NEWS
ONLINE ‘SIMMENTAL MARKET’ PROMOTING SIMMENTAL CATTLE FOR SALE • Easy to use website bringing Simmental sellers and buyers together
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he ‘Simmental Market’ website, www.simmentalmarket.co.uk, established in early 2020 has proven to be a popular and practical forum to help members market their animals for sale, and to help buyers looking for pedigree Simmental stock. Free to use, the site was set up during the ongoing Covid-19 situation to help breeders’ market and promote stock they have available for sale. Since being rolled out the use of the site has developed to also hold and promote pictures, videos, and pedigree details of all stock forward at upcoming Society, breeders, and Club Sales. The site has attracted some fantastic visitor figures and the pull through of that is that stock entered on the site is being readily sold! A large percentage of the animals entered for private sale have been notified as sold. Some of the leading buyers at the pedigree sales have fed back that they first saw the animals on Simmental Market whilst doing their ‘pre-sale homework’. The 2020 year also saw some export trade of cattle and genetics outwith the UK and again with Simmental Market having spiked their initial interest. All breeders need to do is send the name of the given animal, contact 62
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www.britishsimmental.co.uk
details, and a picture and/or video to information@ britishsimmental. co.uk and it will be uploaded to the site. Entries show the picture of the animal, the preferred contact details of the breeder, and a link through to the pedigree and performance information. There is the opportunity to include any short footnotes around each of the entries. We have been posting all new entrants onto the Society’s Facebook page first, which has further increased exposure, and with a link through to Simmental Market. All sale animals are listed under an Upcoming Auction Sales heading. The site also has a regional index and this has made it easier for would be buyers to look at the geographies of their choice. The site will continue to be developed as is required and in line with the needs of breeders and buyers respectively. It is very much a site and service to help members promote their stock available for sale and to bring buyers and sellers together. So, please send your entries, any short text, and pics to: information@britishsimmental. co.uk and phone 02476 696513 if you have any further queries about Simmental Market.
