Enhance Your Website Design with Best Live Chat Software How many times have we heard of the adage “Don’t judge a book by its cover”? I have heard it many times throughout my life and I am sure you have too. This metaphorical phrase advises not to prejudge the value of something by its outward appearance. All too often consumers make this mistake. They often purchase something from a company that sells a product at an exceedingly high cost. They believe product functionality will be equivalent to product aesthetics. In some cases, this is true. Take Apple for instance! Their products (be it an iPod or an iPhone) give the impression of both quality and efficiency. What about the vendors that sells at different price ranges? What can they do to close sales? I believe best live chat software is the key. They should pay attention to what Jan Habraken has to say. He is the founder of FormNation, a New York City design studio. He believes, “Entrepreneurs should consider the value of design before they start any project”. Your business and its products should create an outstanding impression, improve sales and eliminate customer confusion. Habraken advises retailers to present their products in a way that will influence customers to have a positive perception of your business. He says, “Your logo, packaging and product all communicate a message about your company.” E-retailers can achieve the other two goals by using best live chat software. This online CRM application is specially designed to enhance the beauty and functionality of an e-business. Best live chat software helps e-businesses improve sales by adding to website aesthetics. Once you integrate the web-based tool on your store’s front-end, a chat API will appear instantly. You can amend the default logo and color themes to match that of your business. By blending live chat software with the rest of the website, you can create a good impression of your website. It will show prospective customers that you pay attention to the little details. Don’t think it is a good idea to sweat the small stuff? Just ask researchers at the University of Missouri! They discovered diners are more willing to wait for a table at restaurants that have visually impressive waiting areas. Habraken further explains, “It’s important to take someone from point A to point B in the fastest amount of time and with the least amount of stress.” Live chat software does just that! Upon entering your virtual store, prospective customers are greeted by customer service representatives (CSRs). These globally-situated operators do more than welcome guests at the door. They help eliminate customer confusion through a web analytic feature and live chat technology. The web-based tool enables them to gauge webpage duration, keyword searches
and referral URL. After identifying a problem area, CSRs send a proactive chat invitation to learn more about customer complaints and comments. They learn on a one-on-one basis what they can do to help. This may mean navigating them around the website or clarifying company policies.