Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal
Project Rationale What do you intend to do and why? I intend to produce 6 illustrations in an editorial approach, responding to contextual information that I have collected on a chosen subject. I would like the outcomes to be pertinent to the subject matter on which they are based, as well as intriguing and visually interesting to the viewer. My chosen theme is a combination of a few smaller subjects, with viewing the documentary ‘Grey Gardens’, and reading about the case of chronic hoarders, the Collyer Brothers acting as starting points for me. I then read about ‘The Keeper’ (a past exhibition from The New Museum, NY) which I think gives a sense of poignancy to the above subjects. The themes will cover; hoarding, collecting, possessions, and the value of objects. My aim for these visual responses is not to create a campaign, it is more about illuminating a particular subject in an interesting way and encouraging people to find out and/or read the selected written material. I have decided to do this because of my enjoyment of research-based projects, and interpreting information I have gathered in a visual way. The subject matter is the result of accumulating various bits of research, from films, articles, to real life case studies, and seeing a recurring theme or idea across them all. I personally enjoy documentaries, and reading about interesting art and museum exhibitions and I think both of these involve a level of curation – selecting parts of stories, narratives, and objects to form an overarching idea about something. Curation also requires forming links and connections between initially disparate things, which I have found to be another enjoyable aspect of projects in the past. In some ways, I want to ‘curate’ an editorial-style response to my research, presenting existing information in a new way for an audience that is as excited about finding things out as I am.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES:
• Hoarding • Possessions and belongings • Collecting • The value of objects (memories, sentimental vs monetary value)
SPECIFIC SUBJECTS:
• Hoarding • Collecting • The value we impose on our possessions PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: Editorial, as I am visually responding to information based on a theme or subject. AUDIENCE/CONTEXTS: • People that enjoy reading articles and features on specific topics • Those interested in psychology, compulsive hoarding, and other behaviors • People willing to engage with information that is new and interesting to them • Magazine cover, feature illustration • Advertisements (posters, billboard, flyers) PRODUCTION/DISTRIBUTION METHODS: • Illustrations – mix of traditional and digital methods. • Digital mockups of the contexts/applications to objects/products/spaces CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioners and products as well as broader creative disciplines and methods of Production /Distribution. ILLUSTRATORS / DESIGNERS / STUDIOS: • A collection a day – illustrated collections – Lisa Congdon • Stuart Haygarth – ‘Tide Mark’, 2004 • Joseph Cornell • Wunderkammer
CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project? What do you intend to use the skills for? Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.
• Developing the skill of interpreting information, making sure the visual responses are reflective of the contextual research yet aware of any potentially sensitive connotations they could carry. • Digitally applying my illustrative work to different formats and contexts (e.g. mockups of advertisements in real spaces, etc) • I would like to develop my level of crafting, hoping to create outcomes that have a professional finish and
that look professional when it comes to creating mockups of their real life applications – looking suitable as posters, magazine features, etc. KEY TEXTS List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications. You should include a list of relevant websites.
• Grey Gardens (1975) - documentary • The New York Times - The Map of My Life [link] • Wikipedia - The Collyer Brothers [link] • NY Daily News - Collyer brothers photo gallery [link] • The New Yorker - Love and Squalor On 128th Street (Joyce Carol Oates, 2009) [link] • New York Times - The Paper Chase (Franz Lidz, 2003) [link] • New York Times - What You Collect: The Ordinary and the Odd (Michelle L. Dozois, 2016) [link] • The Keeper - exhibition at The New Museum [link]
ADDITIONAL INFORMATION
OUIL 505 - Project Planner
1
2
Module Briefing Studio Brief 1 Research & Proposal Proposal Planning & Research
3
Proposal Submission/Studio Development week
4
Studio Brief 2 Development & Production
5 Studio Development week 6
Progress Tutorials
7
Group Feedback
8
9
Studio Brief - 3 Presentation & Evaluation Interim Crit
10
EASTER BREAK
11
EASTER BREAK
12
EASTER BREAK
13
Group Feedback
14
Assessment Briefing & Final Crit
15
Module Submission
09/05/2017