Iowa Craft Beverages

• Iowa Distillery Passport

• Iowa Craft Beer Passport

• Iowa Wine Trail

• Northeast Iowa Beer Trail

• Quad City Ale Trail

• Pub Pass Des Moines

• Western Iowa Beer Trail

How to Have the Best Trail Experience

First and foremost, to have the best and safest experience on a craft beverage trail, it is a good idea to have a designated driver so that you aren’t putting yourself at risk on the road.

You’ll also want to do some research, study a map, plan your route and consider the weather. It’s also a wise idea to choose the right people to travel the trail with so that you will have fun but still be responsible and continuously learning new things along the way.

Beverage Trails and Technology

One of the best ways to keep consumers engaged with a beverage trail is to link it to modern technology. For instance, some brewery, winery, and distillery trails have their own mobile apps available for download.

Trail directors and managers boost engagement by running competitions based on social media postings, sharing photos online and including hashtags. They also make it easy for customers to find their favorite beverages after the trail experience is over by utilizing scannable QR codes and sending follow-up marketing messages to customers via email or text. To promote a well-rounded travel experience, craft beverage trail apps may include suggestions for non-drinking activities nearby to check out before, between and after trail stops.

Explore Trails in Iowa and Beyond

With a better understanding of what craft beverage trails are, we hope you’re feeling inspired to check out a few in Iowa and elsewhere around the country during your travels. As you make stops at breweries, wineries and distilleries, take what you’ve learned here and strike up conversations with producers about what you’d like to see offered on the trail. A few examples of potential offerings are merchandise discounts, educational opportunities, prizes, punch cards and VIP access to onsite events.

To be part of this exciting movement and the next big thing for the craft beverage industry, stick with us at Trails and Tales for highlights, updates, and travel inspiration to sip your way through Iowa and beyond.

For more information, fun trip ideas and inspiration, visit our website www. trails-tales.net