Cruise 1st.co.uk Press Coverage BPR generated April 2015
Cover Date 04.04.15
Publication Daily Express, Saturday magazine
Headline Bargain breaks
AVE Value (£) £9,480.78
Circulation 445,245
10.04.15
The Northern Echo
Cruising for a family holiday?
£1,563.51
36,740
11.04.15
Bolton News
Family friendly cruising
£363.15
18,620
11.04.15
News & Star West Cumbria
Cruise with the children in tow
£227.97
14,772
11.04.15
News Letter Belfast
Cruise for a stress-free family break
£2,090.19
22,198
11.04.15
Nottingham Post
Travel news
£713.64
23,533
11.04.15
Telegraph and Argus Bradford
Top tips to a pain-free trip at sea
£407.16
24,163
11.04.15
The Herald, Plymouth
Travel news: family friendly cruising
£546.12
21,783
11.04.15
Workington News and Star
Cruise with the children in tow
£845.60
18,492
12.04.15
Western Morning News, Devon
Cruising for a stress-free family holiday?
£1,954.71
26,699
18.04.15
Evening Express, Aberdeen
Top tips for cruising with your kids in tow
£1,497.84
43,067
18.04.15
Lancashire Telegraph
Cruises for all the family
£659.88
18,293
18.04.15
Western Daily Press
Make a family cruise plain sailing
£6,044.22
26,053
26.04.15
Silver Travel Advisor
Top tips for taking the grandchildren on a cruise holiday
£142
5,277
£26,536.77
755,280
Total
Cruise1st.co.uk PR Activity Report: April 2015 Prepared by Brighter PR
Activity Press releases
Media liaison
Action Book ahead with Cruise1st.co.uk Issued 15th April Anthem of the Seas - Facts and Figures from Cruise1st.co.uk Issued 20th April Exclusive offers from the new Anthem of the Seas with Cruise1st.co.uk Issued 22nd April BPR liaised with Tania Sullivan at Larger Family Life regarding a paid partnership Complete. with Cruise1st.co.uk and advised that we would be in touch should this move forward. BPR sent the information to TC. BPR liaised with Sue Bryant at The Sunday Times regarding a media meeting Ongoing – BPR to confirm meeting date with TC and DT and agreed to inform Sue of the next media day once dates had with Sue. been confirmed. BPR liaised with Heather Lowrie at The Scottish Sun regarding weekly deals Complete. from Cruise1st.co.uk and confirmed on-board cruise line details. BPR liaised with Deborah Stone at The Daily Express regarding weekly deals Complete. from Cruise1st.co.uk and advised that moving forward she would be including only deals less than £1,000 and that include the saving. BPR sent the updated Anthem of the Seas infographic to Frank Barrett at The Complete. Mail on Sunday. BPR liaised with Gary Buchanan at Cruise Ports and Destinations regarding a Ongoing – BPR to send quote once quote from DT on the subject of cruising to South America for inclusion in a received from TC. print feature.
th
Media day – 28 April
BPR followed up with Sara Macefield at The Daily Telegraph and Travel Trade Complete. Gazette and Sara advised that she could no longer attend but would be interested in meeting with TC and DT at the next media day. BPR followed up with Frank Barrett at the Mail on Sunday and confirmed his Complete. attendance. BPR followed up with Victoria Sanders at News UK and confirmed her Complete. attendance. BPR liaised with Deborah Stone at the Daily Express and confirmed her Complete. attendance. BPR drafted media briefing notes on the journalists confirmed and sent to TC Complete. and DT ahead of the day. BPR followed up with all media met with on the 28th and sent relevant Complete. information where suitable.
Miscellaneous
BPR continued to liaise with TC regarding dates and times for the media day and confirmed three media for the 28th April.
Ongoing.
BPR followed up with TC regarding information on ‘working with bloggers’ and sent across an opportunity with Larger Family Life as an example should this be something considered in the future. BPR is awaiting a response
Ongoing.
BPR liaised with TC regarding the offers email sent out weekly and requested to be added to the distribution list.
Ongoing – currently not receiving these emails.
BPR liaised with KM regarding the weekly offers while TC was on annual leave and requested URL links to each of the offers and advised that the deals must be issued before eop on Wednesday to ensure the opportunity for potential weekend coverage.
Complete.
BPR liaised with regarding Anthem of the Seas deals and requested specific deals to be pushed.
Complete.
BPR liaised with TC regarding a quote for DC announcing the launch of Anthem of the Seas and circulated a drafted quote.
Complete.
BPR liaised with TC regarding the Anthem of the Seas infographic and requested Complete. an updated version following the launch of the ship. BPR created monthly report. BPR hours in April: 29.25
Complete. Complete.