TABLE OF CONTENTS CHAPTER
01
INTRODUCTION: Resume / About Me
CHAPTER
02
IDENTITY: Logos / Titling / Branding
CHAPTER
03
04
pg. 27
PACKAGE DESIGN: DVDs / Food packaging
2 • BRIAN HUNTER'S GRAPHIC DESIGN PORTFOLIO
pg. 10
PRINT: Posters / Magazine spreads
CHAPTER
pg. 6
pg. 37
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CHAPTER
01
INTRODUCTION: Resume / About Me
4 • BRIAN HUNTER'S GRAPHIC DESIGN PORTFOLIO
pg. 6
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INTRODUCTION - RESUME
ABOUT ME - INTRODUCTION
BRIAN HUNTER My world is cultivated by a passion and drive that is achieved by creating unique concepts and executing a clear visual communcation through graphic design. The principles of reason, function, and appeal reflect a style that directly correlates with my unique character and personality.
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
CHAPTER
02
IDENTITY: Logos / Titling / Branding
8 • BRIAN HUNTER'S GRAPHIC DESIGN PORTFOLIO
pg. 10
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
Logomark
Logotype
AVENUE MUSIC Avenue Music is a simulated business that sells various instruments and equipment, as well as providing music lessons and repairs for customers. The identity of Avenue Music is designed using a modular system of drum sticks forming the negative silhouette of a guitar, with a banner that embodies the store name. The colors evoke the feeling of celebration, reinforcing the patriotic notion of the American music shop.
Logo
Avenue Type Font: Brothers Size: 65 pt Line Length: 20.5 picas Leading: 0 pt Tracking: 0 pt Kerning: 0 pt
Music Type Font: Vevey Size: 14 pt Line Length: 3.75 picas Leading: 300 pt Tracking: 0 pt Kerning: 0 pt
Full color Avenue Music logo
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CHAPTER 2 - IDENTITY
Avenue Music logo branded on store front
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IDENTITY - CHAPTER 2
Avenue Music employee t-shirt
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
Font: Gill Sans Bold; Gill Sans Light Size: 42 pt; 36 pt Line Length: 15.5 picas; 15.5 picas Leading: 31.85 pt Tracking: 0 pt; 625 pt Kerning: 0 pt; 0 pt
Font: Gill Sans Size: 24 pt Line Length: 13.5 picas Leading: 0 pt Tracking: 0 pt Kerning: 0 pt
Font: Myriad Pro Bold; Myriad Regular Size: 38 pt; 38 pt Line Length: 10 picas; 8.5 picas Leading: 0 pt; 0 pt Tracking: 0 pt; 0 pt Kerning: 0 pt; 0 pt
Font: Gill Sans Size: 28 pt Line Length: 16 picas Leading: 0 pt Tracking: 0 pt Kerning: 0 pt
Font: Helevetica Neue Bold; Light Size: 34 pt; 34 pt Line Length: 10 picas; 7.5 picas Leading: 34.2 pt; 34.2 pt Tracking: 25 pt; 25 pt Kerning: 0 pt; 0 pt
Font: Myriad Pro Semibold Size: 18 pt Line Length: 12.5 picas Leading: 0 pt Tracking: 150 pt Kerning: 0 pt
Font: Baskerville; Baskerville Bold Size: 130.65 pt; 26.72 pt Line Length: 13 picas; 8.5 picas Leading: 35.63 pt; 35.63 pt Tracking: 0 pt; 200 pt Kerning: 0 pt; 0 pt
Font: Helvetica Neue Size: 60 pt Line Length: 11 picas Leading: 0 pt Tracking: 360 pt Kerning: 0 pt
Font: Helevtica Light; Helvetica Bold Size: 55 pt; 20 pt Line Length: 14 picas; 8.5 picas Leading: 300 pt; 200 pt Tracking: -50 pt; Kerning: 0 pt; 0 pt
Font: Helvetica Neue Bold Size: 30 pt Line Length: 17.5 picas Leading: 0 pt Tracking: 25 pt Kerning: 0 pt
Font: Geneva Size: 68 pt; 24 pt Line Length: 17.5 picas; 6.5 picas Leading: 81.64 pt; 28.93 pt Tracking: -50 pt; 100 pt Kerning: 0 pt; 0 pt
Font: Helvetica Neue Medium Size: 28 pt Line Length: 17 picas Leading: 0 pt Tracking: 25 pt Kerning: 0 pt
Font: Bee-Three Size: 130.65 pt; 26.72 pt Line Length: 13 picas; 8.5 picas Leading: 300 pt; 200 pt Tracking: 35.63 pt Kerning: 0 pt; 0 pt
Font: HealdineTwo Size: 130.65 pt; 26.72 pt Line Length: 13 picas; 8.5 picas Leading: 300 pt; 200 pt Tracking: 35.63 pt Kerning: 0 pt; 0 pt
Font: Bee-Three Size: 130.65 pt; 26.72 pt Line Length: 13 picas; 8.5 picas Leading: 300 pt; 200 pt Tracking: 35.63 pt Kerning: 0 pt; 0 pt
Font: Arial Rounded MT Bold Size: 39 pt Line Length: 13 picas Leading: 32 pt Tracking: -10 pt Kerning: 0 pt; 0 pt
Secondary logos designed by using the method of combining symbol / icon/ and indexical list with formal stylistic techniques.
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
Logomark
PUNO (People United as One) PUNO's mission is to deliver uniquely designed products which serve a dual purpose; products that not only satisfy a basic need, but also contribute to the needs of the less fortunate through donations to charity with each purchase. The floral logo is designed with women in mind, and is rendered using a modular system of three sets of flower petals. The combination of vivid green and pink hues symbolizes PUNO’s strive for growth and freshness.
Puno Type Font: Helvetica Neue Size: 26 pt Line Length:picas Leading: 26 pt Tracking: 20 pt Kerning: 0 pt
Logotype
Logo
PUNO's women's t-shirt
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
Logomark
1
Logotype
1
PUNO This logomark for PUNO is targeted towards males. The repetition of four rectangles creates a frame around the title. A basic square shape is repeated to form the word PUNO, and the number "1" is substituted for the descender of the lowercase 'p.' The color green represents new growth, and red for energy and stimulation, which together form an energizing logo.
Font: Helvetica Neue Size: 26 pt Line Length:picas Leading: 26 pt Tracking: 20 pt Kerning: 0 pt
Logo
1
1 18 • BRIAN HUNTER'S GRAPHIC DESIGN PORTFOLIO
PUNO male's t-shirt
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CHAPTER 2 - IDENTITY
Designed with no type
Font: Berthold Akzidenz Grotesk Condensed Size: 36 pt
IDENTITY - CHAPTER 2
Font: Chalkduster Size: 43 pt
Font: Berthold Akzidenz Grotesk, Berthold Akzidenz Grotesk Light Condensed Size: 73 pt, 12 pt
Font: Helvetica Neue Light Size: 100 pt
Font: Helvetica Neue Light Size: 100 pt
Font: Berthold Akzidenz Grotesk Light Condensed Size: 80 pt
Font: Berthold Akzidenz Grotesk Light Condensed Size: 69 pt
Font: Helvetica Neue Medium Size: 54 pt
Font: Bee-Three, Bee-Three Size: 52 pt, 25 pt
Designed with no type
Font: Futura Medium Size: 62 pt
Font: Gill Sans, Gill Sans Light Size: 56 pt, 13 pt
Font: Helvetica Neue Medium, Helvetica Neue Light Size: 52 pt, 13 pt
Font: Brothers, Brothers Size: 75 pt, 14 pt
Secondary logos designed by using the method of combining symbol / icon/ and indexical list with formal stylistic techniques.
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
MAKE OR DIE The black and white title of bold, capital letters created from a stressed sans serif font suggests the feel of a vintage, film noir movie title. The chalk texture further enhances the sketchy feel and interest of the illustration. The title, bled from the top of the page, mimics the skateboarder's face and composition.
Make Die title
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TransWorld Skateboarding December 2011 Issue
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CHAPTER 2 - IDENTITY
IDENTITY - CHAPTER 2
DWNTWN These T-shirts were designed for DWNTWN, a skateboarding shop located in Southern California. After researching various clothing brands, current and upcoming color trends and styles, I developed designs with the following categories: pop culture reference, illustration, photographic and brand-centric. Black, white, grey, and red were integrated into the designs based on the company's top selling styles.
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CHAPTER 2 - IDENTITY
PRINT - CHAPTER 3
HERSHEY’S This Hershey’s t-shirt design was developed by associating the word ‘heavenly’ with the taste and image of chocolate. The graphic is made up of pieces of white chocolate that are repeated and given a metallic texture to mimic the image of a cross. The brown color of the t-shirt associates the viewer with chocolate candy. The Hershey’s logotype is combined with a serif font below the cross to complete the graphic.
CHAPTER
03
PRINT: Posters / Magazine spreads
pg. 25
Heavenly type Font: Hoefler Medium Size: 4.83 pt Line Length: 7.5 picas Leading: 0 pt Tracking: 5 pt Kerning: 0 pt
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CHAPTER 3 - PRINT
PRINT - CHAPTER 3
AFFLICTIONS POSTER
FUTURA POSTER
This poster demonstrates how illustration can reflect subject matter while engaging the audience's participation. The distorted figurative illustration placed on an unusual sized template, featuring a balanced composition combined with high chroma colors, creates an interesting, energetic poster. A legible, sans serif type provides consistency to the illustration.
Header Font: Helvetica Neue Condensed Bold Size: 68 pt Line Length: 20 picas Leading: 20 pt Tracking: 38 pt Kerning: 0 pt
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Subhead Font: Helvetica Neue Medium Size: 12 pt Line Length: 28 picas Leading: 14 pt Tracking: 100 pt Kerning: 0 pt
Info Font: Helvetica Neue Medium Size: 7 pt Line Length: 11 picas Leading: 0 pt Tracking: 25 pt Kerning: 0 pt
This Futura poster reflects the characteristics of the Bauhaus movement and its design elements, including the use of a grid system and geometric shapes within the design. The elements shifted at a 25 degree angle, displayed in vivid colors influenced by the pop art movement, make this a fun, exciting poster.
Header Font: Futura Medium Size: 195 pt Line Length: 41 picas Leading: 0 pt Tracking: 5 pt Kerning: 0 pt
Body Font: Futura Medium Size: 8.59 pt Line Length: 28 picas Leading: 17 pt Tracking: 10 pt Kerning: 0 pt
Folio No: 0-9 Font: Futura Medium Size: various Line Length: various
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CHAPTER 3 - PRINT
PRINT - CHAPTER 3
KLIMT EXHIBITION POSTER
Header Font: Helvetica Neue Medium Size: 16 pt Line Length: 45 picas Leading: 21 pt Tracking: 25 pt Kerning: 0 pt
Body Font: Helvetica Neue Light & Bold Size: 8.5 pt Line Length: 22 picas Leading: 11 pt Tracking: 10 pt Kerning: 0 pt
Folio No: 33, 34, 35 Font: Minion Pro Size: 6 pt Line Length: 0.5 picas
This poster is inspired by Gustav Klimt's painting titled 'Adele Bloch-Bauer II.' Klimt's trademarks including the use of gold and earth-tone colors, mixing floral, organic, and geometric patterns, and female subject matter is a direct reflection of his Gold Phase period of painting. A white, bold typeface in a centered composition is a nice juxtaposition to the busy patterns and imagery of the poster.
Header, Subhead Font: Poplar Std Black Size: 125, 105, 75, 55 pt Line Length: 57 picas Leading: 90 pt Tracking: 25 pt Kerning: 0 pt
THE ZEROS INTERVIEW This two page spread interviews and documents the reunion of the 1970's Los Angeles / San Diego punk band, The Zeros. The spread uses a foundational two-column layout. Black and white photography, combined with a sans serif text and an unexpected pop of color, reflects the band's simple music style.
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CHAPTER 3 - PRINT
PRINT - CHAPTER 3
PRODUCT GUIDE SPREAD TransWorld's Skateboarding Magazine provides an annual market preview of skateboarding products, trends, and information. The provided template displays products and descriptions in a clear format, and can be edited as inventory changes.
Header Font: Akzidenz-Grotesk Bold Size: 10 pt
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Subhead Font: Akzidenz-Grotesk Medium Size: 8.5 pt
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CHAPTER 3 - PRINT
PRINT - CHAPTER 3
SMALL PARTS : COMEDY SERIES Small Parts is a fabricated comedy series following the lives of two struggling actors, who have aspirations of making it big but fall short. The advertisement is bold and simple to draw the viewer's immediate attention, and information is limited for maximum impact.
Billboard display
34 • BRIAN HUNTER'S GRAPHIC DESIGN PORTFOLIO
Headline Font: Headline One Size: 105 pt Leading: 27 pt Line space: 38 picas Tracking: 25 pt Kerning: 0 pt
Subhead Font: Nelvetica Neue Bold Size: 45 pt Leading: 42 pt Line space: 25 picas Tracking: 25 pt Kerning: 0 pt
Building display
Bus shelter display
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CHAPTER 3 - PRINT
PACKAGE - CHAPTER 4
CSUF Kiosk Poster California State University Fullerton's October kiosk events poster is a typographical schedule for the college's visual arts, theatre and dance departments. A yellow and turqoiuse background is intended to catch the viewer's eye to the information. The content, rotated at various angles, gives the poster movement from top to bottom.
CHAPTER
04
PACKAGE DESIGN: DVDs / Food packaging
36 • BRIAN HUNTER'S GRAPHIC DESIGN PORTFOLIO
pg. 35
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CHAPTER 4 - PRINT
PACKAGE - CHAPTER 4
MARILYN MONROE DVD BOX SET The Marilyn Monroe DVD Box Set combines the sophistication and iconic imagery of the 1950s with a bold color palette. The high contrast profile set against a patriotic color scheme reinforces the celebration of an American icon and memorable era. The layout is balanced through the use of text and imagery.
Header Font: Garamond Size: 45 pt Line Length: 16.5 picas Leading: 32 pt Tracking: 4 pt Kerning: 0 pt
Subhead Font: Garamond Size: 15.5 pt Line Length: 16.5 picas Leading: 36 pt Tracking: 4 pt Kerning: 0 pt
Subhead Font: Futura Condensed Medium Size: 12 pt Line Length: 10 picas Leading: 18 pt Tracking: 25 pt Kerning: 0 pt
Marilyn Monroe 4-disc set
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CHAPTER 4 - PACKAGE
PACKAGE - CHAPTER 4
Booklet spread
Header Font: Futura Condensed Medium Size: 24 pt Line Length: 7.5 picas Leading: 22 pt Tracking: 25 pt Kerning: 0 pt
Header Font: Garamond Size: 82 pt Line Length: 30 picas Leading: 61 pt Tracking: 4 pt Kerning: 0 pt
DVD booklet
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Body Font: Futura Medium Size: 8 pt Line Length: 12.5 picas Leading: 10 pt Tracking: 10 pt Kerning: 0 pt
Subhead Font: Garamond Size: 25 pt Line Length: 30 picas Leading: 23 pt Tracking: 4 pt Kerning: 0 pt
Marilyn Monroe DVD Website
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CHAPTER 4 - PACKAGE
PACKAGE - CHAPTER 4
WYSIWYG. SKATEBOARDING FILM
1
2
3
4
5
6
What You See Is What You Get (WYSIWYG) is a feature skateboarding film documenting eight skateboarders in the greater Los Angeles area streets and schoolyards. The grainy texture applied to the film and packaging mimics vintage film quality, and connects the viewer with memories of past skateboarding events. Each skateboarder has a three minute part, accompanied by music that fits there style of skateboarding.
Timeline of stills from begining to end of film
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CHAPTER 4 - PACKAGE
PACKAGE - CHAPTER 4
CHIP'S CHIPS The Chip's Chips design direction is executed through a play on the word 'chip', represented through a playful, interactive package. 'Chip' is the brand's character logo, as well as the product being offered. The top of the can is lifted to reveal the character's smile and teeth, which the consumer tears the seal to enjoy the chips inside. The color scheme of the cans are determined by the various chip flavors offered.
2. Chips are revealed by lifting top of can
1. Orginal, Sour Cream, and Sea Salt flavored canned chips
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4. Remove chips from mouth and enjoy
3. Seal is torn
5. Product
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CHAPTER 4 - PACKAGE
PACKAGE - CHAPTER 4
HUMANITEA Humanitea, a launching business, envisioned a hip and modern package, but also a brand dedicated to the product's history. After researching the history of tea, I designed patterns for each origin of tea including China, Japan, United Kingdom, India, and Portugal. A seed shape is incorporated into each pattern that unifies the tea set, and a vibrant color scheme modernizes the packaging.
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CHAPTER 4 - PACKAGE
PACKAGE - CHAPTER 4
DEVO Album Artwork The DEVO cover artwork was designed using a methodical approach of combining two unexpected objects, Charles Darwin and a white dove. Using a birds eye view, and an asymmetrical, cropped composition creates an unusual and surreal design. A close up of the bird, choking out the song titles, is repeated on the back cover.
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CHAPTER 4 - PACKAGE
WEB - CHAPTER 5
AND Skateboards AND skateboards is a fabricated skateboard deck company; these designs feature two techniques: photography and illustration. The "and" is hand drawn as a special character to create the logo. The graphic on the left creates a paradoxical image of a skateboard mimicking a dragster car, whereas the graphic on the right depicts an unoperable skateboard referencing a car propped on cinder blocks.
CONTENT SPECIFICATIONS RUNNING HEADERS
Font: Helvetica Light Italic Size: 8 pt
RUNNING FOOTERS Font: Helvetica, Helvetica Bold
Size: 6 pt
PROJECT DESCRIPTION Font: Helvetica Bold Italic, Helvetica
Size: 10 pt, 7 pt
PHOTO CAPTIONS Font: Helvetica Size: 6 pt
FOLIO
Font: Helvetica Bold
Size: 6 pt
LINE STROKE Size: 0.25 pt
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