AGENDA Market Research Slogan Creative Storyboards Social App Audit and Connectivity Promotions In-Theater
Primary Target Men 18-44
Women 18-44
Key Consumer Insight
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MNO is managed by the advertising company for all the movie theater chains, so it maintains a close relationship with the theaters. “Plan-ANight” is key differentiation point.
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Goals 1. Reinvigorate MNO with brand refresh 2. New direction to grow “Plan-A-Night” and expand social movie experience 3. Feature benefits - both tangible and not (sharing memories and good times) 4. Social integration of the app
Media Budget
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What Are You Missing When You Stay In?
Storyboard Please Contact Directly for Storyboard Portfolio
Social
• Promote app in posts • Keep updated - twice a week • Show leaderboards from app • Keep audience engaged by liking and sharing their posts • Have direct download link on page
• 2% See Original Posts • 5% Click-through rate – about 12 people at best • Boosting $10 a post will triple the reach – only boost to gain downloads • Create advertisement for app – Facebook will create a perfect target market • Cost per 1000 will be $0.75
• Most engaged social network • Encourage hashtag #MovieNightOut after people see movie • Screenshots of trivia game results get retweeted • In movie engagement • Customer Service
• Post photos of new movie posters • Followers get free popcorn • #MovieNightOut – best, funniest posts related will be reposted • Hold Instagram contests, best and most creative post get a free movie ticket
• Shazam enabled on Advertisement • Be directed to app if already downloaded • Be redirected to Appstore if not already downloaded • Find trailer, full soundtrack, movie info, movie tickets
App Connectivity
Current App • No automatic registration with social media • Tries to post on Facebook for you • Cluttered Map • Movie check-in • Move “home” advertisement to top
Potential App Changes
Promotions In-Theater
In- Theater Trivia Game • Pop-up in app an hour before showtime • For both older movies and new releases • Leaderboards show top players in each theater • Chance to win free tickets
In-App Badges • Win badges by: i. ii. iii. iv. v.
Attending movies (checking in) Trivia leader Social shares Oscar nominations Tons of possibilities!
• Compare with your friends • Will be posted on app profile
Campaign Strength 1. Speaks directly to interested target 2. Adaptable and able to run for a long time 3. Simple, surprising, and relevant 4. Plays on FOMO
Questions?