What do grandparents, bananas, and traditional Chinese medicine have in common? A lot surprisingly! As a budding strategist, I took it upon myself to do some digging into the health food market and I have uncovered some unique findings. Say goodbye to avocados, kale, and blueberries because I have your next healthy craving! After diving into consumer insights, historical trends of superfoods, and the medicinal properties used in traditional herbal medicine, I can confidently say that rhubarb is the next best thing (or pretty close to it).
