Workshop, research & Interaction samples
Bright Innovation hosts a series of workshops centered around sharing the same design tools and ideas we share with our clients everyday. Why share our secrets? We do it because this is our passion – we would rather help make better products and services that solve real problems.
Berner International came to Bright Innovation seeking a better understanding of the professionals who make purchasing decisions about their products. Bright Innovation developed this understanding through the use of a variety of design research tools:
Expert Interviews Product Exposure Market Analysis Stakeholder Analysis Industry Workshops Persona Building
ClearCount Medical Solutions asked Bright Innovation to help them uncover opportunities for improvement for version 3 of their SmartSponge System. Bright Innovation went directly to the source to interview and conduct hands-on workshops with dozens of operating room nurses, managers, and physicians around the nation.
Product walk-through to identify key points in the user experience.
Customized sticker exercise to understand context and user workflow
Rapid velcro modeling to conceptualize product reconfiguration
Bright Innovation uses a variety of rapid visualization tools for interface design. Wireframing allows us to tweak and rearrange quickly, share easy-to-understand simulations, and focus entirely on functionality until the concept is ready to progress.
Interface mock-up for medical industry client
User interface for the eco-gadget concept, eMetrics, an office managment system that allows employees to monitor their energy usage.
Idea Sprig - creation of the social network that helps one another overcome the sustainability problems we are facing together through action oriented dialog.
BRIGHT FACTS FROM INSPIRATION TO INNOVATION
Bright Innovation is a product design and research resource that helps companies find innovative ways to tap into new markets, gain a better understanding of their customers, and create new products. We bring skills, resources, and tools to provide not just insight, but lasting business intelligence to our clients. We share our methods in a collaborative, open environment working with our clients to create successful products and services. CUSTOMER RESEARCH We’ll help you understand your customers in their world. We’ll do the hard work to actually see what your customers are doing in context, talk to them in their own environment and help you to understand them. With that understanding, we’ll work together to create concrete requirements that will allow us to create the simplest and most elegant way to give your customers the experience they expect from your company. PRODUCT DESIGN Design is an iterative process. Even when customer and market research has been done, and requirements for a design have been established, the work isn’t done. We’ll get ideas in front of users as early as possible, in the least expensive way possible. We will work with you to test ideas and concepts throughout the design process to create the best product or service possible and refine it until it’s what your customers really want. STRATEGIC MARKETING At Bright Innovation, we focus our marketing efforts to help you identify where and how to best focus your company’s strengths. We can identify these strengths and identify new opportunities to highlight these benefits to your customers.
CONTACT
Bright Innovation 333 East Carson Street Suite 527 Pittsburgh, PA 15219
T 412 325 6705 F 412 325 6706 Web www.bright-innovation.com Blog www.storyofdesign.com Email info@bright-innovation.com