[New] CYBER SECURITY IN MARKETING

✦ How is your cyber hygiene? Is your business' cyber space safe and clean?

Cyberspace, like any other space, needs to be kept safe. Safety is a primary basic need for all humans. How safe is your clients' data? Is your website secure?

We can moan about all the cookies hiding in our computer systems and get arrogantly cynical about how we never read privacy policies and all the fine print. Thing is, all businesses need a privacy policy. Find out why from Vermilion Pinstripes.

Vermilion Pinstripes: Why your website needs a privacy policy

At this phase in this century, everything that can be put online is online, and everybody who runs a business does online marketing one way or another. Digitization is here to stay, and so are threats to information security. We have so many apps, platforms, data in the elusive cloud.

Put yourself in the shoes of a customer. Wouldn't you trust a business more knowing that whatever information you have freely given them is kept safe?

Digitization is here to stay, so keep your data safe. ➸ a trusted and secure Wi-Fi, and are vigilant about keeping sensitive data private when sharing living spaces. vIt pays to ask, as a business, what are your cybersecurity best practices, and are you compliant with the rules and regulations of the country where your business is registered?

We bet you're sitting up straighter after reading this.

Cost of cyber crime is inching towards $10.5 Trillion annually by 2025.

With remote working now more the norm than the exception, we are opening up potential loopholes for cyber risks. You may not have considered this but it is important to ensure that your employees are using

Cyber Hygiene Tips

Here are some questions to check your cyber hygiene: 1. Are you using the right data regulations (General Data Protection Regulation or GDPR) of your country and are you meeting the security compliance required? 2. Do you update, maintain and review your password policies regularly? 3. Does everyone in your company have some sort of security training i.e. can they spot a phishing attack, know how to keep their systems safe? 4. What is your company's protocol in the event of an attack? 5. Do you regularly update and secure all your portable devices? 6. Are all your employees using a trusted and secure Wi-Fi system?

'Prevention is better than cure' is the mantra here when it comes to cyber security. You even need to watch out for special campaigns in the year such as Black Friday, Cyber Monday where there is a lot more cyber traffic. Hackers are busy stealing data here so you need to be on the alert.

It sounds like a lot to do only to prepare in case of an attack, but this is preparation that is well worth the effort and could save you much heartbreak. It also gives you peace of mind knowing that you have done what you can to ensure your business is kept safe.

Stay safe, cyber safe.