Listing Guide_2023

W ELCOME TO

BROKER ASHEVILLE’S MISSION

Our mission is to be the superior REAL ESTATE SOLUTION in the Asheville market. We are focused and committed to providing an exemplary client experience; overachieving objectives and attaining optimal success in all facets of operations.

#1 Team in Asheville

16 Years in Business 1000 Total Clients Served + 529 Million in Sales + 1.07 Of Sells in the Market %

WIN-WIN or no deal

INTEGRITY do the right thing

CUSTOMERS always come first

COMMITMENT in all things

COMMUNICATION seek first to understand

CREATIVITY ideas before results

TEAMWORK together everyone achieves more

TRUST starts with honesty

EQUITY opportunities for all

SUCCESS results through people

THE TEAM ADVANTAGE

JEREMY

Jeremy is a Western North Carolina native and proud to call Asheville home. Jeremy combines his knowledge and passion for our LOCAL community with a fun, customer focused, and consultative approach.

Jeremy is a graduate of the United States Air Force Academy and his professional resume includes active duty military experience as an Air Force Officer and sales executive roles for market leading medical device and information technology companies. Jeremy has deep roots in our community and has a passion for giving back. During the football season, you can find Jeremy volunteering his time as an assistant football coach for North Buncombe High School. Jeremy is married to his high school sweetheart, Karen, and together they have a beautiful daughter, Ella.

Jeremy is an Asheville native and has a passion for helping his clients BECOME A LOCAL.

DAVE CASH

Dave’s entrepreneurial spirit, communication and management skills are appreciated by our clients

After spending many years in banking, real estate investment, and insurance brokerage, Dave is one of Broker Asheville’s real estate listing specialists. He has spent the last years and has sold hundreds of properties here in Western North Carolina. Prior to Asheville, he founded, ran and sold an Allstate insurance agency

A US Air Force veteran and a West Virginia State College grad, Dave’s entrepreneurial spirit, communication and management skills are appreciated by our clients. Dave, Sarah and their 3 boys, Harrison, Miles and James live in the Kenilworth neighborhood of Asheville. When Dave is not on listing appointments or attending kids sporting events you can find him skiing, fly fishing on the Davidson River, biking at Bent Creek with his family or wake surfing on Lake James.

Luxury Real Estate Agent

AVL TOP 100 Individual

AVL TOP 100 Team

Meals on Wheels of WNC- Board member

Leadership Asheville Member

255+ Units Sold

103+ Million in Volume

GET TO KNOW OUR TEAM

We understand that an exceptional REALTOR® won’t be an excellent administrator, so we allow each team member to do what they do best. We have a team of specialists who handle the “behind the scenes” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME

MANDY REESE LISTING MANAGER

Mandy brings 8 years of real estate administrative experience working in all aspects of buying and selling. She prides herself in her attention to detail, organization, and above all else, assisting clients with care and competence. Before Mandy relocated to WNC from Charlotte, she taught middle school Language Arts for over 10 years. Mandy lives in Haw Creek with her husband Kevin, daughters Evan and Ensley and their silly goldendoodle. She loves spending time with family in the woods, on the water and gathering with friends.

AMBER THOMAS CLOSING AGENT

Amber grew up in Greensboro, NC, and is proud to be a native of North Carolina. After attending Appalachian State University, she moved to Raleigh and called the Triangle home for 12 years. Her love for the mountains brought her to the Ashe-ville area over three years ago. Amber has over 15 years of experience in the real estate industry. Amber believes that every interaction with a client is very import-ant and holds that to a high standard. In Amber’s spare time she enjoys having a good local craft beer at many of the local breweries, going on hikes with her husband, Buddy, and her Cocker Spaniel, Boone, and traveling the world.

ALAN FRAEBEL PHOTOGRAPHER

Alan Fraebel relocated to Asheville from Winter Park, FL with his wife and two children. Alan graduated from Florida State University with a degree in theatre and an emphasis on the technical elements of productions; using those skills to prog-ress into lighting design and photography. He joins Broker Asheville as our full time photographer and videographer. He enjoys being a community ambassador for Broker Asheville and doing his part in helping them to continue with the success of the company. Alan and his family are excited about fulfilling their dream of living in the beautiful mountains of Asheville. When he is not behind the lens of a camera he can usually be found watching sports, cooking up a good steak, and enjoying being with his family.

GET TO KNOW OUR TEAM

DAVE CASH LISTING SPECIALIST

After spending many years in banking, investment, insurance, and real estate, Dave is Broker Asheville’s real estate listing specialist. Prior to Asheville, he founded an Allstate insurance agency in Charlotte. A US Air Force veteran and a West Virginia State College grad, Dave’s entrepreneurial spirit, communication and management skills are appreciated by our clients. Dave, Sarah and their 3 boys, Harrison, Miles and James live in the Kenilworth neighborhood of Asheville. Away from the office you can find him skiing, fly fishing and biking with his family.

JEREMY LASTER LISTING SPECIALIST

Jeremy is a graduate of the United States Air Force Academy and his professional resume includes active duty military experience as an Air Force Officer and sales executive roles for market leading medical device and information technology companies. Jeremy has deep roots in our community and has a passion for giving back. During the football season, you can find Jeremy volunteering his time as an assistant football coach for North Buncombe High School. Jeremy is married to his high school sweetheart, Karen, and together they have a beautiful daughter, Ella.

LEAH GRAHAM STEWART OWNER / CMO

Originally from Camden, South Carolina, Leah met Jeff during a summer in Maine where Leah had landed for an interim college summer job; the rest is history! A University of Georgia graduate, Leah has a Bachelors in Environmental Design and a Masters in Urban Planning. With a background as a city planner and an enterprising attitude, Leah plays a pivotal role. Leah is “the boss” and we are proud to have her working as Marketing Director. When she’s not in the office, you can find Leah visiting the local Asheville hot spots with their two sons, Jackson and Wyatt.

JEFF

STEWART OWNER / CEO

Jeff was raised in the mountains of Asheville, North Carolina, and graduated from the University of Georgia Terry College of Business. Following several years of incredible success working with buyers and sellers, and being named a top producer at Keller Williams, Jeff and his wife Leah founded Broker Asheville. Jeff’s love of his hometown, specifically the natural beauty of Western North Carolina, translates into Broker Asheville’s community mindedness, where he works to build a team that empowers clients to make savvy decisions with confidence.

GET TO KNOW OUR TEAM

BRE POWERS BUYER SPECIALIST

Bre, her wife and daughter relocated from Atlanta in 2017 after she worked as a stylist in a top tier men's salon. Bre has always had an affinity for homes and architecture and after some personal buying experiences, she was drawn to bring her experience in customer service and attention to detail to Broker Asheville. Bre looks forward to sharing her love of the mountains and helping you make a sound decision as she knows that attention to detail, respect and a love for people and process can bring a win to families and create opportunities.

BRET FRK BUYER SPECIALIST

Bret has been in the real estate business in multiple capacities for over 17 years. After graduating with an Urban Design and Planning degree from the University of Cincinnati, he pursued a career with renowned design and architecture firms in the Western US. Bret then put his past knowledge and experience to work in the real estate brokerage business. Bret has lived in and owns investment properties within the River Arts and West Asheville neighborhoods. He currently lives in Haw Creek with his wife Allison, son, Wade and daughter, Avery.

MORGAN MATHES OPERATIONS MANAGER

Morgan Mathes grew up just down the hill from Asheville in Greenville, SC, where she spent most of her time playing any sport she could find time for After finishing her communications degree at North Greenville University, she ventured to Atlanta for a dose of city life where she met her wife, Bre, and stepdaughter, August. With a background in Management and a team oriented mindset, Morgan has landed a supporting role here on Broker Asheville. Her communication skills, efficiency and " can do" attitude help assist our team and clients successfully reach their real estate goals.

WE WANT TO KNOW YOU

Most sellers we work with are looking to achieve the following...

Net the most money

Experience the least amount of hassle

In a timeline that matches their motivation

Aside from the three items listed above...”What is the most important to you?”

OUR PROMISE TO YOU

We appreciate the trust you have put in our team to help you sell your property.

Our commitment to you is that we will exceed your expectations the entire way through the selling process.

So much so that you will want to share your experience with your family and friends....whom we would also love to help.

If we ever fall short of that high level experience, will you please bring it to our attention so we can change our process?

How are we doing? Great! Are there any friends, family, co-workers who we can help with their real estate needs - we want to be a resource for them!

Our team members will be checking with you periodically to see how we're doing and if there is anyone in your world that we could help with their real estate needs or questions.

KEY MARKET FACTORS

MARKET FACTORS WITHIN OUR CONTROL

PROMOTION

PRESENTATION PRICE

FACTORS WE CAN’T CONTROL

COMPETITION

BUYER’S OR SELLER’S MARKET

INTEREST RATES

WHEN THE PERFECT BUYER WALKS THROUGH THE DOOR

PROMOTION

LEARN ABOUT THE HOME

WHERE BUYERS FIRST LEARNED ABOUT THE HOME THEY PURCHASED

(Percentage distribution)

INTERNET 53%

REAL ESTATE AGENT 29%

YARD SIGN/OPEN HOUSE SIGN OR RELATIVE 6%

FRIEND OR NEIGHBOR 6%

HOME BUILDER 4%

DIRECTLY FROM SELLER 3%

PRINT OR NEWSPAPER AD NEGLIGIBLE

Broker Asheville uses a combination of digital, social media, tradition local & national target marketing to ensure maximum exposure for our listings.

Data from the 2020 National Association of Realtors® Profile of Home Buyers and Sellers

OUR REACH

•Keller Williams is the largest real estate company in the world.

•Keller Williams Asheville leads the market with over 500+ Agents.

•Broker Asheville of Keller Williams is the Top Real Estate Team in Asheville and has been for years.

20- POINT MARKETING SYSTEM

BEFORE WE LIST

STRATEGIC POSITIONING IN PRICING

We don’t price your home to sit, we price it to SELL using experience and Scienti c Market Analysis.

MASSIVE EXPOSURE

We market heavily to agents as 87% of residential sales involve REALTORS®.

HOME STAGING

To ensure the “wow factor,” our listing team o ers’ staging consultation to prepare your home for sale. The way your home looks in pictures makes or breaks your sale. We utilize an in-house photographer and a full time marketing. Our exceptional listing photos and marketing strategy set our properties apart. Excellent photos = more showings = a faster, easier sale that set your listing apart.

20- POINT MARKETING SYSTEM

WHEN WE LIST

GLOBAL NETWORKING

1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global and Proxio Pro.

YARD SIGN

Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by tra c.

MASSIVE INTERNET EXPOSURE

83% of all consumers view properties on the internet prior to purchasing.

SOCIAL MEDIA

Your home will be featured social media and online platforms.

EMAIL CULTIVATION

We are constantly cultivating quali ed buyers in the Asheville area.

COLOR PROPERTY FLYERS

Full color, professionally designed and printed yers will be displayed inside your home for potential buyers.

SUPRA LOCK BOX

Your property’s security is a top priority. The lock box records information on everyone who accesses your home, restricting access to your home to licensed professionals.

BUYER SCREENING

We market to agents who will bring pre-quali ed buyers to your home, reducing stress and eliminating “tire-kickers.”

SHOWING TIME SERVICE

Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE

Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

20- POINT MARKETING SYSTEM

AFTER WE LIST

QUICK, RELIABLE RESPONSIVENESS

We pledge to return all correspondence within a timely manner.

CANVASSING YOUR NEIGHBORHOOD

We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING

PRESENTATION

PREPARING YOUR LISTING FOR SALE

You don’t get a second chance to make a great first impression! Below are some simple ways we can maximize your home’s appeal.

EXTERIOR FOR SHOWINGS

Keep the grass freshly cut

Remove all yard clutter

Apply fresh paint or stain to fences if applicable

Paint the front door

Weed and apply fresh mulch to garden beds

Clean windows inside and out

Wash or paint the home’s exterior

Tighten any loose door handles

Ensure gutters and downspouts are firmly attached

INTERIOR

Remove excessive wall hangings, furniture and knick knacks

Clean or paint walls and ceilings

Shampoo carpets

Clean and organize cabinets and closets

Repair all plumbing leaks, including faucets and drain traps

Clean all light fixtures, switches, doors, door handles and door frames

Turn on all the lights

Open drapes in the daytime

Keep pets secured or outdoors

Play quiet background music

Light the fireplace (if seasonally appropriate)

Infuse the home with a comforting scent like apple spice or vanilla

Vacate the property while it is being shown

PRICE

PRICE

PRICING YOUR LISTING

It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.

+15%10% +10% 30% -10% 75% -15% 80%

ACTIVITY MARKET VALUE 60%

Asking Price Percentage of Buyers

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed and therefore has the greatest potential to sell when it is new on the market.

ADDITIONAL CONSIDERATIONS

THE PROPER BALANCE OF THESE FACTORS WILL EXPEDITE YOUR SALE.

PRICE

Pricing your home properly from the start is the deciding factor on how long it will take to sell.

CONDITION

The condition of the property a ects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, rst impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION

Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING

The rst 30 days your property is listed is the window of opportunity when buyers and their agents discover your property and are most likely to visit and make o ers.

LOCATION

Location is the single most important factor in determining the value of your property.

TERMS

Your goals, needs and motivations can impact the terms of the agreement.

ACTIVE TO MARKET

THE OFFER

Showings Begin

Agent Feedback

The Offer

Negotiating Contracts

1. ACCEPT THE OFFER, in which case you have a contract.

2. COUNTEROFFER, you are rejecting the buyers proposal but are putting a new offer on the table.

3. REJECT THE OFFER. This should be used as a last resort when counter offering is not an option.

FROM CONTRACT TO CLOSE

FROM CONTRACT TO CLOSE

Once you accept and sign the offer, your home is considered to be “under contract” and the closing process begins. Broker Asheville’s Closing Coordinator will take the lead in this process and your agent will be there to guide you through each step! We’ve simplified this process into ten steps to help you finalize the sale of your home.

1. Under Contract

2. Inspections

3. Due Diligence & Negotiations

6. Repairs Made & Tracked

7. Review Closing Disclosure

8. Final Walkthrough

INSPECTIONS

Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

Save yourself time, money and disappointment... Do deferred maintenance NOW!

HOW THE SELLER SEES THE HOUSE

HOW THE BUYER SEES THE HOUSE

HOW THE INSPECTOR SEES THE HOUSE

HOME WARRANTY PLANS

Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For free, the seller can provide a warranty covering specified heating, plumbing, electrical, water heater, and/or appliance break downs during the listing period. Coverage under most plans can be taken over at closing with a fee.

NOW

IT’S

CLOSING DAY

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

A FEW THINGS TO BRING TO THE CLOSING

A valid government-issued picture ID

House keys

Garage door opener(s)

Mailbox and any other spare keys

ATTORNEY DUTIES

The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

YOUR COSTS

Sellers commonly pay the following at closing:

• Mortgage balance and prepayment penalties, if applicable

• Other claims against your property, such as unpaid property taxes

• Unpaid special assessments on your property

• Deed Transfer Tax

• Attorney Fees

• Agents Commission

FAQ

How fast can you list my home?

We will move as quickly as possible while still ensuring the Presentation is ideal. Once a home is staged and photography has occurred, we can be ready to activate your listing within 48 hours.

How will you market my home?

Broker Asheville utilizes a comprehensive 20 point Marketing Strategy to ensure the most thorough exposure of your listing. More detailed information can be found within this packet.

What will the list price be, and how do we know we couldn't have gone higher?

The list price is determined by looking at your individual house as it compares to the local market. We evaluate the qualitative and quantitative factors with you in great detail to arrive at the price. The market corrects, meaning if your home has more value to buyers, they will bid up the price to own it.

At what price will my home sell?

The three factors that will ultimately determine the market price or sale price of your home are Promotion, Presentation and Price. We will work with you to create a tailored plan, matching your individual goals, to sell your house.

How do showings work?

Once your property is active on the MLS, licensed agents can request to show it. We set the schedule based on your needs. You will be alerted of the request by your preference of phone, text or email. At the confirmed time, the agents use their secure login to access a code to the lockbox.

How much will I net in the sell of our home?

We can help you determine an approximation of what you will net by using a worksheet which calculates the fees associated with selling your home. Percentage of sales price, per diem taxes and HOA fees and seller concessions are some of the variables that will affect the actual amount of proceeds you will receive.

BROKER ASHEVILLE TEAM CLIENT SUCCESS STORIES

I have found Broker Asheville Team to be both professional and personable in all areas of real estate. They are "go-getters" with excellent follow-up skills. They do their research on market sales to provide the best advice on pricing. Cannot recommend them highly enough! - Jim

C.

We had an absolutely wonderful experience purchasing a second home in Asheville with the assistance of Jeremy Laster, Dave Cash, and Amber Cloutier of the Broker Asheville team. It's a daunting prospect to buy a house more than 500 miles away, but these real estate professionals guided us every step of the way--from getting to know us well enough on the front end to find the type of house we were interested in, to patiently providing over several months property listings to consider both in and around Asheville, to helping us negotiate a favorable price, to making sure all latent repair needs were identified and addressed by the seller, to easing us through closing. -

Maura M.

I can not give high enough praise to the Broker Asheville team that surrounds him. We had our home listed with another agent for six months with no luck. Once Broker Asheville team let loose his marketing machine, we were under contract in one week! Post contract to closing our hands were held and the process was amazingly seamless.

- Norm L.

These folks are so very impressive, from the listing agent to the open house agent to the closing agent, all the best of the best! I can’t imagine EVER selling or buying again without first contacting Broker Asheville! Even after the sale has closed, they are still in contact trying to help in any way they can. THE REAL DEAL, folks! - Billy

A.

Broker Asheville were an extreme pleasure to work with throughout the entire selling process. From their friendliness and extensive market knowledge, to quick response as a team for any setbacks I encountered I was very impressed with how professionally they handled everything. I would highly recommend them to others looking for a realtor and plan to use their services in the future as a repeat customer. - Michael

P.

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