teespring times
03 MAR2016
In this issue
04 03 TEESPRING PRODUCT UPDATES
Updates on all the latest changes and upcoming initiatives across the Teespring platform.
11 STICKERS WIDE RELEASE
Because your awesome design deserves more awesome products, now combine apparel with stickers!
19
GOOD IS GOOD ENOUGH Glyn Williams, an ‘advanced skills’ coach for many successful ‘springers,’ talks expectations + effort.
07 TEESPRING EU PRODUCT SPOTLIGHT An overview of the hottest product trends seen across Teespring EU to help diversify your Spring apparel options.
15 SELLER PROFILE THOMAS BARTKE
Seller Thomas Bartke offers his perspective on the “new” Facebook Conversion Pixel integration with TS.
05 TS AMSTERDAM KING’S DAY
Celebrate King’s Day with the Netherlands and Teespring - what you need to know to launch a royal campaign.
13 SPRING CLEANING ARCHIVE TOOL
Don’t let your dashboard get cluttered by a sea of inactive campaigns anymore - introducing the new Archive feature.
21
PRO TIPS QUALITEE WINS Five tips for quality seller success and a preview of how our upcoming Plactit integration can help your ads.
09 QUALITY GUIDE FABRIC TYPES
What’s the difference between a tri-blend and an open end product and why does one cost more?
17 CALENDAR APRIL 2016
Need a friendly reminder of April’s holidays and special events? We’ve got you covered with this calendar.
Hi Springers, My name is Brett Miller and I lead the Member Operations team at Teespring. We consist of Trust & Safety, Risk & Payments, and Policy. Remember the “what the hell is that IP team doing?” comments you may have read in Teespring News? That’s us! I’ve been a part of the Policy and Integrity arm for community-driven platforms (YouTube, Facebook, and Etsy) for close to 10 years, and I’m just shy of hitting my Tee-versary! Though every platform has different and unique challenges, a common theme for all of the companies I’ve worked for is that quality and integrity are central to everything they do. I promise we’re not always the “bad cops” and I hope to make that clear in the coming months and year ahead. Why Teespring? Our mission to democratize commerce and allow you to focus on designing succeeds when we all understand and have a shared sense of ownership over the Teespring brand. The goal of Member Operations is to set policies and processes that protect our values and enable your growth. It’s to say “no” as little as possible and to provide clarity when we do. It’s to ensure you have a clear understanding of the care and attention we give to all our decisions. It’s to create a brand that buyers trust and everyone benefits from. Whether it’s repeat buyers, increased conversion rates, or greater licensing opportunities, we only win if we continue to focus on the quality and integrity of our platform. If it’s not clear already, this is why I work at Teespring! My Goal: Enable revenue, not detract from it! Beyond policy development and focusing on improving your overall experience, my goal is to provide you with resources that enable growth, not detract from it. Over the next few weeks we’ll be focused on rolling out a number of different things that will help you think about the quality of your brand, both on and off Teespring. The primary focus for this month is to get you thinking about how to manage your brand outside of Teespring’s “four walls”, such as when you’re advertising on Facebook, and how this may impact long-term revenue potential. We’ve included “5 Tips for Success” that highlight the things you need to keep in mind when you’re promoting your campaigns on other platforms. In addition, we’ve also been working closely with the product team and are introducing a tool [BM1] to help you easily manage and produce quality creative on Facebook. We will roll this out over the next few weeks. Please stay tuned for more information. I’m excited about what we’re building for you and I’m confident that we’ll become the “good cops” in all of your minds in the near future :-) Brett Miller
MULTIPURPOSEMGZ | 3 Director of Member Operations
GOOD IS GOOD ENOUGH / GLYN WILLIAMS
Good is Good Enough Glyn Williams comes from the UK and is an ‘advanced skills’ coach for many successful ‘springers’. He’s also one of the most consistent sellers we have and sold over $2.5million of product in 2015 alone. Most slogans tell you to go the extra mile, to push harder or to accept that good
my time sat down dealing with emails on my phone whilst my wife looks at another
Others, the ‘wantrepreneurs’ would stew on the idea – take it apart, redesign it and
is just NOT good enough and you should be STELLAR. Speakers around the world spout this from any stage that will have them – they try to inspire us to go further and do a better job than the next guy.
dozen handbags or considers buying her seven millionth pair of shoes – you get the picture?
play with the idea until they think it was perfect. In the time they’ve done that I have spent some money on ads, launched four or more campaigns and have either proved it to be good or thrown it out as a loser.
There is another option. good is good enough, it’s a mile better than ok and it’s a million miles better than doing nothing or procrastinating whilst perfecting something.
IT’S A MILE BETTER THAN OK AND IT’S A MILLION MILES BETTER THAN DOING NOTHING
I’ve seen this so many times. I think it was Noah Kagan that coined the phrase ‘wantrepreneur’ (might be wrong) – those who talk the talk but never get off their backside and walk the walk. Then there are those that spend all their time preparing to launch their ideas and business but never actually do it because they are aiming for perfection. This issue, I decided to talk about this – it’s called taking action. I’m often asked how you get to a point where getting design ideas is easy, where you can launch dozens of campaigns a week and where you can begin to get traction. There’s only one way and it’s by taking action. Here’s how I take decisive action. Let’s say I’m out with the wife on a Saturday afternoon doing the weekly shopping thing. The reality is that I spend most of
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Often when I’m doing this ‘passive shopping’ thing I’ll notice something; maybe a slogan or a design and an idea will form in my head. When this happens I will take a photo if I can, save it to dropbox and just put a text file with it that contains the idea. I’ll send that idea to one of my designers and tell them to work on it. All of this at the same time as saying “no honey, your ass doesn’t look big in that, how could it?” So, I come back to work on Monday morning to new designs from my designers sitting in dropbox. I didn’t take the picture and think to myself “later, it’s the weekend” I did it there and then and got a result. At the start of the week I already have a new design ready to launch.
In the meantime I’ve had other ideas – they are all around you if you look for them. On the TV, on the radio, in a shop window. I am never short of ideas and there’s only one way to know if they will fly and that’s to throw some money at them. This ‘Do It Now’ philosophy is what has driven me for the last 30 years. It’s what makes the difference between someone who lives success and someone who just dreams about it. This business of T-Shirts is huge. Sure you can look at selling jewelry, mugs, cars or sex toys (hmm, xxxspring.com perhaps?) but until people walk the earth naked we have a business. Even in the hardest recession when they stop buying jewellery and cars they still want to cover their nipples. There are a million designs that do that, all waiting to be made and sold by us. My message this month is simple - don’t wait for perfection before you actually take action. Good Is Good Enough. Catch you next month
TEESPRING TIPS / PLACEIT AD IMAGES
Teespring Tips for Quali(tee) Wins We’ve been listening to your feedback and monitoring some of the trends we’ve seen over the past few months that we think may be contributing to drops in conversions or higher CPM’s. In advance of Facebook’s “quality quarter” beginning in April, we’ve outlined a few things to remember that we believe can help you find success as Facebook turns up the dials on more qualitative efforts in Q2. Remember, Facebook, like many platforms, wants advertising to be as beautiful and engaging as all other content a user consumes. Comply W/other Policies – it’s really important that you understand the policies of the platforms you are marketing to. We’ve seen several cases where sellers have asked us questions about what may be happening with their traffic and a quick check typically highlights simple policy violations. Make sure you double check that all your marketing complies with other platform policies, not just Teespring’s.
Be Original – one issue we’ve heard directly from partners like Facebook is that ad saturation is a big problem across many verticals and that their users “X” out ads that feel repetitive. This tells us that uniqueness of designs and variation is really important for all of your marketing initiatives.
Refresh Creatives – in addition to originality, it’s also crucial that you constantly test images and swap them out for new ones. Ad fatigue is an issue with many platforms and we hope our Placeit tool can help make this as seamless as possible for you as you think about testing new creative. (Read more about Placeit on the next page!)
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PLACE IT AD IMAGES / TEESPRING TIPS
Targeting – often overlooked, it’s important that you consider the type of targeting you utilize with your ads. For example, running an ad with an image of an elderly person that says “Turning 60?” with targeting of “people who are 59” is often not well received by users. There have been a number of user experience studies demonstrating that these specific examples are not well received (whether or not the targeting is meant to provoke users). Some things folks just don’t want to be reminded on! (Age is a good example). Just because targeting is an option doesn’t mean it’s always warranted when running an ad.
Make Quality a Priority – it’s hard to not pay attention to quick conversions and short-term gains, but overall we find that the more you invest in quality, the better you are setting yourself up to succeed in the long run. Building a business doesn’t happen overnight and studies show that the higher the quality of your ads, the less likely they are to be disapproved and more likely they receive favorable CPM/CPA’s. See examples below.
The first example highlights that while a user may notice or recognize the red box around an image with a clear call-to-action, it actually received more negative feedback, thus impacting the health of your ad account overall. The second example feels a lot more like a photo by a friend or a post from a family member. It’s immersed in the native FB experience and feels a lot less like an advertisement. That should be your goal according to people we’ve talked to at FB. (This is a Placeit ad, coming soon to Teespring!)
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PRODUCT UPDATES / TEESPRING
Teespring Product Updates Teespring Marketplace The Teespring Marketplace is another channel for shoppers to discover your designs. Millions of people have bought from Teespring before, and like their unique, high-quality purchase enough to come back and buy again. When you participate in the Marketplace, Teespring will drive buyers to your designs without you having to advertise through
Hide / Show Units Sold You now have the choice to show all time sales, sales for the current campaign run only or not to show sales count at all (new!) This new functionality is now available in the Advanced Settings dropdown of the Dashboard Settings page.
paid channels. We’re continuing to test and improve upon buyer experience, so stay tuned for more developments!
Eliminating TS’s Marketing Fee from Email Since unbundling Goal of One from email marketing, we are now ready to restart the Teespring email marketing program. To kick things back off, we have removed the small marketing fee for each unit sold, meaning more profit for you! Take advantage of this marketing booster by checking the “Enable Sales Through Teespring Email Marketing” box on your settings page.
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Enabling You to Fire Both the Conversion Pixel + FB Pixel at the Same Time We hope this will provide our sellers a smooth transition into the Facebook Pixel, allowing them to target using the conversion pixel and then collect the data using the Facebook Pixel. In addition, we are also adding a custom field so sellers will be able to add alphanumeric “tags” that we will pass into the Facebook Pixel. A great use case for this would be to pass in the niche or category of the campaign so you can create custom audiences based off of those later.
TEESPRING / PRODUCT UPDATES
Search Box on Groups Page in Messaging Tool Many of you have requested this feature change, and we heard you loud and clear. We this saves you some time when you’re messaging past buyers!
Declutter Your Dashboard with Archiving In the world of selling online, time = money. Save both by archiving old or irrelevant campaigns so you can focus on the designs that are actively generating sales. (Read more about the archive function on page 17)
Real Time Analytics Right now we’re working hard to bring real time updates to your Teespring Analytics dashboard. Unit sales and profit data will soon be displayed within just minutes of a purchase.
Buy It Now Button for Goal of One Campaigns Gone are the days of the “Reserve it Now” button for Goal of One campaigns. Moving forward, your shoppers will only see the option to “Buy it Now.”
Grow Sales with One-Click Checkout We’re introducing one-click checkout and the ability
Increase Basket Size with More TS Merch
for buyers to create unique Teespring accounts, features built to boost ROI and up conversion rates. Industry wide, one-click checkout converts at a 20% higher rate than traditional, multi-step checkout flows. With the introduction of Buyer Accounts, we can boost your sales by retargeting shoppers who have viewed your campaigns, but did not buy. This “browsed, but did not buy” audience is more likely to convert, boosting your sales with no extra cost. By our estimates, 40% of our buyers will have Buyer Accounts by the middle of 2016.
When buyers have more product options, they’re more likely to buy and buy more! You’ve been able to offer stickers as a standalone product for several months. We are excited to share that you will soon be able to combine stickers with t-shirts on your campaign pages. Stickers come in two sizes, and can be used indoors/outdoors to decorate laptops, coolers, bumpers, and much more. We have seen campaigns that have added a combined sticker with a shirt convert 25-30% better than campaigns without a combined sticker - giving buyers choices help! (Read more about stickers on page 15)
TEESPRINGTIMES | 08
KING’S DAY / TS AMSTERDAM
TS Amsterdam King’s Day Amsterdam celebrated King’s Day for the first time in 2014, after the inauguration of King Willem-Alexander on 30 April 2013 (what was then still Queen’s Day).
There is a common theme on this day…ORANGE! Everyone is dressed head to toe in the colour orange as a show of pride to the Dutch Royal family, the House of Orange-Nassau. Every year, the royal entourage visits a town or municipality in the Netherlands as part of the celebrations.
What that means for tees:
orange + crowns 09 | TEESPRINGTIMES
PRODUCT SPOTLIGHT / TEESPRING EU
Teespring EU Product Spotlight STYLE UPDATE: ZIP-UP HOODIE Recommended selling price (incl VAT): £25.99 / €31.99 / $34.99 Zipped hoodies are a stylish + comfortable choice for spring and can be combined with other products. 1 sided design: designs can be printed on the back of a Zip-up Hoodie even though it appears on the front of other products in the campaign- to add this update to your campaign contact campaigns@teespring.com. 2 sided design: designs can be printed on both sides of the product - a large design can be featured on the back and on the front the design can appear on either side of the zipper.
PRODUCT UPDATES
LADY FIT HOODIES
STANDARD WOMEN’S V-NECK
UNISEX ORGANIC + WOMEN’S ORGANIC
SUGGESTED PRICE: £14.99 / €19.99 / $20.99
SUGGESTED PRICE: £17.99 / €22.99 / $24.99
Both men’s and women’s v-necks are a popular
Organic products are a great option for
item for EU campaigns! In spirit of this month’s
environmentally
Merch Madness Challenge we are adding more
recently reduced the base cost on these items to
spring-inspired color options for ladies v-necks.
give sellers a higher profit margin. In addition to
Tip: The highest quantity of v-necks are sold in the
lowering base costs. Tip: When designing your tee,
UK,
think about what audiences would care about
France,
Germany,
Australia,
Italy
and
Switzerland.
organic materials!
NEW Spring Colors:
NEW Spring Colors: Black, Navy
Purple (a seller + buyer favorite) Sport Grey
STANDARD HOODIE (S - 5XL)
SUGGESTED PRICE: £23.99 / €30.99 / $32.99
SUGGESTED PRICE: £25.99 / €31.99 / $34.99
Unisex hoodies have always been a best-seller in
We want to make sure you’re able to sell your
Europe, and now you can offer a special fitted
design to customers of all shapes and sizes. To
version for female buyers! Contact our Seller
help you get more sales we are excited to offer a
Support Team (campaigns@teespring.com) to
brand new product - Plus Size Hoodies! Right
add this product to your campaigns. Tip: Add a
now this product is available on in the
Lady Fit Hoodie to all of your best selling unisex
bestselling black color- if we see more demand
hoodie campaigns!
from buyers and sellers we will be sure to add more color options. Contact our Seller Support
Spring Colors: Candyfloss Pink, Charcoal, Fire Red,
Team to add this product to your EU campaigns
Hawaiian Blue, Jet Black, Purple, Royal Blue
today!
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conscious
buyers!
We’ve
Try Something New
With the exception of tote bags, these products must be added manually by the Seller Support Team to EU campaigns. Reach out to campaigns@teespring.com for more info:
NON-APPAREL STYLES
SPECIAL APPAREL OFFERS
Tote Bags - available in 20 colours (currently available in composer)
Gold / Silver foil print Glow-in-the-Dark print
Beanies - printed with special embroidery / stitching technique, combinable with hoodies and polos
Neon Inks print
SPECIALTY PRODUCTS (20 UNITS +) POLO SHIRT
WOMEN’S POLO SHIRT
SUGGESTED PRICE: £16.99 / €21.99 / $23.99
SUGGESTED PRICE: £16.99 / €21.99 / $23.99
These 100% cotton shirts feature 3 horn button
Ladies will also have the opportunity to
placket and taped neck for a stylish appearance.
purchase polo shirts; this product features the
Polos are considered a more “upscale” apparel
same characteristics as the men’s polo shirt
option and are perfect for buyers interested in
(buttons and taped neck) but is also “fitted” and
sports such as golf, tennis and polo. Polos can
offers a variety of bright color options.
feature
printed
designs
or
can
feature
embroidered designs.
Available Colors: Black, Navy, Royal, White, Red, Fuchsia, Sapphire
Colors: Black, Marron, Navy, Red, Royal, White
EXTRA SOFT SWEATSHIRT + LADY FIT EXTRA SOFT SWEATSHIRT SUGGESTED PRICE: £24.99 / €21.99 / $34.99 The extra soft sweatshirts are perfect for spring; they feature a lighter fabric compared to standard hoodies and their premium quality material is super soft and comfortable. This product is available in unisex and lady fit styles. Available Colors: Black Heather, Grey Heather, Navy Heather, Pink Heather, Red Heather, Purple Heather, Royal Heather
TEESPRINGTIMES | 12
TEE FABRIC TYPES / QUALITY GUIDE
Quality Guide: Tee Fabric Types OPEN-END COTTON heavier, coarser, most affordable Open end cotton is made from technology that makes yarns without a spindle. These yarns have less twist but a more uniform, abrasion-resistant surface and are produced at much faster speeds than other spinning technologies. With regular cotton, the fibers run perpendicular to the fiber bundle. Great for customers looking for an everyday heavy-wear tee at a budget friendly value Top Teespring styles: Hanes Tagless Tee, Gildan Women’s Relaxed Fit Tee, Gildan Unisex Tank, Gildan Long Sleeve Tee
RING SPUN COTTON lighter-touch, finer, softer Ring spun cotton is fabricated from yarns made by continuously twisting and thinning a rope of cotton fibers. The twisting makes the short hairs of cotton stand out, resulting in a stronger yarn with a significantly softer hand. With ring spun cotton, the fibers are aligned and all go in the same direction. Great for customers looking for a soft, comfortable, and affordable tee Top Teespring tee styles: Teespring Premium Tee, Teespring Women’s Premium Tee, Teespring Kids Premium Tee
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QUALITY GUIDE / TEE FABRIC TYPES
COMBED RING SPUN COTTON stronger, smoother, softest Combed ring spun cotton is made through a process by which the short fibers of a yarn are removed and the remaining longer fibers are arranged in parallel order for a high-quality yarn with excellent strength, fineness and uniformity. It is an extremely soft and stain resistant cotton.
Great for customers looking for top quality 100% cotton tees that are durable and soft Top Teespring tee styles: American Apparel Crew, American Apparel Women’s Fitted Tee, BELLA+CANVAS Unisex V-Neck Tee, BELLA+CANVAS Women’s V-Neck Tee
TRIBLENDS softest, breathable, durable The fabric for tri-blend t-shirts is composed of three materials, typically a blend of polyester, cotton, and rayon. This tri-blend fabric is super-soft and doesn't keep heat trapped between the fabric and your skin. Poly makes the tee durable, cotton makes it breathable, and rayon makes it soft. It is a comfortable, unique combination with a fitted look. Great for customers looking for top-of-the-line quality tees that combine a fitted style, soft-touch, and durability. Top Teespring tee styles: American Apparel Triblend, American Apparel Women’s Triblend, BELLA+CANVAS Flowy Tank Top, BELLA+CANVAS Women’s Slouchy Tee
COTTON / POLY low maintenance, more durable, versatile A blend is both breathable and tear-resistant. The cotton/poly blend prevents the fabric from shrinking, as cotton that has not been preshrunk is prone to doing. Blending the softness and breathability of cotton with the flexibility and durability of polyester, blended styles maintain shape and colors longer. They are also less susceptible to excessive shrinking, pilling, wrinkles, and static Great for customers looking for low maintenance tees that don’t compromise durability and softness. Top Teespring tee styles: All heathered colors for tees!
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COMING SOON / COMBINED STICKERS
Coming Soon Combined Stickers When buyers have more product options, they’re more likely to buy and buy more! You’ve been able to offer stickers as a standalone product for several months. We are excited to share that you will soon be able to combine stickers with t-shirts on your campaign pages. Stickers come in two sizes, and can be used indoors/outdoors to decorate laptops, coolers, bumpers, and much more.
We have seen campaigns that have added a combined sticker with a shirt convert 25-30% better than campaigns without a combined sticker - giving buyers choices helps. If you plan on using stickers as a Lead Gen product on facebook, or as part of a multi-product ad, make sure you choose a campaign that is predominantly image-based. Stickers with text-based designs can still work well when remarketed to your buyer groups. Remember, these stickers are easy to use on all surfaces including cars and outdoors!
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COMBINED STICKERS / COMING SOON
Oh! And we’re giving you a reduction in base prices - more margin for you also means that stickers are now eligible for free-shipping promos when you combine them with a T-shirt campaign.
Adding stickers to an apparel campaign is easy and has been known to boost your conversion percentage! Want more details? Visit our blog to read the Stickers FAQ TEESPRINGTIMES | 16
TEESPRING CLEANING / THE ARCHIVE TOOL
Teespring Cleaning: The Archive Tool We know that your time = money, and we want to save as much of it as possible! With the new Archive tool, you can temporarily hide old or unsuccessful campaigns from your dashboard. Afraid you’ll miss ‘em? Don’t worry, you can always bring them back! To use the Archive tool:
1. Look for the new Archive icon (the trashcan) next to your campaigns
2. When you click the archive icon, your campaign will no longer show up in the main dashboard campaigns view, even when assorted sorts and filters are applied. 3. You can see a list of your archived campaigns by clicking on the "Show" filter option and choosing Archived
4. To unarchive a campaign, simply click the Unarchive icon (the (x)) next to one of your archived campaigns and the campaign will reappear in your main campaigns dashboard list
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SELLER PROFILE / THOMAS BARTKE
Seller Profile: Thomas Bartke Facebook Pixel: Teespring Did It Again By Thomas Bartke Now that Teespring has upgraded and perfected its Facebook Pixel implementation, it’s worthwhile taking a closer look at what you can expect from the “New” Facebook Pixel when you upgrade from the “old” Conversion Pixels and use it to track and optimize your campaigns. First, let’s be clear on the naming convention: “Facebook Pixel” here means the “New” pixel script that upgrades the script that was formerly called “Custom Audience Pixel”. It’s the same pixel ID as before, and you have only one of them for each FB ads account. “Conversion Pixels” are all the other pixel ID’s that you can create at will in your FB account. TRACKING RESULTS The Facebook Pixel tracks sales conversions. But it also tracks a variety of other “conversions” - or “events” if you prefer - that happen along the way. A visit to your campaign page is tracked as a “View Content” event. When someone adds the shirt to the cart, Facebook Pixel tracks an “Add To Cart” event, and on the thank you page, you’ll see a “Pur-
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chase” event added to the pixel script. However, “tracking” isn’t really the main job of Facebook Pixel, at least not when it goes beyond PAID Facebook traffic. Yes, that’s right! Sales (and AddToCart, and ViewContent events, and even clicks) are NOT supposed to show up in your FB reports, unless they come from a PAID impression of your FB posts! Surprised? More about that later. BUILD YOUR COMPANY ASSETS With overly perfectionistic tracking expectations out of the way, we can move on to the main job of Facebook Pixel: Building your company’s custom collection of audience and conversion (“event”) data, and yes, this collection builds even with free traffic, as long as your visitors are logged in to Facebook. Technical details aside, Facebook Pixel gathers FB user ID’s for all your visitors and stores them with any additional information that is placed in FB Pixel Events. In your Facebook Audience Manager, you
can then use ANY CRITERIA of that additional information to slice and dice your visitors into Custom Audiences. LAYERS UPON LAYERS So, what is that “additional event information?” First, it’s the type of event. The “standard” events that we’re using on Teespring are ViewContent, AddToCart and Purchase. So these event types show where the user is in the conversion funnel, or in other words you can tell from that if the visitor is just a “window shopper” (ViewContent) or if she’s in your store putting some items in a cart (AddToCart), or if they’ve become customers (Purchase). But wait, there’s more! For each event type you can tell specifically which one of your Teesping campaigns is involved. This is done with a parameter named “campaign_url” which is automatically assigned the URL handle of your Teespring campaign. For practical purposes that’s awesome, because now you can build specific Custom Audiences of the buyers of a specific shirt, and (for example) exclude them from your
SELLER PROFILE / THOMAS BARTKE
primary ads, or send ads for another, related design specifically to these Custom Audiences. The third layer of additional event information is a custom value that you can assign to each camapign in Teespring. You can use this - for example - to group campaigns by niche so you can compound the size of your custom audiences for multiple related - or unrelated shirts. (Bigger is generally better when it comes to Custom Audiences… just think creatively here - any grouping that makes sense will help you create your own personal audiences that nobody else can reach in the exact same way as you can.) Ok, let’s step back and summarize: Facebook Pixel gives you a database of ALL your visitors, and lets you filter them by any combination of event type (“buying behav-
ior”,) Teespring campaign (“precise interest,”) and niche (“broad interest.”) Some events have other event specific data, such as “conversion value”, and all events can be filtered by how long ago they occurred. FACEBOOK PIXEL WARP SPEED So far so good. But the real warp speed effect happens when you let Facebok mesh all this with everything THEY know about your visitors. And of course, what Facebook knows about your visitors is exactly: EVERYTHING. But it’s all good. As Facebook advertisers, we stand to benefit from this information gathering. The way you harness this super power is with Lookalike Audiences. With Lookalike Audiences, Facebook gathers a large group of users for you that are “similar” to
the users that you’ve gathered in your Custom Audiences. Once they’re built, you can target them with new ads and scale your campaigns, target them with other designs, and treat them as your personal “pre-optimized” fan base. The possibilities are truly endless. Any meaningful combination of all of the above criteria and conditions can become a base for a Lookalike Audience. You’re not limited in the amount of Custom Audiences and Lookalike Audiences you can have in your Facebook account. Without a doubt, this update to the Teespring platform will have a big impact on the competitive edge of all Teesping sellers who adapt and implement the new dimensions of targeting and optimization.
Teelympics April Challenge Sneak Peek The Teelympic Games are heating up along with the weather! For Challenge #3, we're hitting the sand for Beach Volley to hopefully serve up some awesome results. But what's a volleyball match without a teammate to high five? Here's how to get in the game for Challenge #3: Beach Volleyball: 01 Opt into the challenge by entering your details in the linked form 02 We will randomly assign you a teammate from within your "Team" (blue, bronze, silver, gold or platinum) 03 For the month of April, you will root on your teammate, trying to sell as many collective units as possible! 04 At the end of month, we will average your overall units sold in April with your teammate’s. The team with the highest numbers will both win spots on the podium! To receive your Beach Volleyball partner, enter your details in THIS FORM!
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CALENDAR / APRIL 2016
Teespring Cal April 2016
01 April Fool’s Day
04
05
06
07
08
World Health Day
11
12
13
14
World Parkinson’s Day
18
Coachella Music Festival
19
20
21 Queen’s 90th Birthday (UK)
25 ANZAC Day (Aus)
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15
26
27 King’s Day Festival (NL)
28
22 Earth Day
29
Horoscope: Pisces Springer
02
03
World Autism Awareness Day
09
10 Sibling’s Day (US)
16
17
23
24
World Book and Copyright Day
30 Intl. Jazz Day Pet Month (UK)
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You’re the Teespring dreamer! So what if your ads aren’t converting at their usual rates, you’re thinking about the potentially huge audiences you are building in the meantime. You are a community leader, sharing your wins to inspire those in need of encouragement so that they too can look to the stars! Your niches hinge on creativity - if you’re not targeting music or dance audiences directly, your ads and graphics stand out from the masses. You’ve got a 6th sense for language - odds are that your campaign descriptions convert at a higher rate than the average Teespring seller’s. Speaking of language, you are likely to translate a winner from one language to another, spanning the globe with your brilliant designs! Pisces are compassionate to the core - you respond promptly to any upset buyers who write in on your fan page or send you an email. You’ll never turn down an inbound request from another seller asking for some tips. As such, be sure to guard yourself against copycats looking to take your designs or niches! Being the most sensitive of all signs, you absorb energy like a dry t-shirt absorbs water, often unaware that you’re carrying a far too heavy burden! Be sure to rest your eyes once in a while by stepping away from Teespring News and doing some tee-search out in the wild. Your gifts: poetic ad copy, community helpfulness, boundless generosity of Teespring tips + tricks Your issues: distraction, tee-addiction Your saving grace: you get back from others the time and energy that you give Your path: to help fellow Springers reach their dreams Celebri(tee) starmates: Drew Barrymore, Rihanna, Adam Levine
TEESPRINGTIMES | 22
TEESPRING TIMES / CROSSWORD
Teespring Times Crossword 1
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ACROSS 5. March Madness sport 6. '_____ showers bring...' 9. An injury, often on a knee or elbow
DOWN
10. Global sporting event that happens every 4 years
1. Popular tee slogan to settle your nerves
12. Name of a Teespring publication
2. Most popular March tee color
13. Put something away for now, as an old book
3. Island in Northern Atlantic Ocean
14. Politicians and Springers both run them
4. '...bring ___ ______.'
15. City in Ohio and in Ireland
7. 'Good ____ with that!'
16. Quality of a Bella Tank
8. A dwarf or sprite
17. First in class DTG brand
11. Stitching
18. Tiny part of a non-vector picture
14. Otherwise known as a trefoil
23 | TEESPRINGTIMES