International Fashion Showcase 2014 by British_Design

INTERNATIONAL FASHION SHOWCASE 2014

13–23 February

180 The Strand Exhibition Map 180 The Strand, WC2R 1EA 10.00 - 18.00 Daily (closed 12.30 - 15.30 Sunday 16 for private event)

The Strand GEO

CZE

First Floor

AUT

HUN SVK

PRT

CHE

Events Space

CHN

Surrey Street

EST

Ground Floor

Entrance

The Strand

ARG

PHL

Countries exhibiting at 180 Strand CZE

PRY

Czech Republic

EST

Estonia

HUN Hungary

CHN China

SVK

Slovakia

ARG Argentina

CHE

Switzerland

PHL Philippines

AUT

Austria

PRY

Paraguay

GEO Georgia

VIE

Vietnam

PRT

Portugal

INTERNATIONAL FASHION SHOWCASE 2014

Fashion is global – but what do we mean by that? In an era of instant communication it’s easy to believe we can understand everything we want to know about the world’s designers, trends and people’s ideas just by switching on our smartphones. Not true. The International Fashion Showcase – London’s unique annual gathering of international emerging talent – is living proof that nothing rivals being able to see young designers and their work in real time, and in settings they’ve specially created to tell their own stories. This third annual event was originally conceived by The British Council (our country’s cultural relations organisation) and the British Fashion Council in 2012 as a kind of fashion parallel to the Olympics. In other words, it’s an invitation, sent via embassies, for each country to send a crack team of their young fashion talent to compete to present their work and ideas during London Fashion Week. In three years, the number of entrants has snowballed. This time, we’re thrilled to welcome nearly thirty countries, of all sizes, who see, like the UK, that fashion is a vibrant expression of their creative culture. As we know in Britain from experience, you don‘t necessarily need topdog status to forge an identity for yourself in fashion. Our young designers’ successes have come from being true to themselves, working hard, and doing a lot by making the most of limited resources. In multicultural London, where so many international fashion students study, we also appreciate that talent can come from all and any background, and that in fashion, everyone is wide open to being excited by individuality, variety and difference. That's why any fashion-hound in search of fresh ideas and new personalities will have a field day travelling around the world in thirty exhibtions staged during the IFS. There is so much to learn – and so much to prove that the blanket term ‘global’ is completely inadequate to describe so many individual points of view in a multi-dimensional world. Sarah Mower Sarah Mower is the British Fashion Council's Ambassador for Emerging Talent and contributing editor to US Vogue.

THE CAPITAL OF EMERGING TALENT The International Fashion Showcase offers a platform during London Fashion Week to emerging talent from across the world. Organised by the British Council and British Fashion Council, it celebrates fashion as culture and emerging talent as a global language. Since its inception in 2012 it has exhibited the work of more than 200 designers from over 40 countries. From 13-23 February 2014, to coincide with London Fashion Week, nearly 30 foreign embassies and cultural institutes based in London will showcase more than 120 designers making it the largest exhibition to date. This season sees 180 The Strand become the central venue, housing 16 countries from four continents. From here, visitors can begin an international fashion journey through the city’s embassy buildings, cultural institutes and galleries to discover the work of new design talent. The exhibitions trace themes and commonalities across a generation of designers who use their cultural roots, traditional craftsmanship and visual culture speak individually in an international language of emerging fashion. This year sees an Estonian designer transform blankets from Soviet housing into coats; Ñandutí lace used as a common inspiration for three designers from Paraguay; the influence of Brazilian modernism on a generation of young designers; and the three Central European countries working together to mark the fall of the Berlin Wall 25 years ago.

Two newly established awards will go to an individual designer and a curator. The International Fashion Showcase reflects the international nature of London’s fashion colleges, catwalk schedules, press and buyers who scout London for emerging designers. It is also the only London Fashion Week exhibition open to the general public. For a chance to win VIP tickets to Vodafone London Fashion Weekend with £250 to spend visitors can enter a competition by posting a photograph that they feel captures the International Fashion Showcase with the hashtag #IFSpassport (see page 40). The front and back cover of this guide are photographs from this season’s designers who originate from the winning countries in 2012 and 2013 – Korea for its exhibition ‘A New Space Around the Body’ and Estonia with ‘The Estonian Ministry of Creative Affairs’. This is a fitting representation of the excellence and diversity that the International Fashion Showcase aspires to communicate. We thank all the embassies and national cultural institutes, their partners, designers and curators for celebrating London as the capital of emerging talent. Anna Orsini, British Fashion Council Niamh Tuft, British Council

London has established itself out as a centre of excellence for fashion curation. It is this new wave of interest in fashion curation and exhibition-making that draws so many visitors to London’s groundbreaking fashion exhibitions. This is central to the International Fashion Showcase whereby each participating country is invited to work with a curator and focus on a theme. On Sunday 16 February the International Fashion Showcase accolade will be awarded to one country. Winners are evaluated on the combined value of the exhibition, designer and curation. 5

FASHION WITH NO BOUNDARIES KOREA - DESIGNER REJINA PYO, WINNER OF HAN NEFKENS FASHION AWARD 2012 - PHOTOGRAPHER LOTTE STEKELENBURG

Today we often contemplate creativity in spite of its provenance – and quite rightly so. It is, after all, what people create that counts; not where they're from. The beauty of our topsy-turvy world lies in its knack to inspire us through its reliably unpredictable nature. We barely bat an eyelash at the news that some of the steamiest tango dancers now hail from Japan or that hip-hop's powerful poetry has anchored itself in pockets of Siberian youth culture. Fashion is no different. Designers regularly transcend boundaries of all kinds and from every conceivable corner of the planet. But a sense of place brings with layer upon layer of culture to draw upon – high-brow, low-brow, street, folk, pop and counter culture alike. Its influences may be subtle or even subconscious but fashion is never cooked up in a cultural vacuum – no matter how globallyminded or cosmopolitan a designer may be. And so the 30 countries that make up this wildly diverse International Fashion Showcase have each provided designers with precious cues, codes and cultural context to help them dream up their unique creative palettes. At the same 6

time, the social and economic realities behind these vibrant cultures have set the stage for designers to pursue a certain commercial vision for their burgeoning brands. Take Brazil, for instance, a nation often typecast as exuberant and extrovert to its very core. Yet when you peel back the surface of brand Brazil's Tropicália spirit and its monumental modernist movement, a dizzying array of urban subcultures emerge with styles that can be as austere and subdued as others are radical and experimental. Thanks to a vast textile industry capable of producing fibre to finished garment, at least three well-respected fashion schools and a sophisticated fashion week spanning 15 years, the country has been able to translate its Tower of Babel-like design language into highly distinctive fashion identities. On the other side of the world, Korea’s designers have also enjoyed their country’s longstanding manufacturing and educational might. But some of their more potent creative ideas seem to come from a very introspective exploration of the conceptual and the avant-garde. Set against

NIGERIA - DESIGNER ORANGE CULTURE - PHOTOGRAPHER OBI SOMTO - MODEL YEMI TORRESMA

the backdrop of an ancient, homogeneous society which is at the bleeding edge of technological innovation, the visual results of their research range from the comical to the stoical to the utterly ethereal. At the same time, a far more approachable and infectious strain of Korean style has evolved into the Hallyu phenomenon, which has seen Korean cultural exports explode around Asia and beyond through the glamour of its film stars and the cheeky flamboyance of the country’s K-pop bands. Sometimes a cool newfound national confidence can prove to be just as valuable as a long legacy of design leadership. Nigeria, as an entrepreneurial powerhouse and regional economic hub, has taken to flexing its cultural muscles beyond the success of its giant film industry known all around the African continent as Nollywood. With a promising young fashion week, worldly local clients who demand world-class collections and a rich textile heritage of its own to plunder, the country is now garnering serious attention – not only as a destination to export fashion but as a source of creativity as well.

On a global stage such as the International Fashion Showcase, a designer’s work can – and sometimes should – be seen without a nod to nationality or geography. No doubt, many who visit this captivating event will do just that as they scan designs that hail from lands as diverse as Scandinavia, the Middle East and the Caribbean. But what the national pavilions reveal beyond the clothes that they frame is that fashion is often all the more evocative and meaningful when you catch a glimpse of the cultural landscape where it was conceived. Robb Young Robb Young is a strategic consultant, fashion journalist and luxury editor. His writing has appeared in the International New York Times, the International Herald Tribune, the Financial Times, BBC.com, VOGUE.co.uk and The Business of Fashion. He has consulted for Walpole British Luxury, Swiss Textiles Federation, Diptrics and the British Fashion Council among others.

FASHION AS INSTALLATION From John Galliano’s opulent, narrative shows at Dior to Alexander McQueen’s macabre theatrical productions, fashion designers have always searched for new ways to present their work. An idea has developed that the ‘great’ fashion shows are ones that place the viewing editors and buyers into an immersive creative environment – a situation where music, smell, set and sound come together with the clothes to deliver a forceful new idea. Increasingly, installations and static exhibitions have proved a popular means of delivering a memorable, unified message. Rising Londonbased duo Meadham Kirchhoff have become known for creating elaborate sets using everything from giant balloon arches to piles of rubbish as a means of involving the audience in their story. When interviewed for SHOWstudio, Benjamin Kirchhoff commented, “When we think about the shows we think about everything else that goes around it. We work with perfume and flowers…we try to create a world,” highlighting that for many designers the mode

HUSSEIN CHALAYAN 'AFTERWORDS' - PHOTOGRAPHERCHRIS MOORE

of presentation has become as important as the clothes themselves when making a statement. The rise of the installation can also be linked to a growing scepticism surrounding the catwalk as the best way to show fashion. While Hussein Chalayan was hugely responsible for the flowering of the London runway scene when starting out in his career, his avid championing of installation, exhibition, sculpture and film suggests a view that the runway, with its speedy exits and bulging audience, is not the best way to show off one’s clothes. The arrival of London Collections: Men in the summer of 2012 reinforced the fact that static exhibitions and installations are now equally valid as a means to show fashion as the runway. A myriad of designers chose to avoid the traditional catwalk format in favour of small, multi-disciplinary presentations. Talented designer Jonathan Saunders, who is known for colour and print, eschewed the hoopla and drama of the runway – perhaps due to the fact that his core menswear shapes and silhouettes

HUSSEIN CHALAYAN 'AFTERWORDS' - PHOTOGRAPHERCHRIS MOORE

vary only slightly from season to season – and showed a presentation where models stood casually alongside racks of clothes. The informal setting allowed journalists and buyers to ask the designer questions and interact with the pieces – with some more confident attendees even picking them up and trying them on. Installations and presentations have proved particularly popular with young designers, who are faced with financial constraints and the threat of being overlooked on the schedule where a fixed show start time, rather than a looser ‘drop in and out’ style policy, presents the worrying prospect of busy editors missing one’s show entirely. When designer Haider Ackermann made his menswear debut on the Paris Spring Summer 2014 schedule, he did so with an intimate drinks reception where models mingled casually amongst guests. This decision suggests that designers favour the installation as a way of ‘introducing’ themselves to people and easing themselves onto the schedule. Aptly, Fashion East – London’s celebrated support system for young designers – has been

a big champion of small-scale installations. Lulu Kennedy MBE, who founded the initiative explains, “An installation provides designers with countless creative exhibition possibilities. Some fun faves from Fashion East include Christopher Shannon’s bus shelter, a boxing ring, a spaceship and a live speakeasy! Importantly installation can also be much more affordable for a designer to produce. Plus, our guests often comment on how invaluable it is to meet the designers themselves at our static events, a personable approach can be very beneficial when you’re trying to make it into the industry.” Beyond the desire to stand out amidst a plethora of other shows that are often presented in identical sponsored show spaces, another reason designers seem to be drawn to installation is the benefit of working collaboratively alongside other creatives – an approach that is especially popular in London. For S/S 14, Phoebe English, who is known for her skill with texture and fabric, decided against her usual catwalk show at Freemasons Hall and opted instead for a more unusual presentation situated nearby to some of the big on-schedule catwalk 9

PHOEBE ENGLISH SS 2014 - PHOTOGRAPHER TOM JAMIESON

shows. The display reinforced both English’s commitment to fusing fashion with art, and her passion for involving other young artists in her concepts and ideas – evident in her decision to work with her friend, set designer David White, on a bespoke coal and neon set, which complimented the palette and mood of the collection. The role of installation in creating an ‘environment’ has been fuelled by the evergrowing popularity of new technologies, in particular digital outlets, which have encouraged a multi-disciplinary approach. This has been evident at the highest levels of the industry, such as with Raf Simon’s A/W 13 haute couture show for Dior, which featured a traditional runway alongside giant digital projections of models backstage taken by photographers such as Terry Richardson and Willy Vanderperre. 10

This suggests that designers who do stick to the traditional catwalk format will also start to embrace installation by working with a new form of runway show that balances the real and virtual worlds to create a more interactive, memorable experience. Lou Stoppard, Lou Stoppard is Fashion Editor of SHOWstudio, a website founded by photographer Nick Knight. Her role sees her manage SHOWstudio’s editorial content and conduct many of the site’s live broadcasts and panel discussions. Stoppard also works as a freelance moderator, writer and broadcaster

IFS 2014 AWARD

During London Fashion Week an award will be presented to one of the foreign embassies or national cultural institutes participating in the International Fashion Showcase. In 2012 the award was presented to the Korean Cultural Centre for their exhibition, ‘A New Space Around the Body’, which featured the innovative work of eight South Korean fashion designers. In 2013 the Estonian Embassy was awarded the prize for ‘The Estonian Ministry of Creative Affairs’, an immersive installation presenting the work of four emerging Estonian designers. In 2014 two new awards will be inaugurated, a designer and a curator. The award winners will be selected by a panel of experts, representative of both the business and cultural spheres of the fashion industry. Sarah Mower MBE, BFC Ambassador for Emerging Talent, will chair the advisory panel, which includes;

Alison Moloney, Centre for Fashion Curation London College of Fashion Alistair O’Neill, Central Saint Martins & Fashion Curator Andrew Groves, University of Westminster Anna Orsini, British Fashion Council David Hayes, The Financial Times Imogen Fox, The Guardian Kendall Robbins, British Council Oriole Cullen, Victoria and Albert Museum Maria Lemos, Rainbowwave Marie Schuller, SHOWstudio Mandi Lennard, Mandi’s Basement Robb Young, Contributor International New York Times and Business of Fashion Susie Lau, StyleBubble

ILLUSTRATION BY HUSAM EL ODEH

The International Fashion Showcase Awards 2014 will be presented in a ceremony at 180 The Stand on Sunday 16 February. The winning project, designer and curator will be presented with a scultpure created by previous NEWGEN and BFC Emerging Accessory Designer 2010 recipient, jewellery designer Husam el Odeh.

COUNTRIES

ARGENTINA

L A N D O F D I VERS I TY, TI ME OF C ONTRAS TS

ARG

ARGENTINA - DESIGNER LI TORRES - PHOTOGRAPH LUCAS CASTRO PARDO

‘Land of Diversity, Time of Contrasts’ explores the work of 16 emerging designers through clothing, accessories and jewellery. Stylistic boundaries are broken down in the pursuit of an unexplored conceptual path. The innovative aesthetics of the designs spark a fluid dialogue with the surrounding environment and the curatorial project invites us to follow creative lines on the theme of reinterpreting materials – wool, camelidae fur, leather, metal and cotton – from which novel forms and unique textures emerge. Ancestral knowledge is fused with industrial techniques, while the rational and the emotional merge,

producing design pieces which are highly-traceable and express an imperfect, simple beauty. Curated by Germán Lang, Laureano Mon & Sebastián Rodriguez.

13 - 23 F EBR UARY, 10.00-18.00

180 The Strand, WC2R 1EA Organised by: Embassy of Argentina, Argentine Cultural Industries Market (MICA) & Cultural Secretariat and Trends Observatory, National Ministry of Industry www.argentine-embassy-uk.org

AUSTRIA

ANOTHE R AUS TRI A

AUT

AUSTRIA – DESIGNER FEMME MAISON – PHOTOGRAPHER SIA KERMANI

‘Another Austria’ aims to explore the artistic exchange between various cultures by presenting a diverse selection of contemporary design. The exhibition, curated by Claudia Rosa Lukas from AUSTRIANFASHION.NET, in partnership with the Austrian Cultural Forum London, features four innovative Vienna-based designers – Femme Maison, GON, Benedikt Fischer and Matthias Wi nkler - each chosen for their impressive craftsmanship and unique aesthetic approach. The pieces will be shown against a backdrop designed by the London based creative team Jason Kerley + William Lynch. ‘Another Austria’ is supported by BMUKK, Austrian Federal Ministry for Education, the Arts and Culture, departure - The Creative Agency of the City of Vienna and go international. Curated by Claudia R Lukas Exhibition Design by Jason Kerley + William Lynch

13 -23 FE B RUARY, 10.00-18.00

180 The Strand, WC2R 1EA Organised by: AUSTRIANFASHION.NET Supported by: Austrian Cultural Forum London www.austrianfashion.net www.acflondon.org AUSTRIA - DESIGNER - BENEDIKT FISCHER - PHOTOGRAPHER – DANG-VU DANG & NHAT-VU DANG

BRAZIL

PE NTA

BRA

BRAZIL - DESIGNER VITORINO CAMPOS - PHOTOGRAPHER AGENCIA FOTOSITE

Leading London-based Brazilian designers Barbara Casasola, Lucas Nascimento and Fernando Jorge are joined by Brazilbased Vittorino Campos and Guilherme Viera, to profile contemporary Brazillian fashion talent. The curatorial focus draws on Brazil’s modernist heritage as a source of inspiration for a small but forceful group of emerging designers. This influence translates into an aesthetic language that is minimalistic, refined and sensual. The exhibition’s installation, inspired by Helio Oiticica’s ‘Penetrables’, provides an eclectic, Tropicalia-tinged backdrop for the fashion on display.

Curated by: Barbara Casasola

1 0- 1 8 F E B RU ARY, 10 . 0 0 - 17 . 0 0

BRAZIL - DESIGNER CLUBE BOSSA - PHOTOGRAPHER DANILO APOENA

Embassy of Brazil in London, Sala Brasil 14-16 Cockspur Street, SW1Y 5BL Weekdays only Organised by: Sala Brasil – Embassy of Brazil Supported by: ABEST – Brazilian Association of Fashion Designers), APEX – Brazilian Trade and Investiment Promotion Agency and the Embassy of Brazil in London - Brazilian Government. www.culturalbrazil.org

CENTRAL EUROPE:

VO YA G E T H R OUGH C E NTRAL

CZE

HUN

SVK

E UROPE

CZECH REPUBLIC, HUNGARY AND SLOVAKIA SLOVAKIA - DESIGNER PETRA KUBIKOVA - PHOTOGRAPHER KATARINA TAMOVA

HUNGARY - DESIGNER ZAKO - PHOTOGRAPHER JELENA VISKOVIC & TAMAS PALL

Voyage Through Central Europe presents emerging talents and ideas from the Czech Republic, Hungary and Slovakia. The exhibition expresses the dedication of Central European designers, professional organisations and other institutions to creating outstanding, unique fashion while inspiring and supporting each other on the way. The overarching exhibition design, created by Gáspar Bonta, and accompanied by original glass installations by Lasvit, mirrors the creative journey of the designers, the audience’s exploration of the current landscape of Central European fashion and the geographical and cultural proximity of the three countries. This joint exhibition is all about creativity, freshness and unity. It is about establishing a firm place for Central European designers in the fashion world.

CZECH REPUBLIC - DESIGNER BERKY - PHOTOGRAPHER ELISKA KYSELKOVA

13 -23 FE B RUARY, 10.00-18.00

180 Strand, London, WC2R 1EA Organised by: Balassi Institute Hungarian Cultural Centre London, Czech Centre London, Czech Fashion Council, Design Terminal National Centre for Creative Industries, Hungary, Embassy of the Czech Republic, Embassy of the Slovak Republic, Slovak Fashion Council Supported by: International Visegrad Fund, La Svit, TECHO, Czech British Chamber of Commerce www.cevoyage.eu

CHINA

WONDE RLAND

CHN

CHINA - DESIGNER YANG DU - PHOTOGRAPHER JAYDEN TANG

CHINA - DESIGNER XIAO LI - PHOTOGRAPHER ANYA HOLDSTOCK

Inspired by Lewis Carroll’s famous book ‘Alice’s Adventures in Wonderland’, curator Eason Lee takes the concept Wonderland as a starting point to illustrate the celebration of imagination. The exhibition – designed by Studio Shift – aims to blur the boundary between fashion and art through the fantastical use of color and manipulation and dislocation of craftsmanship, to bring a new vision to the understanding of contemporary Chinese fashion and its identity. Curated by Eason Lee Exhibition Design by Studio Shift

13 -23 FE B RUARY, 10.00-18.00

180 The Strand, WC2R 1EA Organised by: China UK Culture and Creative Industry Association Supported by: Embassy of the People's Republic of China www.chinaukcreative.com www.chinese-embassy.org.uk

ESTONIA

FAS HI ON NOW: E S TONI A

EST

ESTONIA DESIGNER - MARIT ILISON - PHOTOGRAPHER MAIKEN STAAK - MODEL: GETTER RÄTSEP

Estonia presents four emerging design talents: Kärt Põldmann - footwear, Jo Nurm - outerwear and womenswear, Scheckmann - footwear and Marit Ilison - womenswear. Through contemporary fashion a dialogue between past and future, dreams and subconscious is explored while the mystical Nordic spirit of ‘kaamos’, or the feeling of cocooning oneself from the coldness of winter, runs throughout the collections. With the ‘kaamos’ theme the viewer is taken into the dark period during autumn and winter - the pitch-black and quiet time for observation, self-reflection, melancholy and silence. Curated by Tanel Veenre Exhibition Design by Hannes Praks Studio

13 -23 FE B RUARY, 11.00-18.00

180 The Strand, WC2R 1EA Organised by: Estonian Design Centre & Estonian Embassy Supported by: Estonian Ministry of Culture, Estonian Ministry of Foreign Affairs & Enterprise Estonia www.disainikeskus.ee/en/ www.estonia.gov.uk ESTONIA - DESIGNER JO NURM - PHOTOGRAPHER ALAN PROOSA AN

GEORGIA

R ECO N ST R U CT I O N O F T H E A N CI ENT GE ORGI AN C OS TUME

GEO

GEORGIA - DESIGNER LASHA DEVDARIANI - PHOTOGRAPHER DATA PIRTSKHALAVA

This conceptual installation will introduce the work of eight young designers, all BA and MA students and graduates of the Fashion Design Department, Tbilisi State Academy of Arts. The new reconstructed jewellery will be on display too. Video art will unite the concepts of old and new, representing the movement from the ancient and traditional to the contemporary, re-constructed approach in fashion design.

Curated by George Shaghashvili & Lasha Devdariani

13 - 23 F EBR U A R Y , 10.00-18.00

180 The Strand, WC2RÂ 1EA Organised by the Tbilisi State Academy of Arts and the Fashion Design Department Supported by the Ministry of Culture and Monument Protection of Georgia and the Embassy of Georgia www.art.edu.ge.

JAMAICA

JAM

THRE AD B ARE

JAMAICA – DESIGNER ABENAH ADELAIDE DESIGN

Thread Bare, an eclectic showcase featuring five emerging fashion talents, is presented against a backdrop reminiscent of Jamaica’s lush natural beauty of indigenous natural fibres and long-held artisanal traditions, fused in stark contrast with modern industrial elements - pallets, scaffolding, ladders. Jamaica is a place where intense contradictions: the traditional and modern, the raw and refined, the subtle and harsh, the harmonious and

discordant co-exist. The featured designers meld these opposing elements while retaining a spirit that is truly Jamaican.

13 – 18 F EBR U A RY, 10.00 – 18.00

For venue information see www.jbdc.net Organised by: Jamaica Business Development Corporation Supported by: Jamaican High Commission, Jamaica Tourist Board in association with the Tourism Product Development Company

JAPAN

超日本 – J B LOW – 2014

JPN

JAPAN - DESIGNER SEI - PHOTOGRAPHER SHOGO TAKEBAYASHI

International Japanese superstar designer and producer Kansai Yamamoto lends his genius to an exhibition of six young Japanese designers trained in London and Japan. This new generation of Japanese fashion talent continues to embrace the bold creativity and sensitivity of Japanese fashion design. The exhibition ‘超日本 – J BLOW – 2014’ is created by Central Saint Martins graduate Yoshikazu Yamagata, now working back in his native Japan. Curated by Kansai Yamamoto Inc

12- 21 F EBR U A R Y, 9.3 0-17 .3 0

Embassy of Japan, 101-104 Piccadilly, W1J 7JT Saturday 15 February, 11.00-15.00 (closed Sunday) Organised by: Embassy of Japan Supported by: Kansai Yamamoto, Inc; Central Saint Martins, University of the Arts London; All Nippon Airways www.uk.emb-japan.go.jp

KOREA

K -FAS HI ON ODYS S E Y

KOR

KOREA - DESIGNER HYEIN SEO - PHOTOGRAPHER CHE SOONHYUN

Through five varied installations presenting films, garments and headdresses, the exhibition offers stories from the brightest, most exciting experimental talents and their South Korean roots. The installations have been developed from conversations between the exhibition-makers, Sofia Hedman and Serge Martynov, and the designers.

4 F E B â&#x20AC;&#x201C; 2 M A R , 9 . 3 0 - 17 . 3 0

KOREA - DESIGNER REJINA PYON - PHOTOGRAPHER LOTTE STEKELENBURG AND DIANA MONKHORST - COURTESY OF HAN NEFKENS, MUSEUM BOIJMANS VAN BEUNINGEN

This exhibition documents the explosion of creativity springing from young Korean designers, all graduates of the most prestigious fashion schools across Europe. This new wave of Korean avantgarde fashion holds an exceptionally high aesthetic value, humour and social awareness with philosophical undertones. Exhibiting designers are Chloe Kim, Gigi Jeehyun Jung, Hyein Seo, Narae Park and Rejina Pyo.

Korean Cultural Centre UK, Grand Buildings, 1-3 Strand, WC2N 5BW Organised by: Korean Cultural Centre UK www.kccuk.org.uk

THE NETHERLANDS

W I ND K NI TTI NG FAC TORY

THE NETHERLANDS - DESIGNER MEREL KARHOF - PHOTOGRAPHER JORT KLARENBEEK

Merel Karfhof harvests energy. For example, she produces luxurious accessories with wind power. Her Wind Knitting Factory is an ingenious reworking of agricultural equipment and traditional machine knitting technology; a contemporary version of a cottage industry grounded in old Dutch technological knowhow and contemporary environmental awareness. London Fashion Week 2014 will see a perfomative presentation of the Wind Knitting Factory at work in a ‘secret’ central London location. Members of the public will be invited to find it and learn how it works.

Those who post their photo of the ‘factory’ in operation on the Facebook page will be entered into a draw to win a unique and beautiful scarf made from the finest Scottish yarns knitted entirely by the wind.

14 - 17 F EBR U A R Y, 12.00-16.3 0

Secret London location please see www.nlpopup.co.uk Organised by: NL Pop-Up Projects Supported by: Royal Netherlands Embassy

NLD

PAKISTAN

B UTTE RFLY E FFE C T

PAK

PAKISTAN – DESIGNER – SHELLA HASHIM, PHOTOGRAPHER – ZAHID MATLOOB

The potentially profound influence of a single action on the world at large defines the ‘Butterfly Effect’. Entailing epics from culturally diverse Pakistan, this collection showcases six designers’ with their interpretations of indigenous crafts and strategic blending of fashion with business. Graduates of the Pakistan Institute of Fashion and Design, Shella Hashim, Ahsan Nazir, Sania Qureshi, Waqas Ahmed, Sofia Rahsid, Sarah Javaid, and Schehrezade Muzammil, bring to London the concept of a global

monoculture with their representation of ‘Made in Pakistan’. Rendering silhouettes with an aesthetic detail, through each collection the designer marks his occurrence in the landscape of the world.

11- 21 F EBR U A R Y , 10.00-17 .00

High Commission for Pakistan, 34-36 Lowndes Square, SWIX 9JN Organised by: Pakistan Institute of Fashion and Design Supported by: High Commission for Pakistan www.pifd.edu.pk www.phclondon.org/HC

PARAGUAY

Ñ A N D U T I M YTH: B E YOND THE LAYE RS

PRY

PARAGUAY - DESIGNER ILSE JARA & JUAN PABLO PISTILLI - PHOTOGRAPHER NEGIB GIHA

Paraguay is a cultural and ethnic crossroads. This rich diversity – coupled with fast economic growth – has kick-started a cultural environment that is fresh and vibrant. Through their exploration of a traditional lace called Ñandutí, four designers look ‘Beyond the Layers’ to examine this ongoing transformation. Taking references from the Ñandutí’s shape, structure and semiotic significance, each focuses on a distinct aspect, highlighting their own preoccupations with design, their roots and their relation to other transnational influences. This exhibition will draw visitors into an imaginary web where superimposed layers resemble the structure of the Ñandutí itself. Curated by Yanina Aubrey

13 -23 FE B RUARY, 10.00-18.00

180 The Strand, WC2R 1EA Organised by: Embassy of Paraguay Supported by: Rediex www.paraguayifs.com

PHILIPPINES

FA SH I O N P H I L I PPI NE S : MANI LA WE AR

PHL

PHILIPPINES - DESIGNER OLIVIA D'ABOVILLE - PHOTOGRAPHER ROMAIN RIVERRE

Tropical resort wear that is comfortably unstructured, vibrantly coloured, and richly embellished is what Philippine fashion is all about. The fashion industry of the islands owes much to the creative balance of tradition and contemporary design – the Manila Wear brand standing as testament to this. The Philippine Pavilion takes this combination as its inspiration. Manila Wear integrates home-grown materials and fresh perspectives,

showcasing the Philippines’ top fashion artisans, expressing their artistic energies and extolling high-quality craftsmanship that is truly Filipino.

13 - 23 F EBR U A R Y, 10.00-18.00

180 The Strand, WC2R 1EA Organised by: Center for International Trade Expositions & Missions and Garments & Textile Industry Development Office (GTIDO) Supported by: Philippine Trade & Investment Center - Philippine Embassy in London www.investphilippines.org.uk www.philembassy-uk.org

PORTUGAL

B LOOM

PRT

PORTUGAL - DESIGNER O, SIMONE - PHOTOGRAPHER UGO CAMERA - COURTESY OF PORTUAL FASHION

Part of PORTUGAL FASHION, BLOOM is a fresh new platform for emerging design talents. Mirroring the blossoming careers of these talented young creatives, the installation will grow with the interaction of everyone who comes to view the collection. Visitors are invited to explore the greenhouse – the central element of the installation – where a path of exquisite designs waits to be discovered. Visitors are invited to be part of the exhibition: to

see, feel and encourage our greenhouse to flower and bloom while enjoying its beauty. Curated by Miguel Flor. Exhibition design by Miguel Bento

13 - 23 F EBR UARY, 10.00-18.00

180 The Strand, WC2R 1EA Organised by: Portugal Fashion, Anje, Aicep Portugal Global and Portuguese Embassy www.portugalfashion.com

QATAR

A BA YA : T R A D I TI ON ME E TS E LE GANC E

QAT

QATAR - DESIGNER DEBAJ COLLECTION - PHOTOGRAPHER ALAN DESIDERIO

This exhibition celebrates Qatar’s traditional dress, the Abaya, as a garment of expression, style, and elegance, defying stereotypes about the women who wear it. Qatar is represented by three of its most promising designers whose designs reflect their country’s desire to honour tradition and embrace modernity.

13 - 23 F EBR U A R Y , 10.00-18.00

180 The Strand, WC2R 1EA Organised by: Roudha Centre Supported by: The Embassy of the State of Qatar in London, Enterprise Qatar & Blue Salon www.qatarembassy.info www.roudha.org

QUÉBEC, CANADA

CA-QC

MO N T R ÉA L – THE WHI TE WI NTE R FAS HI ON C I TY

QUÉBEC, CANADA - DESIGNER JOCELYN PICARD - PHOTOGRAPHER ANOUK LESSARD

Québec is a vast land marked by winter. It dominates life for several months each year. Quebecers have therefore learned to combine fashion and the elements to create a stylish aesthetic. Québec’s largest city, Montréal, is the hub of the fashion industry – and one of North America’s major fashion centres. The city is a leader in all things creative and innovative, boosted by the influx of talented young people from around the world eager to make their mark in fashion and design. 'Montreal – the White Winter Fashion City' will showcase the work of seven of Quebec’s most exciting young designers.

Québec is a vast land marked by winter. It dominates life for several months each year. Quebecers have therefore learnt to combine fashion and the elements to create a stylish aesthetic. Québec’s largest city, Montréal, is the hub of the fashion industry – and one of North America’s major fashion centres. The city is a leader in all things creative and innovative, boosted by the influx of talented young people from around the world eager to make their mark in fashion and design. ‘Montreal – the White Winter Fashion

City’ will showcase the work of seven of Quebec’s most exciting young designers.

13 - 18 F EBR U A R Y, 09.3 0– 17 .3 0

Québec Government Office, 59 Pall Mall, SW1Y 5JH 13 February: 18.00-20.00, by invitation only Organised by: Québec Government Office Supported by: CCMQ (Fashion Designers’ Council of Québec) www.WWFC2014.com

ROMANIA

ROM

B E AUTY I N THE MAK I NG

ROMANIA – DESIGNER – LUCIAN BROSCATEAN, PHOTOGRAPHER – DANIEL ROBU

‘Beauty in the Making’ brings together a group of rising stars in Romanian fashion design: Ioana Ciolacu, Lana Dumitru, Cristina Sabaiduc and Lucian Broscăţean. The exhibition provides an exclusive insight into their working methods, celebrating the challenging beauty of the unfinished and placing its aesthetics centre stage. The processes behind their collections will be revealed on catwalks and film, exploring a variety of creative approaches – drawing, print, pattern and image. The garments will play with the promise of expressive

potential, as the exhibition will oscillate between the staged and the authentic, the before and after. Step into the designers’ open studio and witness beauty in the making.

12- 21 F EBR UARY, 10.00-17 .00

Romanian Cultural Institute, 1 Belgrave Square, SW1X 8PH Organised by: Romanian Cultural Institute www.icr-london.co.uk

SCANDINAVIA:

R E D ESI G N : EMER G I N G S C ANDI NAVI A

DNK NOR SWE

DENMARK, NORWAY AND SWEDEN DENMARK - ‘COMPOSING THE BETWEEN’ - DESIGNER TILDE BAY KRISTOFFERSEN - PHOTOGRAPHER KAJSA GULLBERG

‘Re Design: Emerging Scandinavia’ is presented alongside established brands in the beautiful London setting of Lincoln's Inn Fields. Denmark, Norway and Sweden are jointly showing 12 unique and newly graduated fashion designers to international trade, press and the general public during London Fashion Week. The Scandinavian countries have a distinguished design heritage rooted in their individual intrinsic cultures and strong educational systems within the arts. Re Design: Emerging Scandinavia presents graduates selected from leading design colleges in each country who are showing their individual styles spanning from

commercial to theatrical - from industrial to craft, drawing on their heritage but also looking towards the future. The exhibition is organised in association with Re Present London Autumn / Winter 2014. Curated by Rasmus Nordqvist Exhibition Exhibition Design by Studio Hato

15 -18 FE B RUARY

Re Present London, 64 Lincoln's Inn Fields, London WC2A 3JX Saturday 12.00-18.00 Sunday-Tuesday 10.00-18.00 Organised by: The Embassy of Demark, The Royal Norwegian Embassy & The Embassy of Sweden.

NORWAY – DESIGNER SN. DJ - PHOTOGRAPHER SIMON SKREDDERNES SWEDEN – DESIGNER PER GÖTESSON – PHOTOGRAPHER NINJA HANNA

Denmark Supported by: The Royal Danish Academy of Fine Arts, School of Design www.kadk.dk Via University College TEKO www.viauc.dk Kolding School of Design www.designskolenkolding.dk KEA Copenhagen School of Design and Technology www.kea.dk Norway Supported by: Esmod Oslo www.esmod.no Oslo National Academy of the Arts www.khio.no Oslo and Akershus University College www.hioa.no Sweden Supported by: Beckmans Academy www.beckmans.se University of Borås The Swedish School of Textiles www.hb.se

SWITZERLAND

CH TALE NTS : MODE S UI S S E

CHE

SWITZERLAND – DESIGNER HEADGENEVE - PHOTOGRAPHER SIMON HABEGGER – COURTESY OF MODESUISSE

The Embassy of Switzerland in the UK in collaboration with Mode Suisse and DASH Magazine presents gifted young fashion designers from Switzerland. Mode Suisse operates as an independent fashion platform and is now, for the first time, present in the British capital during London Fashion Week AW14. The ‘CH talents: Mode Suisse’ selection, curated by Yannick Aellen, is a comprehensive overview of Switzerland’s diversity, breaking with pre-existing ideas and portraying a modern innovative environment in the centre of Europe. This year’s selection is: Claudia Zuber, doing fashion/Institute Fashion-Design

FHNW Basel, Ginny Litscher, Griesbach, HEAD Genève, Julia Winkler, Julian Zigerli, Little Black Dress, Lyn Lingerie, Marc Stone and Aurélie Sutter. Curated by Yannick Aellen Exhibition Design by Loris & Livia

13 - 23 F EBR U A R Y , 10.00-18.00

180 The Strand, WC2R 1EA Organised by: Embassy of Switzerland UK, Mode Suisse, DASH Magazine Supported by: Victorinox, Pro Helvetia – The Swiss Arts Council www.swissembassy.org.uk www.modesuisse.com

TANZANIA

TAN

U N SEEN D I MEN SI O N S: EMERGI NG TANZ ANI AN DE S I GN

TANZANIA - DESIGNER SHERIA NGOWI - PHOTOGRAPHER OGS MULTIMEDIA

Fahari: a Swahili word, symbolising a passion for prestige, splendour, magnificence, and elegance. ‘Unseen Dimensions: Emerging Tanzanian Design’ embraces the diversity of design and creativity, inspired by Tanzania’s vibrancy and zeal. Featuring a selection of work from Tanzania’s emerging fashion talent, five designers capture the essence of this dynamic country, rich in culture and heritage, through clothing design and the use of traditional textiles, combined with their unique tailoring and individual narrative.

The exhibition design explores spatial alignment, movement and how the body and dress inhabit personal space, allowing room for the true ‘Fahari’ passion to radiate.

13 - 23 F EBR UARY, 10.00-19.00

Tanzanian High Commission, 3 Stratford Place, London W1C 1AS Organised by: Tanzania High Commission Supported by: Tanzania Tourist Board, Tanzanian Fashion and Textile Designers' Association www.tanzaniahighcommission.co.uk

VIETNAM

VIE

PURE PATTE RN

VIETNAM - CONG TRI NGUYEN

Sponsored by Aquafina, Pure Pattern will showcase the work of Nguyen Minh Giang Tu, winner of the Aquafina Pure Fashion 2013 competition. Now in its seventh year, this competition collaborates with the nation’s fashion talents, to support a new generation of emerging designers and promote them on an international platform. As a competition panelist, fashion designer Nguyen Cong Tri’s work will also be on display, investigating the mentoring relationship. His archive includes examples of his unique use of pattern and print in Ao Dai, the national dress of Vietnam. Curated by Gemma Williams Exhibition Design by Install Archive

1 3- 2 3 F E B RU ARY , 10 . 0 0 - 18 . 0 0

180 The Strand, WC2R 1EA Organised by: Embassy of Vietnam Supported by: Aquafina Pure Fashion, British Council Vietnam www.aquafina.com.vn

VIETNAM - TU-NGUYEN MINH GIANG - COURTESY OF AQUAFINA PURE FASHION

For the second year, the Embassy of Vietnam and British Council Vietnam will collaborate with curator Gemma Williams, this year exploring the cultural importance of pattern.

IFS 2014 DESIGNER DIRECTORY

ARGENTINA

CENTRAL EUROPE

Bossini Pithod www.bossinipithod.com

Lucie Jelínková, Monika Nováková www.awkwardcollection.com

Gonzalo Villamax www.gonzalovillamax.com.ar

Pavel Berky www.pavelberky.cz

Kalu Gryb

Hana Frisonsova www.hanafrisonsova.com

Li Torres www.li.torres.com Luz Ballestero www.luzballestero.com Paula Ledesma Knitwear www.paulaledesma.com.ar Nev www.nevtejidos.com.ar Quier www.quier.com.ar

Jana Mikesova www.janamikesova.wordpress.com Petra Ptackova www.petraptackova.com

Sille Sikkmann/Scheckmann www.scheckmann.com

GEORGIA Aleksandre Akhalkatsishvili Lasha Devdariani Nino Sepiashvili Maka Kakashvili Teo Gagloeva

Dóri Tomcsányi www.doritomcsanyi.com

Marita Mamuchashvili

Ildikó Kele www.keleclothing.com

Mariam Makharadze

Lana Verulashvili

Sopho Gongliashvili

Lucas Sánchez

Anett Gálvölgyi, Zsófia Anna Kormos and Márton Miová www.thefour.hu

Mafe

Mihály Domokos, Éva Hidvégi

Chicco Ruiz www.lourdeschiccoruiz.com.ar

Bronislava Žurková Brůčková www.bronislavabruckova.cz

Mariana Landivar www.marianalandivar.com

Adrea Pojezdalova

Simone Nielson

Chulo

Petra Kubikova

Abenah Gonzalez

Las Pablo www.laspablo.com.ar

Brona Bruckova

Ene Joyas

Andrea Durianova

Lorena Sosa www.lorenasosa.com.ar

CHINA

Atsuki Takahashi

Xing Min

Ayaka Sakurai

Min Wu www.5minwu.com

Mao Usami

AUSTRIA Matthias Winkler www.matthiaswinkler.at Femme Maison www.femme-maison.com Benedikt Fischer www.benediktfischer.at GON www.gonvienna.com BRAZIL Barbara Casasola www.barbaracasasola.com Lucas Nascimento www.lucasnascimento.com

Kristyna Spanihelova

Li Xiao

JAMAICA Dexter Huxtabel Claire Requa Ayanna Dixon

JAPAN Hiroko Masano Yoshimi Mita

SEi

Diana Wang

KOREA

Wang Tianmo

Chloe Kim www.chloeheekim.tumblr.com

Du Yang www.yangdu-duyang.com Xiao Li www.xiao-li.co.uk Xue Li www.xue-li.co.uk Octavia Yang www.octaviayang.co.uk

Gigi Jeehyun Jung Hyein Seo Narae Park www.naraepark.co.uk Rejina Pyo www.rejinapyo.com

ESTONIA

THE NETHERLANDS

Fernando Jorge www.fernandojorge.co.uk

#jonurm www.jonurm.com

Merel Karhof www.merelkarhof.nl

Guilherme Viera/CLUBE BOSSA clubebossa.com

Marit Ilison maritilison.com

Vittorino Campos www.vitorinocampos.com

Kärt Põldmann www.kärtpõldmann.com

PAKISTAN

QUEBEC

Print Therapy

Breed Knitting www.breedkniting.com

Ahsan Nazir Sania Qureshi Indifference Shella Hashim PARAGUAY Ilse Jara www.ilsejara.com Astrid Poletti www.astridpoletti.com Iciar Bravo www.iciarbravo.com Lucia Ferres www.luciaferres.com.py

Pedram Karimi www.pedramkarimi.com Mélissa Nepton www.melissanepton.com LYN www.jocelynpicard.com

Jun Artajo/Jun Artajo Apparel www.junartajo.tk Tipay Caintic/By Tipay www.bytipay.com Olivia d'Aboville www.oliviadaboville.com

Ken Samudio www.ken-samudio.com

TANZANIA

UNTTLD www.unttld.ca

Ioana Ciolacu www.ioanaciolacu.com Lana Dumitru www.lanadumitru.com Cristina Sabaiduc www.cristinasabaiduc.com

Odd Is Bold www.oddisbold.com Manjou Msita www.manjoufashion.com

Nguyen Cong Tri www.nguyencongtri.com

Mathilde Maalouf Niels Gundtoft Hansen Tilde Bay Kristoffersen

Mafalda Fonseca

Mari Heiret

KLAR http://k-l-a-r.com

Siri Birkeland

Cláudia Garrido cgclaudiagarrido.wordpress.com

SWITZERLAND

João Melo Costa www.joaomelocosta.com

HEAD Genève www.head.hesge.ch

Huda/Debaj www.debajcollection.com

House of Wellu www.houseofwellu.com

SCANDINAVIA

Connie Riiser Berge

Aisha Al-Bedded/Darz Design

Mija Haute Couture www.mijahautecouture.com

VIETNAM

Carlos Couto carlosdocouto.tumblr.com

Fathiya Ahmad Al Jaber

Sheria Ngowi www.sheriangowi.com

Lucian Broscatean www.lucianbroscatean.ro

Camilla Damkjær

QATAR

Aurélie Sutter www.head.hesge.ch

THERE ARE MANY OF US www.therearemanyofus.com

PORTUGAL

O Simone www.osimone.com

Ginny Litscher www.ginnylitscher.com

Claudia Zuber www.claudiazuber.com

Joel Escober Adante Leyesa www.adantecollections.com

LBD – Little Black Dress www.littleblackdress.ch

Anastasia Radevich www.anastasiaradevich.com

ROMANIA PHILIPPINES

Marc Stone www.marc-stone.ch

Sahzene Nilhan Durmusoglu

Julian Zigerli www.julianzigerli.com Julia Winkler www.studiowinkler.com doing fashion - Institute for Fashion Design, Academy of Art and Design – Basel www.doingfashion.ch

Tu Nguyen Minh Giang

Commissioned by Vicky Richardson, Director Architecture Design Fashion British Council and Caroline Rush, Chief Executive, British Fashion Council.

International Fashion Showcase Project Team

180 The Strand Exhibition Team

Anna Orsini - Strategic Consultant, British Fashion Council

Pernilla Ohrstedt – Exhibition Designer www.pernilla-ohrstedt.com

Niamh Tuft – Programme Manager International Showcases, British Council

Joseph Pochodzaj – Graphic Designer www.joepochodzaj.com

Kendall Robbins – Fashion Programme Manager, British Council

Brian Jones – Associate, Blonstein

Isabel Moseley – Project Assistant, British Council

Production – Blonstein

Cristina Stan - Project Assistant, British Council

Nic Tuft – Production Manager, Blonstein Anna Leader – Production Coordinator

For press enquiries please contact: Ella Dror PR Ashley Smith ash@elladrorpr.com British Fashion Council Gemma Ebelis, Head of Press, British Fashion Council gemma.ebelis@britishfashioncouncil.com Kimberly Carroll - International PR Manager, British Fashion Council kimberly.carroll@ britishfashioncouncil.com British Council Mary Doherty – Press Officer, British Council mary.doherty@britishcouncil.org

With special thanks to those who made the International Fashion Showcase at 180 The Strand possible: The Vinyl Factory, Mark Wadhwa, Zoe Kuipers, Marion Abramov and all those at 180 The Strand. We would also like to thank:

Marketing Clara Mercer - Head of Marketing, British Fashion Council Marits Roberts – Marketing Executive, British Fashion Council Sponsorship Jenico Preston – Head of Sponsorship, British Fashion Council

The embassies, project organisers, designers, curators and exhibition sponsors participating in the showcase. Alison Moloney, Alistair O’Neill, Andrew Groves, BLOW PR, David Hayes, Daniel Caulfield-Sriklad, Ellie Oxford, Fiona McKay, Harriet Seabourne, Husam El Odeh, Imogen Fox, Jonathan Chippendale & the team at Holition, Josef Jammerbund, Lou Stoppard, Mandi Lennard, Maria Lemos, Marie Schuller, Martyn Roberts, Oriole Cullen, Paul Yuille, Robb Young, Stefan Siegel, Suhail Adam, Susie Lau, Wendy Malem, Xenia Capacete Caballero.

Su Moore – Head of Sponsorship Development (Arts), British Council Image credits: Front: Estonia – Designer Marit Ilison – Photographer Maiken Staak Back: Korea – Designer Gigi Jeehyun Jung – Photographer Jinwoo Moon Interior pages – Paraguay – Designer Ilse Jara & Juan Pablo Pistilli – Photographer Negib Giha (p10)

Graphic Design by Joseph Pochodzaj www.joepochodzaj.com Printed by Pureprint www.pureprint.com

Quebec, Canada – Designer Jocelyn Picard – Photographer Anouk Lessard (p2) Austria – Designer Femme Maison – Photographer Sia Kermani (p35) Korea – Designer Hyein Seo – Photographer Che Soonhyun (p36)

WIN VIP TICKETS TO VODAFONE LONDON FASHION WEEKEND We invite you to take an international fashion journey around London. This map marks the locations of the projects which make up the International Fashion Showcase 2014. The venues include the International Fashion Showcase central venue at 180 The Strand, embassy buildings, national cultural institutes and galleries across London.

that you feel captures the International Fashion Showcase on Twitter or Instagram with the hashtag #IFSpassport. Your images will be published on our online map at backoftheenvelope.britishcouncil.org and the winner will be announced on Friday 28 February 2014 on the British Council’s Twitter page @BritishDesign.

Visitors can enter into a prize draw to receive a pair of VIP Tickets to attend Vodafone London Fashion Weekend in September 2014 and £250 to spend. To enter the competition, simply post a photograph

About the British Council:

About the British Fashion Council:

The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK’s international organisation for educational opportunities and cultural relations. Our 7000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes. We earn over 75% of our annual turnover of nearly £700 million from services which customers pay for, education and development contracts we bid for and from partnerships. A UK Government grant provides the remaining 25%. We match every £1 of core public funding with over £3 earned in pursuit of our charitable purpose.

The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London. The BFC Colleges Council offers support to students through its MA Scholarship, links with industry through Design Competitions and Graduate Preview Day. Talent identification and business support schemes include the; BFC Fash/On Film sponsored by River Island; BFC Rock Vault; BFC Headonism; BFC/Vogue Designer Fashion Fund; BFC/GQ Designer Fashion Fund; Estethica; Fashion Forward sponsored by eBay Fashion and the Mayor of London; NEWGEN sponsored by Topshop and NEWGEN MEN sponsored by Topman. Showcasing initiatives include London Fashion Week, London Collections, LONDON show ROOMS, the BFC/Bazaar Fashion Arts Foundation, International Fashion Showcase and the annual celebration of excellence in the fashion industry: the British Fashion Awards.

For more information, please visit www.britishcouncil.org www.britishcouncil.org/design

www.britishfashioncouncil.com

Location Maps of IFS 2014 venues CENTRAL LONDON

180 THE STRAND CHANCERY LANE

DNK NOR SWE

TOTTENHAM COURT RD. Oxford St

HOLBORN

y swa King

LEICESTER SQ.

TRAFALGAR SQ CHARING CROSS

North KOR umbe rland

CA-QC ll Ma The

WESTMINSTER

EMBANKMENT

TEMPLE

ARG

GEO

SVK

AUT

HUN

UKR VIE

CZE

PRY

CHE

PHL

CHN

PRT

EST

QAT Page no.

RIVER THAMES

DNK NOR SWE

Av.

BRA

Brazil

JPN

WEST LONDON . Oxford St

BOND ST.

MARBLE ARCH

GREEN PA R K

KNIGHTSBRIDGE

ROM

Korea

Pakistan

High Commission for Pakistan, 34-36 Lowndes Square, SWIX 9JN

ROM Romania

Romanian Cultural Institute, 1 Belgrave Square, SW1X 8PH HYDE PARK CORNER

PAK

l rP no sve Gro

Exhibition Road

Kensington Road

KOR

PAK JPN

bridge Knights

Korean Cultural Centre UK, Grand Buildings, 1-3 Strand, WC2N 5BW

ne La rk Pa

H Y D E PA R K

Japan

Embassy of Japan, 101-104 Piccadilly, W1J 7JT

TAN r Rd. Bayswate

Québec Government Office, 59 Pall Mall, SW1Y 5JH

NLD The Netherlands Secret London location please see www.nlpopup.co.uk

SOUTH KENSINGTON

Embassy of Brazil in London, Sala Brasil 14-16 Cockspur Street, SW1Y 5BL

CA-QC Quebec, Canada

LANCASTER GATE

Denmark, Norway & Sweden Re Present London, 64 Lincoln's Inn Fields, London WC2A 3JX

Victoria Em bankm ent

BRA

180 THE STRAND ge Brid oo terl Wa

PICADILLY CIRCUS

and Str The

180 The Strand, WC2R 1EA

TAN

Tanzania

Tanzanian High Commission, 3 Stratford Place, London W1C 1AS

INTERNATIONAL FASHION SHOWCASE 2014

EVENTS 180 STRAND EVENTS 180, The Strand, London, WC2R 1EA 13 FEBRUARY 15.00-16.30 PUBLIC EVENT: Argentine Design Map Talk – Developing Strategies for a Latin American Model. A discussion about ‘101 Design Map’, an App, eBook and ISSUU which showcases the work of designers throughout Argentina and aims to cover the whole of Latin America. RSVP: trade@argentine-embassyuk.org 18.00-19.00 PRIVATE EVENT: Argentina ‘Land of Diversity, Times of Contrasts’ Private View. Invitation Only 14 FEBRUARY 10.30-11.30 PRIVATE EVENT: Argentina Press Breakfast. Invitation Only 12.30-14.00 PRIVATE EVENT: Switzerland ‘CH Talents: Mode Suisse’ Cocktail Reception.

18.00-21.30 PRIVATE EVENT: Estonian Fashion and the Cold War – Film Screening and Curator’s Talk. A captivating insight into the life of Soviet Estonian women and their dialogue with Western fashion, followed by exhibition private view and drinks reception. RSVP: rsvp@whitehair.co 19.30-21.30 PRIVATE EVENT: ‘Voyage Through Central Europe’ Private View. A private view of the exhibition with live fashion performance featuring A/W 2014 men´s collection of award-winning Petra Ptácková and unique videomapping celebrating the three participating countries. Followed by DJ V! (Oozlum) set and drinks. Invitation only. 15 FEBRUARY

Invitation Only 14.30-16.30 PRIVATE EVENT: Fashion Philippines: Manila Wear Networking Reception. A cocktail reception exclusively for buyers and press will be held on the evening of the first day for business networking purposes. By invitation, but open for walk-in trade buyers. RSVP: amkcumali@ philippinetrade.org vicasim@hotmail.com 17.00-19.00 PRIVATE EVENT: Paraguay ‘Ñanduti Myth: Beyond the Layers’ Private View. Official launch of the exhibition with a presentation by the Paraguayan Ambassador to the United Kingdom and guided view of the exhibition by the curator. Cocktail reception for press, special guests and industry buyers. Invitation Only.

11.00-13.00 PUBLIC EVENT: Czech Republic ‘The Golden Yarn’ Workshop. Adults and children are invited to attend a playful workshop and create their own original accessories in the company of young edgy designers. Free, drop in. 14.00-15.30 PUBLIC EVENT: Fashion East: Fashion and Post-Socialism. A panel discussion led by Dr Djurdja Bartlett on fashion and post-socialism. Speakers include designers Marit Ilison, Zuzana Sidlikova and fashion historian Ketevan Shavgulidze. Tickets: register at www.britishcouncil.org/design

16.00-18.00 PUBLIC EVENT: – J BLOW – 2014: In discussion with the Japanese designers, Ayaka Sakurai and Mao Usami

17.30-19.00 PUBLIC EVENT: Dressing the Screen: The Rise of Fashion Film.

19.30-21.30 PRIVATE EVENT: Fashion Now: Estonia Cocktail Party with Notion Magazine.

A screening of fashion films produced by emerging designers in the Philippines, Indonesia, China, Nigeria, Russia and Bosnia as part of British Council workshops. Followed by a short discussion on the international importance of fashion film by workshop mentors Kathryn Ferguson, Grace Ladoja, Marie Schuller and Carri Munden.

A chance to meet curator and designers, with music and drinks.

Tickets: register at www.britishcouncil.org/design

RSVP: rsvp@whitehair.co

19 FEBRUARY

Designers Ayaka Sakurai and Mao Usami in discussion, followed by drinks supported by Asahi Beer. Free event booking recommended at jicc@ld.mofa.go.jp

16 FEBRUARY 17.30 – 22.00 PRIVATE EVENT: DASH Magazine Issue Launch. The launch of DASH Magazine SS14 ‘Transformation’ confirms that change is an engine driving fashion forward by shedding light on some of its most esteemed protagonists past and present. RSVP by 15 February dashmagazine.net 17 FEBRUARY 14.00-17.00 PUBLIC EVENT: Reconstructed Fashion and Textiles with Tbilisi State Academy of Arts. The Experimental Research Laboratory ‘Lurji Supra’ (meaning ‘blue table cloth’) introduce the technology of revealing ancient traditional textile paintings and designs. 17.00-19.00 PRIVATE EVENT: Vietnam ‘Pure Pattern’ Private View. The British Council Vietnam and the Vietnamese Embassy in London co-host the cocktail reception and private view of Vietnam’s showcase. RSVP: gwendolin.barnard@gmx.at

15.00 – 17.00 PRIVATE EVENT: China ‘Wonderland’ Private View and Special Screening ‘Designed in China’. A documentary follows four talented young Chinese designers, Guo Pei (fashion), Ma Yansong (architecture), Ray Lei (multi-media) and Zhang Lei (product), pioneering the move from ‘Made in China’ to ‘Designed in China.’ Courtesy of CICC/True North Productions. After party at funkybuddha15 Berkeley St, London W1J 8DY19 February, 21.00 – 24.00 RSVP: events@chinaukcreative.com 17.30-18.30 PUBLIC EVENT: Fashion Curation: An Emerging Global Practice. The UK has been leading the way in the development of fashion curation since Cecil Beaton’s ‘Fashion: An Anthology’ exhibition at the V&A in 1971. Chaired by Amy de la Haye, this discussion explores the evolution of the fashion curator and the cultural impact of fashion curation and exhibitions. Speakers include Sophia Hedman, Shonagh Marshall, Alison Moloney, Alistair O’Neill, Ligaya Salazar and Niamh White. Tickets: register at www. britishcouncil.org/design

18 FEBRUARY

19.00-20.00 PUBLIC EVENT: A British Fashion Education.

15.00-17.00 PRIVATE EVENT: Russian Fashion Film.

A round table discussion exploring the legend of British fashion education. What makes London fashion education unique; how does it compare to other countries; how has the reputation developed; how has this benefited the UK fashion industry and what does the future hold? Speakers include Frances Corner OBE, Jane Rapley OBE, Ruby Hoette, Andrew Groves and Elinor Renfrew.

A unique collaboration between Russian designers and filmmakers focuses on fashion film and explores a variety of experimental approaches. Twelve fashion films were produced with mentorship from UK filmmakers Kathryn Ferguson, Grace Ladoja, Alex Turvey and Marie Schuller of SHOWstudio. Film screening followed by Q&A and drinks. RSVP: Julia.Gordina@britishcouncil.ru

Tickets: register at www.britishcouncil.org/design

22 FEBRUARY

11 FEBRUARY

14.00-16.00 PUBLIC EVENT: Fashion Illustration Workshop.

18.00-20.00 PRIVATE EVENT: Penta: Brazilian Fashion Exhibition Private View Sala Brasil, Embassy of Brazil in London, 14-16 Cockspur Street, SW1Y 5BL, Invitation Only

An introduction to fashion illustration inspired by the backdrop of the International Fashion Showcase. Led by fashion illustrators Margot Bowman and Faye West, participants will be guided through the basics of fashion illustrator and collaging. Some equipment will be provided, but participants are encouraged to bring fabric swatches and any preferred illustration medium. Tickets: register at www.britishcouncil.org/design

SATELLITE VENUE EVENTS IN EMBASSIES AROUND LONDON 4 FEBRUARY 16.00 PRIVATE EVENT: K-Fashion Odyssey – Press View Korean Cultural Centre UK, Grand Buildings, 1-3 Strand, London WC2N 5BW Exhibition tour with curators and exhibition designers: Sofia Hedman & Serge Martynov, KCCUK curator Jeyun Moon, and designers Chloe Kim Gigi, Jeehyun Jung and Rejina Pyo. RSVP: info@kccuk.org.uk 18:30-20:30 PRIVATE EVENT: K-Fashion Odyssey Private View, Korean Cultural Centre UK, Grand Buildings, 1-3 Strand, London WC2N 5BW By Invitation Only

18.30-20.30 PRIVATE EVENT: – J BLOW – 2014 Presentations and Private View Embassy of Japan, 101-104 Piccadilly, W1J 7JT, 12 FEBRUARY 15.00 PRIVATE EVENT: In Discussion with Yoshikazu Yamagata Central Saint Martins, Granary Square, Kings Cross, London N1C 4AA In discussion with exhibition designer Yoshikazu Yamagata of Kansai Yamamoto Inc, a graduate of Central Saint Martins. Invitation Only 19.00-21.00 PRIVATE EVENT: Romania ‘Beauty in the Making’ Private View Romanian Cultural Institute, 1 Belgrave Square, SW1X 8PH RSVP: office@icr-london.co.uk 13 FEBRUARY 10:00 - 17:00 PRIVATE EVENT: Journey through Pakistan High Commission for Pakistan, 34- 36 Lowndes Square, SWIX 9JN A chance to meet the designers and explore the Butterfly Effect concept. RSVP: E Ijlal.khattak@phclondon.org T +44 (0)20 7664 9245

6 FEBRUARY 19.00-21.00 PRIVATE EVENT: ACF Design Showcase Private View* Austrian Cultural Forum, 28 Rutland Gate, SW7 1PQ The accessory design display at the ACF Design Showcase complements the presentation of young Austrian talent during the IFS. It will feature jewellery, hats, scarves and other design objects, all selected through an open call. By Invitation Only *The ACF Design Showcase will be open to the public 6 February-15 March, Mon-Fri 09.00-17.00

17.30-19.30 PRIVATE EVENT: Quebec ‘Montreal: The White Winter Fashion City’ Quebec Government Office, 59 Pall Mall, London SW1Y 5JH Opening of the Quebec Showcase by Thomas Tait. RSVP: mel@melanietrevett.com 14 FEBRUARY 13.00-15.00 PRIVATE EVENT: Tanzania ‘Unseen Dimension: Emerging Tanzanian Design’ Press View Press private view and a chance to meet the designers and curator with Tanzanian refreshments. RSVP: tanzaniaIFS@gmail.com

14.00-15.00 PUBLIC EVENT: K-Fashion Odyssey Curator and Designers Tour Korean Cultural Centre UK, Grand Buildings, 1-3 Strand, WC2N 5BW Exhibition tour with curators and exhibition designers Sofia Hedman and Serge Martynov, KCCUK curator Jeyun Moon and the designers Chloe Kim, Gigi Jeehyun Jung and Rejina Pyo.

the Scandinavian way with a complimentary cinnamon bun and coffee whilst listening to a talk moderated by Dennis Nothdruft, Curator at the Fashion and Textile Museum. For more information see: www.representshowroom.com RSVP: lovisa.emanuelsson@gov.se 18 FEBRUARY

RSVP: info@kccuk.org.uk 17.00-20.00 PRIVATE EVENT: Unseen Dimension: Emerging Tanzanian Design Private View Official exhibition opening and drinks reception. Invitation Only 15 FEBRUARY

19.00-21.00 PUBLIC EVENT: Fashion Films by Adia Trischler and Andreas Waldschütz Austrian Cultural Forum, 28 Rutland Gate, SW7 1PQ An inter-disciplinary look at film and fashion by Adia Trischler and Andreas Waldschütz.

19.00 PUBLIC EVENT: Jakub Polanka: FASHION ART LAB RED Gallery, 3 Rivington Street, London, EC2A 3DT The most celebrated awardwinning Czech fashion designer Jakub Polanka will present his multidisciplinary FASHION ART LAB project featuring his new collection JESUS GANG with creative design by OLO and music by V! (Oozlum). Free entry limited space. 14.00 PUBLIC EVENT: Re Design Emerging Scandinavia Coffee Talk Re Present London, 64 Lincoln’s Inn Fields, London WC2A 3JX The first talk at the Re Present showroom, participants will have the opportunity to relax the Scandinavian way with a complimentary cinnamon bun and coffee whilst listening to a talk moderated by Dennis Nothdruft, Curator at the Fashion and Textile Museum. For more information see: www.representshowroom.com RSVP: lovisa.emanuelsson@gov.se 17 FEBRUARY 14.00 PUBLIC EVENT: Re Design Emerging Scandinavia Coffee Talk Re Present London, 64 Lincoln’s Inn Fields, London WC2A 3JX The first talk at the Re Present showroom, participants will have the opportunity to relax

www.britishcouncil.org/design www.britishfashioncouncil.com @BritishDesign @BFC #IFS2014 These details were correct at the time of publishing, please check www.britishcouncil.org/design to find out more information about IFS events. Correction to IFS guide: We apologise for the omission of the following designers in the Central Europe listing: Adrea Pojezdalova, Petra Kubikova, Brona Bruckova, Kristyna Spanihelova, Andrea Durianova. We also apologise for the misprint in the Philippines page.