NO RACING, JUST SMILEY FACING WRITTEN & PHOTOGRAPHED BY OLIVER TOMAN
Loving cycling for sport and style, we dreamt of creating our very own kits. We didn’t want them to be a club or a brand, but something in between. We were just a few dudes who enjoyed riding their bikes through the Viennese Woods. We didn’t want to be too serious about things. No racing, just smiley facing. And that’s how SINGI got its start. The first jersey was illustrated by Frau Isa, who also happens to be my wife. Designed by Jürgen Friesinger, a Viennabased illustrator known as BOICUT, the second jersey was crazy colorful. We limited production to 30 pieces each—a small batch that upheld them as limited artworks. It was the perfect amount since we wanted to keep things small. Plans now are in motion for 2017. Another year, another jersey? We’ll see.
5566 BROKEN BROKEN
