Seller's Guide

hen selling a property, it is understandable to want to make as much profit reasonable. Whether you’re moving up the ladder or downsizing, the price matters. This means that understanding how you price a property important. Are you looking for a quick sale? Does the property need work, and do you know will be discovered in a survey? Do you need a specific amount to make your next move? The motivation for pricing a property is an individual decision and will depend on the quality of your asset.

But just like when buying a property, market factors are inherent considerations. Newer features help you when you come to sell, extensive or unfinished work will be factored into the value of your property. Do your research, as now the market is still very much in flux. When conducting your research, start by comparing your own home to the value of similar properties. Don’t just limit it to properties on your street. Look for places that match your home’s layout, and in different areas if it’s applicable. This is definitely the case in London. Buyers have very specific ideas of where they want to live, sometimes down to a specific street, but it’s wise to think about the next up and coming spot. Another worthwhile idea is to shop around for an agent you trust and can build rapport with. Get at least three quotes from different agencies.

Market factors like the increase in mortgage rates, cost of living crisis and fallout from the mini budget back in September are all playing a part. But moving forward, the market is broadly stabilising and the power between buyer and seller is looking more evenly distributed. A Zoopla report from late last year says sales were down 28% compared to the year before. The report says “weaker sales and more homes coming to the market mean that the stock of homes for sale continues to rebuild off a low base. The average estate agency office has 23 homes for sale. This is the highest since January 2021 but almost a fifth lower than pre-pandemic levels. This trend is being recorded across all areas of the UK.”

More homes on the market means more competition, which is another reason to price your property competitively, even if you feel it’s worth more. A property crash is fairly unlikely, but prices are tipped to continue dropping.

As reported in Rightmoves last House Price Index for 2022, the average price of property coming to market dropped by 2.1% (-£7,862) in December, a bigger dip than usual at this time of year. This is likely due to determined sellers pricing aggressively to tempt hesitant buyers. But while there are more properties on the market, the scarcity will continue, especially in highly desirable areas or property brackets. This should buoy prices this year.

Zoopla’s report is very clear about the rebalancing of prices, stating “one in four homes for sale since 1 September [2022] has experienced a price reduction of any size. Over one in ten (11%) has recorded a reduction of over 5%. Price reductions have been greatest in southern England, where sales activity has fallen back the most. The South East and East of England regions have seen almost 1 in 3 homes for sale have their asking price reduced in the hope of attracting more buyer interest.” But this needn’t be a disaster. Market rebalancing is important, as is understanding the true value of your property.

How to win the game?

Getting the best result isn't about trying to cut straight to a win... in life, and Monopoly, everyone knows you have to play the game first! That means a process of research, marketing strategy, clever negotiation and dealing that puts you ahead.

Too often we see sellers looking to try and get the best price for their property without thinking much past their asking price. How their property relates to others' [on the board] and who is in the market for what they are selling. Know when it's OK to take a risk, but don't assume it will always be the best course of play.

Milton Road, SW14

Refurbishment | Loft & Ground Floor Extensions | Bespoke Fittings rgbuild.uk

Full house refurbishment, including loft and ground floor extensions. Parquet flooring and brass fittings throughout with clever use of internal window and door partitions and ceiling height combinations to create an amazing living space and beautiful family home in the heart of South West London.

Narborough Street, SW6

A substantial double fronted, period family house, with a large South facing garden and located moments from South Park. This unique property is two period houses knocked into one. This superb house is arranged over three floors, offering 3,400 sq ft of generous living and entertaining space. The ground floor comprises a substantial entrance hallway which leads through to a spacious reception room, separate study and W.C. At the rear of the house is a bright kitchen breakfast area with an AGA, and a fantastic dining room which leads out onto a 36’ x 31’ South facing garden.

Narborough Street, SW6

On the first floor there are three double bedrooms all with ensuites and built in storage. There is also a large family room with an adjoining conservatory. Two sets of stairs lead up to the top floor of the house, which offers a split level double bedroom with ensuite and the principal bedroom with amble storage, an elegant en suite bathroom and doors leading out onto a private South facing terrace.

5 Bed HOUSE 3,378 SQ FT

£3,350,000 FOR SALE

Clonmel Road, SW6

An outstanding, Victorian six bedroom family home, finished to the highest specification and located in a prime spot, just off Fulham Road and close to Parsons Green. Arranged over four floors and extending to 3,124 sq ft (291 sq m), the house offers plenty of well-balanced reception and bedroom space. The ground floor has a large double reception room, separate W.C and an extended bespoke Roundhouse kitchen/breakfast room with integrated Gaggenau appliances.

6 Bed

3,124

SOLD

Novello Street, SW6

An outstanding fully extended and interior designed Victorian cottage, finished to the highest specification and located in a prime location between Parsons Green and Eel Brook Common. This house is arranged over four floors and extends to almost 2100 sq ft (195 sq ft), offering excellent entertaining and bedroom space. The ground floor has an open plan layout with a spacious reception room which leads through to an modern kitchen fitted with an island and integrated Smeg appliances.

SOLD 5 Bed HOUSE 2,093

Novello Street, SW6

An outstanding and rarely available double fronted period family house, located in a prime spot, between Parsons Green and Eel Brook Common. This superb five bedroom house is arranged over four floors, and offers 2,619 sq ft of generous living space. The ground floor has an open plan layout with a reception room and a bespoke kitchen, island and ample storage, a bedroom/study and a separate W.C. Doors from the reception area, open out onto a secluded low maintenance garden.

5 Bed HOUSE

2,619 SQ FT

£2,500,000 FOR SALE

Filmer Road, SW6

An outstanding four bedroom Victorian terraced house on Filmer Road, within walking distance to both Fulham Broadway and Parsons Green. The house is set of over three floor, and has been remodelled and refurbished to an exceptional standard by Owen Bradley Residential, to create a superb living space throughout. On the ground floor is a double reception room with crittall style doors leading through to an extended bespoke kitchen, with an island and space for dining.

4 Bed HOUSE 1,801 SQ FT

£1,750,000 FOR SALE

Danehurst Street, SW6

An outstanding four bedroom house with excellent living space on one of Munster Village’s most popular roads. The house is arranged over four floors and extends to 1,940 sq ft. The ground floor features a bright open plan reception space, leading through to a stylish kitchen dining area, with an island and bi-folding doors opening onto a South facing 32 ft private garden. The house has been finished with premium finishes and is presented in very good condition throughout.

4 Bed HOUSE

1,940 SQ FT

£1,850,000 FOR SALE

Fulham Road, SW6

Arguably one of the largest period maisonettes in Fulham with a substantial private roof terrace. This outstanding maisonette extends to almost 1,800 sq ft of living space, benefitting from extensive entertaining space and excellent room proportions. This superb property comprises a large wider than average 28’1” x 18’10” open plan living space, 3 large double bedrooms, 3 bathrooms (1 en suite) and a substantial private roof terrace, with views of London.

3 Bed FLAT

1,775 SQ FT

£1,350,000 FOR SALE

Westwood House, Chelsea Creek, SW6

Westwood House offers a collection of Manhattan 1, 2 and 3 bedroom apartments in an established tranquil waterside setting. Chelsea Creek brings a characteristically European style of waterside living to central London. Award-winning architectural practice Squire and Partners looked to the waterways of Amsterdam and Copenhagen to inspire the design. Just moments from your doorstep you will find restaurants, bars and cafes of Imperial Wharf and Chelsea Harbour, as well as exceptional shopping on the nearby King's Road.

1,2,3 Bed FLATS

781 - 846 SQ FT

£1,420,000

£1,400,000

£1,355,000 FOR SALE

Horder Road, SW6

A stylish three bedroom Victorian family home, located on a quiet residential street, close to Parsons Green. Arranged over three floors, this superb three bedroom house extends to almost 1,250 sq ft (114 sq m). The ground floor is split between a reception room at the front and a modern kitchen breakfast room to the rear. Doors from the kitchen lead out onto a South facing rear garden. On the first floor there are two bedrooms and a large modern shower room. Houses of this size are hard to find in Fulham and as such, are in very high demand.

3 Bed HOUSE

1,231 SQ FT

£1,200,000 FOR SALE

St Dionis House, SW6

An outstanding third floor apartment, in an excellent location with direct views over Parsons Green, Fulham’s most desirable area. This spacious flat has almost 1,050 sq ft (95 sq m) of internal living space, with plenty of natural light. The flat offers a superb reception space with an open plan kitchen living area, space for dining, and two Juliette balconies facing ‘the Green’ itself. There is a large master bedroom suite, with built in storage and a luxury en-suite bathroom, as well as a further double bedroom, shower room, and a separate utility room.

2 Bed FLAT

1,027 SQ FT

£995,000 FOR SALE

Cawthorn Apartments, SW6

A stunning two double bedroom, two bathroom apartment, benefits from having secure private parking, a concierge service and lift access. This stylish first floor apartment comprises a large open plan living space, with a modern kitchen featuring a Siemens multi function oven, microwave combination oven and induction hob. There are two double bedrooms, one with en-suite and a further modern bathroom. There is built in storage in both rooms. This recently developed building is only a short distance to Bishops Park and Fulham Palace.

2 Bed FLAT

825 SQ FT

£895,000 FOR SALE

St Maur Road, SW6

A spacious and light modern one bedroom apartment in a fantastic location within Parsons Green, situated on the second floor of a pretty period property. The property comprises a large reception room to the front with a feature fire place, built-in alcove storage and wooden floors, a separate bespoke fitted kitchen with Miele appliances and Buster & Punch handles, a white modern shower room with black fittings, a double bedroom to the rear with custom built-in wardrobes & drawers and a decked roof terrace with London views.

1 Bed FLAT

602 SQ FT

£699,950 FOR SALE

Lightyard House, SW6

A truly outstanding newly built three bedroom maisonette located in a quiet mews in Parsons Green. On the raised ground floor this unique property offers: a superb open plan kitchen/living room with bespoke spray-finished joinery, a large island with Corian top, a feature wall hand-finished in Venetian plaster, Havwoods oak flooring. The lower ground floor is constructed around the courtyard garden with; a large master suite comprising en-suite bathroom with separate shower and dressing area, two further double bedrooms both with en suite shower rooms, a separate WC and a really useful utility room. Located between Rostrevor Road and Chesilton Road.

3 Bed HOUSE

1,932 SQ FT

Delaford Street, SW6

A stylish and modern, Victorian family home which has been extended and finished to an excellent standard throughout. The house has just over 1,750 sq ft (164 sq m) of living space arranged over three floors and features four double bedrooms and four bathrooms, three of which are en-suite, as well as an impressive reception and entertaining space. The ground floor comprises a spacious double reception room and a large bespoke kitchen breakfast room, fitted with modern designer units, Italian Granite and Gaggenau/Smeg appliances. Bi-folding doors lead out onto a larger than average South facing private rear garden.

Parsons Green, SW6

This immaculately re-developed property is right on Parsons Green, the most desirable and sought after location in the heart of Fulham. The building has been completely refurbished by the owners, with great attention to detail. Upon entry there's an impressive open plan kitchen with Corian work surfaces and modern appliances on the raised ground floor. The kitchen is set on an impressive mezzanine looking down onto the double height reception room below.

Danehurst Street, SW6

A two bedroom flat superbly designed and finished by local developers Baynham Couldridge situated on Danehurst Street in the heart of Munster Village. The property is arranged over two floors offering in excess of 1,100 square feet, two double bedrooms, two bathrooms, reception room, stunning mezzanine kitchen/ diner and roof terrace. The Victorian exterior has been faithfully restored, whilst inside high-end technology has been perfectly integrated within the construction. No corner has been cut in the making of this unique home.

2 Bed FLAT

1,109 SQ FT

Danehurst Street, SW6

A stylish two bedroom flat in a Victorian building with a private roof terrace, the maisonette comes with its own front door. The property has been recently extended and refurbished, and is finished to an excellent specification throughout. Featuring a mezzanine second floor where the kitchen and access to the roof terrace is located. This open plan layout is extremely popular and maximises the feeling of space with a double height ceiling in the reception room. To the rear of the property is the master bedroom with a vault ceiling offering excellent light and beautiful en-suite bathroom.

2 Bed FLAT

1,212 SQ FT

LET

Barclay Road, SW6

A unique and well-presented five bedroom terrace house located on one of the most sought after Streets in Fulham on Barclay Road. The property is spread over three levels and has been finished to a very high standard. On the ground floor there is a large reception room which leads onto the dining room. Off the dining room there is a fully integrated kitchen which leads onto the 50 foot garden which is very rare in Fulham. There is a WC on the ground level too. On the first floor there are three bedrooms, one with an en-suite and a separate shower room. On the top floor there are a further two bedrooms with another bathroom plus a roof terrace.

5 Bed HOUSE

1,600 SQ FT

LET

Bradbourne Street, SW6

A beautiful, three bedroom, three bathroom upper maisonette in a prime location in the heart of Parsons Green, Fulham. The property has been fully refurbished by the current owner to an incredibly high standard throughout and extends to nearly 1,300 square feet (121 sq m). There is a large open plan kitchen and reception room on the first floor with parquet flooring and plenty of natural light. There’s also a bathroom and a bedroom on this floor with an additional two further bedrooms and two bathrooms (one ensuite) on the floor above.

3 Bed FLAT

1,293 SQ FT

Available £1,250/wk | £5,417 PCM

Higham House, SW6

A well-presented two bedroom one bathroom ground floor apartment which benefits from a large private terrace. This apartment is located on the ground floor and features a living room with an open plan kitchen with access onto its own private terrace via the double doors. It has two double bedrooms with plenty of built in storage and one family bathroom. The property has underfloor heating and air conditioning. The development has a discreet concierge service 7am - 8pm, dedicated gated underground parking, secure bike storage and landscaped courtyard garden.

Bed

Architects

DBLO dblo.co.uk

020 7610 9333

227a Stephendale Road

London SW6 2PR

Emergent Design Studios ed-studios.com

020 7713 0056

51 Calthorpe Street

London WC1X 0HH

Hogarth hogartharchitects.co.uk

020 7381 3409

186 Dawes Road

London SW6 7RQ

Icon icon-architects.com

020 7731 0400

The Glass House

11 Lettice Street

London SW6 4EH

Simon Gill simongillarchitects.co.uk

020 7610 9344

Riverbank House

1 Putney Bridge Approach

London SW6 3JD

Builders blazeandco.co.uk

Blaze & Co.

020 7373 2214

Flat 2

111 Drayton Gardens

London SW10 9QU

Design 2 Finish design2finish.co.uk

07968 821 1667

54 Chipstead Street

London SW6 3SS

Looking for something? Look no further with our recommended suppliers directory, just mention where you found them.

Giles Gas & Plumbing giles-gas.co.uk

020 3814 0270

NU Builds nubuilds.com

0207 7316841

10 Fulham High Street

London SW6 4LZ

Nuspace

I-want-nuspace.co.uk

0203 405 3480

965 Fulham Road

London SW6 5JJ

RGBuild rgbuild.uk

07737104151

49 Milton Road

London SW14 8JP

Paterson Wood patersonwood.co.uk

0207 371 7327

Roxburgh Construction roxburghconstruction.co.uk

020 7731 7480

74 The Arches Ranelagh Gardens

London SW6 3UB

Uber Contracts ubercontracts.co.uk

020 3151 5034

Interior Design

Magenta Pink magentapinkinteriors.co.uk

07956 884 437

RJV Designs rjvdesigns.co.uk

020 7385 6009

126 Harbord St

London SW6 6PH

Tracey Andrews traceyandrewsinteriors.co.uk

07951 203525

Surveyors

Capital Chartered capitalchartered.co.uk

020 8875 0035

Argyll House

All Saints Passage

London SW18 1EP

Mactaggart Speir & Watson Surveyors mswsurveyors.co.uk

020 7183 3415

Centenary House

The Queen’s Club

Palliser Road

West Kensington

London W14 9EQ

Leasehold Advice

Capital Leasehold capitalchartered.co.uk

020 7112 5169

64 Knightsbridge London SW1X 7JF

Mortgage Brokers

Ross Murphy capricornfinancial.co.uk

0203 1110 942

1 Queen Caroline Sreet

Hammersmith, London W6 9YN

Solicitors

Healys (Jane Baker) healys.com 020 7822 4120

15-17 Jockey’s Fields

London WC1R 4QR

Healys Solicitors (Jane Baker) healys.com

020 7822 4000 Atrium Court

15-17 Jockey’s Fields

London WC1R 4QR

Judge Sykes Frixou (Belinda Frixou) jsf-law.co.uk

020 7395 3355

23 Kingsway London WC2B 6YF

David Tagg (David Tagg) morrlaw.com

020 7736 0999

119 Harwood Road

London SW6 4QL

Additions

Please contact us if you would like to add your business to this directory. Email hello@brik.co.uk