Prepared by: Bri-any Stark Director of Marke7ng & Promo7ons
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January 5, 2015
Although we know the benefits of partnering with a brand such as ours, we want you to know them too. You obviously know your brand and what is important to your business. We want you to understand how we can help, and how we can start to build a great rela7onship. Below are some ques7ons for you to be thinking about when reviewing this proposal. 1. Are the Express a popular team? 2. Does the partnership help you meet your adver7sing goals? 3. Is the partnership crea7ve and unique to AMPI? 4. Is there enough depth to cover all of your bases in the partnership?
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If you are leaning towards yes on these four ques7ons aSer reviewing the proposal, then a partnership between the Express and AMPI might be a great fit.
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Pretend for a minute that professional baseball is like the business world. To gain experience in the business world, many students take internships while they are in college. In baseball, playing in a collegiate summer league is like the baseball player’s internship. Similar to an internship, Northwoods League players are being evaluated throughout their 7me here. Major League scouts a-end Northwoods League games to scout these players for the upcoming draS on a daily basis. The league has 18 teams and models the complete Minor League experience for these players.
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Northwoods League players play a 72 game season, take long road trips and use wood bats. The league is designed to prepare these young athletes to be successful at the Minor League and Major League levels.
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The 2014 season was the ten year anniversary season of Northwoods League baseball in Eau Claire. In that 7me, the response to what we have been able to provide has been very posi7ve. The achievements of the Express over this 7me include: • Consistent a-endance success: The Express has averaged more than 2,000 fans per game in seven of ten seasons in the league. This has ranked the team in the top three teams in the Northwoods League in seven seasons. Total a-endance has topped 60,000 in nine seasons, with a record 80,000 (including playoffs) in 2010. • Events for the whole family: Whether it’s a fireworks night, bobblehead giveaway or appearance by a celebrity, the Express have become known for providing something for the en7re family.
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• Player development: With 66 former players appearing in the Minor or Major Leagues at one point or another, the Express is doing what it has set out to do.
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• Compe77ve baseball: While the main goal of the organiza7on is to develop players, the Express have won a fair amount of games along the way. The Express has qualified for the Northwoods League postseason three 7mes, winning the league championship in 2010 aSer a 48 win regular season. • Affordable entertainment: The mission of the Express from day one has been to provide affordable entertainment to the Chippewa Valley. A family of four can a-end an Express game and buy a hot dog and soda for less than $50, which is a unique offering for a sports franchise.
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The 2015 season is sure to be another exci7ng chapter in Express history. While it’s early in the planning process for the season, there are exci7ng changes that are in store. The promo7onal schedule is currently being put together and will include five fireworks nights, numerous new giveaway items, crea7ve entertainment acts and shows and likely a celebrity appearance or two. Whether it’s quality baseball or off-‐the-‐field entertainment, the 2015 season is sure to sa7sfy the “fix” of many residents of the Chippewa Valley once again!
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When pugng together a partnership proposal, it is our goal to provide our sponsors with a package that will best u7lize the promo7onal opportuni7es that we have to offer. We preach to our staff to provide the best fan experience possible. When fans leave Carson Park, we want them looking forward to the next game as much as we are.
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The following pages will explain how we will have fans thinking about AMPI as a major part of that fan experience.
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Picture your first baseball game. What do you remember? The smell of hot dogs being grilled, the sound of the crowd cheering, gegng handed a bobblehead or jersey as you walked into the stadium? Do you remember who you were with? Did your team win? It’s all of these things that make a baseball game a fun event for all ages. Not many sponsorship opportuni7es make an event out of a game. That’s what makes a premium game sponsorship so special. You are able to create a first or hundredth memory for someone. A memory that turns into a story that gets told over and over to children, grandchildren, nieces, nephews, etc.
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As a coopera7ve, AMPI is owned by their members. Without current and future members AMPI may not be around. An Express game is a great way pay tribute to the members in the surrounding communi7es. It is also a good way to make yourself known to the future of AMPI. By providing a fun experience to FFA members and/or other agriculture groups in the community you’re opening a path to the future of AMPI.
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You will get adver7sing on the radio, newspaper, on the Express website, and Express social media plajorms. You get 400 general admission 7ckets to give to your members, family, friends, or whoever you see fit. Logo placement on most giveaways, inclusion in 40,000 pocket schedules name recogni7on on every 7cket sold for your sponsor night, a live interview on Mix 98.1 FM and an opportunity to throw out a ceremonial first pitch is included in your sponsorship night. To top it off, you will be the exclusive game-‐day sponsor on the night!
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