F E AT U R E
Enterprise with purpose
Echoing the truck driving analogy, Sendle is a software company that works in logistics. Utilising the spare capacity in delivery trucks provides cheaper rates for small business and benefits the environment. Enterprise with purpose and an environmental focus have been themes throughout his career. “In 2002, I attended an Earth Summit in Johannesburg. The World Business Council for Sustainable Development made the point that it’s not that ‘business is bad’ or ‘profit is evil’, but there’s good business and bad business,” he said. “For me, a good business knows what its positive impact is going to be. We try to be a shipping company that takes responsibility for all its emissions. Our business is shipping that’s good for the world.”
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rom space engineer to entrepreneur, every stage of Old Boy James Chin Moody's '93 career has been about identifying problems and finding innovative solutions. Describing himself as a “space nerd”, the founder and CEO of Sendle – a small business parcel delivery service – draws a space analogy to describe the company he started in 2014. “We have now sent more than 11 light-hours of parcel delivery. That’s the equivalent of driving a one-tonne truck to Pluto and back. And it’s 100% carbon neutral,” Chin Moody said. “The problem we’re solving is how do we make parcel delivery simple, reliable and affordable for small business, who need it now more than ever. We’re probably enabling over a billion dollars worth of Australian e-commerce every year, which translates into wellbeing for so many small sellers out there.”
Since graduating from BGS as Dux in 1993, Chin Moody has accumulated a long list of prizes and accolades – from the University Medal at QUT, to Young Engineer of the Year for his work on satellite technology, and selection on UN and World Economic Forum committees. He completed a PhD in Innovation Theory at ANU and studied Global Leadership and Public Policy at Harvard.
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