BRITTANY MARCH PORTFOLIO
INTERACTION DESIGN
HEADING KANGAROO ISLAND TRAVEL APP
SUB HEADING
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FUNCTIONS
The Kangaroo Island tourism app (hop, skip, jump KI) has four primary functions. The first one is the search tool, which enables the user to search among a wide variety of tourist related necessities including accommodation and activities. Once the user finds something of interest, whether that be an accommodation facility, tour or national park to visit, the user can save this via the add icon located on that page. From here the booking, tour or place of interest is automatically saved onto the map and the itinerary. This allows the user to keep track of the dates for every booking and also the location.
MAPPING, PLANNING, TRACKING
NAVIGATION
The navigation is simple and consistent. Elements are highlighted when the user selects them. The home button, back button and navigational icons are located in the same position on each page and are easily accessible.
SELECTED CONVINIENCE
MAP MAPPING ICONS AND ELEMENTS
The map function enables the user to view the trip on a day to day basis, or view the entire trip. In addition to marking saved locations, the map also allows the user to select convenience items that are specific to them. These include; Petrol stations, convenience stores, toilets, mobility friendly and child friendly areas.
ATTRACTIONS
The user is able to view ratings, see what other people are saying about it, and, if they choose, they can be easily mapped to the location, or save it in the itinerary for later.
CAMERA
COMMENT
The user can add images of the activity
The user can add comments
5 LIKE 5 people have liked this PROFILE PICS The user can add their own image
8 COMMENT 8 people have commented on this
ACCOMODATION
RED ROCKS BACKPACKER
The user is able to search through a variety of different accommodation. The search is split up into categories such as; camping and caravanning, backpacking hostels, hotels, farm stay and holiday homes. Narrowing down the searches improves the functionality for the user. The ratings, likes and comments on each of the accommodation facilities are displayed.
EATS AND DRINKS
CLIFFORDS HONEY FARM
Local restaurants and cafes, bars and eateries are listed. Again the user is able to view the reviews, like, make their own comments and add photos. The constantly updated information enhances the interactivity, and encourages the user to keep using the app.
ITINERARY
ITINERARY FUNCTIONS
The itinerary marks and highlights bookings made on the calendar. It also provides a daily or entire trip activity plan, allowing the user to keep track of all their bookings and dates. The itinerary takes note of the users arrival time and destination, any bookings or activities in between, and the departure time and destination.
SAFETY
SAFETY FUNCTIONS
The safety function is useful for travelers who have not visited the region or Australia itself. It provides the user with emergency services, safety tips and weather warnings. The emergency services include, hospitals and doctors, CFS, police, after hours services and RAA/ local mechanics. The safety tips provide information on beach safety, fire danger and road warnings.
ROAD SAFETY
PETROL FUNCTION
The petrol function is unique in that it notifies the user of where all the petrol stations are and gives an indication as to when they need to fill up. This is especially useful for travellers who have not visited the region and would not be aware of the petrol station scarcity in remote areas.
PERSONAL IDENTITY
BRITTANY MARCH
PERSONAL IDENTITY
My personal identity includes a logo, stationery package, promotional piece and a website.
COLOUR PALETTE
TYPEFACE
ABCDEFGHIJ KLMNOPQR STUVWXYZ FUTURA
HOUSE OF CARDS
Design can be understood as an endless problem solving process. This process is not linear; it is constantly changing, adapting and evolving. Design problems offer an unlimited number of solutions. Like the design process, the house of cards has an inexhaustible number of different ways it can be built. The designer is able to construct a non-linear structure by experimenting with different variations. There is no rite or wrong method of construction. Each designer will assemble it in his or her own unique way. Much like the house of cards, the design process can never have a finite and definable end.
PERSONAL WEBSITE
PERSONAL IDENTITY
The website includes a collection of my design, photography and illustration work. brittmarch.com
PERSONAL WEBSITE
My website was created as part of my personal identity project. The layout and navigational tools are all consistent. The menu bar scrolls as the user scrolls down the page for ease of use. A ‘back to top’ button is located at the end of the page so the user doesn’t have to physically scroll back up.
C O R PO R ATE IDE NTITY
LONE LEAF PRESS
A corporate identity created for a book publishing company. The project includes a stationary package and a number of book covers.
CORPORATE IDENTITY
LONE LEAF PRESS
A corporate identity created for a book publishing company COLOUR PALETTE
TYPEFACES
ABCDEFGHIJ KLMNOPQR STUVWXYZ LOGO AMERICAN TYPEWRITER
ABCDEFGHIJ KLMNOPQR STUVWXYZ BODY MINION PRO
CORPORATE IDENTITY
BOOK COVERS
A series of book covers created for the Lone Leaf publishing company. Nine book covers were created in total. Three travel books, three classics and three biography covers. The travel series depicted here each have a globe symbol, highlighting the region. Each series of books have a symbol referring to the genre.
SYMBOLS TRAVEL SERIES
SYMBOLS BIOGRAPHIES AND CLASSICS
ARTWORK
A triangulated illustration created for a book cover. The artwork was created in illustrator, by sectioning out different colour tones within an image. Once the tonal ranges had been identified the triangles were arranged to create a three dimensional effect.
ANNUAL REPORT
GRIND IT ESPRESSO
An annual report created for Grind it Espresso. The project involved developing the layout, infographics, illustrations and photography.
COLOUR PALETTE
TYPEFACES
ABCDEFGHIJ KLMNOPQR STUVWXYZ TYPEFACES
BODY Euphemia UCAS
ABCDEFGHIJ KLMNOPQR STUVWXYZ
ABCDEFGHIJ KLMNOPQR STUVWXYZ
CHALK Mercury Script Regular
CHALK Anodyne Combined
MAJOR RESEARCH PROJECT
THE DESIGN CHALLENGE
The aim of this research project was to develop a design solution that encourages consumers to purchase sustainably caught seafood. The demand for seafood is increasing, however, seafood populations are not. Choosing sustainably fished seafood products will lesson the environmental impact fishing has on the ocean. It will allow people to continue to enjoy high quality seafood, whilst ensuring there is enough for future generations.
COLOUR PALETTE
TYPEFACE
ABCDEFGHIJ KLMNOPQR STUVWXYZ CONTEXT
All consumers who purchase seafood are faced with the problem of acquiring it by sustainable means. Factors such as a species population, fishing methods, capture quantity, lifespan and breeding cycle all need to be taken into consideration. Consumers have the power to influence the market and therefore have the power to induce a positive change. Persuading consumers to purchase sustainable sourced seafood products will increase market demand for environmentally friendly seafood. This will consequently affect the way commercial fishing is conducted.
FUTURA
LOGO
APPLICATIONS
The campaign has a variation of applications. I aimed to create items which would be useful in the environment they exist, whilst also promoting the Fish for Future identity. Applications include a; logo, seafood product labels, wrapping paper for fresh fish sale, frozen seafood packaging, tote bags/ shopping bags, cooler bags, fishmonger aprons, Qr code linking to website, website and a mobile application.
IDENTIFYING TAGS
APP
FUNCTIONS
The user will find the app convenient while they are on the go. It shows seasonal recipes, using the sustainable seafood products. The user is encouraged to try out different recipes using different products. Their favorite recipes can be saved for future use. Ingredients required can be saved to the shopping list. The shopping list has a checklist so the user can mark off ingredients as they go. The interactive map allows the user to find the location of restaurants and cafes, fresh seafood products from fishmongers and markets or pre packaged frozen products from supermarkets while they are out shopping.
WEBSITE
FUNCTIONS
The website primarily serves as a means for people to learn more about the cause and the campaign. In addition, it lists and locates where the user can purchase fresh seafood and presents this on an interactive map. Seasonal recipes that use the sustainably sources seafood products are shown. The viewer is also given the location of restaurants and cafes that cook with sustainable seafood products if they don’t feel like cooking themselves.
PHOTOGRAPHY
BOOKLET
The photographic book was designed by me and contains a collection of my photographic work.
BRITTANY MARCH PORTFOLIO