Around The Vineyard Marketing

ingredients, and unique flavors.

Tip #3: Scope Out the Event's Location Before the Wine Tasting

Call the event manager and ask for a tour of the space. As you look around, ask about the venue and what amenities to expect. Find out if the event has Wi-Fi, as well as if you will be able to access a sound system, and ask whether you can use a stage or podium.

It's a good idea to bring a list of questions regarding the venue's expectations. Find out if the venue has restrictions on branded materials, such as professional banners or tablecloths, and ask if the venue allows games and activities at tasting events. Likewise, ask event organizers about other products that will be served during the tasting. Find out if there is a dress code, and be sure to abide by it. If the event is at a restaurant or marketplace, ask about their set-up expectations. When you arrive with all your supplies, you will want to be able to set up without taking away from the customer experience.

Finally, confirm the event will have your product available at the wine sampling. Believe it or not, many brands simply assume this and arrive to find out otherwise.

Tip #4: Establish Clear Goals and Objectives for Your Bbrand Ambassadors

Before the wine sampling, establish clear goals and objectives for each of your brand ambassadors. To set these goals, consider how you will ultimately measure success for the event.

Successful event marketing has a solid foundation with clear goals and objectives. In other words, before you can put on a successful event, you need to know what success will look like and how you will measure it. To do this, set key performance indicators (KPIs) to evaluate your ambassadors' performance. In a nutshell, KPIs allow you to judge performance in relation to a specific and measurable standard.

Decide whether your goals relate to sales volume or customer satisfaction. In either case, take a hard look at those numbers now. Next, determine how your brand ambassadors can enable your brand to