Tips To Identify Your SMS Service Is Generating Business Or Not Connecting with customers while they are on the go is one of the most important types of marketing techniques. If you develop your messages in brief and focused format, avoid hype, slag, and abbreviations . Identify yourself as a problem solver, make your customers feel special, help them inspire; your SMS marketing is obvious to rock. And if you need to send messages to your targeted audience at the right time in order to connect with them and make them engage with your message.
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While it is important to send SMS messages to your targeted set of audiences to
keep your business booming. We need to measure its success to judge if it is generating you any business or not. However, how would you judge if your SMS marketing is yielding you of any value or not. This is where we help you. Read on!
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Growth Rate
This refers to the number of people who subscribe to your SMS Marketing as a result of the campaigns you are sending. In order to generate a true picture and number of subscribers, just subtract the number of previous subscribers from the current subscribers.
Now, take the result and divide it by the number of previous
subscribers
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Churn Rate
This refers to the number of people who have
opted out of your SMS marketing campaign. Every time, a certain number of people usually opt out of subscribership because they no longer require your services. However; if you find a higher churn rate, there might be issues with your content or targeting customer base.
Take the number of people who opted out and then divide it
by the total number of subscribers.
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Redemption Rate It specifically refers to the action your subscribers did what your campaign asked them to do. The success of any campaign depends on the success of effective implementation of a message and action taken on it.
Get your redemption rate by dividing the number of
subscribers that act by the total number of subscribers .
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Key Deciders To Judge The Effectiveness •Are people signing up - are they staying active •Are customers getting engaged? •Are people talking about you socially? •Is your marketing cost effective ? These are just some of the crucial deciders that help you measure the effectiveness of an SMS campaign Lebanon : +9611366490/1/2 www.broadnet.me
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BroadNet Technologies http://www.Broadnet.me/ info@broadnet.me Business Bay, Al Manara Tower, Dubai, United Arab Emirates 97144567768 411006
BroadNet Technologies is an international leading Business Messaging Solution Provider. It’s joined the GSMA as an Associate Member also it has been awarded certification to the ISO 27001:2013; BroadNet Technologies has been a pioneer in the use of SMS-messaging service across global markets since 2003 thus widening its range of products and services to include Bulk SMS, A2P SMS, HLR Lookup, SMSC Gateway, SMS Firewall, Web Solutions, and Mobile Applications.
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