AVERY DENNISON LAUNCHES NEW DIGITAL PRINT SOLUTIONS

✦ Print and Overlaminate Films for Versatility, Easy Installation and Sharp Print Performance.

Global materials science company, Avery Dennison, has launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles, quickly and easily.

“With life returning to pre-pandemic norms, owners and managers of corporate offices and public spaces are eager to offer employees, customers, and visitors refreshing new looks and experiences,” said David Newman, Senior Marketing Manager for Graphics Solutions in the Asia Pacific, Avery Dennison.

“This launch is the result of our focus on customers’ needs to reduce inventory and maximize application

options. The MPI 2904 Easy Apply is a dependable solution for converters, designers, and building owners to use for multiple applications quickly and easily.”

Using the new MPI 2904 Easy Apply film when complemented by either the Avery Dennison DOL 2960 Gloss or the DOl 2980 Matte overlaminates, helps business owners to create new possibilities to remodel workspaces for staff, reimagine spaces for shoppers and diners in hospitality, leisure, and retail industries or revitalized branding on fleet vehicles in a short time.

“Our production teams were able to achieve sharp and smooth printing results with minimal fuss using the Avery Dennison MPI 2904 Easy Apply. It was a seamless process, and we

have in fact used the MPI 2904 for a large client with confidence,” said Luke Parisella, Operations Manager, Image Box Group who was one of the early adopters of the new product. The MPI 2904 is a smooth glossy, flexible vinyl film that’s designed for vivid and high-quality digital print performance; promising great value for vibrant and creative applications with intermediate durability requirements, including:

• Outdoor signage

• Wall murals

• Indoor and outdoor advertising

• Floor graphics

• Fleet vehicles with flat surfaces or simple curves.

These films, which have undergone extensive and comprehensive testing, further backed by the company’s longestablished Integrated Component System(ICS) Warranty Program, are the Avery Dennison MPI 2904 Easy Apply. Easy Apply technology means that it has air egress channels that easily eliminate bubbles and wrinkles during application.