Richard Childress, Austin Dillon bring championship culture to Carolina Cowboys

PUEBLO, Colo. – NASCAR fans and car racing aficionados of all types are quickly turning their heads to the sport of bull riding as Richard Childress and Austin Dillon continue to show love to the world’s most dangerous sport through their involvement with the Carolina Cowboys.

From bringing a bull down to the Winston-Salem City Hall and inviting a personal DJ into the team’s locker room to Dillon’s No. 3 NASCAR hotrod donning the blue and black checkered flags and taking the boys gokart racing, it’s safe to say that Dillon and the Richard Childress Racing collective are all in for PBR Teams.

“I was in NASCAR when I think NASCAR was at about the level that PBR is getting going now,” Childress offered during Episode 4 of the exclu- sive PBR Teams series

“The Ride” on Amazon Prime.

“When Sean (Gleason) started talking to me about getting involved with one of the franchises, I went to my grandson and I said, ‘Austin, I’m pretty busy, you’re busy, but will you jump in here and help?’ So, I named him the general manager.”

Similar to the energy he brings to his motor-forward day job, fans have a chance to witness the passion Dillon brings to the Cowboys on a weekly basis throughout the riveting new series’ fourth installment: Sweet Home Carolina.

For as much respect Dillon has for his grandfather and personnel throughout the team’s ownership and front office group, he doesn’t necessarily want to be viewed as the captain steering the ship, but rather someone who always wants to level with his guys; regularly interacting with the squad and cheering them on.

“I think it’s amazing that we have a PBR franchise here in North Carolina, and being from Winston-Salem, it’s so special to bring it to the Joel (Lawrence Joel Veterans Memorial Coliseum),” Dillon said.

“I’m definitely more nervous as a general manager than I am as a race car driver. I have a lot more control in that situation. (Here), I just have to sit back and watch and hope it all plays out.”

With a NASCAR Camping World Trucking Series championship, NASCAR Nationwide championship and a 2018 win at Daytona International Speedway under his belt, Dillon understands what it takes to win.