Part 3 - BRI Insights & Messaging Strategies

BRI Insights is a decision support tool that individualizes the Open Enrollment process. It explains how the employee benefit plans you are currently offering work in concert with employees’ healthcare needs and goals.

By incorporating input provided by the individual, employees receive highly personalized, data-driven suggestions for how to maximize contributions. This fosters a holistic benefits experience and is presented in an easy-to-understand format for a smooth and efficient enrollment.

HOW DOES BRI INSIGHTS WORK?

Employees complete a customized guided assessment about their household, expenses, and benefits goals. Data from the assessment is converted into a personalized recommendation about benefits and funding for pre-tax accounts. It provides recommendations for health plans, and pre-tax accounts, retirement plans, wellness accounts, and more.

Through BRI Insights, employees can sit with a benefits expert even after they have left your Open Enrollment meeting or benefits fair.

FOUR MESSAGING STRATEGIES FOR SUCCESS

In addition to BRI Insights, there are four messaging strategies that have given our clients the most success with developing a comprehensive program and increasing HSA adoption.

MULTI-CHANNEL CONTENT

Deliver various types of content, including videos, articles, emails, and even podcasts, to raise employees’ awareness and understanding of HSAs.

PROMOTING OPEN DISCUSSION

Create in-person or face-to-face environments where employees can bring forward questions. Supplement with trainings or panels offered by third parties.

LEVERAGING TECHNOLOGY

Provide education via digital formats like video and mobile, and engage decision support tools like BRI Insights to promote reduce employees’ cognitive workload and improve benefits education.

PRE- & POST- ENROLLMENT COMMUNICATION

Continue engagement and education post-enrollment by providing tips on how employees can maximize their HSA. Partner with Benefit Resource to send your Open Enrollment emails during the first 90-days after enrollment that feature interactive materials including videos, guides, and best practices.

TOOLS TO ENHANCE YOUR MESSAGING STRATEGIES

1. DRAW ON EXISTING KNOWLEDGE to bring in new concepts. For example, the general population knows what a 401(k) is. Use this as a stepping stool to market an HSA as a “healthcare 401(k).”

2. PROVIDE SIDE-BY-SIDE EXAMPLES of savings with and without an HSA. Make sure you show examples that apply to employees at different stages (e.g., low income, single, high income, married) to increase relevancy

3. QUIZ EMPLOYEES on different plans to promote engagement. For example, you could say “What does FSA stand for?” (“Flexible Spending Account.”) “What does HSA stand for?” (“Health Savings Account.”) You can also use easy to remember rhymes like “Stow it and grow it” vs. “Use it or lose it.”