[New] social media

Small businesses know social media can help them. It's a good trampoline to get them further but social media alone cannot sustain a business. Cyber threats abound nowadays and we often hear about accounts being hacked etc. If your social media were to shut down suddenly today, would

That is why Jenn recommends also focusing on other things such as:

• Know who your audience is, what platforms they are on and where you should be marketing vJenn concludes that diversification is therefore key. A business cannot rely on just one method. It's not about only having a physical shop, or having it entirely online.

• Build an email list so you can nurture them off and on platforms. It's not about getting everyone to open your email. Concentrate on your followers instead.

Retail is a tough industry, and two years of shut down due to COVID-19 has made it even harder. Bringing a bricks-and-mortar business to cyberspace has been a challenge, and given the current climate, it is not exactly clear how things will go either. Jenn has observed that instead of having online retail increase over the holiday season, now that people can get out, they prefer to go into stores instead of shopping online.

With so much uncertainty and unpredictability (in general, that's how trends behave, customer preferences can change at the drop of a hat so you need to adapt quickly), businesses need to find ways to stand out and be memorable.

Noel Ong, CEO of Samso has a unique Red Seagull strategy that he uses. He tells compelling stories by engaging business leaders to reveal insights that are relevant, timely and beneficial to the investment community. His stories pique interest, engage curiosity and make people want to follow them, like when you notice a Red Seagull. Read more about how Noel Ong, CEO of Samso creates compelling stories.