TARGETED DIGITAL ADVERTISING

Briggs Freeman Sotheby’s International Realty’s advertising strategies are driven by a consumer-centric approach, targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital strategy is aimed at driving traffi c to our website to showcase our listings. We are nimble and also target buyers who are moving to Texas from out-of-state.

THE BENEFITS TO YOU — Your home is seen by relevant and affl uent audiences who are both actively looking for a home and open to discovery.

sothebysrealty.com

The world’s most visited luxury real estate website with more than 34 million views in 2020.

Property visibility

Sotheby’s International Realty® partners with and distributes properties to the most relevant and signifi cant real estate focused websites in the world.

briggsfreeman.com

The website has experienced a more than 130% increase in users in 2021.

Relevant advertising

An advertising program that leverages high-profi le local and global media partners, from online to print.

Robust reporting

A comprehensive report is available following the completion of a digital property-advertising campaign, which details total digital impressions and clicks, plus overall engagement statistics.

THE BENEFITS TO YOU — You’ll know the types of viewers who are seeing your home online. And, your agent can further strategize about additional digital opportunities which could enhance the marketing of your home.

Social media

We deliver consistent and relevant exposure organically, as well as through a partnership with Facebook, content that supports listing campaigns.

Digital marketing for listings

We automate real estate digital advertising campaigns for listings, open houses and more on Facebook, Instagram and all across the web. These ads are visually compelling, include smart copy and are powered by the industry’s best skills to ensure the right audiences see the ads. These ads can be targeted locally as well as anywhere else in the United States.

THE BENEFITS TO YOU — Your home is seen by audiences that are targeted and your agent can launch diff erent campaigns to expand the audiences who are exposed to your property.

Marketing collateral

Thoughtfully designed, our marketing collateral showcases your property at its highest level.

eCampaigns

Sophisticated and engaging e-mail campaigns showcase the most compelling attributes of your property and are used by your agent to promote your property.

Public relations

Sotheby’s International Realty® is the most talked- about luxury real estate brokerage in the world for one very good reason: We drive the conversation.