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Fanpage Trends
10.2014
Fanpage Trends table of contents 1/1 Editorial
3
All Indonesian Brands
5
Automotive
10
Banks
15
Beverages
20
Cosmetics
26
E−commerce
31
Fashion
38
Food
43
Technologies
48
Telecommunications
53
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Fanpage Trends October 2014
Editorial 1/2 Fanpage & Twitter Trends Indonesia October 2014 Last month Sotrender together with Joy Intermedia premiered the first edition of Fanpage & Twitter Trends Indonesia − comprehensive social media reports for Indonesian social media industry. Encouraged by their success, we are coming back with another monthly reports, in which we show the data on reach, engagement and content of 9 different industries present on Facebook & Twitter in Indonesia with comments of Indonesian experts. This time our reports have also brand new graphic design that makes them more intuitive and easier to read. Read the reports to be up−to−date with the latest social media trends. The reports, apart from the rankings of all Indonesian brands, also include results of Facebook Pages and Twitter profiles from 9 categories: automotive, banks, beverages, cosmetics, e−commerce, fashion, food, technologies and telecommunications. The results of each category are divided into different types of rankings.
Fanpage Trends In comparison to September, Indonesian Facebook pages engaged 30,54% more users, gathered 54% more likes and 18,18% more comments, which is quite a significant change. Interestingly, among the analyzed profiles there were none posting only text posts. In turn, 22,07% of Facebook pages used only multimedia posts. The leaders in posting only multimedia content were Indonesia Raya, PAC Martha Tilaar, Mother and Baby Indonesia. One of the most successful brands in the Beverages category was NutriSari, which reached the first place in aEURśThe most engaging Facebook fanpagesaEURt ranking. We asked Elvira Puspasari Chandra, the E−Marketing Brand Associate of Nutrifood, to comment the view of the company on the use of social media as a marketing tool. Nutrifood believes in the power of social media as an exciting and powerful communication tool that shall bring significant impact to our company for the purposes of reaching, listening, learning, and establishing rapport with all our stakeholders. Being engaged with active social media enthusiasts as our customers, our brand division (L−Men, NutriSari, Tropicana Slim, HiLo, HiLo Teen, W’dank, and Alergon) manages all social media platforms directly, both from upstream to downstream by dedicating some social media specialist team for each existing brand to ensure high engagement & rapport.
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Fanpage Trends October 2014
Editorial 2/2 Twitter Trends As well as with the case Facebook, the Indonesian Twitter profiles also were more active in October than in September, but not significantly. For example, profiles have tweeted on average 1,7% more often than in September. The tweets were retweeted 5,2 times (4,6 in September) and liked 1,43 times (1,22 in September) on average. The profiles that gathered most likes were Samsung_ID, CocaCola_ID and Frestea_ID. Only the last one stayed on the podium since September, keeping its third place. On the other hand, there were 3 best tweets that in total gathered 5717 retweets, which makes up to almost a double of the best result from September. Three best posts in October got more retweets than the top 8 Indonesian tweets in the previous month. Read the full reports to gain the perspective of the whole Facebook and Twitter landscape in Indonesia!
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Fanpage Trends October 2014
Fashion
Fanpage Trends October 2014
Fashion The biggest Facebook fanpages
−
1
BRODO Footwear
921 975
+2% (+17 931)
−
2
Elzatta Hijab
788 577
+6% (+43 300)
−
3
Petersaysdenim
433 836
+0% (+2 012)
−
4
Dian Pelangi
409 670
+2% (+7 496)
−
5
Uniqlo Indonesia
194 674
+3% (+4 918)
−
6
unkl347
122 695
+1% (+789)
−
7
Damn! I Love Indonesia by Daniel Mananta
72 036
+2% (+1 677)
−
8
Rabbani Indonesia
31 067
+70% (+12 831)
−
9
ARL by Hardware
13 323
+1% (+161)
−
10
Zoya Lovers − hijab fashion
9 119
+4% (+313)
Chart presents number of fans at the end of the month, and its increase.
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Fanpage Trends October 2014
Fashion The most engaging Facebook fanpages percentage of engaged users
number of engaged users
+6
1
Rabbani Indonesia
228%
70 720
−
2
BRODO Footwear
5%
48 988
−2
3
Elzatta Hijab
5%
36 386
+4
4
Uniqlo Indonesia
4%
7 851
+1
5
unkl347
3%
3 933
−3
6
Dian Pelangi
1%
3 801
−2
7
Petersaysdenim
1%
3 045
−4
8
Damn! I Love Indonesia by Daniel Mananta
4%
2 938
−
9
ARL by Hardware
4%
511
−
10
Zoya Lovers − hijab fashion
1%
85
Engaged user is a user, who within analyzed period of time acted on a page by clicking ’Like it’, commenting or posting. Percentage value can be higher than 100%, because Facebook enables activities for users, who are not fans.
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Fanpage Trends October 2014
Fashion Customer service percentage of posts with reaction
number of users posts
+3
1
Dian Pelangi
0%
534
−1
2
Elzatta Hijab
3%
116
−1
3
BRODO Footwear
33%
101
+3
4
Rabbani Indonesia
13%
61
−2
5
Damn! I Love Indonesia by Daniel Mananta
42%
19
−
6
unkl347
53%
17
+2
7
ARL by Hardware
0%
14
+2
8
Zoya Lovers − hijab fashion
0%
13
−4
9
Petersaysdenim
0%
0
0%
0
−2
10 Uniqlo Indonesia
Chart presents total number of posts published by users and percentage of them that was commented by brand.
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Fanpage Trends October 2014
Fashion The most engaging Facebook posts Rabbani Indonesia Tuesday, 28.10.2014 12:21
Elzatta Hijab
Jika kamu Muslim, silakan Like/Sukai FansPage Rabbani Indonesia yang baru ya... Kemudian tulis Yesss di kolom komentar. Semoga yang komen/share bisa bahagia dunia dan akhirat... Amin. Ya ALLAH... =========================== Rabbani Care: SMS/WA:083890238542 atau PIN BBM: by REQUEST http://www.rab
Wednesday, 01.10.2014 03:13
GRATIS Produk Wardah setiap pembelanjaan di store/webstore resmi elzatta. Pembelanjaan senilai Rp.100.000 bisa mendapatkan Makeup dan Hijab Journal Pembalanjaan senilai Rp. 500.000 bisa mendapatkan Creamy Body Butter dan Pembelanjaan senilah Rp. 1.000.000 bisa mendapatkan Lip Pallete Promo hanya b
Interactivity Index: 67 048 65%
35%
49528
3380
250
Interactivity Index: 17 536 0%
100%
16764
121
18
BRODO Footwear Tuesday, 07.10.2014 05:30
Uniqlo Indonesia
Udah ada yang punya sepatu legendaris Brodo yang satu ini? Dengan sol boots−nya, Signore Boots Vintage Brown akan membuat Brothers melangkah lebih mantap! Dapetin dengan harga Rp. 625.000, bisa dipesan sekarang di http://bit.ly/BootsVBCS
Monday, 20.10.2014 09:16
Join the Tweetvitation quiz on Twitter and get a chance to win a trip to JAPAN for you and a friend! Click http://bit.ly/UNIQLOatGI for more details! #UNIQLOatGI
Interactivity Index: 14 605 70%
30%
Interactivity Index: 7 134 13769
81
32 76%
24%
unkl347 Friday, 03.10.2014 06:11
[ multimedia / brak tekstu ] Interactivity Index: 4 520 90%
10%
2856
0
104
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7106
3
1