Stance 2017 PR Recap October - December 2017
2017 Results At-a-Glance Yearly Coverage Recap: o Year to Date Impressions: 517,527, 992 UVM o Year to Date Secured Placements: 60+ press clippings Top Secured Coverage: o o o o o o o o o o o o o o
Refinery 29 Highsnobiety Huffington Post Real Simple Best Products W Magazine WWD HypeBae Billboard Nylon Sports Illustrated New York Post Coveteur Gear Patrol
o o o o o o o o o o o o o o
Men’s Health Cosmopolitan Women’s Running PGA Tour Popsugar Yahoo Sports Golf Digest Tech Crunch The Force Guide Glam.com Shop Eat Surf The Hollywood Reporter HypeBeast Dread Central
2017 PR Overview Kicking off the partnership in October, Mfa hit the ground running securing immediate placements for a variety of collections as they launched. To assist in the launch of the Intimates collection, the team invited top tier media to an NY event that resulted in coverage surrounding the launch, as well as confirmed placements in women’s upcoming print issues in 2018. To round out the year’s end, we put a huge focus on holiday gift guide outreach, positioning Star Wars and other lifestyle energy projects as the go-to stocking stuffer this year. Key initiatives included: o NFL Collection o Michael Jackson: Thriller o Intimates o Stranger Things o Rihanna Holiday o Legends of Horror o Adventure Collection – Jimmy Chin o Adventure Collection – Jossi Wells o Star Wars o Seinfeld Looking to 2018: o Stance Subscription o Feel 360 o Adventure Collection
Intimates Collection October - December 2017
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Rihanna – Thottie or Nice Collection October - December 2017
Michael Jackson: Thriller Collection October - December 2017
Star Wars Collection October - December 2017
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Legends of Horror October - December 2017
Stranger Things Collection October - December 2017
Holiday Gift Guide October - December 2017
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