Driven by color

Produced by Jassen Pintado

Written by Jeremy Foster

At Automotive Art, we believe that delivering world-class color matching solutions to today’s body shops is our mission. To achieve this, we developed state-of-the-art paint systems using the best European technology to achieve the ultimate color match, in addition to delivering superb durability and coverage for today’s discerning painters and car owners.

Our mixing system has been designed to not only deliver quality color matching, but also it contains 30% less toners than our competition, which means less money sitting on customers’ mixing banks, and more in their bank accounts. What’s more, we have one of the most comprehensive product ranges in the business; from body fillers and primers, to paint and clear coats; all designed to work together to enhance the simplicity and efficiency of using our products.

We Believe In Color

At the center of our refinish philosophy is the belief that great color matching is critical to our success. Simply put, we believe in color; we are Driven by Color. We believe that color matching should not be achieved by trial and error, but must be consistent and accurate. This is why we created innovative color tools like our Chromatic Color Box, which is made up of nearly 6,800 color chips sprayed with our own paint to provide precision color matching in less time. Supporting our chromatic chips is our cutting-edge Motomix Plus color software, which contains over 150,000 formulas for all car manufacturers, all delivered via an intuitive user interface that is loaded with features that make finding the right color both easy and efficient.

The latest tool in our color matching arsenal is our Adam 5 spectrophotometer (color camera.) This next generation technology combines our new 5-angle color camera with color imaging and multi-angle spectral measurement, delivering an unprecedented level of precision color matching. What’s more, the Adam 5 features cutting edge formula recalculation technology that delivers a new level of sophistication in measuring today’s most extreme effect finishes.

Our Adam 5 Color Camera has been perfectly calibrated to work hand-inhand with our Motomix Plus Color Software. Today, our color matching solutions can be delivered not only to traditional PC-based computers, but also to mobility solutions like phones and tablets. Along with wifi connectivity, this means readings from the Adam 5 Color Camera can be sent via Motomix Plus from the body shop into the paint room to enable faster delivery of mixed colors more efficiently.

The Automotive Art Motomix Cloud solution also provides the most upto-date access to the latest color formulations developed by our color laboratory, enabling our resellers to always deliver the most accurate color mixes to their body shop customers.

The latest innovation to be added to our color ecosystem is our new Auto-Mix paint dispenser technology. Working seamlessly with Motomix Cloud and our Adam 5 Color Camera, we have created a color ecosystem that not only delivers accurate, intuitive color matching, but fully automated color mixing for high volume paint shops. The Auto-Mix not only increases productivity in the paint shop, but precision dispensing of toners to 0.01 grams provides a level of accuracy that is unattainable by manual color mixing. This results in less mis-tinting errors in the mixing room, and next-level, precision color matching.

With our complete refinish system, customers can be confident that they will be using the most state-of-theart suite of color tools on the market today, delivering the best color match, in fewer steps with greater accuracy.

Exclusive Collaboration With Grupo Solid In Central America

As Automotive Art continues to seek growth in new territories across the globe, when it came to Central

America only one true partner stood out. “With over 7,000 customers across the region, and a restless entrepreneurial spirit and passion for growth, our distribution partnership with Grupo Solid started in 2019, and continues to be exciting, and a natural fit for us,” said Doug Armstrong, CEO of Automotive Art. “Grupo Solid culturally shares our passion for being committed to the success of our customers, and a relentless drive to continue expanding the business in the region.”

He went on to say that… “with our state-of-the-art products and innovative technology platforms, as well as our committed partnership with Grupo Solid, we are excited to engage Central America into embracing new technology to grow and innovate paint and body shop businesses across the region.”

FOUNDED: 1990

INDUSTRY: Automotive Paing

CONTACT: www.automotiveartpaints.com paints@automotiveart.com