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Ta b l e o f C o n t e n t s !
! Intro
Brief …………………………………………………………………………….
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Objective ………………………………………………………………………..
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Strategy …………………………………………………………………………
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Main Message ………………………………………………………………….
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Tactic …………………………………………………………………………….
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Swot ………………………………………………………………………………..
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Research Summary ……………………………………………………………….
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Target Audience Analysis ………………………………………………………..
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Ethnography ……………………………………………………………………… 10 Ad Campaign …………………………………………………………………….. 11 Media Tactics Child Media Buying ………………………………………………………….. 12 Internet ………………………………………………………………………… 13 TV Advertisement ……………………………………………………………. 15 Adult Media Buying …………………………………………………………. 15 Snack Pack Buyout……………………………………………………………. 19 Children’s Festival Sponsor …………………………………………………. 19 Teach For America ……………………………………………………………. 19 Advertising Wraps …………………………………………………………… 20 Social Media Tactics BuzzFeed ………………………………………………………………………. 21
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Facebook Page ………………………………………………………………… 22 Cool Mom Picks ………………………………………………………………. 23 Twitter ………………………………………………………………………….. 24 Index A - Ad Campaign……………………………………………………………… 25 B - Magazine Spikes.………………………………………………………….. 34 C - List of Cities……………………………………………………………….. 36 D - Social Media Campaign………………………………………………….. 38
! ! ! !
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! Brief:! !
!
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Snapple is a tea and juice brand that was founded in 1972 by Leonard Marsh, Hyman
Golden, and Arnold Greenberg under the name Unadulterated Food Products. Snapple Teas are known to be refreshing, carry a unique packaging, and have a fun fact under each cap. In the 1980’s the name was changed over to Snapple because of a particular apple juice product that derided from the words “snappy” and “apple.” In 1980, the company introduced a line of all-natural juices with the name Snapple, and did not manufacture their first tea, lemon tea, until 1987. 1 Today, Snapple is owned by Dr Pepper Snapple Group in Plano, Texas. ! !
In order to increase our life time consumers we are going to introduce our all new tea
boxes into the market. Our main competitors include brands who have juice pouches instead of boxes. People are 2.2 percent more likely to buy a juice pouch versus a juice box. Married couples, who make up 66.5 percent of consumers, are 6.1 percent likely to buy this product.2! !
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Objective: ! !
Keep current consumer happy by not repositioning their product. However, we have
created a new product to open Snapple up to a larger demographic, children. By making tea boxes we allow children the ability to enjoy our product in a small, easy-to-use, and kid friendly package. This creates a life long consumer before they are able to be a loyal consumer of any other brand, such as Arizona or Lipton. Our current consumer is also a young parent so this allows them to turn the brand that they enjoy into more of a lifestyle brand because it does fit into their lifestyle more as a whole.!
! 1
Snapple Wikipedia Page
2
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! Strategy:! !
To place ads in family oriented places and mediums such as grocery stores, TV ads,
social media platforms, and specific magazine ads. E.g – Our current customers read Family Circle Magazine. Consumers who also drink flavored iced tea, in general, also read Family Circle Magazine. By placing a pertinent ad that appeals to our family demographic in Family Circle we will stay relevant to our current consumers, but also plant a seed in the mind of casual brand switchers to become a heavy Snapple user.!
! Main message: !
!
We are a Family oriented brand for those who crave knowledge, adventure, fun, and
aesthetically appealing things. We’re advertising, primarily, to those whom are married with children and are white. Snapple wants to exude optimistic, positivity with a family oriented lifestyle. !
Ta c t i c : To make Snapple more accessible to kids by creating a tea box and mascot. !
!
!
We are trying to get more long time consumers and a way to do that is to make the
brand appealing to all ages. More times than not people continuously consume products they are familiar with or grew up with. Using certain aspects of the ingredients, we will create a creatively cute and different packaging. The shape of the tea box will be a large replica of a peach and a raspberry (both separate), where the kids can peel away slices of peaches or spheres from the raspberry. To go along with our cute packaging, we have created two mascots who are young, animated children named Billy and Katie. This allows our brand
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to be more fun and appealing to children. The fruit packaging and our friendly mascots can be used in end displays near other kid friendly products such as cookies, crackers, and juice boxes. Billy, Katie, and our fruit packaging can also be used to utilized for our marketing campaigns to target directly to kids in magazine, internet, or TV programming.! 
 Facebook Interactive Quizzes!
! !
People who like the Facebook page for Snapple will be able to look on their page for a
weekly trivia quiz they can take. The trivia questions are fun facts that could be printed under a Snapple bottle cap. Twenty people with the correct answer get chosen at random to receive an e-voucher for two free Snapple drinks; one for them and one to share to a friend. Winners must be 18 or older or have parent's approval to play the trivia. The e-vouchers will be sent via. e-mail, prior to contacting the winners on Facebook message and receiving a valid e-mail address to send the attachments. The coupon is available to use in any U.S. stores that carry Snapple and accept manufacture coupons. The interactive trivia is fun to play and spreads the word to the World about the refreshing and fun drink. !
! !
For this marketing tactic, Snapple will purchase advertisement from Facebook so that
their page gets featured on users’ NewsFeeds. Purchasing advertisement to be featured on the Facebook Newsfeed will gather more brand awareness; people who have never heard of the brand Snapple before are more likely to visit the page and if they are interested in trying the drink, they will like the page to get more information about the product.  
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SWOT Analysis
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! !
!!! ! Research Summary! In the fall of 2012 there were approximately 13.2 million Snapple drinkers in the
country, or 5.7 percent of the population. In spring that same year there was a slight decrease at 12.4 million, or 5.4 percent of the population. ! !
In the fall of 2012, the majority of Snapple consumers were females, outnumbering
males by nearly 2 million. Six point three percent of the woman population drank Snapple compared to the only 5.1 percent of men who drank Snapple. Fifty-six point six percent of Snapple’s consumers are females. The education our average customer receives is no college education, with 42.3 percent of Snapple customers never attending. Closely followed, customers who have graduated college and more (masters or doctorate) make up 28.4 percent of our customers. The highest rate of customers is people who have attended college who make up 6.6 percent of the population that buys Snapple. ! !
The 18-24 range make ups 7.8 percent of the population who drinks Snapple, it does
not make up the majority of our customers. The majority of our customers come from the 45-54 age range. The lowest is the 65+ age group, making up 3.7 percent of the population and 10.9 percent of our customers. The age groups besides that 18-24, 25-34, 35-44, 45-54, 55-64 all hover around just under 20% in terms of who makes up our age demographics.! !
Men, no matter what age range, are not any more likely to buy Snapple over any other
male. Women, on the other hand, make up more consumers. Women 18-49 make up 35 percent of our consumers. Though, 7.7 percent of the smaller age group of 18-34 year olds is likely to buy Snapple, making it the most probable consumer demographic.! !
In 2011, over 24 million married-couple households had children. 9.3 million had one
child, another 9.3 million had two children, and 3.7 million had three children, while 1.5 million households had 4+ children. 16.5 million households have children under 12 years old, and 9.8 million have children under the age of 6. ! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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!
The family unit is the most important demographic to the launch of the Snapple Tea
Boxes. The family is the where most consumer behaviors are formed and we want to target the younger group so they can become more consistent buyers of Snapple throughout their life rather than some currently more popular iced teas.!
! Ta rg e t A u d i e n c e A n a l y s i s
! !
Snapple Teas are known to be refreshing, carry a unique packaging, and have a fun
fact under each cap. Research shows Snapple’s biggest Target audience is women by fiftyseven percent, but when combined with men, seventy percent of white adults from ages 18-34 in the Northeast purchase the refreshing drink the most. A reason for this could be people discover the brand at a young age and develop a relationship with the brand; they sipped on Snapple Tea in college, and now they are continuing the legacy by drinking it when they are older and introducing the taste to their kids- the next generation. Another reason why Snapple is a popular tea to drink is their relationship to Dr. Pepper, and all the products that are under the company’s belt. If someone is a passionate Dr. Pepper product fan, they will choose Snapple Iced Tea rather than their competitors such as Arizona or Lipton Iced Tea. Some people may not be aware that Snapple is part of Dr. Pepper, but it is labeled on the back of each Snapple bottle. ! !
Snapple’s female consumers tend to be heavily involved in at-home-life while the male
consumers tend to be more nature oriented and enjoy the outdoors as well as sports. Besides being involved in at home life or the outdoors, they also crave knowledge and value their free time to relax. Since most of Snapple’s consumers are more accessible through magazines, cable television, and the internet, it will allow the company to expose their product to the majority of their consumers while they are relaxing watching the History Channel, shopping on amazon.com, or reading the latest Better Homes & Gardens magazine.
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! Ethnography! Chicago, IL based ethnography - March 2014! !
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Throughout our observations one thing held clear that consumers are fans of Arizona
Iced Tea. Majority of people who come into convenient stores or gas stations seemed to always be in a rush. Since they were in a rush they typically knew what beverage they wanted, picked it out from the cooler, and went to check out without putting any real thought into their purchasing decision. Another thing that was brought to our attention was the different products customers would choose instead of Snapple. ! !
It was observed that older generations of people tended to buy pop while younger
generations bought flavored waters, juice, or tea. With all the beverages being purchased they were generally priced at $.99 as compared to Snapple whose teas are around $1.30. Even if Snapple was on sale, Arizona was the number one grabbed tea, and we believe it is because everyone knows, not matter where they go, it is $.99; not to mention the large variety of flavors they offer. ! !
There was no consistency when it came to the placement of Snapple throughout stores.
When it was in coolers and on the aisle shelves, the products would be on the top, middle, or bottom depending on where you went. One thing that was constant was the packaging. You could spot it at any level because of the vibrant colors used to promote the product. It’s not to say that no one bought Snapple because some shelves were empty at various locations, but we did not see anyone purchase Snapple over other brands. ! !
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! Ad Campaign! ! !
The purpose for our Snapple campaign is to introduce a new product, Raspberry and
Peach Snapple tea boxes.
Our strategy was to create fun and colorful print ads with an
illustration effect on the characters on the ads to draw attention to our target audience, ages 18-34, who have younger children. Our goal for these cartoon-like print ads is to attract men and women who will be making the decision for their children on whether or not they will buy it for them to drink. Keeping this style in mind, we have kept our campaign true to brand by keeping the signature Snapple logo and tagline, “Made from the Best Stuff on Earth.” We have added a twist to the tagline by adding fun hand written text that resembles writing a child has done with crayon. Our campaign extends from our print ads to other components such as guerrilla marketing, a 30 second TV commercial, and interactive online/ mobile ads. ! !
For our guerrilla ads, we have created grocery card wraps that will advertise the new
Snapple tea boxes while our target audiences will be shopping for items they need. Stores that will participate with this guerrilla ad will be Target, Jewel-Osco, and Aldi.
Our
environmental ad will be a print wrap placed on benches near parks and schools around town. We will also be placing our print ads on bus stops around town.! !
Snapple’s tea box 30 second TV spot will feature children in a dream-like cartoon
world where they are picking the tea boxes from a tree or bush. A 360 degree description of the new product will appear after to give our target audience more information about our new product which will make them interested in purchasing the tea boxes for their kids. Our media ads will be featured on the front page of YouTube, and banner ads for mobile phones will be placed in Apps such as Candy Crush and Angry Birds. !
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!
Our campaign will be executed with continuity because the style of each
advertisement will be edited and done with the same artistic flair, copy, and message. Another piece that brings consonance to our ad campaign are Billy and Katie, our mascots who promote our new product in all aspects of our campaign.

! See Index A for Bench Wrap, Cart Wrap, Print Ad, Environmental Ad, BluePrints, and Storyboard.!
M e d i a Ta c t i c s !
! !
Te r m o f C a m p a i g n : J u n e 2 0 1 5 t o J u n e 2 0 1 6 !
Child Media Buying:!
! !
Children need to be directly marketed to in order to pressure the adults into making
the purchases. Although, parents will tend to make a final decision for their children, they also aim to please their children and give them the opportunity to make their own decisions. Both parents and children win with our brand as it is aesthetically pleasing to the child, but also has the nutritional value that a parent craves.!
! !
In order to directly market to children we need to accept that children in this
generation rarely pick a magazine over an app on a tablet, or a computer game. Many popular children’s magazine that were offered less than 5 years ago such as, Nickelodeon Magazine and Disney Adventures, cease to exist. Some magazine that continue to be subscribed to include Nat Geo Kids, Highlights, Boys Life, SI Kids, and American Girl Magazine. Since using tablets are preferred, and more convenient at times, we will explore the option of these magazine offerings in app form as an avenue for advertising. !
! !
Focusing more on the electronic aspect we can advertise within different popular
children’s apps including Sago Mini Monsters, Toca Hair Salon 2, Toca Lab, Frozen: Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Storybook Deluxe, Disney Story time, and Doc Mcstuffins Paint and Play. The Toca and Disney franchises seem to be doing well as they have had numerous apps in the top charts, so perhaps partnering with them for cross-promotion or sponsorship is wise.3!
! ! Internet:! !
Much like apps, kids spend most of their time occupied by the internet, but unlike adults
they go there for one thing, games. Some of these games have a social media aspect such as Club Penguin, which connects kids to each other from all over the world via a virtual north pole of sorts complete with Penguins. Kids today enjoy optimum customization so most websites, like Club Penguin, Neopets, and Nick.com, come with an account to track progress of the game. The account usually features an avatar to customize, a home to customize, even a home page to make your own in some cases.
!
In the case of Stardoll, the entire site is about the personal style and aesthetic of the
child. It is a digital version of paper dolls, allowing the user to dress up different celebrities, but also allowing the user to create their own version of themselves by buying clothes, accessories, and hairstyles that best represent them. The user is supplied a ‘closet’ to customize, but with multiple rooms most users end up decorating it in a ‘home’ manner.
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Perhaps we advertise with Stalldoll and create a small digital clothing/housewares line
based on our product. The product could be rendered in the digital world than offered as gifts to be used in each individual’s closet as they saw fit. The product would not cost any Stardollars (the form of currency on the site), and would allow exposure to every single active user on the website. The clothing line would also be free and feature the fruit/animals motifs we have chosen to use in the campaign. By offering our customer something other than the product, we are building trust and clout with our potential consumer. This idea can also be 3
Information via the iTunes App Store and the Amazon App Marketplace
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applied to Neopets, Nick.com, and Club Penguin.
!
According to ebizmba.com’s Top 15 Most Popular Kids Websites | May 2014, websites
such as Cool Math Games continuously rank in the top kid websites because educators frequently prompt children to play them. Whether it is a group activity or free computer time, children in schools are aware of these games. They will also continue to use the website outside of school and in the home, which is a powerful thing. Below is the list of the top fifteen kid websites provided by ebizmba.com4: 1. nick.com! 2. coolmathgames.com! 3. PBSkids.com! 4. nickjr.com! 5. girlsgogames.com! 6. stardoll.com! 7. clubpenguin.com! 8. cartoonnetwork.com! 9. neopets.com! 10. primarygames.com! 11. poptropica.com! 12. animaljam.com! 13. moshimonsters.com! 14. funbrain.com!
! ! ! ! ! ! ! !
15. webkinz.com!
4" Top 15 Most Popular Kids Websites | May 2014
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T V A d v e r t i s e m e n t : !!
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In addition to online ads, we want to focus on sponsorship for TV advertisements. Different than ads, these messages would be featured before and after important premiere programs. These sponsorship ads will help build trust with the parent viewers as they are watching the program with their child. Snapple supports children’s entertainment and learning instead of solely focusing on selling them a product. Below is a list of the stations we are interested in partnering with as sponsors:! •
Disney Channel! -
Disney channel original movies!
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Nickelodeon!
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The Hub!
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The CW (Saturday morning cartoons)!
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PBSKIDS!
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Nick jr.!
! Adult Media Buying:
! !
Kids are not the only ones that have turned away from traditional forms of media that
are used in advertising. Newspaper and magazine readership continues to sink. However, some of the publications in which we would advertise to our family oriented & adventurous customer have seen small spikes in their readership as of late. Below is a list of magazines our target audience frequently reads:!
! -
Better Homes & Gardens
16.4 %!
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Cosmopolitan
10.3 %!
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The Costco Connection
8.9 %!
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Family Circle
8.1 %!
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-
Food Network Magazine
5.5 %!
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Game Informer
5.2 %!
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Good Housekeeping
9.5 %!
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National Geographic
13 %!
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Parents
8.3 %!
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Reader’s Digest
10.9 %!
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Sports illustrated
10.1 %!
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USA weekend newspaper
14.5 %5!
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Since we do not want to flood the magazine department, we are only going to feature
our print ads in the six magazines that have seen a spike in increased subscriptions. Those magazines include Better Homes and Gardens, Good Housekeeping, Family Circle, National Geographic, People, and ESPN. Please view the chart in the index to analyze the peaks in subscriptions. ! See Index B for chart showing spikes
The general adult consumer frequents these websites the most. This adult enjoys coupons, recipes, information, and adventure. However, this consumer base seems to be behind the times as Yahoo! is still known as a reputable website for news, music, and e-mail. Any consumer 30 or under, (a large chunk of our target market) knows how dated Yahoo! is and how it is perceived amongst their peers.6! ‑
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http://www.ebizmba.com/
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!
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yahoo.com!
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sports.yahoo.com!
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travel.yahoo.com!
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music.yahoo.com!
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allrecipes.com!
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foodnetwork.com!
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food.com!
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gorupon.com!
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retailmenot.com!
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coupons.com!
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pandora.com!
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huffingtonpost.com!
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Our consumer is similar, yet different, to the average consumer detailed above. Again,
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these results are showing that our consumers crave knowledge whether it is via maps, health advice, or obtaining e-mail. Our consumers are also showing that they are actively consuming by frequenting sites like Amazon and Ebay. Due to high, constant activity we will advertise on the websites listed below:!
! •
Amazon
29.9 %!
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Ebay
18.4 %!
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Yahoo! Mail
33.5 %!
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Gmail
28.7 %!
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iTunes
18.7 %!
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Pandora
17.9 % !
•
WebMD
13.5 %!
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Wikipedia
22.7 %!
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ESPN.com
15.4 %!
•
Google Maps
21.8 %!
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These percentages reflect the portion of our consumer base that visits these site.7!
! !
As aforementioned, we will be looking for sponsorship on kid networks, but we will
also have TV ads featured on more “adult friendly” networks. Based upon our research the list below shows what our adult target market watch frequently. These are the networks we will feature our ad on:!
! -
A&E
25.4 %!
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Abc Family
25.8 %!
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Animal Planet
23.1 %!
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Cartoon Network
15.2 %!
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CNN
30.3 %!
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The Discovery Channel
31.2 %!
-
ESPN
31.4 %!
-
Food Network
31.9 %!
-
Fox News
31.9 %!
-
History Channel
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TBS
31.6 %!
-
USA
28.6 %!
-
The Weather Channel
32.4 %!
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HBO
23.5 %
!
32 %!
** Although unable to advertise on HBO , HBOGo is still an option**!
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These percentages reflect the portion of our consumer base that visits these site.8 !
! Snack Pack Buyout: ! Finding Dory- June 17, 2016! !
Buy six hundred Snack Packs in the top ten movie theater markets across the U.S
during a large-scale movie release in 2016 (Finding Dory). Within the top ten city markets, we would buy-out three movie theaters per market for two hundred snack boxes per theatre. The snack boxes would include popcorn, a tea box, and a small package of candy.
This
would act as a free sample with the hope of children wanting to drink more.!
! ! Children’s Festival Sponsor:!
!
•
Pittsburgh International Children’s Festival!
•
Chicago International Children’s Film Festival!
•
Seattle International Children’s Festival: Giant Magnet!
! Te a c h ! !
For America:!
Donate healthier beverage options to underprivileged schools in America and partner
with teach for America. In addition to donating the product, we will also take four percent of our net profit in the months of July through September and split it amongst the Teach For America schools. There will be alternative packaging showing the charitable aspect for the months this promotion runs.!
! ! 8MRI+
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A d v e r t i s i n g Wr a p s : !
! •
Peach Bus-stop bench wraps !
•
Zoos in our target and secondary markets!
•
High traffic parks!
•
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Millennium Park – Chicago, IL!
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Boston Common – Boston, MA!
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Post Office Square – Boston, MA!
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Central Park – New York, NY!
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Echo Park – Los Angeles, CA!
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Prospect Park – Brooklyn, NY!
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Golden Gate Park – San Francisco, CA!
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Audubon Park – New Orleans, LA!
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Cal Anderson Park – Seattle, WA!
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Encanto Park, Phoenix!
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Patterson Park – Baltimore, MD!
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Oakland Cemetery – Atlanta, Georgia!
Child grocery cart wrap/ End Cap Display! -
Build up a secondary market in addition to top metropolis in America!
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Put carts in city grocery stores, in addition to surrounding suburbs!
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Instill the idea of the product right as the consumer is making the purchasing decision!
! •
! •
See Index C for list of featured cities YouTube Front Page Wrap! - 340% increase in advertiser site visits! Pandora 30 second audio ad
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! ! !
S o c i a l M e d i a Ta c t i c s !
BuzzFeed:
!
! BuzzFeed was decided into Snapple’s social media buy plan to build brand awareness. A quiz was made for BuzzFeed designed and sponsored by Snapple. This quiz features interesting questions about facts that would be found under the cap of a Snapple, or on the side of the new Snapple tea box. The quiz has ten total questions that test the knowledge of BuzzFeed users of random and interesting facts. This quiz is made to be fun and something that families could also do together when having family time. ! At the end of the quiz there is a link to Snapple’s newly vamped Facebook and Twitter pages, as well as the Snapple website, so users can check out and learn more about the new Snapple tea boxes. The quiz would be featured in the ‘Life’ section and then subcategorized under the ‘Food’ section of BuzzFeed website. ! BuzzFeed gets over 143 million unique visitors a month. Not everyone will check the quiz, but there are ways to get users involved. The quiz link will be posted onto Snapple’s Facebook and Twitter pages so users that follow Snapple can easily access it. The regular BuzzFeed users will see this quiz on the actual BuzzFeed website and have the option of sharing the quiz on Facebook and Twitter; adding more traffic to the quiz by getting the word out to their friends and family. This quiz will be posted onto the BuzzFeed site for six months to ensure maximum traffic. !
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Snapple Facebook Page:
! Snapple did a revamp of their Facebook page, mainly introducing the new Snapple tea boxes. The new, fun banner immediately gives users the visual of Snapple’s new product. When users ‘Like’ Snapple’s Facebook page, they will be able to click the promo section of the page, where users can enter their e-mail to get a coupon for their next Snapple tea box purchase. If users have already ‘Liked’ the Snapple Facebook page, they already have access to the promo section where they can enter their e-mail to have a coupon sent to them. When entering an e-mail, users have the option to check a box where they can receive bi-weekly updates from Snapple including: more coupons, events, what’s new with Snapple and also about charities that Snapple is involved with.! There are over 82 million Facebook users within the age range of 18-34, which is our main target audience. We will buy ads to feature the tea boxes on the side of the Facebook layout, where the ads will be visible on users’ homepage. We want these ads to be visible for and viewed by users age 18-34, that also have families. ! We will run the ads for a year, June 2015 to June 2016, switching them up along the way. We will make fun posts once a day and target our market by posting articles about family activities, new Snapple products, interesting facts, and ideas for arts and crafts. !
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Cool Mom Picks:!
! Cool Mom Picks is a social media website made especially for moms, where moms can interact with one another. This site features things from DIY ideas, baby and children clothing, recipes, to food and drink recommendations (where we come in), and more. We will run a major year-long campaign, June 2015 to June 2016, with Cool Mom Picks to make sure the word about Snapple tea boxes is heard by moms everywhere. ! Our first advertisement for Cool Mom Picks is an article that is written by one of the blog writers of Cool Mom Picks. In the article, she recommends the product to moms by stating nutritional facts about the tea boxes leading other juice box brands, how tea can be beneficial to children, praises the delicious raspberry and peach flavors of the tea, and let’s not forget the creative and fun packaging of the tea boxes. Since Cool Mom Picks will do a review of the product, it will make moms more willing to buy this product for their children, or even themselves. At the bottom of the article there will be links to Snapple’s website, Facebook, Twitter and the BuzzFeed quiz (during it’s 6-month life). ! There will also be an advertisement banner on the website and when clicked, will redirect users to Snapple’s website where there will be more information about the tea boxes. We will also be partnering with Cool Mom Picks and offering coupons that come with their newsletter that is sent to subscribed users via email. This site gets over half a million visits a month, so the Snapple campaign is guaranteed to be seen by regular users of Cool Mom Picks. !
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Tw i t t e r : !
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The Snapple Twitter page was revamped and has the new Snapple tea box
advertisement as the banner. Snapple’s Twitter currently has 79.3K followers and we want to increase those followers by .08 percent in six months. To accomplish this, Snapple will be running a series of contests to increase retweets and followers for Snapple’s Twitter account. There will be several promotions where users can retweet a certain Snapple tweet for a chance to win two or three peach and raspberry tea box packages. There will also be contests where users can guess the correct answer to an interesting fact, or post pictures of them and their families with a Snapple in hand. Users can play to win, in addition to the tea boxes, gift bags, BOGO coupons, Snapple gear, and more. ! !
Eighty-three percent of Internet users between the ages of 18-29 use Twitter. Knowing
this, Snapple can strive to attract followers around that age range by running contests. If users see someone on their Twitter Feed retweet a contest that Snapple is running, they would be more likely to participate in the contest and follow the Snapple Twitter account for more chances to win. !
! See Index D for Buzzfeed, Facebook, and Cool Mom Picks pages.!
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Index A! ! ! !
Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Bench Wrap 

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! ! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Cart Wrap!
! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Print Ad- Billy!
! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Print Ad- Katie!
Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Environmental Ad!
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Blueprint- Peach!
Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Blueprint- Raspberry!
Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Commercial Storyboard!
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Index B! ! ! ! ! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Index C! ! ! ! ! ! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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!
List of Cities  !
New York, NY
Los Angeles, CA
Boston, MA
Sacramento, CA
New Haven, CT
Las Vegas, NV
Baltimore, MD
Portland, OR
Washington, D.C
Seattle, WA
Philadelphia, PA
Salt Lake City, UT
Pittsburgh, PA
Jackson Hole, UT
Charlotte, N.C
Denver, CO
Charleston, S.C
Des Moines, IA
Orlando, FL
Kansas City, MO
Ft Lauderdale, FL
St. Louis, MO
Miami, FL
Milwaukee, WI
Atlanta, GA
Madison, Wi
Jackson, MS
St Paul/Minneapolis, MN
New Orleans, LA
Detroit, MI
Dallas, TX
Ann Arbor, MI
Austin, TX
Cleveland, OH
Houston, TX
Cincinnati, OH
Albuquerque, NM
Indianapolis, IN
Phoenix, AZ
Louisville, KY
Tucson, AZ
Nashville, TN
San Diego, CA
Honolulu, HI
San Francisco, CA
Anchorage, AK
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Index D
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! ! ! ! ! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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BuzzFeed!
! Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Facebook Page! !
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Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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Cool Mom Picks! !
Brianna Lasseter, Charles Kane, Jade Lun, Jennifer Beaulieu, & Jordan Longtin.
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