Business Challenge/ Marketing Problem • Maximum amount of sales aren’t being reached • In a geographically limited area
Company Overview: 2011 + Musician's Creativity = Weird Ice Cream Hooray! Â
Relevant History:
• “Flavor Blaster One” first of 4 tricycles • 2 year-round locations in the Northeast • 13 retail partners • Video goes viral August 2012
WE ALL SCREAM FOR ICECREAM!
• Philadelphia Style • Super Premium • Local Dairy • 28 Flavors (with vegan, non-dairy options • Earl Grey Sriracha • Pizza • Balsamic Banana
Target Buying Audience: Primary
Say “hi” to Joe.
Target Buying Audience: Secondary
Nice to meet you Jess.
Why will the plan be successful?
Marketing Strategy • Fun brand with unique experience to offer • Extensive marketing efforts to reach target audience • Sell ice cream where and when it is popular
Audience Relevance
• Creative advertising • Varied media mix • Emphasis on untapped audience, selling season & approach • Aggressive calls to action that prompt desired engagement
THE CREATIVE
• “Traditional” Little Baby’s Tone • Use of new & old visuals and tagline • Baseball related copy
Creative Strategy
• Aligned with current material • Baseball driven promotions • Introduction of more social media
PHILADELPHIA- TRANSIT
PHILADELPHIA- SUBWAY
Baltimore- TRANSIT
BUDGET
Total Budget- $120,000
OUT OF HOME (52%)
Call to action: target the most commuters
Transit Advertising (PHL and BAL) Subway Advertising (PHL) Out Field Wall Banner (PHL)
ONLINE (28%)
Call to action: Target social media savvy audience
Promoted Posts New viral video Cost per click Immersion of Snap Chat & Vine
Promotional (20%)
Call to action: target audience in non traditional way
QUESTIONS OR COMMENTS?
THANKS!