B R I A N N A C E C I LY L O P E Z S T R AT E G I C A R C H I T E C T
Accomplished, award-winning professional with 20 years of entertainment marketing experience and a track record for delivering results. A proven leader who has built and directed cross functional marketing teams. Expertise in strategic brand marketing including data and analytics, creative development, media strategy, consumer advertising execution - across traditional, digital, and social - partnership/integrated marketing, event marketing, talent relations, awards/trade marketing and staff development. AMAZON STUDIOS
Established Amazon Prime Video as a dominant streaming network in under 5 years. Built the
LOS ANGELES
Amazon series marketing department from a team of 3 into over 100+ employees in 4 years.
2014 - 2018
Scaled marketing efforts from 4 shows to a slate of 70 programs across Primetime, Kids and Unscripted genres. Secured over 686 nominations and 409 wins (59% win rate) across all guild
Positions Held Head of Awards Head of Industry & Consumer Brand Primetime Originals Marketing Lead
and trade awards competitions. Key member of the senior-level team to market the network’s streaming product, focused on acquisition, conversion and retention. Delivered three history making Emmy wins for Prime Video and The Marvelous Mrs. Maisel. Created the award-winning, world-building “Resistance Radio” - a first to market narrative extension for The Man in the High Castle. Developed breakthrough campaigns for two (Maisel and High Castle) of the top three streaming series on Prime Video. Served as the primary contact for all Showrunners, Executive Producers and Publicists on all awards efforts. Managed $120MM+ marketing budget for tentpole initiatives.
NBC UNIVERSAL
Freelance Director responsible for developing positioning and strategy for the 2014 upfront series
LOS ANGELES, CA
including Unbreakable Kimmy Schmidt, Night Shift and Rosemary’s Baby.
2014 SHOWTIME NETWORKS
Developed and implemented high-impact advertising and promotional campaigns for award-
NEW YORK, NY
winning programming including Homeland (Seasons 1-2), Ray Donovan (1), Dexter (3-5),
2008 - 2013
Shameless (1-3), Weeds (3-6), United States of Tara (2-3), The Borgias (1-3), The Tudors (2-4),
Positions Held
Comic-Con (‘08-’13), SXSW (’13). Identified marketing opportunities through audience research,
D i r e c t o r, P r o g r a m M a r k e t i n g
brand research, consumer insights and trends, scripts/pilot footage and input from pre-production
S e n i o r M a n a g e r, P r o g r a m Marketing
meetings with the writers and producers. Reviewed ratings performance for marketing priorities
M a n a g e r, P r o g r a m M a r k e t i n g
and determined effectiveness of marketing support. Directed innovative integrated partnerships with iconic consumer brands to extend series awareness.
DEEP FOCUS
Developed unique and robust online strategies for HBO Series, Films & Documentaries that
NEW YORK, NY
accompanied their offline marketing efforts. Planned, pitched and executed robust and innovative
2006 - 2007
online campaigns that maximized the impact and enhanced the client’s offline marketing and
Positions Held
advertising tune-in efforts. Directed the creation and development of tune-in complementary
Account Executive, HBO
marketing websites.
PBS
Developed marketing strategies and advertising material for PBS Primetime Programming to
A L E X A N D R I A , VA
create program awareness and ratings growth at both the national and local (member station)
2000 - 2006
level. Increased National program performance to 64% above overnight primetime average and
Positions Held
90% in media markets. e Series included: Ken Burn’s productions Series – Jazz (‘01), Unforgivable
Assistant Director Senior Associate Associate Media Assistant
Blackness: The Rise and Fall of Jack Johnson (‘05); PBS House Series – Frontier House (’02), Manor House (’03), Colonial House (‘04), Texas Ranch House (’06); Masterpiece Theatre The Forsyte Saga (’02); Martin Scorsese Presents: The Blues (’03). Collaborated with PBS Programming team to develop a cohesive primetime promotion schedule.
WEALUMNI.COM
Membership Consultant responsible for raising awareness and growing the platform for one of the
A R L I N G T O N , VA
first social media communities (pre-My Space) developed for Fraternities and Sororities.
2000
LIPPER, INC. A Reuters Company
Graphic Designer responsible for layout, design, and production of reports for Board of Directors
DENVER, CO
companies. Created customized marketing presentations, client requests, and in-house
1999
presentations.
meetings. Created graphical representations of fee and expense analysis for major mutual fund
E D U C AT I O N LOYOLA UNIVERSITY
BACHELOR OF ARTS
NEW ORLEANS
MAJOR: ADVERTISING & COMMUNICATIONS
1994 - 1998
MINOR: POLITICAL SCIENCE
AWARDS C L I O E N T E R TA I N M E N T
THE MARVELOUS MRS. MAISEL EMMY CAMPAIGN
AWA R D S
GOLD WINNER - Print Campaign, The Marvelous Mrs. Maisel Magazine Cover Takeover
2018
SILVER WINNER - Integrated Campaign BRONZE WINNER - Events/Experiential, The Prime Experience
PRIMETIME EMMYS
RESISTANCE RADIO
2017
NOMINEE - Outstanding Achievement in Interactive Media within a Scripted Program
CANNE LIONS
RESISTANCE RADIO
2017
SILVER WINNER - Radio - B03 Branded Content / Programming SILVER WINNER - Radio - C01 Use of Music BRONZE WINNER - Entertainment - A17 Audio Content BRONZE WINNER - Entertainment For Music - E04 Brand or Product Integration into Music Content BRONZE WINNER - Media - B03 Use of Audio Platforms NOMINEE - Radio - C03 Script NOMINEE - Big Idea Showcase Award
C L I O AWA R D S
RESISTANCE RADIO
2017
NOMINEE - Branded Entertainment-Audio
C L I O E N T E R TA I N M E N T
RESISTANCE RADIO
AWA R D S
GRAND CLIO WINNER - Partnerships
2017
GRAND CLIO WINNER - Press/Influencer Kits & Collateral GOLD WINNER - Original Content Category - Branded Entertainment and Content SILVER WINNER - Innovation BRONZE WINNER - Brand Identity - Logo NOMINEE - Social Media Category - Multi-Platform Campaign
C TA M AWA R D S
MARKETING OF DEXTER
2 0 11
CTAM HALL OF FAME INDUCTEE
E F F I E AWA R D S
UNFORGIVABLE BLACKNESS: THE RISE AND FALL OF JACK JOHNSON
2006
BRONZE - Anything Goes