New Ideas. New Opportunity. Dig Deeper

Changes in SPARK!

Acadia's strategy is rooted in better understanding the needs of our customers - agents, insured, and prospective insureds. We intend to accelerate this competitive advantage, fostering an environment that encourages our employees and partners to nd solutions to unsolved problems and deliver personalized solutions. We feel that this will lead to enhanced customer experience and greater growth opportunities.

In order to align with this strategy, we are making the following changes in SPARK! to increase the amount of customer focused ideas:

Launch of new challenge focusing on customer-centric ideation: CustomerImpact.

Repurposing the Always-OnBusinessInnovationmodule to be named OperationalEciency

All employees now have access to view the ExperimentationModule

Cust

• Focus: Collect solutions/ideas to customer pain points or to realize gains from untapped opportunities or new trends.

• Traditional SPARK! challenge with a graduation workow process (comments, votes, scoring, experimentation, etc.)

• Moderator team, led by Tom Hambrick, will actively be engaged as well as Scoring Team, led by Doug Freeman.

Operational Eciency

• Continue to seek ways to become a more ecient operation. The place where employees can enter operational focused ideas that help make work easier here at AIC.

• Led and managed by Mary Ordway and the Service Squad.

• The Service Squad will be solely responsible for gathering, communicating, prioritizing, and closing in SPARK!

Experimentation Module

• View the experiments that are complete, or are underway, at Acadia.

Workplace & Culture

• No changes to this challenge.