lifsstil
Brittney Wooten Six-month plan FASM 245
logo
• Lifsstil meaning lifestyle in Icelandic. • The logo is simple, but also reflects the fun and laid-back image of the brand.
Target Market
o Young women ages 18-30 interested in music, film, art, and fashion. Generation Y. o Seeking urban apparel & lifestyle products with a touch of vintage feel. Lifsstil customers want clothing that is good quality and stylish, at moderate prices. o Mostly city girls, but not necessarily. o Psychographics: Energetic, fast-paced lifestyle, educated, love technology, rely on word of mouth, diverse, cultural, laid-back, but very fun. o Students or working in creative field. o Income: $30,000+
The
customer
Mission Our mission is to meet the wants and needs of our customers, by providing an eclectic mix of apparel and lifestyle products.
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competition
Promotional
cadence Lifsstil.com
www.http://Lifsstil.com
lifsstil Tops Bottoms Shoes Accessories Outerwear About
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Lifsstil customers are very technologically savvy, they rely on WOM(Word of Mouth), and social media sites, celebrity exposure etc.
• •
Look-book presented to customers via Lifsstil.com. Promotion/Sales: Mostly online. Markdowns after 90 days.
• •
Advertising on Lifsstil.com, Facebook, Twitter, Blogs. Competitors Cadence: Sales on website,
New •
SoHo
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Diverse/Cultural
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Artistic environment
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Transportation: Train etc.
york
Chicago •
North Clark Street
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Cultural/Entertainment oriented
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Creative
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Transportation: Public/walking
miami •
Collins Avenue South Beach
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Entertainment oriented
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Cultural
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Transportation: Walking/Bike
Assortment plans • Clusters: • • • •
New York City: SoHo (Broadway NY) Chicago: North Clark Street Miami: South Beach Collins Avenue All locations are positioned near or on the same street as our competitors.
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Classifications: Tops, Jeans, Shorts, Skirts, Shoes
•
Classification Recap:
• • • • •
Tops: $374,070 TTL%= 19% Jeans: $393,607 TTL%= 20% Skirts: $ 540,828 TTL%=28% Shorts: 408,320 TTL%= 21% Shoes: $235,790 TTL= 12%
•
Price Ranges:
• • • • •
Tops: $40-$80 Jeans: $60-$100 Skirts: $38-72 Shorts: $39-$80 Shoes: $30-70
Pyramid
planning $430,348
24% 33% 32% 11%
$607,440
$591,845
$199,827
Total: $1,829,459 100%