drier and drier. Apparently this coming year’s going to be even worse,” Paul said. “This is the thing of the future.” - Rik Jespersen

Talbot Insurance Services Ltd “PEACE OF MIND, ONE POLICY AT A TIME” Anyone can sell you a super cheap policy and that will no doubt provide very limited or basic fire coverage. If price is an issue, we prefer to negotiate a price/coverage combination of VALUE for your protection. We excel at developing a custom package as we represent most of the major insurers in BC. • We believe in the 3 C’s of sales: Communication, Caring & Commitment; • Staff represents over 100 years of insurance industry experience & are your neighbours and friends; • Full Business Insurance Facility; • Ability for commercial staff member to visit clients site to obtain data and provide risk assessment recommendations; • Representing most BC Carriers; • Locally owned and operated, located at the Gibsons Park/IGA Plaza consisting of easy parking. Open 6 days a week 8:30-6:00; • Changing weather/climate patterns, aging municipal infrastructure and home plumbing/hot water tanks have resulted in Water Damage claims outpacing fire as the number one cause of damage and claims reported.

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Rain Farmers Rainwater Storage Solutions Rain Farmers supplies rainwater storage tanks, accessories and complete rainwater storage solutions to the Sunshine Coast, BC and across Canada. Our goal is to educate people and supply them with water that doesn’t deplete our drinking water systems.

Rainwater Harvesting Storage Systems can be customized for your specific requirements, indoor/outdoor, above or below ground, or limited space. Many of our systems offer very easy expansion to customize your system as your household or gardening needs grow.

Our Rainwater Storage Tanks are manufactured to give you a product of the highest quality, strength, reliability and versatility.

With many municipalities moving to a “pay for water used” model, Rain Farmers offers solutions to those costly water bills. Rainwater is free! Using a free

Communication Caring Commitment

resource to water your lawn and garden or flush your toilet will help to sustain our drinking water resources. As a member of ARCSA (American Rainwater Catchment Systems Association) and CANARM (Canadian Association for Rainwater Management), Rain Farmers supports the education, awareness, connectivity, and rainwater & stormwater management best practices accepted by industry leaders. Whatever your water storage needs, Rain Farmers has the rainwater storage tank and accessory products for you and product installations as well. We look forward to hearing from you!

Paul (604) 741-4427 and Alli (604) 741-5128 Proudly serving all of Canada from the Sunshine Coast, BC For more information visit: www.rainfarmerscanada.ca

Sunshine Coast Business Magazine • Fall 2015

PHOTO COURTESY OF: HARBOUR AIR

TURNING CHALLENGE INTO OPPORTUNITY

loat plane travel along the Sunshine Coast began nearly 100 years ago serving to connect families, communities and industry. With two small DeHavilland Beavers and a plan to serve the forest industry, Harbour Air was founded in 1982 continuing this tradition while becoming the largest float plane airline in the world along the way. Now the company is looking to the future with new ideas, services and partnerships to support the Coast. Going mountain biking? You can fly here to do it. Shipping value-added products to your customers off-Coast? Your boxes can fly as cargo and connect on with suppliers like FedEx. Or maybe it’s time for a visit with old friends or family in Nanaimo. Harbour Air can get you there from their Sechelt base in 20 minutes. They say every challenge brings opportunity, which is the philosophy behind Sechelt Base Manager Leah MacNeil’s approach to creating innovative partnerships to transport the Harbour Air brand into the future. “Our vision is to play an active role in bringing the Coastal communities together,” MacNeil told me in her second floor office overlooking the float plane dock at the southern end of Sechelt Inlet. When government investment in the tourism sector dried up, MacNeil and her team started meeting with local stakeholders to find ways to work together. From that has come an innovative partnership with the Coast Gravity Bike Park that attracts top rid-

HARBOUR AIR HAS A HISTORY OF GETTING IT DONE ers from around the world with a direct link to Whistler’s riding scene. Other strategic alliances include Halfmoon Kayaks, Painted Boat Resort Spa & Marina, and moving into the future, new projects that could support the Coast’s First Nations communities. “We take part in many community projects and will continue to support local charities and events including being the proud sponsor of the Sechelt Hospital Foundation Golf Tournament,” Harbour Air’s Marketing and Community Relations Coordinator Vanessa Johnson said from Victoria. The company is also involved with the Sechelt Arts Festival, Halfmoon Bay Festival, Sunshine Coast Pride, and proudly supports the Welcome Wagon. And by bringing visitors to support the Coast’s extensive B&B offerings, the airline plays a valuable role in bringing revenue and opportunity into its more remote communities. Harbour Air’s unique model allows pointto-point transport to nine hubs in the South Coast; Whistler, Sechelt, Nanaimo, Victoria, YVR, Pitt Meadows, Vancouver, Comox and the Gulf Islands. And with the increased road congestion in the region, leaving the ground quickly saves precious time and money. With a one-way flight as low as $61, float plane travel makes more sense than ever before. Kids get a 50-per-cent discount when travelling with adults and there are often last- minute discounts available online.

Sunshine Coast Business Magazine • Fall 2015

The airline ships everything from Target Marine sturgeon caviar to Konzuk cement jewellery. The less time business owners spend on transport logistics, the better. Probably the most unique thing Harbour Air transports are abandoned seal pups destined for care at the Vancouver Aquarium and Marine Mammal Rescue Centre. This past summer was a busy one for Harbour Air. And with new growth into Asia through a partnership with China’s Zongshen Group, the company’s business is about to soar. With a similar geographic region to B.C.’s South coast, Harbour Air is positioned for growth in one of the world’s biggest and fastest growing economies. A dynamic business unit is connecting passengers from or to YVR from the company’s Richmond base in the Fraser River. “YVR is one of busiest routes,” said MacNeil, explaining how easy and quick getting around can be for car-less travellers who need to move from point-to-point eﬃciently. As I was leaving, crew member Charlene Stallard pops her head into MacNeil’s oﬃce with a dilemma—there’s no pickup plan for some customer cargo headed for the Island. But in less than a minute the staff devised a plan, calling in a favour and got the freight right to the door. Harbour Air is a company you can count on. - Susan Standfield-Spooner

hen thinking of the Sechelt and District Chamber of Commerce, think of us as a catalyst - a common vehicle through which business, professional and individual participants work together for the common good of the community, knowing that a better community leads to better business conditions. Earlier this year, at the BC Chamber of Commerce AGM, the Sechelt and District Chamber of Commerce presented a new policy entitled “Clean Technology and the Renewable, Sustainable Energy Sector In BC,” authored by our very own President, Kim Darwin. This policy was well received and was voted in by delegate members across the Province, becoming oﬃcial BC Chamber policy on May 25, 2015.

Throughout the year we host a number of networking events and facilitate informational business luncheons for our membership participants. And of course we also have our highly anticipated Wine and Taste event in November. To learn more about The Sechelt and District Chamber of Commerce, and ways in which you can participate, please visit our website, or call the Chamber oﬃce at 604- 8850662.

Mike Fawcus

The entire policy can be found on our website at www.secheltchamber.bc.ca

Vice President Sechelt and District Chamber of Commerce

In addition to advocating at the Federal and Provincial levels, our organization is very proud of the ongoing work we do on behalf of our membership at the municipal level. During the 2014 municipal election, we organized several All Candidates events, helping our membership cast an informed vote and we remain hopeful that our new Mayor and Council will collaborate with us on matters pertaining to our business Community.

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Sunshine Coast Business Magazine • Fall 2015

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Gibsons 5674 Cowrie St www.secheltesc.ca Unit 25-900 Gibsons Way 5674 St www.secheltesc.ca Unit 25-900 Gibsons Way (604) Cowrie 885 3351 info@secheltesc.ca FOR MORE INFORMATION: (604) 886 7729 (604) 885 3351 info@secheltesc.ca (604) 886 7729 Sechelt Gibsons Visit WorkBCCentres.ca or call (604) 660 2421 5674 Cowrie St WorkBCCentres.ca www.secheltesc.ca Unit Visit or call (604) 66025-900 2421 Gibsons Way The Employment Program British Columbia (604) 885 3351 info@secheltesc.ca (604)of886 7729 is funded by the Government of Canada and The Employment Program of British Columbia

the Columbia. is funded by of theBritish Government Visit WorkBCCentres.ca orProvince call (604) 660 2421 of Canada and

the Province of British Columbia. The Employment Program of British Columbia is funded by the Government of Canada and Sunshine Coast Business Magazine • Fall 2015 the Province of British Columbia.

COLLABORATING FOR ECONOMIC ENRICHMENT Speaking with Sunshine Coast Credit Union CEO Shelley McDade

While enriching lives may seem a lofty goal, the Credit Union knows that this is critical to its own sustainability. McDade comments, “Being an independent and locally run financial institution is the value that we bring to our community. The stronger our community is from a social and economic perspective, the more sustainable we become. And that’s the ripple effect: organizations building up their communities, and communities supporting their local organizations.”

“Credit unions are built on a unique, community-focused co-operative model, governed by a set of clear principles,” SCCU CEO Shelley McDade explained. “Two of these principles are concern for community, and education. While we primarily exist to improve the financial well-being of our members, our vision is to work alongside others to enrich lives here on the Sunshine Coast. Our goal is to leave things better than when we found them, and that’s what our SCCU team – 85 strong - strives to do in our community every day.”

A Central 1 Credit Union Economic Study commissioned by Sunshine Coast Credit Union has predicted that the Sunshine Coast economy will be increasingly dependent on pension and investment incomes as the population continues to age and communities along the Coast experience diminishing numbers of residents in the under-40 age category. In addition, the region is at risk of remaining in a low-growth cycle in the absence of a rebound in traditional export-oriented growth sectors like forestry and fishing. This leaves

PHOTO COURTESY OF: SCCU

t was 1941 when a handful of neighbours in Roberts Creek met around a kitchen table and discussed how they might help one another through tough times. Sunshine Coast Credit Union (SCCU) was born from this humble beginning, and 2016 will mark its 75th birthday. Today, with over $440 million in assets, 15,500 members, 85 employees, and supporting more than 70 local organizations annually, it is an organization that has grown to meet the needs of its community.

Sunshine Coast Business Magazine • Fall 2015

us to rely on sectors such as technology and tourism to drive local economic opportunities.

thrive here; we want to play a role in setting these people up for success.”

“Communities can benefit from a balanced demographic profile and industry diversity that is in keeping with local values. By collaborating with others on the Coast, we are looking to create an environment that is appealing and welcoming to the entrepreneurial segment and the younger demographic. We know that people who bring their careers with them can

SCCU is currently working with a number of individuals and organizations on six initiatives that they believe will provide value to current Coast residents as well as give the community a competitive advantage to attracting and retaining this demographic. SCCU’s contributions range from providing funding to offering employees’ time and expertise.

Newcomer Attraction Campaign

Thisisthecoast.ca is providing potential younger newcomers with an authentic glimpse of what it’s like to live on the Coast. This non-commercial campaign was brought together by a group of digital creatives with community wide support and seed funding from local business and government. “Potential new coasters are having 1:1 conversations with volunteer Coastie Ambassadors and forming connections with our community before they even arrive . 1000’s of campaign hits and 50+ conversations since the pilot launch in May.”

Role of PostSecondary Education

Local funding was provided by the Sunshine Coast Community Foundation and local government to research future opportunities for programming at Capilano University - Sechelt Campus. “The objective of the research was to look at potential programs that would retain, as well as attract people to the Coast to learn, and potentially stay and start a business. The outcome of the research is very exciting and points to two key areas of potential program development: educational support for the “tech” community, and horticulture.”

Coast as a Co-operative Incubator

Imagine an environment where like-minded entrepreneurs had access to a turnkey co-operative model as well as flexible capital and experts to help guide them along the way. “Led by the Program Head of the Sustainable Business Leadership Program at BCIT and SCCU Director Mark Giltrow in concert with LEAD Canada, initial research is underway to assess the type of skills, structure and factors that need to be present to determine if the Coast could provide fertile ground as a co-operative incubator.”

Mentorship Model

“The Canadian Credit Union System has developed an excellent mentorship program for up and coming leaders within the system. In collaboration with others, we could deploy this model for new and existing entrepreneurs to assist with building, starting, maintaining or enhancing their business.”

Flexible and Patient Capital

Access to capital is a competitive advantage when aiming to attract the entrepreneurial segment to the Coast. “We are in the early stages of working with Community Futures - Sunshine Coast to build a community investment corporation that provides non-profits, co-operatives, businesses and entrepreneurs with access to capital that may not be easily accessed from traditional financial institutions.”

Money Skills Financial Literacy Program

Created in partnership with the Community Resource Centre, Sunshine Coast Community Services Society and Family Services of Greater Vancouver, Money Skills is a free program open to all Coast residents who wish to increase their money management skills. “SCCU employees volunteer to facilitate the program and share their knowledge. The powerful part is that the skills gained are completely transferrable and may be passed on to the next generation.”

A steady hand helms the Sunshine Coast Community Foundation

he things that strike you as you’re talking with Sandra Cunningham are her passion, obvious i n te l l i g e n ce, quick wit and deep knowledge of the Sunshine Coast. Executive Director of the Sunshine Coast Community Foundation (SCCF) since 2012, Sandra is the only employee of the Foundation (and part-time, at that). Tasked with delivering on the vision of the Foundation’s Board and corralling the volunteers, Sandra admits to struggling with the sheer volume of work that goes on behind the scenes. But it is obvious that this community work is Sandra’s calling, and that she is proudest of the work she has done in conjunction with an all-volunteer Board made up of some of the Coast’s most influential business and community leaders. “As a volunteer you’ve got great ideas, and it’s up to the Staff to deliver it,” Sandra said. “Often, I find myself in the difficult position of trying to slow down our volunteers, due to government constraints and requirements, while still pushing the ideas forward. This forces the Board to roll up their sleeves and get directly involved, which is a challenge they have definitely risen to meet.” Sandra acknowledges that the Foundation serves as a community leader, especially for other

non-profit and charitable organizations, and that the SCCF’s governance has to be totally above board. The Foundation must maintain the high standards required by the government, and expected by those who’ve made the endowments that the Foundation is primarily geared to accept, administer and disburse. But the foundation also has to have the entrepreneurial drive and capacity to get things done.

Coast. This data is crucial to the development of new economic development projects, commercial concerns, and highlights the need to attract a younger demographic and their associated businesses.

“Every society is only as good as its governance and how it is run,” she says.

The Foundation also helps oversee My Health, My Community, a survey/research project in conjunction with Vancouver Coastal Health, which provides a vital profile of community health needs.

Founded in 2003, the Sunshine Coast Community Foundation quickly established a commitment to water issues. The Water Summit at Ruby Lake in 2005/6 was the first time that any organization brought all stakeholders and parties to the table to discuss common water issues. This began the process of change and discussions that we are seeing now. The death of the federal longform census and the rich data it provided prompted the Foundation to develop the Vital Signs program, which has released three reports plus an update on the demographic, education and employment statistics for the

The Foundation has helped develop programs aimed at that demographic, yielding such organizations as Voice on The Coast and a research project with Capilano University.

The SCCF is primarily focused on the development of sustainable endowments that will give money back to the community, as Sandra explains: “We don’t bring solutions to the community, because no matter what you do, you’re going to alienate a portion of the community. We see our role as accessing the experts and understanding all points of view to bring about a consensus plan of action. We’re not experts in health, education or the environment. But what we have done is to make sure we bring experts to the table to talk about the issues facing our community… we’ve already proven with Vital Signs that we can bring the players together that can do something about an issue...make sure everyone hears each other’s point of view. The

PHOTO COURTESY OF: SCCF

A HOME-GROWN CHARITABLE RESOURCE

ramifications of solving problems without understanding the larger impact or consequences of those decisions are what fractures a community.” For the Sunshine Coast Community Foundation, “Planned Giving” is a key to its success. Sandra emphasizes that everyone should understand that when they die, their estate will go into probate and that the Government will take a percentage of what is deemed taxable income. If one has a tax write-off, it is removed from the estate’s books before the Government takes its share. By donating to a charity (a percentage of total is advised versus a dollar amount), there is a 100-per-cent tax write-off, as one is giving directly to the foundation. This giving can continue by the creation of an endowment, which stays invested in perpetuity. The earnings from the endowment can both go to work in the community and help the Foundation grow the endowment. “Our benchmark is that we give away four per cent of the endowment’s earnings, we take one per cent for our administration fees, and the rest goes back into the fund,” Sandra explains. ”We gave out $143,000 in 2015 from the endowment’s earnings in 2014. We gave to approximately 27 organizations. Now that’s impact!” - Dave Jephcott

Sunshine Coast Business Magazine • Fall 2015

GOLF. LESSONS. DINING. LIVE MUSIC. EVENTS. PRIVATE PARTIES. Enjoy our practice tee and professional golf lessons all year long. Memberships available. Join us at Blue Ocean Grill for daily happy hour specials, dining and musical delights. Please visit our website for weekly entertainment and music line up.

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PHOTO COURTESY OF: BLUE OCEAN GOLF CLUB

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SET TO TEE UP ITS BIG PLAN

or those who have predicted the slow demise of public golf courses all around the world, Barrie McWha has an update: “That is changing.” McWha, General Manager of the Blue Ocean Golf Club in Sechelt, admits the game was stuck in the rough for a while, but has bounced back. “Golf was in decline in the first part of the century. The last three years have actually seen an increase in play,” McWha said. It’s reflected in the upward swing of numbers at Blue Ocean Golf Club. “We’re up 23 percent over last year,” said McWha. “At the end of August this year, we actually matched all of 2014 in terms of rounds.” Throughout BC, the average increase in play is 15 to 18 percent. “People are coming back to the game, or they’re playing

more than they did a couple of years ago,” said Winnipeg native McWha, who’s been a golf professional for more than 40 years. “One of the reasons for our success here is the promotion of nine hole golf. For the longest time, our industry tended to discourage nine hole play. But everybody is time challenged these days, I don’t care who you are. For us as a business, it keeps us in the game.” Now McWha is helping manage a planned expansion at the 150 acre site, under the new ownership of the Wang family, who have homes in Vancouver, Sechelt and China. Edison Wang will be overseeing the development of a 140 suite resort hotel on the club property, along with continuing improvements to the pro shop, restaurant and the 6,500 yard course itself.

“Everything is contingent on the hotel,” said McWha. The front nine property is leased from the District of Sechelt. The back nine, which includes the 2.5 acre hotel footprint, is also leased from the District but is actually Crown land. “The owners are already committed to the community,” said McWha. “They have helped fund a project aimed at drawing new residents to the Coast as well as supporting many local causes.” McWha calls the Blue Ocean vision, “a game changer for the local economy.” That vision is based on the view that the Coast needs a few hotels to act as “recreational hubs for the community.” “We’ve got some great B&Bs, and some motels and vacation rentals, and the hotel will compliment all of that. ”The resort complex will be a job creator

too. There are already more than 40 full and part-time employees through the busiest, warmer months of the year. That will jump significantly once the project is complete. “I would estimate in the core season, there would be at least three times that number, in terms of meaningful employment,” McWha said. As for his job, which he was recruited for in late 2014, it’s just what he’s wanted for some time. “To me what was enticing about this opportunity was the bigger picture. It’s putting together the team, seeing what the grand vision is, and helping it get to that point.” And, of course, helping put Sechelt and the Sunshine Coast on the map for yet one more reason. - Rik Jespersen

Sunshine Coast Business Magazine • Fall 2015

PRESIDENT’S

MESSAGE

Leonard Lee

President Pender Harbour and District Chamber of Commerce

ur Pender Harbour and District Chamber of Commerce has been extremely active this past summer on several projects of importance to our community. Fortunately we are blessed with many active volunteers willing to step up and do even more than their fair share. Their work has produced achievements in a number of areas. We continue to execute our economic development strategy based on an excellent study delivered to us as a public service by the Sauder School of Business at the University of British Columbia. We have developed a new brand and associated mark: “Pender Harbour Spirit.” Our new Instagram and Facebook pages are proving to be popular. Results from these promotional efforts have exceeded even our most optimistic expectations. We encourage everyone to visit our web page at http://www. penderharbour.ca/ to find links to the Facebook and Instagram pages as well as a new Community Events feature. We have launched a project to identify and build appropriate additional elements for the web page. There are several updates in the design phase and we will be releasing them as they are completed. A major focus of activity for the

Chamber has been the Dock Management Plan announced in April by the province. Most residents of our community were surprised by this government-led initiative to resolve a longstanding moratorium on dock development in Pender Harbour. The timeline for community response to the proposals was very tight. With assistance from other notfor-profit organizations, our Chamber of Commerce formed a working group to analyze the document, gather community input and provide that input to the government. This process has taken much longer and proven to be more diﬃcult than we imagined at the outset. Still, we are hopeful our efforts will assist in resolving this diﬃcult issue to the satisfaction of all. Our Chamber was proud to join with the Pender Harbour Living Heritage Society in sponsoring the inaugural Pender Harbour Days festival July 10 through 12. Thanks to the organizing efforts of Mike and Sandy Ryan, co-chairs of the event, Pender Harbour Days featured a stellar parade of local and visiting wooden and classic boats. There were musical events throughout the weekend, a museum display at the newly restored Sarah Wray Hall, a harbour history tour, an all-ages art competition and an open house at the historic Sundowner Inn

PENDER HARBOUR / MADEIRA PARK GOVERNMENT WHARF (OLD FORESTRY BOAT RENDEZVOUS)

(formerly St. Mary’s Hospital). Plans are underway already for Pender Harbour Days 2016. We continue to work with the other Chambers of Commerce on the Sunshine Coast to find a solution to the challenges posed by our limited and costly ferry service. We are pleased to note that our government recently announced a feasibility study of a proposed fixed link between the Sunshine Coast and the lower mainland. We consider the study to be a necessary first step as it

will gauge the community desire for such a project and also provide clarity around the costs and benefits to our province. I am proud of all the work done by our Chamber members and other not-for-profit groups active here in the Harbour. I am confident our efforts will result in a brighter and more prosperous future not only for Pender Harbour businesses and residents but also for all of us living and working here on the beautiful Sunshine Coast.

Coast Builders NOW OPEN IN SECHELT RANDY BENNER Contractor Sales Manager JOHN EILERS Purchasing & Logistics Manager

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Sunshine Coast Business Magazine • Fall 2015

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Sunshine Coast Business Magazine • Fall 2015

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Building Communities on the Sunshine Coast

PHOTOS COURTESY OF: COAST GRAVITY PARK

BRINGING THE COAST TO THE WORLD

bove scenic Porpoise Bay, just three kilometres from Sechelt, lies Coast Gravity Park, billed as a year-round gravity-fed, downhill mountain bike facility. For the uninitiated, parks like this are perhaps best seen as the equivalent to small ski resorts of the 70s—both in form and culture. In fact, some of the best-known bike parks—like Whistler and Fernie—are set up on ski resorts during the summer months. But only a few in the world are possible to ride all year round. And in North America, there’s only one: Coast Gravity Park. Featuring 12 trails for riders of all levels of experience, Coast Gravity Park was heralded by RedBull. com’s Mike Berard as “The Best Bike Park in Canada”. With a reputation like that, is the Sunshine Coast’s best-kept secret poised to make it a true sports tourism mecca? The Coast has long been a destination for mountain biking enthusiasts, with hundreds of trails of all varieties. Historically, this area was often overlooked in favour of Whistler, Squamish and the North Shore’s vaunted “dirt.” But our laidback lifestyle, extensive local trail system and stunning scenery has made the Coast a favourite for North Shore riders seeking new trails and an escape from the urban press.

All good. But just what is “downhill mountain biking?” It is a genre of the sport practiced on steep, rough terrain that often features jumps, drops, rocks and other obstacles. While Coast Gravity Park provides trails for all skill levels, the most adept of its downhillers are sophisticated athletes, aboard very expensive bikes that are usually custom-fit to the owner (although custom bikes aren’t necessary to get the full experience of the park). They are people who seek a more extreme form of this already extreme sport. Like a group of local mountain bikers who call themselves the Coastal Crew. They are two close friends—Dylan Dunkerton and Curtis Robinson—who have been riding and trail-building together since high school. They started recording their mountain biking exploits, at first to improve their technique. The filming then evolved into demo reels for industry sponsorships, and then into full-length mov-

ie making. The Coastal Crew’s 2011 film, “From the Inside Out,” was followed by a second feature in 2013, “Arrival.” The movies drew some serious attention to the young men themselves, but also to a style of riding that evolved around the internationally celebrated southern Coast Mountains. Imagine, then, what it must have been like for local contractor and entrepreneur Darren Hemstreet to witness the Crew in action and see the incredible skill and passion that the sport produces in young people. Hemstreet speaks of delivering truckloads of dirt to the daredevil filmmakers while developing an interest in their progress. Hemstreet’s son, Layne, was already a keen downhill mountain biker, and a real ambassador for the sport locally. The circumstances combined to inspire the elder Hemstreet to develop a mountain bike park on the Coast. He had watched as the Coast-

al Crew designed bigger and better jumps, and developed their signature “flow trails,” which emphasize rhythm and speed over daring tricks—all while generating sponsorship deals, developing their artistic and athletic vision through trail building, photography, movie making and multi-platform online content. It was this passionate and exciting community of athletes that spurred Hemstreet to call the Coastal Crew one day in 2013 and ask them if they wanted to work with him to build the first year-round, world-class downhill mountain bike facility in North America. Hundreds of hours of excavator work, digging, shoveling, chain-sawing and pickaxing later, Coast Gravity Park opened oﬃcially in May 2014. The park—now featured in international articles and videos—has enjoyed hugely positive feedback from the downhill mountain biking community over the

past year. Coast Gravity Park enters 2016 with the confidence that a market exists for a bike facility of this kind. Plans for expansion over the next year include the development of new trails, a campsite, cabins, a pump track, and a drop-zone (skills area), plus washrooms, shower facilities, bike camps, and a small building to house registration and bike rentals. In the years to come, Coast Gravity Park would like to introduce an off-bike outdoor adventure experience that will be a unique alternative for families to enjoy. Stay tuned for more information, and perhaps opportunities for local investment. Hemstreet said Coast Gravity Park is also working to improve their existing shuttle service to meet riders at the ferry in Langdale (or Earl’s Cove), and hopes to negotiate a link with Harbour Air’s floatplane base in Sechelt Inlet. - Dave Jephcott

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www.willgoosewood.com Sunshine Coast Business Magazine • Fall 2015

AN UNINTENTIONAL

SUCCESS

Good fortune finds the right business woman

ome things are meant to be. Just ask Fran Nahanee.

Business was good from the get-go.

The North Vancouver native was visiting Sechelt in the late 1980s with her Coastborn husband and she was suddenly smitten.

“I didn’t know what I was doing, but we did really well,” said Fran, who carries a range of gift-ware, from wood carvings to knickknacks to jewelry.

“I thought, ‘Oh my God, this place is so beautiful,’” Fran recalls. “The community was so friendly and welcoming. So we moved up here.”

It’s been a good living for her in more ways than one.

But that was just the first step in her unfolding fate. A few years later, Fran was pregnant with her second child and looking forward to maternity leave from her job as a buyer for a local grocery store when Sechelt First Nation representatives approached her out of the blue— asking her to run a gift shop. PHOTOS COURTESY OF: RIK JESPERSEN

“The band was building this complex [the one housing Raven’s Cry Theatre and Tems Swiya Museum] and they had these commercial businesses,” said Fran. “I said, ‘Well I’m having a baby and just want to go on leave. And so they said, ‘We’ll hire you to start the business, and you go have your baby and come back.’” And she did. A few years later, Fran, born a member of the Squamish First Nation, and her shíshálh husband, Darren Dixon, bought the business, Tsain-Ko Native Gift Shop & Art Gallery. “I never sought out to be a business owner,” said Fran. “But it was in the cards for me. It was a blessing for me.”

Sunshine Coast Business Magazine • Fall 2015

“Many of the people who come in here really are interested in native culture,” she said. “That’s what this business has done for me: It’s made me learn who I am, about my culture.” The market has changed for the better too, from the days when native artists watched as their original works were duplicated in cheap knockoffs. Both the creators and buyers have forced an ethical shift. “It’s an educated customer now,” Fran said. “I want to be supporting native artists, they tell me.” It’s been a great 20 years or so for Fran’s unintended business success. She’s resolved to work for another eight years, so there’s no rush to move on. But she is keeping an eye out for the next person who is unknowingly blessed by a similar fate. “I believe there’s somebody out there who’s really meant to take it over,” Fran said. “I’m just waiting for that person to come along and recognize that.” Visit Fran at her shop located at 5555 Sunshine Coast Hwy in Sechelt. - Rik Jespersen

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From Part-Time Passion to Award-winning Company:

THE STORY OF

CAITLIN PRESS

PHOTO COURTESY OF: CAITLIN PRESS

hen it comes to juggling, Vici Johnstone could give Cirque de Soleils a run for their money.

A conversation with Vici Johnstone usually happens over the phone, the reception hit or miss, as she travels to Toronto for a sales conference, Portland for a trade show or somewhere off-the-grid in the Central InteriWritten by: or for a meeting with an author. Meanwhile, Andrea Routley the emails keep pinging and the submissions keep filling the mailbox. Authors, designers, printers, reporters, editors, bookkeepers, distributors, sales reps, lions, tigers, and bears—the balls keep changing hands and somehow eighteen books a year go from rough drafts to bookshelves across the country. In 2015, Johnstone’s talents were recognized with two publishing awards—the Jim Douglas Publisher of the Year Award, and the Pandora’s Collective Publisher’s Award. “It’s an incredible honour,” Johnstone says. “There is also a sense of wonder and pride in what our team has accomplished.” After seven years of rebuilding the press, the award also tells her she “is on the right track.”

PHOTO COURTESY OF: CAITLIN PRESS

Sunshine Coast Business Magazine • Fall 2015

Founded in 1977 as a feminist press, Caitlin Press is no new kid on

the block. In 1991, Cynthia Wilson purchased the press and moved to Prince George, expanding its focus to include regional titles. Wilson published four to eight books a year, while also working full time. In 2005, she retired from her job and purchased a home on the Sunshine Coast, where she grew up. She had planned to dedicate herself full time to the press, but tragically, just two weeks after moving to Halfmoon Bay, she passed away. Her brother, Howard White of Harbour Publishing, managed the press while searching for a buyer. Enter Vici Johnstone, who at that time was working as the general manager at Harbour Publishing. Johnstone asked a business advisor for input on buying Caitlin Press. The advisor assessed the risks of purchasing a small press and told her it was a bad idea. She went to a second advisor who told her the same thing. Finally, she went to a third advisor who told her if she really wanted to invest her money, she should do it in some other industry. As those in the arts know, it is not the promise of profits, but the reward of bringing new work into the world that keeps the creative fires burning. “Buying my own press gave me the opportunity to explore stories that were of direct interest to me,” Johnstone says. Of course passion alone cannot pay the bills. To be a successful publisher, it takes a combination of good instincts, diverse skills, and, most importantly, tenacity.

In 2008, Johnstone took ownership of the press, and twenty-eight days later announced her fall list: four books by Kate Braid, Betsy Trumpener, Ken Belford and Anne Edwards. Like Wilson, Johnstone worked full time while running the press; there was no grant money, something arts organizations and businesses typically rely on, so the books were funded by the sales of only a handful of backlist titles. For the next two years, Johnstone worked for free. But when word got out that Caitlin had a new publisher, the phone calls and submissions started coming in. Soon, the BC Arts Council, the Canada Council and the Canada Book Fund backed the press. By 2010, it had become a full time gig. Since that time, Vici Johnstone has transformed the press from a struggling company to one of Canada’s leading publishers of literary and non-fiction titles, growing the annual list from four books to eighteen. This success has been reflected in provincial and national media attention, Canadian and US awards and professional accolades. Many of us on the Sunshine Coast will recognize non-fiction titles like The Cougar Lady: Legendary Trapper of Sechelt Inlet, by Rosella Leslie, or Becoming Wild: Living the Primitive Life on a West Coast Island, by Nikki van Schyndel. These two authors appeared at the Sunshine Coast Festival of the Written Arts. Caitlin Press has hardly seen a week in the last two years without at least one book on the BC Bestseller list, like

Gerry, Get Your Gun and A Place Called Sorry. I asked Johnstone if she had ever been to a circus. It’s no surprise that a publisher responds with a story: “I always tell people that I ran away with the circus,” she says. While working on a communications degree, she was offered a job as a roadie. “I took off on a cross-country theatre tour of John Gray’s Rock and Roll.” One job led to another—in radio, television, film, theatre, digital media and finally publishing—and, ironically, she never did finish that communications degree.

Sunshine Coast Business Magazine • Fall 2015

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