2568QCA GRAPHICDESIGN2 SWEENEY BRODIE
S2846253
My name is Brodie Sweeney and I am a second year full time student, studying Digital Media at Griffith University. I am majoring in Graphic Design and this subject has always sparked an interest with me. I began university immediately after high school and have not regretted it once. I believe I have a certain style of design and find it hard to explore other styles through my own creativity. I am motivated by success and afraid of failure. However this does not stop me from trying new things. A lot of people who know me are unaware of my creative side and are surprised when I tell them my choice of study. This is something I am trying to change as I am beginning to expand my work and designs. I am a lazy person except for when I need to rush. I procrastinate until the last minute and I believe this is when I do some of my best work. I have a gentle nature and I am very laid back most of the time, which is probably the cause of my procrastination.
DESIGN BRIEF FortyTwo25 Cafe 64 Griffith Street Coolangatta 4225
BACKGROUND Fortytwo25 is a family owned small business that is looking to make a bigger footprint in the café market. Based in the center of Coolangatta they have a prime position to grow and expand their business. What separates this café from similar surrounding establishments is its multipurpose ability. Combining a quick and easy take-away café with a downstairs secluded restaurant is a guaranteed marketing advantage. Improvement in web presence and brand identity is capable of boosting the business audience and improving the growth of the company.
JOB: 001_13_fortytwo25
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TARGET AUDIENCE OVERALL PURPOSE CURRENT ELEMENTS SUPPLIED
TO BE REDESIGNED
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Tourists visiting Coolangatta and surrounding areas Permanent residence of Tweed Heads and Coolangatta
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Providing an elegant, high-end café option for the area of Coolangatta.
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Current branding theme Copy of menu Existing business card
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Branding Menus Website and other web presence Uniform Levels of signage Business card Frequent customer benefit cards
BUDGET
$4 ,000 Includes all elements of redesign and consultations.
SCHEDULE
12 August - Final Logo design 17 August - Menus, Uniforms and Stationery 23 August - Levels of Signage and Promotional 30 August - Web designs
cafè
C=35, M=60, Y=80, K=25 C=0, M=0, Y=0, K=100
brodiesweeney.wix.com/fortytwo25
WAITING STAFF UNIFORM
ILLUSTRATIONS
Requirement: To produce an advertising campaign for a Drop One Product Strategy. Important to combine print based media with digital channels in order to reach different levels of society. The selected campaign is designed to create awareness and inspire the audience to drop the product of Plastic Bags.
The campaign is targeted at middle class individuals who may be overlooking the seriousness of the issue. This socioeconomic class makes up the majority of people who the issue is impacted by. The selected target audience can be further narrowed down to the average family within this group. The parents of these families are the ones who the campaign is aiming to have the greatest impact on, as they will be the ones saying no to plastic in each journey to the grocery store.
C=85, M=50, Y=0, K=00 C=0, M=0, Y=0, K=100 C=15, M=100, Y=90, K=10
BIN STICKER
SHOPPING TROLLEY ADVERTISMENT
FACEBOOK EVENT
REFERENCES Ocean Crusaders: Plastic Crusades, viewed 5 October 2013, http://oceancrusaders.org/plastic-crusades/plastic-statistics/ Clean Up: Plastic Bags Fact Sheet 2009, viewed 7 October 2013, http://www.cleanup.org.au/PDF/au/cua_plastic_bags_fact_sheet.pdf Sea Turtle Restoration Project: Bag the Plastics, viewed 7 October 2013, http://www.seaturtles.org/section.php?id=126 Inspiration Green: Plastic Bag Statistics, viewed 7 October 2013, http://www.inspirationgreen.com/plastic-bag-stats.html Sea Shepherd: The Plastic Sea 2006, viewed 8 October 2013, http://www.seashepherd.org.au/commentary-and-editorials/2006/07/24/theplastic-sea-372
GRAPHICDESIGN2
2568QCA