Ariel factory visit

Ithink I speak for everyone that joined me on the trip when I say that it was an absolutely brilliant day out.

Having a guided tour of the Ariel factory, with one of the marketing guys who doubled as a tour guide really highlighted how small the Ariel team is. With only 30 people across the whole company from people building the new cars, to sales and marketing to the service centre and the R & D team. The short walk round the factory also gave everyone an idea of just how small the whole place is, yet what this place pumps out is amazing. Seeing the work put into the cars on the factory floor, with one technician hand building each car up over the course of about 6 – 12 weeks (depending on the model).

The attention to detail in the work is astonishing as well, with each zip tie evenly spaced and every work area perfectly clean and tidy, which is

something I'm sure a lot of people can aspire too (including myself!).

The tour we had was also very informative giving numbers on how many vehicles are produced a year and it is clear that at only around 110 vehicles produced a year that being in the ariel club is quite exclusive. pushing it out through the media which adds to the feeling you get from Ariel that it is definitely a similar small, familyowned business to the original that started producing bicycles in the 1870’s.

A big thank you from me and everyone else on the visit to Mary Bartlett for organizing the trip and I am told there may be another one soon.

It was also nice to see Ariels approach to marketing, bringing cars out to shows and events to gain public interest rather than Joe Clemow