End of Module Student Evaluation BA (Hons) Illustration Module Code: OUIL503Responsive Name: Bronte Hall Student ID: 259958 Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms:poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.) Learning Outcome
Evidenced where? Blog, Visual Journal, Roughs, Final Illustrations, Storyboards, Development Sheets etc. (No more than 75 words)
5A4:Make appropriate use of a range of research methods to investigate a topic and produce work relating to the critical, cultural or social context of art and design.(Knowledge & Understanding - Research and Critical Awareness)
Collating visual inspiration and analyzing this on the blog, carrying out visual research in my sketchbook where I would think about the task at hand through drawing, researching different brands, markets, and organisations when necessary to identify the type of Good work needed for a project (e.g. researching the brands taking part in the YCN Student Awards).
5B3:Generate ideas, concepts, proposals, solutions and/or arguments using the language, materials, processes and techniques of a designated discipline.(Cognitive Skills ProblemAnalysis, Problem Solving)
Evidenced in the sketchbook, containing rough sketches, thumbnails, compositional considerations. Testing out different materials and processes to develop outcomes for set projects. In Collaborative, utilising my skills as an illustrator, thinking visually in my sketchbook, coming up with multiple ideas and ways of presenting a concept.
Very good
5C3:Respond to set briefs or proposals in a professional context.(Practical Skills Visual Quality and Conceptual Development)
Submitting to live competition briefs, creating various design boards as a way of professionally displaying work, tracking the progress of projects on blog, preparing slideshows and pitches to present during peer reviews
Good
5D3:Exercise selfmanagement skills in managing their workloads and meeting deadlines/apply interpersonal and social skills to interact with others.(Key Transferable Skills, Organisation, Communication and Evaluation)
Evidenced through blogging, creating lists and notes on the blog, communicating with others during group work, time management – managing this module as well as others, organising when and how to meet for collaborative work, evaluating successes and failures through blog posts
Very good
Your grade Using words: >poor, satisfactory, good, very good, excellent
Summative Evaluation (See Evaluation Guidance on next page for more information) You are required to write a 750 word Summative Evaluation of this module. Please type up your Summative Evaluation in the box below. Make a PDF of the document and post the PDF as your final post on your OUIL503 blog. Also, please cut and paste the text from this box into the final page(s) of your OUIL503 Project Report. At the beginning of Responsive I had no experience with submitting work to competition briefs, so planning time to complete the projects before for their allocated deadlines was something new to me, requiring a fair bit of discipline and organization in order to get it complete. Having to submit work in these professional contexts as part of the module did help me to get over the fear of entering competitions, and made me realise that it’s possible for me to do this. I also found that it’s good practice to create work for external briefs as you have to not only identify the requirements of a brief, but work around restrictions put in place by other people. This can be challenging however it can also encourage you to work in a new way, dealing restrictions on colour, media, size, or format for example. Although at times the autonomous nature of the module was overwhelming, I do think it has been a good experience for me as I’ve learned to approach projects independently from start to finish. I’ve had to rely on my own judgment and have confidence in the creative decisions I’ve been making. Illustration 12” was one of my favourite projects during Responsive. Because of the quick turnaround and the single square formats, I decided to have fun with the project and use it as an excuse to experiment with media and generate a set of outcomes that were all about process and materials. Not only did I have fun creating the designs, I think it was a good exercise to see what can be conveyed in a single image without the use of text. My favourite outcome of the sleeve designs was the Krzysztof Komeda cover, as creating it was very straightforward and intuitive. The ideas and the processes in which I chose fell into place immediately, and I really think I managed to capture my experience of listening to that particular song for the first time. It also made me realise that sometimes simple is best, and that I don’t have to overwork an image for it to be complete. In terms of the development of all of my outcomes for the module, I took the time to go through all of the appropriate stages with each of the projects – research, idea generation and sketching, visual developments, and refining them into finished images. This way of working is how I carry out pretty much all of my work, and it’s a way for me to ensure that I consider my ideas long enough, instead of rushing to get them completed. Despite my organization in Responsive, looking back I think I could have selected and engaged with the project briefs available to me at an earlier date instead of worrying about creating and submitting work for live competitions. Maybe this could have resulted in even stronger outcomes from myself. Collaborative was also challenging at times as I haven’t had much experience with group work, especially for a competition. Although I learned a lot about myself and my practice during Collaborative, I could have been more assertive in terms of directing the project the way I wanted to. I also found it challenging to stick to one job, as when I complete projects alone I play the role of image maker, and deal with type, layout, etc, all on my own. From this experience, I realised that I really appreciate the versatile nature of illustration, as a lot of the time we have to face things that ordinarily would be left to other disciplines. I also realised that it’s important to be able to do more than one thing creatively, and that all of these other skills outside of drawing are more tools that we can use. When thinking about future projects, I will take forward what I’ve learned in Responsive. For example, I personally found that I do best with projects that I’m enthusiastic about. If I don’t really believe in a project, I think the outcome will reflect this which I found with the YCN Bear Brief – as it was geared towards children which isn’t something I usually gravitate towards, and it was quite commercial.
I also feel more confident in entering my own work for competitions, which will surely open up a lot more opportunities for myself in the future. I will be more willing to take up the challenge of submitting to live briefs having went through that process aready. Another thing I would like to remember is that the turnaround of a brief (unless specifically stated) can be as quick or drawn out as you want it to be. For instance with Illustration 12”, I set myself mini deadlines of a couple of days maximum to complete an image. Just because a piece of work is made in a short time, doesn’t always mean it’s quality is poor, as I found that thinking on my feet led to more spontaneous outcomes that were experimental and playful.