SOCIAL MEDIA

Top 4 Social Media Platforms (Weekly Averages)

Viewing time: 1hr 45mins per week

The influencers that Person X is subscribed to on Youtube influence their grocery shopping preferences, as all of the accounts specialise in cooking and baking. Based on the limited viewing time and the accounts that Person X follows on Instagram and Facebook, it is suggested that those platforms are used more for work related purposes (such as inspiration or research) rather than communication and entertainment purposes. The weekly viewing time on the Sydney Morning Herald app implies that Person X is socially aware of various news items as they unfold, which has the power to influence their consumption behaviour.