CPA OFFERS ON FACEBOOK So how does one go about making money from these CPA offer using Facebook Ads? Before you do anything else the first thing you need to do is your research and see who your demographics are going to be. Too many people dive into creating an ad campaign without knowing who their target market is. So the first thing you need to do is do some research. Simply head over to http://www.quantcast.com/ and then enter the URL of the website you are going to be targeting. So for example, lets say I am going to be promoting the NFL Free Jersey offer the first thing I am going to do is find out the demographics of the offer and see who would find this offer appealing. So I simply pick a NFL football team. So for example, let’s say I am going to pick Chicago Bears. The first thing I would do is head over to their website and then enter the URL on Quantcast. From Quantcast we can see the demographics of the website. We can see the majority of males (59%) and females (41%) are fans of the Chicago Bears website. We can also see that they belong in the age group of 18-50. So already we have managed to gain this useful data from Quantcast.
The next thing to do is head over to Facebook and create an ad campaign for our CPA offer. The first thing you need to do is create your Ad campaign and do the basics. Make sure you select “External URL” since we are not going to be sending traffic to a Facebook page. The next thing we are going to do is use a title that asks in the form of a question. The title of my ad is aimed at Chicago Bears fans. So I know I am going to get all Chicago bears fans clicking my ad. If you are creating a title for an external ad then you can get away with a question in your ad. The body of my ad says “Click here to grab your NFL Jersey”. Notice that I have avoided using the word “free” in my ad because this word does not go down well with Facebook ads! This is why most of the ads get disproved when people are submitting their ad on Facebook. I have used the helmet of Chicago Bears for the ad image – the image stands out and relates to the actual NFL team. Follow these simple techniques to build your CPA empire with Facebook.
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