PREVIEW COPY
PREVIEW COPY 1
2
PREVIEW
Contents Volume II/ Issue 2
March/April 2010
Features HALESTORM: 13 Get Off
PUDDLE OF MUDD: 15 Songs in the Key of...
TAKE ACTION TOUR 32 Music for a Cause GET TO KNOW: 40 Mayday Parade & We The Kings
21
IS IT TRUE?: 45 Ke$ha
W COPY
on the cover ORIANTHI & LADY ANTEBELLUM
Contents Volume II/ Issue 2
March/April 2010
26 d e p a r t m e n t s Warm Ups: 7
Day Of Fire, Melora Hardin, Tamela D’Amico, Paper Tongues
Main Support:12
Lita Ford, Halestorm, Puddle Of Mudd, Genitorturers
Headliners: 21
Orianthi and Lady Antebellum
Live Reviews: 32
Take Action Tour, Black Eyed Peas, Jay -Z, Celtic Woman. Breaking Benjain/Three Days Grace, Zakk Wylde
Get To Know: 40 Mayday Parade, We The Kings
Is It True: 45 Ke$ha
News: 45
Unsigned Spotlight: 46 Industry Insiders: 50 This Just In: 53
PREVIE
CHECK THIS OUT
CHECK OUT OUR WEBSITE @ BROKENRECORDSONLINE. COM
WE ARE NOW ON TWITTER. FOLLOWUS @ TWITTER.COM/BROKENRECORDMAG
VOLUME II/ISSUE 2 Editor In Chief Photos, Layout Design: Scott Vollweiler
Editor: Nicole Seblano Associate Graphic Deisgner: Paul Seach
tims ic V n o li il M 1 1 r e v O heft Last Year. of Identity T
Research. Source: Javelin Strategy &
“2010 Identity Fraud Survey
Report.” February 2010.
Help Protect Yourself Today. A Serious and Growing Problem. Identity theft is one of the fastest growing crimes in the nation. Over 11 million Americans fell victim to the crime in 2009, at a cost of over $54 billion. (Source: Javelin Strategy & Research. “2010 Identity Fraud Survey Report.” February 2010.) As thieves employ more sophisticated and high-tech methods, the number of identities exposed in a single theft increases dramatically, as does a consumer’s level of risk. Every week, retail companies, financial institutions, and national organizations are breached, and the personal and financial information of hard working Americans is stolen. LifeLock, the leader in identity theft protection, helps protect your identity – even if your information falls into the wrong hands. As a LifeLock member, if you become a victim of identity theft because of a failure in our service, we’ll help you fix it at our expense, up to $1,000,000. (Restrictions apply. Call for details. Due to New York State law restrictions, the LifeLock $1 Million Total Service Guarantee cannot be offered to the residents of New York.)
Take Action Now. ENROLL TODAY AND GET:
30 DAY RISK-FREE* TRIAL
USE PROMO CODE:
ID
CALL NOW:
1-877-665-7279 *At the end of the 30-day free period your card will be billed automatically ($10.00 monthly/$110.00 annually) unless you cancel within the 30-day period. You can cancel anytime without penalty by calling 1-800-LifeLock. Offer is for new LifeLock members only.
EW COPY
5
Online Staff Run By: Tom Stamfli Staff:
Kristin Tully: Ray White Joe Pennachio Marie Scarsella Kayla O’Neill Joshua Kail Kyra Kverno Luis Vazquez Paul Seach Lindsay Shapiro Rene Mata Alaura Christine Michael Marcuiliano Chtistina Seblano Michael Simonovsky Broken Records Magazine is published by Broken Records Publishing. Broken Records Magazine and all its subsidiary companies are governed under state law. If you’d like to intern for any of the Broken Records companies, please email us @ BrokenRecordsMagazine@yahoo.com All Logos are used with permission and are owned by the respective artists. Broken Records Magazine prints every 2 months, 6 times a year. To see more photos or to purchase other copies please visit us at: BrokenRecordsOnline.com
Meet New Buzz Artists
WARM UPS Day of Fire * Melora Hardin * Tamela D’Amico * Paper Tongues
If
you haven’t met Day of Fire, get familiar because these guys are taking back the music industry on their terms. No prepackaged, clone rock here. Welcome to a new generation of rock that stands its ground.
Setting Rock on Fire by KRISTIN TULLY
Start by telling me a little bit about the name Day of Fire. Where did it come from? Josh Brown: You know I went through a crazy time in my life where I used to be a very hardcore drug addict when I was in this band called Full Devil Jacket and I went through a period in my life where drugs just… they got me. I just knew I had to change or I was going to die if I kept going the way I was going. So I just really started looking for another way of life, looking for- really just looking for God. And then one day I had an experience that changed my life where I knew that there was something stronger out there than everything that I’d been exposed to previously. And that was my Day of Fire to put it in a corny way. You know, I just had a life changing spiritual awakening that rocked me. It was that experience that allowed me to turn away from drugs but it also lead me to turn away from music. I was done and I just stepped away from the whole thing. 7
Sometimes you need that little reprieve to realize what you want. Josh Brown: No doubt and for me I never really had, up to that point, I only knew one way of life. I had a really bad outlook on life and I didn’t exactly have the easiest childhood. I had no hope basically. I’d say that now I’ve got hope in my life- in my heart. I know you were originally signed as a Christian band, what prompted you to choose to label yourself as such because there can be a lot prejudices associated with that. Josh Brown: I would never label myself that because honestly, when someone is saying you’re a Christian Rock band that’s just your record company using that to try to sell records to a certain person. You know what I’m saying? It’s a label that gets put on you because your label wants to market you a certain way. I don’t sit
PREVIEW
Melora Hardin
warm ups
by Paul Seach
looks to plant her flag on a new world
Known for her role as the sexy, yet stern (and sometimes crazy) former boss of Michael Scott on NBC’s The Office, Melora Hardin is stepping out of the actor’s spotlight and into a whole new world, one that is somewhat familiar grounds for Hardin. Appropriately titled All the Way to Mars, the album is Hardin’s first nationally release album on the LML music label. For Hardin, the album was a chance to explore another side of her talents. “The world of music is something I have been pursuing all my life,” she said. “I have been writing since I’m 2 (years old). I’m so excited about this being my first nationally released CD, and it’s another beautiful place I can expand out into.” The 17 track album takes you back in time to a period of performances by young girls traveling to big cities looking for their big break in some smoke-filled lounge.
W COPY
9
Picture a single spotlight on Hardin as she struts towards the piano and begins to belt out “Raise the Roof,” the lead track to her album. “Richard-Jay Alexander and I created an act together that we did at Catalina Jazz Club and “Raise the Roof” was my opening number for that and that was Richards suggestion (to have it open on the album),” Hardin said. “He (Alexander) knew it was a great song. He is amazing at working with people.” Working with Hardin on her album is director/producer Richard-Jay Alexander who has worked with stars such as Bette Midler, Barbra Streisand and Bernadette Peters. For Hardin, Alexander’s experience was a perfect match, having worked with her influences. “As a child I listened to Judy Garland a lot, I thought she was amazing,” Hardin said. I loved the actress singer like Barbara Streisand and Judy Garland. I got my hands on everything that they sang.” Recorded over a span of three days, the album, according to Hardin, captured all the right emotions and sounds she and Alexander were going for, calling it “a wonderful acclamation of Richard’s experience,” her recording of two independent records and work as an actress. “All Messed Up” is a jazzy number where Hardin sings for her out of control love for another. All that’s missing from the song are the cat calls from the gentleman as Hardin seductively sings over this jazzy number. Aside from the lounge sound, the album features Broadway and standard sounds. Having written her first song at such a young age, music has been intertwined with her acting career. In the Rocketeer, she played a nightclub singer. In 2008, she played the lead role of “Fantine” in the Hollywood rendition of Les Miserables in Concert and made her Broadway stage debut playing Roxie Hart in Chicago in 2009. Her two independent releases called The Meloradrama and Purr are available on her web site www.melora.com. As for the future, Hardin is still getting her feet wet and hoping to explore more of this new world. She has a role in the upcoming family comedy called Knucklehead, which is scheduled for a November 2010 release.
by Luis Vasquez “I’m in love with somebody…and it’s not you!” That’s the kind of rock you can expect from Halestorm, the pride of York, Pennyslvania. Led by lead singer, Elizabeth “Lzzy” Hale, along with brother Arejay, bassist Josh Smith and lead guitarist, Josh Hottinger, this foursome released their self-titled debut album after priming their craft for a number of years. In 2009, they beared fruit to the tune of a number #6 charting on the U.S. mainstream Rock spot with the song “I Get Off.” I got the opportunity to speak with Lzzy Hale, whose enthusiasm is infectious. The origin of this natural of forces resides in an earlier time with Lzzy’s dad, a musician in his own right, who handed over the baton to his son and daughter a couple of decades later. Lzzy explains, “Me and my brother, Arejay started when I was thirteen and he was ten. We named the band Halestorm. We called it that because my last name is H-A-L-E. It was that or the Hale Family Band which we weren’t exactly thrilled about.” 13
Music has always been a part of my family. My Dad’s a bass player and my Mom was an avid music fan. When my father played in bands in the 70’s and 80’s, my mom would help them around town. My family has always been involved. He finally settled down to have a family. When my brother and I started showing an interest in music, my parents were absolutely thrilled. I think they were thrilled that we didn’t want to be doctors and lawyers, something they don’t know anything about.” (Laughs) The Band was started in 1997. Their father even played bass for the group originally. It was eight years before they even signed a record deal. For those years, Halestorm was the epitome of grinders. They did it for the love of music and the thrill of performing live for people who could appreciate the work that went into it. “It’s amazing when you find what you love and what
PREVIEW
Main Support
Songs In The Key of…
Rock ‘n’ Roll
Article & Photos by
Kristin Tully
A red light blinks on a Blackberry indicating a waiting message. As the message begins to play Puddle of Mudd’s tour manager relays, “This is Mark, I wanted to move the interview from the venue to the hotel. Give me a call and let me know if that works.” In the world of rock and roll things are rarely done on schedule, always changing, and never turn out as expected- sometimes you’ve got to just go with the flow. And if you’re a member of Puddle of Mudd it’s doubly true.
W COPY
15
PREVIEW
According To
“I’m at my apartment in LA. It’s actually been raining quite a bit. It’s raining today so I haven’t been outside but I can hear it”, Orianthi’s chipper voice ironically relays.
21
by Kristin Tully
W COPY
It’s odd to picture what we all know as sunny L.A. plagued by rain but what’s even odder is the upbeat intonation of the voice across the line considering the weather description. However, considering who the voice on the other end of the line belongs to, it seems to make a bit more sense. “I don’t mind the rain though’ Geffen Records latest pop-rock, protégée Orianthi relays. “It’s good because it’s a perfect day to sort of be able to stay in and play some guitar.” Orianthi is anything but you’re ordinary pop star. Hailing form Adelaide Australia, Orianthi is not just another voice, but a guitar virtuoso. In fact she has been dubbed by Carlos Santana, himself his successor as a guitar player.
I studied classical and then moved onto electric when I was eleven. What was your first guitar? I think it was this old, sort of nylon acoustic. I don’t even think it had a brand name on it. And then I got an electric guitar after seeing Carlos [Santana] perform and that was a second hand Paul Reed Smith- it was actually a brown color. And I loved it!
How does it feel to be backed by PRS guitars? It’s amazing! I’ve been playing their guitars since I was eleven and I loved them and to have Paul’s support means so much! I can just remember always goHow did you pick up guitar? I picked up the guitar when I was six because my dad ing and checking out all the beautiful guitars he had ing their this is a guitarist and he had guitars all over the home- he in the collection and gomy own was actually a left handed guitarists so they’re all hand year I actually have coming strung left handed- so I picked one up one day and signature guitar pretty asked him how play some chords and he taught me. out and it was tually. It’s I was so excited when I could actually play a chord- I surreal ac‘Oh my gosh! I think it was an A chord or something- and I just wanted l i k e my own guitar in to keep at it and learn more. One of my dad’s friends have there!’ it’s really, rewas a guitar teacher and he sent me to him and I went ally crazy. But to quite a few guitar teachers. Then when I was ten to have
Orianthi Signature PRS Guitar
Paul’s support and the Paul Smith family, it means a lot and I just think they are top quality guitars. To me they sound so great, and they’re 22
26
PREVIE
EW COPY
27
Country music’s latest phenomenon is taking over the world (and we are not talking about Taylor Swift). After a trio of musicians/songwriters got together to form a band, they toured and toured, and toured some more, even opening for some of Country’s biggest artists. Fast forward just a few years later, Nashville had a new favorite child: Lady Antebellum. Lady A, as their devoted following calls them, toured nonstop during their run supporting their debut album, Lady Antebellum (Capitol Nashville), and eventually became a dominant name in the music business. They appeared on TV talk shows as musical guests and were presented a Platinum certification plaque on the Ellen Show. The band seemed to finally hit their stride when the defeated the reigning vocal group of the year, Rascal Flatts, at the CMA awards. Only months earlier, Lady A would also release the single “I Run to You,” for which they also won Single of the Year. The track would climb the charts and peak at #1 and would eventually set the town for the title track for album number two. The CMAs recognition did bring about a fairly urgent sense of ante-upping. “It puts expectations on us,” says Charles Kelley, who shares lead vocal duties with Hillary Scott. “We already felt like there was a lot to prove after winning Best New Artist the year before— like people are invested in us and saying ‘All right, go get ‘em.’ Which is why we’re excited to get this album out.” “I’ll be honest,” says Hillary. “Somebody asked me if I was on such a high about the awards, and I said ‘Absolutely,’ But I was thinking to myself, ‘I’m also a little terrified.’ Because you hit a point like that and you really can’t go backwards” “Well, we can go backwards,” chimes in Charles, the pragmatist, laughing nervously. “If anything, though, it makes us want to work harder and record even better songs and continue to grow as performers and prove that we’re deserving of it,” says Hillary. Late January, Lady A would release the long awaited Need You Now. Shocking to some but expected by others, the album would debut at #1 on the all genre charts with sales of almost 500,000 copies (a rarity in the business this day and age). Lady A would hold the top spot again the following week but would get knocked into second by Sade. Sales of Need You Now were accelerated by the band’s victory at the Grammy awards. Flying high, Lady A then landed on the talk show of all talk shows, Oprah, and got to perform live and interviewed during her “Friday Live” show. To add more excitement, only two short years after 28
PREVIE
Live Music At Its Best
Live Reviews
Take Action Tour * Jay-Z * Black Eyed Peas * Three Days Grace/Breaking Benjamin* Zakk Wylde * Celttic Woman
Photos By
Ray White
Interviews by
Gerard Ucelli Review: Day 1 By
T
Samantha Seblano
he 2010 Sub City Take Action Tour brought hundreds of fans to Sayreville, New Jersey. Starland Ballroom presented this packed out show February 4. This year’s tour gave 10 percent of the proceeds to “Driving for Donors,” an organization giving bone marrow transplants to people with life threatening diseases. The band line up for the night included Call the Cops, There for Tomorrow, A Rocket to the Moon, Mayday Parade, and headliner, We the Kings. Each of the bands showed their musical talent by getting the crowd going with their energy filled music and also showed their comedic side with all of their “Jersey Shore” jokes. Call the Cops and There for Tomorrow kicked off the show with their high powered performances. Call the Cops took pictures with some fans and joined the crowd after their set. A Rocket to the Moon also put on a powerful set by playing songs off their album On Your Side. The vocalist, Nick Santino, engaged the crowd by giving a heart felt love speech followed by an acoustic version of “Baby Blue Eyes”. A Rocket to the Moon knew how to get everyone moving. Mayday Parade rocked the stage by playing songs from their new album Anywhere but Here and their 2007 album A Lesson in Romantics. In the middle of their performance, lead singer Derek Sanders played
EW COPY
32
an acoustic solo of “I swear this time I mean it” and made the fans go wild. With dozens of crowd surfers and everyone screaming their lyrics, their performance was nothing less than awesome. The anticipation was growing as everyone waited for headliner, We the Kings. When they came out, they started off by playing “She takes me high” and “Skyway Avenue”. We the Kings got every single person jumping and the energy and excitement they brought to their fans was enormous. Just when everyone thought they were done, We the Kings had a surprise and came back out to play two encore songs. They came back out to play “Heaven can wait” and “Check yes Juliet”. We the Kings gave their fans everything they could ask for. Nobody left Starland Ballroom that night unsatisfied.
Review: Day 2 By
Ray White
This years Take Action Tour with We The Kings and Mayday Parade rolled into NYC on Feb 8 to play a sold-out Highline Ballroom. With 10% of each ticket being donated to Driving For Donors, a non-profit organization dedicated to creating awareness of lifethreatening diseases like leukemia and lymphoma. As well as helping find bone-marrow donors to save lives of those afflicted. Fans were also afforded the opportunity to sign up for the National Marrow Registry on site.
Review by: Jackie Vera Photos by: Kristin Tully @ Madison Square Garden NY,NY The Black Eyed Peas has now hit absolute mainstream success. They went from playing small underground venues to headlining Madison Square Garden. The steady change came in 2003, when the group signed on Stacey “Fergie” Ferguson as another member of their group. Her vocals changed the direction of the group and now they have a number 1 album (The END) besides the constant barrage of number 1 singles from the album (I Gotta Feeling, Boom Boom Pow, and Imma Be). The show at Madison Square Garden in NYC had a very diverse audience; it ranged from young children to young adults and even older grandparents. In front of me was two middle aged parents with what seemed to be their two children. Sitting to the left of them could have been their grandmother. Never have I seen a demographic like this at a show. The performance had a great vibe and energy. Opening the show was party pop group LMFAO, and rapper Ludacris. Finally at 9:15pm, the Peas hit the stage. Fergie performed a number of her solo songs. Taboo flew across Madison Square Garden on a lit up motorcycle. Will.I.Am blew the crowd away by freestyling to text messages sent from audience members displayed on the monitors. The show delivered great music performed by their band and guest DJ, David Guetta, performing “I Gotta Feeling” on the turntables. Will.I.Am had explained that Guetta cowrote and produced “I Gotta Feeling” with the band. The whole show was a huge party and the 36
whole crowd was dancing and singing along to almost every song. The Black Eyed Peas proved that they had become a household name by selling out a venue like Madison Square Garden. Costumes were a big part of the show. The costumes were like the theme of their music: futuristic. The show closed with “Boom Boom Pow” as the whole crowd danced and sang along every word. The Black Eyed Peas have proven themselves in the music industry and they won’t be going away anytime soon.
PREVIE
GET TO KNOW this is what I want to do. It’s the only thing I feel that I’m pretty good at, but I actually care enough about to try as hard as I can to make it happen. I don’t know. I would be doing something in music in some way, but I’m not sure so hopefully we can do this for a while until we can figure it out.
Who are you musically influenced by?
There’s a ton of bands and artists that were all influenced by. I decided to mention Queen. Queen is a huge one for me. There are a lot of modern bands as well for our band like Taking Back Sunday, Brand New, Jimmy Eat World, The Starting Line, some 90s rock bands like Third Eye Blind the Foo Fighters. There a ton really, but there’s a couple I guess.
Was there a time with Mayday Parade where you felt like you “made it”
You know there hasn’t been like one specific moment for sure where it was like “O man.” There have been several moments just being on the cover of AP Magazine. Another is being on Warped Tour the whole time on a bus. Just to be on a bus or going overseas and people singing our songs. There have all kinds of moments where it was surreal and amazing.
Travis Clark of We The Kings
How would you compare and/or contrast your new album Smile Kid to We The Kings? The biggest difference between the two albums is that it’s a lot more dynamic. It was kind of like a ‘Check Yes Juliet’ Version 2.0. Writing this record, we tried to make it moviesque as possible.
Give a synopsis on the new single “Heaven Can’t Wait” and what was the inspiration behind the video? Give us a heads up of what we can expect from Every one of our videos is so close to the story line. Mayday Parade in 2010 such as tours or albums We wanted this one to have more comic relief. Nicolas etc? Guisen directed this video. It was pretty fun and It’s all going to be about touring this year. The CD out probably one of the most fun videos we were ever apart now and were trying to work and tour as much as we of. There’s a lyric in that song that describes the video can. So we have the Take Action Tour now and we do perfectly. “Here is a song for the night I drink too much have the Warped Tour this summer, but in the months in and spill my word” between, we’re going to stay on the road. There are a lot of things were looking at right now and it’s exciting Why should people come to the Take Action Tour and but it’s not confirmed yet so we can’t necessarily say. what would make people think this tear will kickass? Well first off it’s a charity tour for kids who have leukemia and with us other bands that would be headlining are Mayday Parade, A Rocket To The Moon, Stereo Skyline, and There For Tomorrow.
ADVERTISE IN BROKEN RECORDS MAGAZINE. AFFORDABLE RATES. HIGH EXPOSURE IN PRINT AND DIGITAL FORMATS. Contact: BrokenRecordsMagazine@ yahoo.com
EW COPY
Who are your musical influences and what would be your dream tour of 3 bands/acts you listen to now? Some of my musical influences range from Jimmy Eat World, Third Eye Blind, Blink 182, Coldplay, and The Beach Boys. I listen to everything for the most part. My dream tour would definitely have to be Jimmy Eat World, Lil Wayne and Coldplay just to see what it would be like to have them all in the same room. 43
Bringing you the best Unsigned Artists
Unsigned Spotlight Legend of the Fall * Electric Socery * It’s Not Over * Atomik Age
by Scott Vollweiler Bigwig, Tantric, Naked Brothers Band, Doro Pesch). Legend Of The Fall consists of members JD- Vocals, Guitar; SkylerDrums, Vocals; Levi- Keyboards, Vocals; Madison Bass, Vocals; CaseyJonesGuitar, Vocals. After forming in Summer 2007, the band self released two albums and is eagerly waiting on recording their EP with Malsch. Earlier this year, Broken Records had the exclusive opportunity shoot the bands promotional photos for their upcoming campaign. The band of brothers proved to be one heck of a good time. We wanted to show the band in a younger light, rather than the standard dark and angry moods. Instead, the photo session took place inside of the groups school; shooting inside the school gave the band some comfort and let them show their youthful side. After all, the band members range from 14-21 years of age. “We are looking forward to what lies ahead,” states Levi. “2010 is going to be an amazing year!” For more information, visit LegendOfTheFall.com
Hailing from New Jersey, the five Alam brothers formed the holy alliance known as Legend Of The Fall. The fivesome recently signed an exclusive management and PR contract with industry heavyweights, New Ocean Media (Framing Hanley, Sebastian Bach, Otep, Candlebox) and is set to enter Soundmine Recording Studio in East Stroudsburg in March with uber music producer, Dan Malsch (Forever the Sickest Kids, Framing Hanley,
by Christina Curcuru
The ATOMIK AGE Project All You Need is Love and the Music Will Come
There are many rock star hopefuls who try to figure out the recipe for success. If you ask Staten Island based band The Atomik Age Project, its members will all agree that friendship is the key. Now, I may be partial, as my father is not only my band mate, but also maestro of the entire group. Still, though many twenty-something year old daughters roll their eyes in boredom when hearing stories of the “good old days,” to me, this story about bridging the gap between friendship and music never gets old. 46
It all started six years ago when my father, Phil Curcuru, was working on a movie with his best friend Lenny. The movie, appropriately named The Lenny and Phil Story, was a compilation of their skits filmed over past twenty years. My father, an accomplished musician, in composing a song for the closing credits, wanted to capture and portray the feeling experienced by someone shooting his way up the charts of popularity. This resulted in the first song that would be performed by The Atomik Age Project. He called his family and childhood friends, also musicians, to see if they wanted to contribute to the song. Getting together to record “Look At Me,” was the beginning of what would become their journey towards success. They entirety of their first CD, On Time For Being
PREVIEW
Dasiy Rock Guitars wants a Revolution By Paul Seach
“Nothing less than to change the world.” There is a girl’s rock revolution coming, says Daisy Rock Girl Guitar founder Tish Ciravolo. And she hopes to have a hand in it. After spending most of her music playing days patrolling the L.A. scene and performing in bands such as the Rag Dolls, The Velvets, They Eat Their Own and her own group Shiksa and the Sluts, Ciravolo knew she could contribute to music in another way. Designing guitars built for females. “(We are the) only girl guitar company whose mission is to get more girls to learn how to play guitar,” Ciravolo said. “We get emails from girls all over the country, really all over the world, saying we want to start a band. (There are) not a lot of resources for women.” Until Ciravolo watched her daughter draw a daisy.
W COPY
51
Ciravolo drew a guitar neck on the daisy and the concept for Daisy Rock Girl Guitars was born. Ten years later, Daisy Rock guitar has built quite a name for itself with many famous professional artists choosing to take a Daisy Rock guitar to the stage. Names such as Avril Lavige, Joan Jett, Miley Cyrus, Vicki Peterson (The Bangles), Jane Wiedlin, Lisa Loeb and Dolly Parton, just to name a few. Her company has also sold over 150,000 guitars during those ten years. The uniqueness is in the craftsmanship of the guitar. Built lighter and with a smaller neck, the guitar is designed to better suit a female’s hands. This came from her own experiences when she returned her bass guitar because it was too heavy. But it hasn’t been smooth sailing for Ciravolo. Not everyone jumped on the girl guitar band wagon. In a feature article on Ciravolo and Daisy Rock guitars in USA Today, Andy Rossi, senior vice president of global sales and marketing for Fender said that “with all due respect to Daisy Rock, creating an instrument that is specialized for females is pandering, insulting and not what females want.” Ciravolo took it in stride and said that shortly after the article was published she received a call from Rossi who apologized and said he had been misquoted. Nonetheless, Ciravolo continues to use her bubbly and warm personality to move the company forward and help inspire aspiring female musicians. Her lighter and better fitting guitar hopes to reduce discouragement in playing. She helped create a book with Alfred Publishing that is specifically for girls. Ciravolo also takes part in charity events and Lillith Fair. Any opportunity to show women they can hang with guys and Ciravolo looks to be there. As for the future, Ciravolo sees a girls revolution coming with more rock and punk bands coming up. If she is lucky, they will be carrying a Daisy Rock guitar to the stage.
60
TO PURCHASE THE COMPLETE VERSION OF THIS MAGAZINE PLEASE VISIT: BROKENRECORDSONLINE.COM AVAILABLE IN PRINT & DIGITAL FORMATS ALSO AVAILABLE: CARRIE UNDERWOOD ISSUE AEROSMITH ISSUE