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BROBST ion of projects created by Madison Brobst A collect DESIGN
House of Amora Branding, Package Design, Web Design
Haute Coffee Branding, Web Design
NXT GEN Records Branding, Merchandise Design
Matchbook UI/UX Design
Gear up Branding, Print Design, App Design
Scout’s Exploration Edutainment, App Design
Let’s Go There Print Design
Bombshell Beauty Bar Branding, Illustration
01 02 03 04 05 06 07 08
“EVERY GREAT DESIGN BEGINS WITH AN EVEN BETTER STORY”
About the Designer The arts have always been a part of my life. Throughout my younger years in school I would spend most of my time creating- whether that be with theatre productions, my school’s and local community’s art programs, or my obsession with writing and reading stories. Being a part of a military family, I moved constantly. But despite living in Rhode Island, Tennessee, and South Carolina, I eventually migrated back to my home state, Florida, to attend college. Before then I had experienced many places and pursued many interests, but through attending Flagler College in St. Augustine, Florida, I discovered Graphic Design and fell in love. The dynamism of the field was what really drew me in, the community and the promise that I will continue to grow as a designer no matter my skill-level was what caused me to stay. In addition to design I also enjoy photography, printmaking, and writing. I am eager to begin working as a designer, and find enjoyment in Branding, Product Design, and UX/UI Design.
House of Amora Package Design, Branding
01
Design Challenge: The design challenge was to create a series of packaging material for a line of candles, incense, and other home fragrance products for consumers. The purpose was to design a functional yet recognizable identity for the brand. The ‘competitors’ are large-scale candle companies such as Yankee Candle. The target audience entailed women in their twenties to thirties, who have an established home and a higher income. Design Solution: Inspiration was largely drawn from classical Greco-Roman style, as well as a heavy influence of Mediterranean imagery. There are two main logos: a strictly typographic logo and then a a more picto- rial logo. These can be interchangeable depending on where the logo is needed. A rich, vibrant blue was paired with a yellow-based beige to create a minimal, calm-inducing brand identity. A pattern reminiscent of Grecian tile-work was used to embellish the packaging for the candles, incense, and room spray.
PA N T O N E
4134 C
PA N T O N E
CMYK
10N07 00 31
CMYK
RGB
158 163 175
RGB
# HEX
2A2766
# HEX
4134 C 10 07 00 31 158 163 175 EFE8D1
PA N T O N E CMYK RGB # HEX
4134 C 00 06 13 33 170 160 148 BBCEE3
Style Guide
Typography & Colors PA N TPA O NPA T E ONNT4EO 1 3N4E4C 1 3 4 1C3 4 C Y0 K170 N 0N 0 100073N10007 3010 3 1 C M YC K M YC1KM R G B R G1BR 5G 8 B116538 111576853 116735 1 7 5 E 7X26A6227A 6 62 7 6 6 A2 # H E#X H E#2XH
PA N TPA O NPA T E ONNT4EO 1 3N4E4C 1 3 4 1C3 4 C 0 10007 3010 3 1 0 Y0K71 00 00173 C M YC K M YC1KM R G B R G1BR 5G 8 B116538 111576853 116735 1 7 5 F E18 D 1 # H E#X H E#EXH F E 8XEDF1E E 8D
HEADLINE ..................................... Style Guide Style Style Guide Guide Subheading
Body Copy
PA N TPA O NPA T E ONNT4EO 1 3N4E4C 1 3 4 1C3 4 C 0 31036 3133 3 3 0 Y0K60 01 30063 C M YC K M YC0KM R G B R G1BR 7G 0 B116700 111746080 116408 1 4 8 3EE3 BC EBEB3CBEBEC EX # H E#X H E#BXH
Charcuterie Etched
Typography &Colors Colors Typography Typography && Colors ............................................... Olicana Rough ...................................................... Seravek
OOUF S
E
H
Primary Logo
A MO R A made for you, with love
Pictorial Mark
OOUF S
E
H O US E O F A MO R A H O US E O F A MO R A
H
Alternative Logo
A MO R A made for you, with love
Product Design
Lemon Rosemary
Lemon Rosemary
Shipping Box
Ocean Mist
Lemon Rosemary Pear Bergamot Incense Package
Essential Oil Package
Web Design
Haute Coffee Web Design, Branding
02
Design Challenge: Haute Coffee is a coffee house that provides high quality fresh coffee and baked goods. This is an environment where, instead of grabbing a quick cup of coffee and leaving the store, the customer feels inclined to sit and drink in the moment, talk with a firend, work, read a book, or even do nothing at all. The main goal was to establish a visual identity, as well as create branded packaging and merchandise. Design Solution: The Designer chose simple typograaphy and a well-balanced color scheme consisting of neutral shades. However the designs are predominantly white and black. The illustrations are intended to elevate the visual identity and show the process behind the coffee making. Packaging is kept minimal for the benefit of the customer; on the front of the package it is clearly stated where that particular coffee was grown, harvested, and processed.
HAUTE COFFEE ROASTERY AND COFFEE HOUSE
HAUTE COFFEE
HAUTE COFFEE
Style Guide
Typography & Colors Style Guide
Typography & Colors
PA N T O N E CMYK RGB
Aa
Aa
Aa
Himalay a
RGB
067 075 084 PA N T O N E
20 11 00 67
CMYK
RGB
Himalay a
CMYK
20 11 00 67
PA N#T OHNEEX 4 4 64 3 C4 b 5 4 CMYK
Aa
PA N T O N E
446 C
# HEX
067 075 084 434b54
RGB # HEX
7#5 4H 3 E CX
7543 C
PA N T O N E
00 02 03 19
CMYK
207 202 201 cfcac9
RGB
PA N T O N E
00 02 03 19 207 202 201 cfcac9
Helvetica Neau Helvetica Neau
CMYK RGB # HEX
Black 0961 # C
HEX
00 06 13 33 170 160 148 aaa094
Aa
Black 0961 C 00 06 13 33
PA N T O N E CMYK RGB
170 160 148 PA a aNa T0O9N4 E CMYK RGB # HEX
4515 C
CMYK
00 11 46 30
# HEX
CMYK RGB
178 158 096
# HEX
b29e60
1b1c21
Helvetica Neau Light
Helvetica Neau Light
B FCG DH IE J F A B CA D E
K LO MPN QO R P J K L MJ N
Q R
M N N OO P PQ Q R SR S K KL L M
K L MK N O S L PM QNR O
T U V W X Y Z
027 028 033
1b1c21
A ABB CC D D EE F FG G H IHJ I J T U V W X Y Z
18 15 00 87
027 028 033
H I
S T U V W X Y Z
Black C
18 15 00 87
A B C DA EB CF DG E HF IG S T U V W X Y Z
RGB
178 158 096
#PA HNETXO N E b 2B9l aec6k 0C
00 11 46 30
Aa
PA N T O N E
4515 C
T U V W X Y Z
G H I J
P Q R S
T U V W X Y Z
Retail Coffee
PRODUCTS
ABOUT US
WELCOME TO
Haute Coffee A
s we ll as s am pli ng o ur co ffees we also plan to ho st c u lt u ral e ve nts i n o ur space, f ro m li ve m usi c to ar t
in s t allat ion s to… who k nows? As wi th all the best co ffee an d c afe ex p e r ie nces, we plan fo r the c afé to evo lve and grow as p ar t of G reenwo o d ’s c reati ve and exc i ti ng n e ig h b or h ood. We k new we had to m ak e so m ethi ng truly s p e c ial to s t an d o ut here, so we bro ug ht the best o ur h om e lan d h as to o ffer and ser ved i t up as f resh as co uld b e, b ot h in t h e c u p and i n the appro ac h.
(R)
RESERVE YOUR TOUR
VIEW OUR MENU
Brew Guide FIND YOUR BREW T YPE
VISIT
Web Design
MENU
NXT GEN Records Branding, Merchandise Design
08
Design Challenge: The design challenge was to create a series of packaging material for a line of candles, incense, and other home fragrance products for consumers. The purpose was to design a functional yet recognizable identity for the brand. The ‘competitors’ are large-scale candle companies such as Yankee Candle. The target audience entailed women in their twenties to thirties, who have an established home and a higher income. Design Solution: Inspiration was largely drawn from classical Greco-Roman style, as well as a heavy influence of Mediterranean imagery. There are two main logos: a strictly typographic logo and then a a more picto- rial logo. These can be interchangeable depending on where the logo is needed. A rich, vibrant blue was paired with a yellow-based beige to create a minimal, calm-inducing brand identity. A pattern reminiscent of Grecian tile-work was used to embellish the packaging for the candles, incense, and room spray.
R
E
pop of color. There’s ogo.
R
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O
C
R
O
D
R
S
D
R
D
S
Style Guide
R
S
E
R
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C
O
C
E
R
C
R
D
S
R
D
S
O
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O
C
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Typography & Colors PA N T O N E CMYK RGB # HEX
Aa
Darkmode Off Regular
Aa
7546 C
PA N T O N E
30 14 00 75 44 54 63 2C363F
CMYK RGB # HEX
7541 C 01 00 00 11 225 227 227 E1E3E3
Almanach
A B C D E F G H I J K
A B C D E F G H I J
L M N O P Q R S T U
K L M N O P Q R S
V W X Y Z
T U V W X Y Z
PA N T O N E CMYK RGB # HEX
4062 C 00 63 61 35 166 61 65 A63D41
PA N T O N E CMYK RGB # HEX
4134 C 10 07 00 31 158 163 175 9EA3AF
PA N T O N E CMYK RGB # HEX
1225 C 00 24 71 01 252 191 073 FCBF49
PA N T O N E CMYK RGB # HEX
4062 C 00 63 61 35 166 61 65 A63D41
S
Matchbook UI/UX Design Design Challenge:
Matchbook is a digital bookstore with a twist; Like the typical dating apps out there Matchbook offers the user a short survey upon signing up, and once given the user preferances the app will queu up a list of books that might appeal to the user. The user will then be free to swipe through the suggested books and save them to their own personal library. The user will have access to multiple purchase options within the app if they find a book they wish to purchase, and also keep track of what they’ve read. Target Audience: The target audience lies within the 18-30 range and is mainly intended for females. The typical user will have an interest in literature and academia, and also holds a natural curiosity about the world. Reading comprises a chunk of their lives and they are dedicated to their jobs or student work, though on the weekends and in their spare time they enjoy exploring new places, surfing, reading, and watching movies. Although the audience has social media accounts and views them daily, this audience prefers to view the content rather than create it. Even though they use their phone for social media, video watching, and reading they also relies on the navigation, mail, and notes app every day.
04
OOK IS THE APP
D TO HELP YOU
UR NEXT READ
se books, this app will
in their search for their
ing a diverse scope of
een easier.
Style Style Guide Guide
Typography Typography & & Colors Colors
Aa
Montserrat Montserrat medium medium
#D9D7EC #D9D7EC
Aa
#131622 #131622
#DF4C86 #DF4C86
Montserrat Montserrat bold bold
#FFFFFF #FFFFFF
Aa
#6570B5 #6570B5
#5656A5 #5656A5
Gill Gill Sans Sans Light Light
A A B B C C D D E E F F G G H H II
A A B B C C D D E E F F G G H H II
A A BB C C D D EE FF G G H H II JJ
JJ K K LL M M N N O O P P Q Q R R
JJ K K LL M M N N O O P P Q Q R R
KK LL M M N N O O PP Q Q RR SS TT
SS TT U U V V W W X X Y Y Z Z
S S TT U U V V W W X X Y Y Z Z
U U VV W W X X YY Z Z
UI UI Elements Elements
Lorem Lorem Ipsum Ipsum
Lorem Lorem Ipsum Ipsum Lorem Lorem Lorem Lorem Jenny Jenny Nielson Nielson
CREATE CREATE ACCOUNT ACCOUNT
SIGN SIGN IN IN
Laura Laura Crawford Crawford
Start discovering new reads
Start Your Discoveries 1 of 3
Matchbook created a quick and easy quiz to help you find your next book
TAKE THE QUIZ
Choose Your Genres Poetry Classics
Start Your Discoveries 2 of 3
Matchbook created a quick and easy quiz to help you find your next book
TAKE THE QUIZ
Non-Fiction Fantasy
History
Poetry
2 of 3
Continue Non-Fiction Fantasy
Romance
Sci-Fi
History Mythology
Mystery
Start Your Discoveries
Thrillers
Mythology Crime Choose Your Genres
Mystery
Fiction
Use the slider or type manually
Crime
Continue
Continue
3
User Survey After creating a new account in the user is then directed to an onboarding process. New users will also be asked to fill out a short survey in order to learn about their book preferences- this can be changed later in the user settings tab.
Type in some of your favorite books: Book Title/Author Add
3
Out Of Love Hazel Hayes Milk and Honey Rupi Kau...
Use the slider or type manually
Start Your Discoveries 3 of 3
Continue
Start
Type in some of your favorite books: Book Title/Author
Horror Thrillers
Start Your Discoveries 3 of 3
About how many books do you read per month?
Horror
1 of 3
Fiction
Classics
3
Sci-Fi
Start Your Discoveries
About how many books do you read per month?
3
Romance
Roach
will have their very own queu of books selected for their personal preferences.
Main Screen After taking the survey the user will have their very own queu of books selected for their personal preferences. If the user would like to know more about a book then they can tap on the card and find a summary, reviews, and more.
Main Page
Time to get swiping! After taking the survey the user will have their very own queu of books selected for their personal preferences. Non-Fiction Science Humor
e done about a jaywalking moose? A bear caught d entering? A murderous tree? Three hundred nimals that broke the law would be assigned entation and put on trial .... Read More
FUZZ
Mary Roach
4/5 308 pages
Action Screens
Non-Fiction Science Humor
What’s to be done about a jaywalking moose? A bear caught breaking and entering? A murderous tree? Three hundred years ago, animals that broke the law would be assigned legal representation and put on trial. The answers are best found not in jurisprudence but in science: the curious science of human-wildlife conflict, a discipline at the crossroads of human behavior and wildlife biology.
FUZZ
Mary Roach
Non-Fiction Science Humor
What’s to be done about a jaywalking moose? A bear caught breaking and entering? A murderous tree? Three hundred years ago, animals that broke the law would be assigned legal representation and put on trial .... Read More
ow more information on the book? Tap on
o read the full description and view ratings.
Roach tags along with animal-attack forensics investigators, human-elephant conflict specialists, bear managers, and "danger tree" faller blasters. Intrepid as ever, she travels from leopard-terrorized hamlets in the Indian Himalaya to St. Peter’s Square in the early hours before the pope arrives for Easter Mass, when vandal gulls swoop in to destroy the elaborate floral display. She taste-tests rat bait, learns how to install a vulture effigy, and gets mugged by a macaque.
FUZ FU Z M arZ Z M ar yy RR o ac Wha That oaShe h Carried t’s to She AllAll That bre be do ch Carried ak
Non-Fiction Histor y No n-F Biography ict ion Sc ien walkin National Museum of leg Inala rep displayancase the? A Smithsonian’s imalsin ing murde National g In a display case Smithsonian’s Museum of Hu ce res os t bro and rous mo en in thetha African American Culture a e? rough A becotton mo r treasits ion History African AmericantatHistory andkeCulture the sits e?rough ar cau of Thjustcotton d puembroidered bag, called Ashley’san Sack, a handful wowith t on lawwith hu bag, called Ashley’s Sack, embroidered just aree handful of ght uld nd tria red be words that evoke a sweeping family l words that evoke a sweeping family .... Read Moreassigned
ing Miles Tiya and en ne abou years Miles Tiya t a jay ter ago,
Liked!
Swipe right to match.
Combining little-known forensic science and conservation genetics with a motley cast of laser scarecrows, langur impersonators, and trespassing squirrels, Roach reveals as much about humanity as about nature’s lawbreakers.
FUZZ
Purchase Mary Now
Roach
icti on No n-F e Sci enc r Hu mo
Non-Fic All That She Carried r cau His ght bea Z Miles Tiya dBiogra ose? A h FU Z ng mo ree hundre Ro ac jaywalki ed e? Th
ign Inya display caseabo in ut thea Smithsonian’s National rous tre uld be assMuseum o M arAfrican done murdeand Culture wo sits a rough cotton beAmerican History
A to ering? the law Read More What’s bag,gcalled Ashley’s Sack, brokeembroidered l .... with just a handful and ent ls that put on tria breakin anima words evoke a sweeping family .... Read More and ago, that ation years resent legal rep
Pass!
4/5 308 pages
Non-Fiction Science Humor
What’s to be done about a jaywalking moose? A bear caught breaking and entering? A murderous tree? Three hundred years ago, animals that broke the law would be assigned legal representation and put on trial. The answers are best found not in jurisprudence but in science: the curious science of human-wildlife conflict, a discipline at the crossroads of human behavior and wildlife biology. Roach tags along with animal-attack forensics investigators, human-elephant conflict specialists, bear managers, and "danger tree" faller blasters. Intrepid as ever, she travels from leopard-terrorized hamlets in the Indian Himalaya to St. Peter’s Square in the early hours before the pope arrives for Easter Mass, when vandal gulls swoop in to destroy the elaborate floral display. She taste-tests rat bait, learns how to install a vulture effigy, and gets mugged by a macaque. Combining little-known forensic science and conservation genetics with a motley cast of laser scarecrows, langur impersonators, and trespassing squirrels, Roach reveals as much about humanity as about nature’s lawbreakers.
FUZ FU Z M arZ Z M ar yy RR o ac Wha That oaShe h Carried t’s to She AllAll That bre be do ch Carried ak
Non-Fiction Histor y No n-F Biography ict ion Sc ien walkin National Museum of leg Inala rep displayancase the? A Smithsonian’s imalsin ing murde National g In a display case Smithsonian’s Museum of Hu ce res os t bro and rous mo en in thetha African American Culture a e? rough A becotton mo r treasits ion History African AmericantatHistory andkeCulture the sits e?rough ar cau of Thjustcotton d puembroidered bag, called Ashley’san Sack, a handful wowith t on lawwith hu bag, called Ashley’s Sack, embroidered just aree handful of ght uld nd tria red be words that evoke a sweeping family l words that evoke a sweeping family .... Read Moreassigned
ing Miles Tiya and en ne abou years Miles Tiya t a jay ter ago,
Liked! icti on No n-F e Sci enc r Hu mo
Non-Fiction All That She Carried r cau Histor y ght bea Z Miles Tiya dBiography ose? A h FU Z ng mo ree hundre Ro ac jaywalki ed e? Th
ign Inya display caseabo in ut thea Smithsonian’s National rous tre uld be assMuseum of M arAfrican done murdeand Culture wo sits a rough cotton beAmerican History
A to ering? the law Read More What’s bag,gcalled Ashley’s Sack, brokeembroidered l .... with just a handful of and ent ls that put on tria breakin anima words evoke a sweeping family .... Read More and ago, that ation years resent legal rep
Pass!
Swipe left to discard.
Profile Screens
Profile Page
Matches Liked Books
Laura Crawford
27
2
114
Read
Reading
Matches
Current Reads
Wishlist
Cart Page
Match Page
Past Reads
Unliked Books
Profi
Purchase books right from Purchase the the books right from the the app!app!
Shopping Cart Shopping Cart
FUZZFUZZ
FUZZFUZZ
Mary Roach Mary Roach
Mary Mary RoachRoach
1
1
Amazon Amazon $21.50 $21.50 KindleKindle $9.32 $9.32
OtherOther StoresStores
1
1
Amazon Amazon $21.50 $21.50 KindleKindle $9.32 $9.32
OtherOther StoresStores Audible Audible
The Curious The Curious Incident Incident of of the Dog the Dog 1 in the in the Night-Time Night-Time
Barnes & Noble Barnes & Noble The Curious
The Curious Incident Incident of of AppleApple BooksBooks the Dog the Dog 1 inDepository the the Book Bookin Depository Night-Time Night-Time
1
Mark Haddon Mark Haddon
Mark eBooks Haddon Walmart Mark Haddon Walmart eBooks
Amazon Amazon $21.50 $21.50 KindleKindle $9.32 $9.32
OtherOther StoresStores
1
Google Google Play Play
Amazon Amazon $21.50 $21.50 KindleKindle $9.32 $9.32
OtherOther StoresStores
Purchase books directly from the app.
Cart Screens
Shopping Cart Shopping Cart
Gear Up
Branding, Print Design, UI/UX Design
05
Design Challenge: “Gear Up” is a branded REI campaign meant to help beginning hikers with preparing for their first trip. The campaign involves an in-store display with pamphlet guides, and on those guides will be a QR code to access a REI sponsored app that simplifies the research shopping for essential outdoor gear. The main goal was to follow REI’s established design system to create promotional material that will attract new hikers and make their first-time experience less stressful. There were a few libertiies taken on the execution of the design, such as the custom type dispalying the “Gear Up” title, for the sake of integrating something slightly new into this campaign and the REI brand. Target Audience: Newcoming hikers come in all ages and genders, but this campaign will primarily target a younger crowd aged 18-25. Both males and females are included. The in-store booklet will attract active shoppers, while the app can be for those just looking to do their research and browse.
R A GE
P U
REI-published checklists, guides, and how-to’s. The user will be able to view their gearlist progress with the circle graph— it’s purpose being a visual representation of
App Screens
Guide Screens After selecting what activity to research the user will then browse a selection of REI-published checklists, guides, and how-to’s. The user will be able to view their Backpacking
Plan your adventure
Lilly Goodman View Profile
SPRING
SUMMER
Saved Guides Gear Lists
SPRING SUMMER WINTERit’s purpose being a visual representation of FALL gearlist progress with the circle graph— SUMMER WINTER FALL
Plan your adventure FALL
SPRING
Camping
Camping
you have for this activity.
Backpacking
Backpacking
Choose the lightest-weight versions of the items on this list that you can find, afford or feel comfortable with. Organizing your gear into systems can be a good way to remember to pack what you need.
Hiking System • Backpack
Day Hiking
Plan your adventure SUMMER
What to Wear Backpacking
About Settings
SPRING
442
Ultralight Backpacking Checklist
See what more you need
Ultralight Backpacking Checklist !
3 months ago
the percentage of essential gear
Sign Out FALL
WINTER
• Pack Cover
Plan your adventure SPRING
SUMMER
FALL
• Trekking Poles
WINTER
Climbing
Camping
Camping
Backpacking
Backpacking
Backpacking SPRING
Day SUMMER
Navigation System • Map • Compass
WINTER
FALL
Hiking
• Cellphone (opt.) • Solar Charger (opt.)
Popular
Gear Checklist : Climbing
68%
According to your current list, this is the percentage of essential gear
op Gear
you have for this activity.
See what more you need
• GPS • Personal locator beacon
Checklist
First-Aid Kit Essentials 2 months ago
237
How-To
How to Hammock Camp
Ultralight Backpacking Checklist
bout
What to Wear Backpacking 1 month ago
184
3 months ago
442
• Route description • Permits
Ultralight Backpacking Shelter System Checklist
• Tent, tarp, bivy, or hammock Choose the lightest-weight versions of the items on this • Guylines and stakes (if needed) list that you can find, afford or feel comfortable with. • Insect mesh for hammock (if needed) Organizing your gear into systems can be a good way to remember to pack what you need.
Hiking System
ettings
gn Out
68%
According to your current list, this is
Shop Gear
ved Guides
ar Lists
what gear they have Gear to Checklist safely: take part in the activity.
WINTER
Lilly Goodman
View Profile
what gear they have to safely take part in the activity.
• Backpack
Day Hiking
• Pack Cover • Trekking Poles
Climbing
After creating a new account in the user is then directed to an onboarding process. New users will also be asked to fill out a short survey in order to learn about their book preferences- this can be changed later in the user settings tab.
Day Hiking Climbing
After creating a new account in the user is then directed to an Popular onboarding process. New users will Checklist also be asked to fill out a short survey First-Aid Kit Essentials in order to learn about their book How-To preferencesthis can be changed How to Hammock Camp later in the user settings tab. 2 months ago
1 month ago
After creating a new account in the user is then directed to an onboarding process. New users will also be asked to fill out a short survey in order to learn about their book preferences- this can be changed later in the user settings tab.
237
184
Navigation System • Map • Compass • Cellphone (opt.) • Solar Charger (opt.) • GPS • Personal locator beacon • Route description • Permits
Shelter System • Tent, tarp, bivy, or hammock • Guylines and stakes (if needed) • Insect mesh for hammock (if needed)
After creating a new account in the user is then directed to an onboarding process. New users will also be asked to fill out a short survey in order to learn about their book preferences- this can be changed later in the user settings tab.
In-Store Booklet After creating a new account in the user is then directed to an onboarding process. New users will also be asked to fill out a short survey in order to learn about their book preferences- this can be changed later in the user settings tab.
Scout’s Exploration Edutainement, UI/UX Design
06
Design Challenge: Scout’s Exploration is an ipad app with the purpose to educate children ages 7-9 on their natural environment. The main function of this app, as well as the accompanying product, will consist of a scavenger hunt that will engage a young audience, motivate the user to go outside, explore the outdoors, and familiarize themselves with their surrounding environment. The use of the app is to act as a field guide for the user to log their discoveries, but also included are fun minigames that will help the user learn more about varying flora and fauna native to specific regions of the United States.
Style Guide
Typography & Colors PA N T O N E CMYK RGB # HEX
A
AHA Wow
Aa
7541 C 01 00 00 11 225 227 227 E1E3E3
PA N T O N E CMYK RGB # HEX
4062 C 00 63 61 35 166 61 65 A63D41
Instant Harmony
A B C D E F G H I J
A B C D E F G H I J K L
K L M N O P Q R S T
M N O P Q R S T U V W
U V W X Y Z
X Y Z
PA N T O N E CMYK RGB # HEX
4134 C 10 07 00 31 158 163 175 9EA3AF
PA N T O N E CMYK RGB # HEX
1225 C 00 24 71 01 252 191 073 FCBF49
PA N T O N E CMYK RGB # HEX
4062 C 00 63 61 35 166 61 65 A63D41
The app icon as seen on an iPad home screen.
The opening scene.
Scout is quick to greet the user and prompt them to begin interacting.
The main page consists of a United States map with all of its regions. Scout will instruct the user to start exploring the map and take their own journey.
After tapping on a specific region, the user will have access to a trail of mini games that they must follow in order to complete their wilderness scavenger hunt.
The games are simple and interactive. Most will quiz the user by including a short question and two pictures to choose from. They can collect flora and fauna on their journey through the app.
Seperate from the mini games is a personal field guide for the user to record their findings at home.
The user can view their field logs at any time. The questions for each entry help them examine what their findings.
The user will also have a weekly “explorer’s challenge”, where they will be given the objective to find a certain plant or animal.
Let’s Go There Print Design
07
Design Challenge: The design challenge for this project was to produce and design a 32-page book for a selected typeface created by Adrian Frutiger, a Swiss Type Designer. The content of the book commemorates the life and work of Frutiger while simultaneously display- ing his typeface. We were to research the Frutiger and one of his typefaces and then apply a theme based off of our findings. The book contains a front cover, spine cover, back cover, title page, table of contents, introduction, chapter 1: about the designer, chapter 2: typeface specimen, chapter 3: typeface anatomy, and a colophon. Design Solution: The typeface selected from Adrien Frutiger’s work was Avenir Next, and it was found within research that the typeface is described as a more “organic” interpretation of a geometric typeface, and was regularly used in print magazines for the fact. Taking this, it was decided that Avenir Next should be displayed with visuals of national parks. After some research into National Geographic magazines, inspiration was drawn from their spreads and visual identity. From the color scheme to the illustrations, every element was deigned to honor the national parks.
Bombshell Bar Branding
03
Design Challenge: Bombshell Bar is a brand concept for the newest beauty bar in Downtown St. Petersburg, FL. This fun, 1940’s inspired bar is intended for young women, aged 21-30, that are looking to enjoy an experience that isn’t like the typical salon in St. Pete. While recieving any of the availbale beauty treatments the customers will have access to a full bar with special-made cocktails so they can sip on drinks while at the salon. Whether a customer wishes to stop by in the afternoon and get their nails done with some friends or drink while getting pampered for a night out, Bombshell Bar is the place to be. The design goal is to be a unique, innovative hybrid of a bar/salon that stands out from the crowd, complete with furniture, bar fittings and lighting, in a fully immersive space.
Style Guide
Typography & Colors
PA N T O N E CMYK RGB
446 C 20 11 00 67 067 075 084
CMYK RGB
7543 C 00 02 03 19 207 202 201
# HEX
# HEX
BAR
PA N T O N E
Aa
Amsterdam
PA N T O N E CMYK RGB
Black 0961 C
PA N T O N E
00 06 13 33
CMYK
170 160 148
# HEX
Aa
4515 C 00 11 46 30
PA N T O N E CMYK
RGB
RGB
# HEX
# HEX
Black C 18 15 00 87
Brandon Grotesque
a b c d e f g h i
A B C D E F G H I J K
t u v w x y z
V W X Y Z
j k l m n o p q r s
L M N O P Q R S T U
BAR
SHELL
B OM
L
BOMB
B SHEL
BAR
MARTINI
COSMO
NEGRONI
TOM COLLINS
BAR
Hair BARDOT
Makeup $55
Sleek & Smooth
KELLY $35 Tinted primer, powder, mascara, brows tamed & lips hydrated
O’HARA
$65
Big curls & Volume
HEPBURN $75
MONROE $45 Tinted primer, powder, mascara, lip gloss, brows tamed/filled in & light eyeshadow
Structured Updo
BOW $50
HARLOW $65
Full coverage foundation, powder, bronzer/blush, eyeshadow, false band lashes, brows tamed/filled in & lipstick/gloss
Old Hollywood Waves
DAY $55 Simple & Straight
Nails Tints
MANICURE $20
TURNER
$60
ACRYLIC $25
Eyelash extensions
TAYLOR
$30
Henna brow tint
GEL POWDER $30 DIP POWDER $40
WOOD $35 Lash tint
www.bombshellbar.com
Thank You