s n a l p g s n i e t c a i e cr bile dev o m r o f JENNIFE
ONNI NIMPS R & I K S IN B Y KU EY, BRITTAN L W O -C S N A R EV
Jennifer Evans-Cowley, Ph.D, AICP
Brittany Kubinski
Ronni Nimps
audience poll...
according to the pew internet project...
e l i b mo logy o n h tec
•
90% of Americans have a cell phone.
•
58% have a smartphone.
•
32% own an e-reader.
•
42% own a tablet computer.
Source: http://www.pewinternet.org/fact-sheets/mobiletechnology-fact-sheet/
audience poll...
by 2018, more than half of internet traffic will come from mobile devices Source: Cisco
) y a d a s r u o h ( n o i t p m u s n media co
smartphone owners in 2014 among adults, the percent who have a cell phone Have a smartphone phone All adults
58%
Sex Men
61%
Women
57%
Race/ethnicity White
53%
African-American
59%
Hispanic
61%
Age group 18-29
83%
30-49
74%
50-64
49%
65+
19%
Source: Pew Research Center Internet Project Survey, January 9-12, 2014
smartphone owners in 2014 among adults, the percent who have a cell phone Have a smartphone phone Education level High school grad or less
44%
Some college
67%
College+
71%
Household income Less than $30,000/year
47%
$30,000-$49,999
53%
$50,000-$74,999
61%
$75,000+
81%
Community type Urban
64%
Suburban
60%
Rural
43%
Source: Pew Research Center Internet Project Survey, January 9-12, 2014
mobile device use...
•
50% of teen smartphone owners (12-17) say they use the internet mostly on their cell phone.
•
45% of people aged 18-29 mostly go online with a mobile device.
•
51% of Black Americans and 42% of Hispanic Americans who use a mobile device say it’s the primary way they access the internet. Among households who make less than $30,000 per year 40% say they principally use their cell phone to go online.
. . . s e c i v e d e l i b o m e s u e w e r e wh
Google reports that 77% of searches from mobile devices take place at work or home, with only 17% on the move.
a r.com/photos/kerrypolk ck fli w. w w :// tp ht : ce ur So
audience poll...
mobile is here – now plan for it
? n a l p d e l b a n e e l i b o m a is hat title w
be prepared for a multi-platform audience... •
Plans should be easily accessible across multiple platforms.
multiple file formats...
e l i b o m y h ? w s n a l p y d rea
•
.iBooks - Apple products (Mac and iPad).
•
.epub - Barnes & Nobles Nook, Kobo, even iBooks.
•
.mobi - Kindle.
advantages... • •
It’s adaptable.
• •
It’s portable.
• •
It’s interactive.
It allows searching and annotations. It is cost-effective and environmentally-friendly. It’s accessible.
increase accessibility...
•
For blind or low vision – mobile devices use Voice Over Technology.
•
Built in magnifier to zoom up to 500%.
•
Closed captioning for videos.
•
Mono audio (removes stereo audio).
•
AssistiveTouch adapts the touch screen to unique physical needs.
getting started...
original file types... •
Microsoft Word/Apple Pages
•
Rich Text File (RTF)
•
Text files
•
PDF files are NOT recommended
why Apple iBooks Author? •
Over 1/3 of American adults now own a tablet computer.
•
n a g n i t wri n in iPla ooks B i e l p p A r o h Aut
Over half of U.S. households own an Apple product.
•
Apple iBooks Author is the native product for creating plans readable iBooks.
•
iBooks allow for the reader to engage with material through the use of widgets.
•
It’s versatile and user friendly - in fact this presentation was actually made in iBooks Author!
The Plan for Opportunity is a regional sustainability plan that was created to help guide sustainable development practices, sound decision-making and cost-effective strategies to improve transportation, housing and employment options for all communities along the Mississippi Gulf Coast.
the plan for opportunity - an iPlan... •
The idea of an iPlan aligns with the regions goals of preparing the region for the future and embracing technology and innovation.
•
During the fall of 2013 our studio class at Ohio State University drafted the final plan and created an Apple iBook and a Kindle and Nook eBook that allows residents to not only read the plan but engage with it.
so let’s get started...
•
Templates - iBooks Author is loaded with them!
•
If you aren’t satisfied with one of the native templates, you can purchase tons of others that have been specially created for iBooks Author by graphic designers.
•
See www.graphicnode.com
•
You can completely customize your template to fit your individual needs.
•
Drag and drop new pictures and customize fonts and colors!
•
We started with a purchased template then customized it to be more consistent with other project documents.
iBooks Author comes preloaded with a variety of templates to get you off to a running start with with your iBook!
Or purchase additional templates from graphic designers through the Mac app store.
Widgets help bring your plan to life. Pictures and graphics become interactive when users can pan and zoom. Galleries allow users to swipe through collections of photos rather than just seeing one image on the page.
Add widgets! •
In addition to the tables and charts you can include in your iPlan, you can add widgets to give your readers an interactive experience.
•
Photo galleries, keynote presentations, quizzes and more all give users an opportunity to engage with your plan.
•
Don’t stop there - you can get even more widgets at www.bookry.com
Add YouTube or Vimeo videos, webpages, Flickr and Instagram galleries, games and more to your iBook using Bookry.
add videos...
add tables...
. . . e g r a l n e o t click on photos
. . . e g r a l n e o click on maps t
scroll through photos and maps...
. . . y r a s s o l g a add
e h t t e g o t m r click on a te
. . . e g a p b e w e h t o t o g o t k click on a lin
. . . r e s w o r b r u o y in p u n e p hyperlinks o
so you’ve finished your iPlan...
•
First things first - preview it in iBooks for Mac (or iPad).
•
You can do this as you work on your iPlan to make sure you are happy with how it is turning out.
•
When you are finished editing your iPlan you can export it as an iBook or PDF and then publish it to the Apple iBook Store for purchase or as a free download.
•
Publishing your iBook to the iBookstore or providing a link to your iBook file is a great way to allow for your readers to interact with your plan.
Export your iPlan as an i B o o k o r P D F, t h e n publish it to the iBooks Store. Choose File, then Export in iBooks Author.
. . . e r o t s s k o o B i e h t o t n la p r u publish yo
You now have an iBook version of your plan!
formatting your eBook...
n a g n i t wri r o f n a l iP d n a e l d kin ub eP
•
Start in Microsoft Word
•
Use built-in Headings format
•
Maintains a consistent appearance
•
Lends itself to using Word’s Table of Contents tool
•
Tables must be added as images
•
Some special features may be incompatible
Use calibre, a free and open-source software program, for creating and editing eBooks.
. . . k o o B e r u o formatting y
Using calibre to Format Your eBook...
. . . k o o B e r u o formatting y
. . . k o o B e r u o formatting y
using calibre to format your eBook...
•
Select input and output formats
•
Key features
•
•
Metadata
•
Look & Feel
•
DOCX Input
•
MOBI Output or EPUB Output
Then click OK!
. . . k o o B e r u o y previewing
• View files through calibre • Use your own eReader • Download Kindle for PC for free for MOBI files
•
Doesn’t work on every mobile device, but most devices
e l i b mo lan p y d a e r s n o i t a t i lim
•
Can be viewed on an iPad but not an iPhone
•
Requires learning new software
•
Requires approval by Apple to post in iTunes
•
Cannot post in Amazon if it is free
•
Kindle files won’t open on Windows 8 machines
e r u t u f the
•
Plans should be interactive!
•
Can be interactive through a mobile website or other mobile format
•
Experiment!
best mobile websites...
learn more... Summary of how to create mobile enabled plans: http://www.planetizen.com/node/66888 Download a copy of the Plan for Opportunity iBook/eBook: http://www.gulfcoastplan.org/the-plan/plan-for-opportunity/ or in the iBooks store: https://itunes.apple.com/us/book/plan-for-opportunity/ id806397610?mt=11