[New] Diversify with omnichannel marketing

Another tip that Jenn recommends is using multi-channel marketing or omni-channel marketing. This can help a business expand their outreach beyond that of their website. In cyberspace, small businesses can expand their limit by getting into Facebook groups, marketplaces and boost their SEO so they can be easily found. It is worth spending time and money to really get all the juice you can out of your SEO for your business.

Veronica shares free resources for Small Business Marketing

Veronica and her team of experts have put together some free resources and tools to help you do better sales, marketing and communications. They're free always ... for anyone, anywhere. Get these free tools here.

Pay to Play

"Anyone who has been on social media for any length of time knows that it's a Pay to Play space. You really do have to pay to get a huge amount of traction or good return on your investment." - Jenn Donovan

Paying for advertising is not a new idea. In the past, brands paid to be featured on the radio, TV or newspapers and magazines. Social media came along and it was great for a time being cheap. For businesses that do want to grow, you have to put something in. To make money, you need to spend some money.

A key point to spending wisely and knowing what to spend on depends on what you know about your target audience.

Get a professional

vShould small businesses go about marketing on their own, or should they get a professional? With the amount of information and resources available now on the Internet, a business could always turn to YouTube and Google for some guidance. Others follow experts on social media such as digital coaches and marketers and get a few tips and tricks there.

Why Social Media is Important for your Brand

Once a business has got the money to invest, they should start doing it professionally. It's hard for small businesses at the beginning, so you may have to DIY for a while. Or there are local chambers or organisations that can offer resources and networking. A good example of this is Micro Business Forum (MBF), the friendliest small business network in the Port Macquarie-Hastings region.

Micro Business Forum - a Friendly Network for Micro Business Owners