Gesalt book

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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

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figure/ground

similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping


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figure/ground a reasonably concise definition of the visual principle goes over here in this area

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similarity is how much alike one object is to another.

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proximity is how close or far away one object is to another.

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closure a reasonably concise definition of the visual principle goes over here in this area

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continuance a reasonably concise definition of the visual principle goes over here in this area

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symmetric operations

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetry


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translation a reasonably concise definition of the visual principle goes over here in this area

L


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rotation a reasonably concise definition of the visual principle goes over here in this area

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reflection a reasonably concise definition of the visual principle goes over here in this area

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glide reflection a reasonably concise definition of the visual principle goes over here in this area

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dilation a reasonably concise definition of the visual principle goes over here in this area

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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

compositional balance


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symmetric balance a reasonably concise definition of the visual principle goes over here in this area

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asymmetric balance a reasonably concise definition of the visual principle goes over here in this area

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ambigous balance a reasonably concise definition of the visual principle goes over here in this area

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nuetral balance a reasonably concise definition of the visual principle goes over here in this area

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Graphic Design - Visual Communications 1. Kansas City Art Institute. Brittney Pursel.

This project was really a great experience working closely with the camera and InDesign. It really pushed me into composing pictures in a new way.

Brittney Pursel



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